Chapter 350 Taking advantage of the Asian Games
Thursday at noon.
Chen Wenyi made an appointment for a dinner to apologize to Qian Xin, the "little prince of Jiangsu and Zhejiang".
The protagonist is naturally Qian Xin, and several "witnesses" from the day of the conflict were also invited.
Xu Chen, Hong Xiaoqiang, Pei Qian...
Chen Wenyi seemed to have finally confirmed that Qian Xin and Su Rong were not ambiguous or even involved, and finally mustered up the courage to take the initiative to break the ice and ease the relationship with the "Little Prince of Jiangsu and Zhejiang".
Qian Xin still showed cheerfulness and magnanimity, and did not deliberately embarrass Chen Wenyi. After putting on a good face, he reconciled with Chen Wenyi with a smile.
He even said shamelessly:
"Would you like to invite Su Rong to dinner?"
Chen Wenyi was embarrassed for a moment and didn't know how to answer the question.
Xu Chen was also happy for them, but he had to give up the dinner and hurried to the company after class.
……
There are a lot of things going on at noon today.
First, the first sale time of "Morning Wind Ice Power" has been finalized, and there will be a conference call with Guo Liang at noon.
Second, at 1:30 in the afternoon, there was a conference call with Kunlun Mountain Mineral Water, which was the delivery proposal for Xie Bingran's endorsement of print advertisements.
……
As soon as Xu Chen arrived at the office, Sun Amy and Gu Xinxin were already waiting in the conference room.
Gu Xinxin ordered pizza. The meeting with Tiancheng was relatively less formal and could be held while eating.
The phone was connected, and on the opposite side were Guo Liang and his two young classmates.
We were already very familiar with each other, so we quickly got to the point.
"The first sales date is set for the 28th at the end of the month.
Mr. Xu has looked at the future and said it will be auspicious!
Arrangements have been made for Tiancheng's direct stores and cooperative dealerships in provincial cities, and the first batch of cars will be arranged to enter the store two days in advance.
Subsequent adjustments to the distribution will be made based on the situation of sales and production lines..."
Guo Liang talked about it and roughly synchronized the current first sales of "Morning Wind Ice Power".
Two of his colleagues also posted some current store preparations in the group for "Ms. Xiao Xu" to review and check.
The poster materials for Xie Bingran and "Morning Wind Ice Power" are basically in place at Tiancheng's directly-operated stores, and they look decent.
In addition, Guo Liang also arranged some "down-to-earth" video materials, which will be placed on local TV programs in Tiancheng and provincial capitals.
The overall cost is not high, but it is sufficient based on the current scale of trial sales.
Xu Chen took a look at those videos and found that they were indeed very "down-to-earth", but they matched the current sales environment and target users very well.
Selling electric bicycles in provincial capitals and Tiancheng does require some such unpretentious materials with "experienced opinions" from local consumers.
“In addition to Tiancheng direct sales stores and cooperative distribution stores in provincial cities, we also plan to do some road show sales in surrounding counties and cities.
We have communicated and made arrangements in advance..." Guo Liang added.
Xu Chen: "So our first sales target is not stressful, right?"
Guo Liang said in a very confident tone:
“No pressure!
Mr. Xu, you didn’t follow us through the market. You may not know the situation in the electric vehicle store now...
Put all electric vehicles together, and consumers will basically be attracted by ‘Morning Wind Ice Power’.
If you ask about the price again, you will basically place an order right then and there! ”
Xu Chen: "Mr. Guo said that, I feel relieved!"
Guo Liang: "But there is still something to trouble Mr. Xu..."
Xu Chen: "What?"
Guo Liang: "Is Mr. Xiao very familiar with Director Feng Siriang of the Municipal Propaganda Department?
See if you can help me get some publicity resources. I've transferred 150,000 yuan to this.
But if it is purely used for purchasing, the amount of resources is not large..."
Xu Chen: "Leave this matter to me. I will have a phone call with Director Feng Siriang in the afternoon.
Chenfeng Technology has received a lot of support from the city, and the launch of ‘Morning Wind Ice Power’ should be accompanied by a wave of publicity.
Director Feng is very familiar with the directors and chief editors of Tiancheng's various media. Some promotional and exposure resources don't even need to touch your budget. ”
Guo Liang: "That's great. I'm still very tight on money. It would be nice to save a little."
Xu Chen: "I'll tell you after I've contacted you...
In addition, I have arranged for Xinxin and Amy to create an official website for Morrowind Technology and Morrowind Ice Power, and they are already working on it.
But the current stage is still mainly for display. The target launch time will be on the 26th, two days earlier than Mr. Guo’s first sale! ”
Guo Liang: "Great! It would be better to have an official website!
Today’s young consumers still like to research online before purchasing! ”
Xu Chen has arranged for Sun Amy to design the official website of "Morning Wind Technology" and the display page of "Morning Wind Ice Power".
I originally considered letting my roommate Hong Xiaoqiang build the website, but I asked him to build the official website of "Dongchen Advertising" and found that there were still some technical deficiencies...
In the end, only Hong Xiaoqiang was asked to help with the domain name application, and some budget was allocated for website construction, so Gu Xinxin contacted a website building supplier.
It just so happened that we were also going to make the official website of ‘Burning Ice Sports’ later on, so we packed them all together and placed an order.
According to the node on the 26th, the official website of "Morning Wind Technology" will be launched in time.
On Hong Xiaoqiang's side, Xu Chen treated him to a big meal and expressed his gratitude seriously.
Originally, he wanted to give a red envelope as a reward, but Hong Xiaoqiang didn't want it, so Xu Chen didn't force it.
……
On the phone, the two sides synchronized and discussed some implementation details, mainly Guo Liang's side. Xu Chen listened carefully and felt that it was very reliable.
"Morning Wind Ice Power" is finally going on sale, and Xu Chen can't hide his excitement.
Sun Amy and Gu Xinxin, who were sitting next to them, also looked a little excited.
Especially Amy Sun, she still put a lot of effort into the "Morning Wind Ice Power" project.
In fact, one of the important reasons why Amy Sun was willing to join Xu Chen's company was that behind "Dongchen Advertising", there was also an industrial technology company "Morning Wind Technology".
As for the current styling design of "Morning Wind Ice Power", teacher Amy still contributed some efforts.
Not to mention Xie Bingran's endorsement poster, which was completely created by Sun Amy.
This kind of deeply involved project will still involve more subjective emotions unconsciously.
Teacher Amy couldn't help but ask:
"When will our electric vehicles be sold to Shanghai?"
Xu Chen: "You have to ask Mr. Guo about this!"
Check out the 16-9 book bar and see the correct version!
Guo Liang smiled on the phone:
"I believe it won't be long!"
Xu Chen: “Where is my father?”
Guo Liang: "Mr. Xu and Director Yang are watching the production!
During this period of time, Mr. Xu basically had room and board in the company, and it was very hard to hang out with the workers every day! ”
Xu Chen felt sorry for his father, but he also said with a smile:
"My dad also enjoys it. He likes to be busy at times like this."
……
……
After hanging up Guo Liang's call, Xu Chen sent a message to Director Feng Siriang of the Municipal Propaganda Department.
After a few polite greetings, he said he had something he wanted to consult.
After a while, I received a reply from Feng Siriang:
[Hello, Xiao Xu! I am accompanying the leader at noon. I will call you at about 3 o'clock in the afternoon...】
【Okay! Thank you, Director Feng! 】
Whether it was previous project cooperation or private communication, Xu Chen was deliberately maintaining his relationship with Feng Siriang for scenarios like this.
……
……
At half past one, Chen Xinyi from Jiaduobao had already called.
This is the delivery submission for the "Kunlun Mountain Mineral Water" spokesperson's print advertisement, which is very important.
The decision-maker on the other end of the phone was a vice president named Gong Ming who took over Sister Fei's job after Nie Fei left Jiaduobao.
Xu Chen has had two phone conferences with him, but has never had a chance to meet in person.
In fact, theoretically speaking, Xu Chen should take the initiative to fly to Yangcheng to visit the boss of this kind of customer.
But after Jiaduobao's Wang Laoshun and Kunlun Mountain projects were completed, Xu Chen actually didn't want to continue to get involved.
The reasons are comprehensive, including Jiaduobao Company's factors, as well as Chen Jinru and Nie Fei's personnel factors.
Of course, Xu Chen will still get involved when it comes to Xie Bingran’s related materials.
Even if Jiaduobao does not contact Xu Chen, director Li Yue of the national team will ask Jiaduobao to contact Dongchen Advertising first.
But this is all a story for later, there is no rush...
In this conference call, Teacher Amy was naturally responsible for project submission.
Amy Sun has nothing to say about her professionalism in design, and her proposals are readily available.
What's more, the current graphic draft has been revised twice, and Xu Chen has already checked it, so there won't be any major problems.
The Vice President Gong Ming opposite asked a few questions, and then one or two small modifications, which were not complicated.
There are also some design requirements for size expansion. Sun Amy will complete all of them within the next week and then officially deliver them to Jiaduobao.
After that, the advertising project is equivalent to closing the case and waiting for the other party to pay the balance.
……
Jiaduobao is currently preparing for the official launch of "Kunlun Mountain Mineral Water" in mid-to-late December after the "Asian Games".
All aspects of work are in order.
Naturally, I also want to take advantage of the popularity of spokesperson Xie Bingran after the Asian Games to focus on the popularity of "Kunlun Mountain".
This was also the marketing strategy set by Xu Chen and Nie Fei, but Gong Ming still implemented it according to the original plan.
In fact, it's not just "Kunlun Mountain Mineral Water". Currently, Jeep's commercials are also on schedule and are being promoted according to the node of launch in mid-to-late December.
Naturally, the purpose is the same. I want to take advantage of Bing Ge's high exposure and high discussion during the Asian Games.
This also means that in one month, "little rich woman" Xie Bingran will become famous.
Not only was there discussion on the track, but there was also a large amount of Kunlun Mountain mineral water and Jeep brand advertising.
In Xu Chen and Nie Fei's original plan, "Burning Ice Sports" and "Burning Ice 001" also hoped to take advantage of this wave of popularity.
The biggest challenge now is whether the operating time of "Burning Ice 001" can be kept up.
However, even if the first limited batch of "Burning Ice 001" is too late to be launched, there is still a chance to warm up the popularity of the Asian Games...
Nie Fei is on a business trip, so it is better to wait for her to come back next week and then add up the total carefully.
(End of chapter)