Chapter 352 This project is indeed a bit complicated
Early Saturday morning.
The sky was not yet bright, so Xu Chen set off dragging a small suitcase.
This time I am going to western Sichuan and snowy areas, so I need to bring more clothes.
The suitcase was made of black hard canvas with a small national flag on it, which was exactly the one Xie Bingran gave to herself.
This is the suitcase of the national team, and it can’t be bought with just a small amount of money.
Xu Chen went to get the car, and Amy Sun was already waiting downstairs.
"Boss!"
Amy Sun was carrying a small white suitcase and greeted Xu Chen with a smile.
The big white car cut out of the Tonghai Creative Design Building and passed through two blocks to Shanghai Foreign Languages. Wu Feifei was already standing on the roadside waiting.
Xu Chen stopped the car and got out to help Miss Wu load her luggage.
The car soon got onto the highway.
Two little girls were sitting in the back row, talking and laughing.
Wu Feifei brought several boxes of yogurt, helped Xu Chen open one, and handed it over.
"Thank you, Miss Wu!"
……
……
It was close to eleven o'clock before we finally arrived at Pengcheng Bao'an Airport.
There was no time to eat carefully at noon, so Xu Chen took the two little girls to make a meal together at the airport.
I went to the tea restaurant recommended by Wu Feifei last time, and the food was still surprising...
BBDO's Liu Wenqin arranged a car to pick up Xu Chen's team as usual.
The teams of Liu Wenqin and Bao Junsen arrived yesterday and needed to set up the studio in advance.
……
At around twelve o'clock, the car took Xu Chen and the others to the studio in Nanshan District.
One of Liu Wenqin's subordinates is already waiting downstairs. She is also a beautiful little girl.
When I saw Xu Chen, I quickly and politely called him "Teacher Xu Chen."
As soon as we arrived at the studio on the second floor, we saw a large group of people busy at work.
Just like Xie Bingran’s last shooting, a black Jeep and a yellow Wrangler were parked in the studio.
Today's spokesperson Wang Shi's shots mainly include large black planes and some shots imitating driving.
I will also take a few additional pictures of the Wrangler as alternative materials.
This was Wu Feifei's first time to experience shooting in a studio, and looking around was full of freshness.
Liu Wenqin and director Bao Junsen saw Xu Chen and the others and greeted them with smiles.
Both sides greeted each other politely.
Amy Sun is very familiar with BBDO and the directing team, and she also met Wu Feifei last time she came here, so she didn't introduce them too much.
"The spokesperson will be here at one o'clock. You can take a rest first." Liu Wenqin said.
Amy Sun: "I'd better help out together. I'm here to work on a business trip!"
Director Bao Junsen smiled and said: "There are not too many things today, Amy can also relax a little!"
Xu Chen: "Where's Mr. Andy?"
Jeep brand director Andy He Dachang will also come over today and tomorrow to follow the filming.
Liu Wenqin: "Andy is still on the way. He will probably arrive at two or three o'clock."
……
……
One o'clock in the afternoon.
Spokesperson Wang Shi arrived at the studio within seconds.
He himself had four or five secretaries and assistants, and he really looked like a "big boss".
Wang Shi walked into the studio, and teams from several parties rushed to greet him.
As if meeting with the leader again, Mr. Wang shook hands with the staff on site one by one and politely said "hard work".
The shooting schedule was still very tight, so Wang Shi was first taken to deal with makeup and hair.
Wang Shi’s secretary Zhou Kai found Xu Chen alone again:
"Mr. Xu, Mr. Wang is still more concerned about Rancho Santa Fe's plan communication.
Let me ask you if you could just take a moment today to chat. ”
It seems that Wang Shi is indeed very concerned about this project and actually asked about it.
Xu Chen: "I can use any time here. It mainly depends on Mr. Wang's shooting schedule and which time period I can spare."
Zhou Kai: "Then let me communicate with the director first."
Xu Chen thought for a while: "Actually, my plan is relatively simple. You can give it to Mr. Wang to take a look first!
It’s okay to wait for a break between shooting and have a more detailed chat. ”
As he spoke, he took out a document bag from the backpack behind him.
Inside was the draft of the "Rancho Santa Fe" proposal. Amy Sun printed it out yesterday and gave it to Xu Chen in advance.
Zhou Kai reached out and took it, smiling and saying:
"Then I will give it to Mr. Wang later, and then communicate in person when he is free."
Xu Chen: "No problem!"
……
……
Shoot flat footage first.
Wang Shi has two sets of shooting costumes.
One set is the same as Xie Bingran's before, wearing a Jeep customized jacket, focusing on "off-road" temperament.
The other set is a very mature business black suit, matched with the black Grand Cherokee, focusing on the aura of a business boss.
Amy Sun and Wu Feifei are busy working with the director team.
Xu Chen and Liu Wenqin were sitting in front of the monitor, with some fruit slices placed on the table.
Liu Wenqin suddenly said:
"Teacher Xu Chen, Wang always asked you to work on the marketing project of 'Rancho Santa Fe' last time, right?"
Xu Chen: "Yes, I have to take some time to chat with Mr. Wang today."
Liu Wenqin: “I’m also looking forward to observing and practicing.”
Xu Chen: "Mr. Vincent is too polite. I just gave the manuscript to Zhou Kai. I will wait for Mr. Wang to read it and you will also check it."
Liu Wenqin smiled and said:
"Don't dare to check, you really need to learn!
Mr. Wang really cares about the Rancho Santa Fe case.
To be honest, BBDO also came up with two plans, but Mr. Wang rejected them both. ”
Xu Chen showed a hint of doubt:
"I actually don't understand it...
‘Rancho Santa Fe’ is indeed a major villa project, but it shouldn’t interest Mr. Wang so much, right?
As the founder and chairman, how could he care about a specific individual project? ”
Liu Wenqin paused for a moment: "Zhou Kai...didn't he tell you?"
Xu Chen: "What are you talking about?"
Liu Wenqin looked around and whispered:
"This project is indeed a bit complicated...
Mr. Wang’s deliberate attention had some specific purpose. ”
Xu Chen looked more serious:
"Can Mr. Vincent give me some advice?"
Liu Wenqin: "Of course. Even if I don't tell you, you should have a rough understanding when you communicate with the project team later..."
Xu Chen was surprised. He didn't expect that there were other secrets hidden in the "Rancho Santa Fe" project?
Just as Liu Wenqin was about to lower his voice and speak, a voice came from behind him:
"Mr. Vincent! Mr. Xu!"
The two of them looked back and saw that it was He Dachang, the brand director of the Jeep customer side.
Then they all stood up and quickly made He Dachang sit down.
He Dachang is the boss of the client, and Xu Chen and Liu Wenqin are both parties B. Of course, they still have to serve and greet them well.
He Dachang didn't have time to have lunch, so he picked up the fruit slices on the table and ate them.
While eating, I looked at the camera lens.
Liu Wenqin came over and synchronized the shooting progress with He Dachang.
He turned his head and looked at Xu Chen, the meaning in his eyes was: I'll tell you later...
……
……
Powder room.
Wang Shi had finished shooting the material for the "Off-Road" series and had just changed into a black business suit.
He was sitting at the dressing table, and the makeup teacher was helping him with his makeup and hair.
On the sofa next to him, secretary Zhou Kai and two other assistants were having a conference call.
"Let's start the meeting!
Mr. Wang is standing by, he will listen to our discussion..."
The conference call was not related to Vanke, but to some of Wang Shi’s industrial investments in other fields.
While Wang Shi was listening to the conference call, he picked up a stack of documents on the table in front of him.
This is exactly the advertising proposal for the "Rancho Santa Fe" project that Xu Chen made.
When Secretary Zhou Kai saw Wang Shi opening the document given by Xu Chen, he quickly stood up and silently stood next to Wang Shi, in case the boss had any feedback that needed to be recorded on the spot.
While Wang Shi was being helped with makeup and hair, he was flipping through the pages at will. Under the simple and stylish architectural pictures, there were those very eye-catching advertisement titles.
[There is no certain height, so it is not suitable for such a low profile. 】
[If you are used to walking on red carpets, you will dream of stone pavements. 】
[Leading the trend in life, rarely following the trend. 】
……
……
Zhou Kai stood aside, feeling a little scared as he looked at the silent boss.
The plan of "Rancho Santa Fe" is indeed a bit complicated. The boss Wang Shi has been waiting for a "suitable" plan for a long time.
Wang Shi even personally used his contacts to find several good advertising companies in the industry, including Liu Wenqin from BBDO...
But he never saw a plan that made him nod satisfied.
Wang Shi appears to be a kind and polite boss, but the secretary beside him, Zhou Kai, knows that when his boss is dissatisfied and angry, he can still be very scary.
And the young-looking "Teacher Xu Chen" seemed unable to come up with a suitable plan.
After all, Zhou Kai himself had never heard of Dongchen Advertising.
He was timid in his heart and stood aside obediently and quietly.
……
Wang Shi remained silent, gently flipping through the manuscripts in his hand.
At a certain moment, he finally said:
"Good, very good, very good..."
Zhou Kai was stunned and couldn't help but say "Huh?"
Several people who were having a conference call nearby stopped for an instant when they heard the boss's movements and turned their heads to look here.
Wang Shi laughed twice, turned around and saw a few assistants in the meeting, and said:
"I'm not talking about you!
Yours is not good enough, we have to continue the discussion! ”
"..."
Wang Shi suddenly wanted to get up excitedly, but found that the makeup teacher was still handling his hair.
He smiled awkwardly and said "Sorry". He calmed down a little, turned to Zhou Kai and said:
"There is no problem with this plan, it can be put to use!"
Zhou Kai was stunned again, but he quickly came to his senses and said with a smile:
"Great! This project is finally making progress!"
Wang Shi frowned and thought about it again:
"We can't delay any longer. I'll tell Mr. Yu later..."
Mr. Yu is talking about Yu Liang, the current general manager of Vanke.
In recent years, founder Wang Shi has stepped down from the position of "general manager" and given the No. 1 position in operations and management to his most trusted Yu Liang.
……
……
A few minutes later, Wang Shi walked out of the dressing room with a smile.
However, he did not go to the shooting area, but came to the surveillance area where Xu Chen, Liu Wenqin, and He Dachang were.
Check out the 16-9 book bar and see the correct version!
Seeing Wang Chi coming over, the three people in the room quickly stood up and politely called "Mr. Wang."
Wang Shi looked at Xu Chen, pointed at the plan in his hand, and looked emotional:
"Thank you so much, Mr. Xu! This plan is very good.
This is the solution I've been waiting for! ”
Hearing the commotion here, director Bao Junsen also came over.
Amy Sun and Wu Feifei were standing not far away, but they also heard the words.
Wu Feifei turned her head and looked at Sun Amy:
"Is this... won again?"
Amy Sun adjusted her round glasses:
"That set of manuscripts is very powerful. It would be a shame if I couldn't get it!"
Wu Feifei: “Just after looking at it, it seems there is no formal proposal!”
……
……
Wang Shi handed the document in his hand to Liu Wenqin and said with a smile:
"Vincent always take a look and tell me whether you are convinced or not?"
Liu Wenqin took the document and looked at it carefully.
If you are used to walking on red carpets, you will dream of cobblestone roads... Leading the trend in your life, it is rare to follow the trend...
He was silent for a while while flipping through the pages, and couldn't help but sigh:
"I feel ashamed, this set of manuscripts is really good!
Very motivating..."
He Dachang had also come over, took the document and looked at it carefully:
"Teacher Xu Chen...
I feel like your copywriting is even better than the one for Jeep! ”
Xu Chen: "..."
Wang Shi showed a hint of pride and said with a smile:
"Andy can't say that.
Our villa project has a different customer base than the Jeep car, so it is normal to have some tonal differences in the advertising copy!
I already like Jeep’s copywriting very much! ”
He looked at Xu Chen again:
“I’ve been waiting for the ‘Rancho Santa Fe’ project for a long time, and looking at it now, it’s been worth the wait!”
Xu Chen then spoke:
"It is also an honor for me and Dongchen Advertising to be recognized by Mr. Wang."
Wang Shi suddenly looked at He Dachang and said:
"Mr. Andy, can I ask you for a favor?"
He Dachang: "Mr. Wang, whatever you say, I will definitely cooperate."
Although He Dachang is the boss of Party A, he really must be polite and respectful in front of the "big boss".
Wang Shi: "Tomorrow's shooting in Western Sichuan and the snowy area, I think the director team and Vincent will be enough, right?
It’s not necessary for Mr. Xu to be present..."
He Dachang was stunned, wondering why Wang Shi said this.
Wang Shi: "I want to borrow Mr. Xu for a day!
I am very anxious about this project, so I hope that tomorrow, Mr. Xu can have a meeting with the project team to implement it..."
Xu Chen remained silent, but felt speechless in his heart.
Speaking of which, Mr. Wang seems to be really anxious about this project.
Tomorrow is still a rest day on Sunday, so we have to hold a meeting to promote the project.
Wang Shi looked at He Dachang and said again:
"As compensation...
Originally we were scheduled to finish shooting at 6pm tomorrow.
I can add two more hours, as you wish.
These two hours can be added in the morning or evening...
The condition is to keep Mr. Xu and let him go to Vanke for a meeting. ”
Under such circumstances, the choice is indeed not in Xu Chen's hands.
As Party B, I also have to mainly cooperate with Party A’s work needs.
But for Xu Chen, it would still be a lot more relaxing and comfortable without having to go to western Sichuan and the snowy areas tomorrow.
Having a meeting and eating in Pengcheng can be more casual.
He Dachang did not reply in a hurry, but turned to look at director Bao Junsen.
Bao Junsen walked up and said:
"If Mr. Wang can give us two more hours of shooting time, it will be of great help to us.
The original shooting schedule was too rushed and compressed a lot...
Teacher Xu Chen is the supervisor of our project. If it doesn’t work, we will send the materials online to Teacher Xu Chen for review.
In addition, can Teacher Amy stay? Our shooting script and some picture-related matters still need to be checked by Teacher Amy! ”
Xu Chen: "That's no problem. This is exactly what Amy came here to do on a business trip."
Bao Junsen smiled and said nothing more.
He Dachang then looked at Wang Shi and said with a smile:
"Of course there is no problem on our side, then Mr. Xu will leave it to Mr. Wang to deal with it!"
Wang Shi smiled and reached out to shake He Dachang's hand.
……
in this way.
Somewhat inexplicably, Xu Chen's schedule tomorrow and Sunday will be to contact the "Rancho Santa Fe" project.
For Xu Chen, this is a good thing.
The implementation of the Jeep project has been pure hard work.
There is no need to go to the plateau and endure high altitude sickness for a day, and it also saves physical fatigue.
And contacting "Rancho Santa Fe" means that there is a new contract and budget to come in...
Bao Junsen looked at the time on his wrist and said sheepishly:
"Mr. Wang, we have to catch up on the filming schedule."
Wang Shi: "Okay, sorry!"
He turned around and waved, and secretary Zhou Kai had already walked over quickly.
"Arrange a meeting between Mr. Xu and Rancho Santa Fe tomorrow.
You should also synchronize with Mr. Xu about some related situations! ”
Zhou Kai nodded in response.
Wang Shi looked at Xu Chen again:
"This project is still a bit troublesome, and we still need to trouble Mr. Xu.
But as the founder of Vanke, I can still give project commitments.
As for the specific project contract fees, Mr. Xu doesn’t have to worry.
This set of manuscripts of yours also deserves a good budget! ”
After saying that, he stretched out his hand to shake Xu Chen's hand, and then followed the director back to the shooting area.
……
Xu Chen turned his head and glanced at Liu Wenqin standing aside, with a confused look on his face.
Just now Wang Shi also mentioned "troublesome things", which seems to be the same thing Liu Wenqin mentioned just now.
Xu Chen was inevitably curious about what would make Vanke founder Wang Shi say "troublesome"...
The filming process still has to continue.
Xu Chen, He Dachang, and Liu Wenqin, the three "supervisors", sat back in front of the monitor.
He Dachang was still holding the "Rancho Santa Fe" plan and couldn't help but marvel:
"There is no certain height, so it is not suitable to be so low-key...
Teacher Xu Chen, your copywriting skills are really strong! ”
Xu Chen helped He Dachang unpack another box of fruit slices and put it in front of him with a smile.
My phone vibrated and I found a message from Wu Feifei:
[Are you going to Vanke for a meeting tomorrow? Can I follow? 】
Xu Chen thought for a while:
[Going to western Sichuan and snow areas should be fun, aren’t you interested? 】
Wu Feifei:
[I want to make a proposal with you, please ask Boss Xu, okay...]
"..."
[Okay, I’ll tell Boss Wang’s secretary later and we’ll just change all the business trips. 】
【Thank you, boss! 】
……
A few minutes later, Zhou Kai came over:
"Mr. Xu, please come here and I will confirm the itinerary with you."
Xu Chen responded and followed Zhou Kai to the rest area next to him.
He waved to the side and Wu Feifei quickly followed.
"Tomorrow, Wu Feifei from the team will join me." Xu Chen said.
Zhou Kai: "No problem."
Xu Chen gave Zhou Kai the contact information of Jeep Yan Chuan.
The business trips tonight and tomorrow are all arranged by Yan Chuan.
Zhou Kai needs to communicate with him and change the business trip.
Of course, all flight and hotel expenses have been moved from Jeep to Vanke.
"I have made an appointment for a meeting at the Vanke Center at ten o'clock tomorrow morning.
After Mr. Xu arrives tomorrow, just contact Cindy and Chen Xin. ”
Chen Xin is also one of Wang Shi's secretaries and is mainly responsible for some meetings and administrative arrangements.
The last time I went to Vanke for a PPM meeting, it was this sister Cindy who received me.
"No problem."
Xu Chen paused: "Mr. Wang just said that there is some background information about this project that I need to know?"
Zhou Kai: "Yes.
Mr. Xu, please wait a moment. I will make travel arrangements first, and then I will come find you! ”
(End of chapter)