Chapter 370: Why did I think it was such a big deal
Monday morning.
During the break in physical education class, Xu Chen sent a special message to Director Li Yue of the General Administration.
The tickets for the "VIP Stand" of the Asian Games were arranged by Director Li Yue, so I still want to express my gratitude.
Xie Bingran's business cooperation with the national team is also in charge of Director Li Yue, and the relationship must be maintained well.
These people are so sophisticated that they still have to be dealt with carefully.
Soon I received a message reply from Li Yue:
[Teacher Xu Chen, you’re welcome! It's just a small favor on my part.
Besides, this stand location was originally arranged for ‘important customers’.
You and Sister Fei are both our key customers! 】
……
The two exchanged pleasantries in the messages, and Li Yue asked specifically:
[‘Burning Ice Sports’, have we made any progress in our preparations? 】
Xu Chen weighed it up and roughly synchronized the current preparations of "Burning Ice Sports" with Li Yue.
For the part involving "Burning Ice 001", the core progress is still synchronized.
Suspense Station No. 10 is about to go online, and the online store and marketing promotions are about to start...
Even if Xu Chen doesn't tell Li Yue now, he will see the relevant news from the outside.
Li Yue replied:
[As long as Teacher Xu Chen is promoting...
During the period before the Asian Games, two sports brands actually came to inquire, but I turned them down...]
[But there is another situation that I need to tell Teacher Xu Chen.
There are two sports brands. After I rejected them, they specifically inquired about the investment and trading team behind "Burning Ice Sports"...
I didn't mention it here, but if the other party wants to know, they can still find out from various aspects. 】
Xu Chen was stunned. Was he already being targeted by his competitors?
But this is inevitable...
In fact, companies in the industry should have known that "Ranbing Sports" had won Wanrong Material's TPU foam.
After all, Wan Rong's material was already being watched by several core companies.
The final flower falls into "Burning Ice", which is bound to attract some extra attention from the competition.
Xu Chen and Nie Fei originally discussed that "Burning Ice Sports" should be launched in a low-key manner and the sales of the first product "Burning Ice 001" should be increased...
Now it seems that the competing companies are paying attention to it at this moment.
It doesn't matter if the soldiers come to cover up the water or the soil, "Xiao Zongzong" actually doesn't matter.
The biggest foundation of "Ran Bing" is the three characters "Xie Bingran", followed by product planning and brand building.
Xie Bingran, products, brands.
If the three fundamentals are stable and unbreakable, we will not be afraid of any form of competition.
Xu Chen has no concerns about Xie Bingran’s track performance and is confident in her commercial value.
At the product level, Vice President Zhou Xiao and Li Feng behind him can also keep an eye on it.
As for brand building, the cooperation between Xu Chen and Nie Fei may be hard to beat in the entire industry.
……
……
On Monday night, an online meeting with the London "Pearl Cat" was held again.
The content of the discussion was the optimization and modification plan of "Burning Ice 001".
When the iteration plan appears on the big screen...
Xu Chen didn't speak, but exchanged glances with Nie Fei, smiled and nodded.
In this way, the final design draft of "Burning Ice 001" was finalized.
The "pattern of ice and fire" plus the "wall of the Great Wall" are used to interpret the brand concept of "national trend movement".
……
The online meeting with "Pearl Cat" ended and everyone was very excited.
Zhou Junjun was still on the phone and said:
"I will arrange a 'sample opening' early tomorrow morning.
Theoretically speaking, you can make it in time before you leave for Doha! ”
……
……
In the blink of an eye, it’s Friday the 8th, the day before departure for Doha.
At the same time, today is also the day of the Asian Games "Women's 100m Hurdles" group stage.
In the college group, there has been constant news since early morning.
The main topic of discussion is naturally Senior Bai Miao's group competition today.
In the morning class, Huang Hao, the "little fanboy" of senior Bai Miao, was obviously a little anxious and kept scrolling through messages on his mobile phone.
But he still pretended to be calm and repeatedly said to himself:
"Senior Bai Miao is currently among the top three in the country, and qualifying for the group stage is a sure thing!"
Xu Chen also kept reading the news intentionally or unintentionally.
Doha is located on the west coast of the Persian Gulf. The temperature at this time is about ten degrees higher than that of Shanghai, which is considered hot.
However, it has been more than a week for Xie Bingran, and he should have adapted to the changes in temperature and climate.
Xu Chen naturally has no worries about Xie Bingran qualifying from the group stage and entering the finals.
After all, at the National Games, it had already ranked first in the country and ranked first in Asia.
He looked at the schedule of the group stage and calculated the time difference.
By the time the group stage results come out, it will already be this evening.
……
Tomorrow he will leave for Doha to see Brother Bing, but Xu Chen's mood is still a bit ups and downs.
The most important thing is to miss the "little rich woman".
Before Brother Bing left at the end of last month, Xu Chen went to the Xinzhuang base to meet her briefly and shared a yellow apple from his hometown...
The brief meeting not only failed to resolve the longing, but made Xu Chen want to hug her even more.
……
During the break, Huang Hao and Qian Xin were chatting excitedly about the Asian Games.
In the class, in addition to Huang Hao and Qian Xin, there are two girls, Chen Qiong and He Sisi, who have won spots in the Doha cheering group.
Chen Qiong is a local girl from Shanghai. She and another girl named Youli are known as the "Shanghai duo" because they are both hot and sexy.
He Sisi has no sense of presence. She seems to be a reserved girl who doesn't like to talk. Xu Chen doesn't have any special impression either.
The three lucky ones who won the lottery will set off to Doha with the large army tomorrow, and naturally they have attracted the envy of their classmates.
There are a total of thirty students in Tonghai University's "Cheering Group" this time, and twenty of them are from the School of Creativity and Media where Bai Miao is studying.
The team was led by a physical education teacher from the school's physical education department, who seemed to have been one of Senior Bai Miao's coaches.
The cheering group has also organized some activities in advance to "build up momentum" for senior Bai Miao.
It seems that two days ago, Huang Hao was still helping to make posters, banners, flags, etc.
……
At noon, the academy cafeteria.
Xu Chen and several boys in the dormitory gathered at a table to eat.
Huang Hao was nervous and kept scrolling on his phone.
Qian Xin said jokingly:
"Senior Bai Miao, is that okay?
If you can't even qualify in the group stage, you'll all be in vain! ”
Huang Hao looked angry:
"Unless there is a natural or man-made disaster, there is no doubt that Senior Bai Miao will make it to the finals.
Besides, her group doesn’t have any strong opponents..."
As soon as he talked about the competition, Huang Hao really started talking again and began to analyze the players from various countries.
Xu Chen raised his ears and listened curiously.
Huang Hao collected his treasures and gave Xu Chen a popular science, letting him know in advance the opponents he might encounter in the finals of Brother Bing.
The "Asian Games" is a comprehensive event.
In the medal standings, China has always been in a state of strong dominance.
After China, that is, Japan and South Korea.
As for the specific event of "women's 100-meter hurdles", China, Japan, and South Korea each have two to three top athletes in Asia.
China is currently dominated by Xie Bingran, Chen Lan and Bai Miao.
Previously, there were two senior players in the national team, but their status has declined in recent months.
Among the juniors, it was Xie Bingran and Bai Miao who had improved their grades. Xie Bingran and Chen Lan both have a chance to win the Asian Games gold medal...
Japan is Kaoru Akabane and Sankichi Tada whom Xie Bingran met during the East Asian Youth Games.
Among them, Kaoru Akabane’s track performance is relatively better...
In South Korea, the two "seeds" who have risen in the past two years are Kim Sang-chae and Kang Mina.
In addition to the above people, there is another strong opponent, the "famous general" Basil Hana from India.
Basilhana is a famous hurdler who rose from the slums of India and was also the "silver medal" winner at the last Asian Games.
She was twenty-five years old at the time, and like Chen Lan, she was at the peak of her competitive form.
In fact, just half a year ago, Xie Bingran had not yet risen to prominence.
The favorites for the gold medal in this Asian Games are India's Basilhana and China's Chen Lan.
The two won the silver and bronze medals in the last Asian Games respectively, and both have just reached their competitive peak.
If it were not for Xie Bingran, the original Asian Games gold medal would most likely have been born between these two people.
Check out the 16-9 book bar and see the correct version!
The appearance of Xie Bingran undoubtedly added variables and more highlights to this duel.
……
……
It's approaching evening, Dongchen Advertising Conference Room.
The ongoing online meeting is for the "delivery review" of Jeep commercials.
In the conference room, there were only two people, Xu Chen and Sun Amy.
Director Bao Junsen showed the final film, waiting for the acceptance opinions of the two owners of Jeep customers, Pang Ming and He Dachang...
Xu Chen has already watched the finished film in advance, and his opinions have been fed back to the directing team.
What you see now is the version that has been modified and adjusted.
Bao Junsen also made some interpretations and explanations about the film, mainly some adjustments to the lens language, etc...
The customer's side was silent for a while, and then the voice of Jeep Vice President Pang Ming came:
“Thank you Paul and Vincent, and even more thank you, Mr. Xu!
There is no problem with the film, it will be released online on the 15th on time! ”
On the other end of the phone, there was a burst of laughter and applause from the director team and BBDO team.
The client was very happy, and Pang Ming and He Dachang once again expressed their gratitude to Dongchen Advertising, BBDO and the directing team.
For this film, Dongchen Advertising is the creative and planning party, while BBDO Tianlian and the director are the production execution parties.
Once the film is delivered, the work of these three parties is completed.
Next, is the media placement on the customer's side.
He Dachang simply synchronized the follow-up plan, which is to start launching this "Jeep Annual Commercial" on TV and online platforms on December 15th after the Asian Games.
The spokespersons are Wang Shi and Xie Bingran. Naturally, they were launched at this point to take advantage of the popularity of the Asian Games.
In addition, it also happens to be the "year-end huge discount" node for the all-imported Jeep Grand Cherokee model and the warm-up release node for the Jeep Wrangler.
In addition, there are also some offline distribution activities, online communication campaigns, etc...
In Xu Chen's view, Jeep's promotion and communication will also help further enhance Xie Bingran's popularity and influence.
After all, this is a car advertisement with a strong sense of quality, and it also has the image of another business tycoon spokesperson.
For Dongchen Advertising, Jeep received a total of 2.45 million in advertising service fees for this order, which is already a very considerable order income...
At the same time, we also received news from Jiaduobao in the past two days that Kunlun Mountain mineral water will also be available online after the Asian Games.
Xie Bingran's endorsement materials were naturally released at the same time.
The popularity of the Asian Games itself, coupled with the exposure brought by the launch of Jeep and Kunlun Mountain, will undoubtedly work together to increase Xie Bingran's popularity and topicality.
And these will eventually feed back to Xu’s “Morning Wind Ice Power” and “Burning Ice 001” which are currently on the market.
Everything is just right.
……
……
The online meeting had just ended when a burst of cheers suddenly came from the office area outside.
Xu Chen and Sun Amy walked out of the conference room and saw Nie Fei and others, together with Wu Feifei and Su Rong, gathered in front of the computer with excited faces.
"What's wrong?" Xu Chen said with a smile.
Wu Feifei: "Brother Bing qualified for the group stage!"
Su Rong grabbed Wu Feifei's arm, looking excited and excited.
Xu Chen didn’t take it seriously:
"I thought it was a big deal. I expected it."
It's also said to be calm and gentle.
"Where's Senior Bai Miao?" Xu Chen asked smoothly.
Su Rong timidly said:
"Also entered the finals."
Xu Chen smiled and said:
"Then Huang Hao probably felt a huge stone drop in his heart instantly!"
……
In the large group of the college, hundreds of messages were sent instantly.
They are all sharing the joy of senior Bai Miao qualifying for the group stage.
The official news reports have also appeared in the sports news of major portals.
"Doha Asian Games, the women's 100-meter hurdles group stage ends today..."
"The national track and field team Chen Lan, Xie Bingran, and Bai Miao successfully qualified in the group stage and will meet in the final the day after tomorrow!"
"Chen Lan won the bronze medal in the last Asian Games and is also the most promising gold medal seed in this Asian Games cycle..."
"The young player Xie Bingran made his debut this year and rose rapidly. He defeated Chen Lan at the National Games in August and won the national championship..."
……
"Mr. Xiao Xu" felt very happy and said:
"Let's go! I'm going to treat you to a barbecue!"
Wu Feifei clapped her hands: "Okay! Thank you, Boss Xu!"
……
……
Twenty minutes later, there was a food stall on Miyun Road.
The barbecue is served, the beers are opened, and there is lots of laughter.
Su Rong was holding her phone and looking at it with a happy face.
She looked at Xu Chen, smiled and said:
“Maopu found out that there is a fan group of Brother Bing and said that they are already in Doha and will cheer for Brother Bing the day after tomorrow!”…
Nie Fei went out to answer a phone call, came back and sat next to Xu Chen, and whispered:
"Vice President Zhou, you'll be here soon."
Xu Chen nodded, showing an expression of "unbearable" anticipation.
Wu Feifei saw something fishy:
"Vice President Zhou?"
……
Half an hour later, Zhou Junjun finally arrived.
You can't blame him, after all, you came here after catching a flight and taking a taxi, so it's quite a journey.
Seeing "Vice President Zhou" come in, Xu Chen and Nie Fei quickly stood up and moved him to the "chief seat" in the middle.
Nie Fei helped him get new tableware, and Xu Chen helped him fill a glass of wine.
Zhou Junjun looked proud and smiled.
He took off the backpack behind him and carefully took out a rectangular box.
The rest of the people finally understood what was going on, and they all came together excitedly.
Zhou Junjun pretended to be mysterious and slowly drank a glass of beer before opening the box.
Celadon ice cracks, Dunhuang flame patterns...
Pattern of Ice and Fire, Wall of the Great Wall...
The national trend "Burning Ice 001" is finally revealed to the world.
……
……
(End of chapter)