Chapter 380 is worthy of the name
Early the next morning.
Xu Chen and Xie Bingran were reluctant to get out of the warm thin quilt.
After holding Wen Nuan in his arms for a long time, he reluctantly got up.
We went to the bathroom to wash up separately, but they were still sticky together.
Even when brushing his teeth, Xu Chen hugged Xie Bingran from behind.
I really can’t bear to let go.
……
Xie Bingran simply packed her things and put her backpack on her back.
She was a little reluctant to wear the pair of "Burning Ice 001", but Xu Chen said with a smile:
"When the production volume increases, I will send you ten pairs at a time..."
Only then did she show a hint of happiness and put her shoes on her feet.
Xie Bingran zipped up his jacket and packed everything.
He suddenly showed a pitiful puppy expression, lowered his head and got into Xu Chen's arms, and hugged her hard.
Xu Chen stroked her head gently, as if comforting an aggrieved puppy.
"You won the gold medal in the Asian Games, but I haven't given you any gifts yet."
Xu Chen said softly.
"Just come and see me..."
With that said, she hugged Xu Chen tighter.
……
……
Cafeteria.
Xu Chen and Xie Bingran just came out of the elevator hall and happened to bump into Nie Fei, Fang Jun, Wu Feifei, and Su Rong coming out of the elevator next door.
"Why are you so early?"
Xu Chen said with a smile.
He was going to send Brother Bing back, but others didn't need to get up early.
Wu Feifei had already hugged Xie Bingran's arm with a coquettish look:
"We also want to send Brother Bing off!"
There was chatting and laughing at breakfast.
Wu Feifei remembered something and said in a tentative tone:
“Do we have a chance to take a look at Brother Bing’s Asian Games gold medal?”
Before Xie Bingran spoke, Xu Chen smiled and said:
"I've already asked.
The gold medals were all taken away by the team, and now Brother Bing can't get them either. ”
Wu Feifei and Su Rong blinked, looking disappointed.
Xie Bingran: “After I go back and participate in the event, I should be able to send it back.
I will look for opportunities to show you in the future..."
Wu Feifei looked happy instantly:
"Okay, okay!"
……
After the meal, several girls dragged Brother Bing and took some photos as a souvenir.
When they were about to say goodbye, two little girls, Wu Feifei and Su Rong, came over and hugged Brother Bing seriously.
……
……
Xu Chen drove Xie Bingran to the Asian Games Village again.
After parking the car, we took the sightseeing bus in the Asian Games Village as usual and drove towards the apartment buildings in the "forest area".
In the cafe downstairs of the athlete's apartment, I met coach Cheng Hong again.
Xie Bingran walked up to Cheng Hong, lowered her head and called "Director Cheng."
Xu Chen also smiled and said hello, and then said:
"Sent to you in good condition!"
Cheng Hong smiled:
"Want some coffee? I'll treat you."
Xu Chen did not refuse:
"Then I'll drink local Persian black tea!"
The three of them sat under the outdoor tent, and Xu Chen took out the gifts for coach Cheng Hong and coach Sun Mouping from his backpack.
A pearl bracelet and a brass lighter.
Cheng Hong opened it and looked at it. She obviously liked it very much and said jokingly:
"Then thank you Mr. Xu!"
The three of them chatted about the matter again, and learned from coach Cheng Hong that after Xie Bingran won the Asian Games, "bonuses" from various parties have also been announced.
Although Brother Bing has not returned to China yet, many bonuses and rewards have been revealed in the congratulatory messages from China.
Originally, if you win the gold medal in the Asian Games and bring honor to your country, you will receive a large bonus...
Now that Xie Bingran has broken the Asian Games record of more than ten years, many bonuses have also been increased.
General Administration of Sports, Wen Provincial Sports Bureau, Shanghai Track and Field Center, Huahai Normal University...
Naturally, there is also the "mysterious grand prize" from Tiancheng, her hometown, that Wu Feifei has privately revealed.
Xu Chen couldn't help but wonder how much Brother Bing's bonuses would add up to.
Cheng Hong smiled and said:
“I don’t know yet.
But looking at this situation, the prize money is definitely much higher than that of the National Games and the East Asian Youth Games.
After all, Brother Bing broke the record in Asia this time. ”
Cheng Hong also mentioned that Director Li Yue had also received certain inquiries from some brands.
But there is no news from Cheng Hong about which brands they are.
After returning to China, business cooperation will officially come to my door.
Xie Bingran is now the "Asian Flying Girl", and the cost of business cooperation is naturally rising with the tide.
The fees for business cooperation, combined with the prize money from the competition, amount to an extremely large amount of income.
Although it is estimated that the national team will deduct a large part of this income, it is definitely already very considerable.
Xu Chen couldn't help but feel helpless.
Brother Bing's earning speed and efficiency are much higher than mine.
"Little Rich Woman" has completely lived up to her name.
Thinking about it this way, I still feel proud of the "little rich woman".
If sports and track are Brother Bing's "career"...
So this eighteen-year-old girl has already achieved the top achievements in Asia in her "career".
Naturally, it is also delivering income and returns that are completely unreachable by peers.
Xu Chen couldn't help but think...
From now on, it seems that it will be good to be supported by the "little rich woman" and eat soft rice.
Anyway, Xie Bingran once said, "What's mine is also yours."
He even offered to transfer all the prize money he won from the competition to Xu Chen for safekeeping...
Xu Chen turned to look at Xie Bingran. She was blinking her big eyes, as if the discussion between Xu Chen and Cheng Hong had little to do with her.
Xu Chen felt a little inexplicable, and felt distressed again.
Brother Bing has lived a hard life since he was a child, not having enough to eat or wearing warm clothes...
But deep down, she doesn't seem to have much feeling for material money.
Perhaps this is his naturally clear and simple nature.
When Cheng Hong wasn't paying attention, Xu Chen couldn't help but stretched out his hand under the table and held Xie Bingran's soft and touchable little paw.
……
Cheng Hong drank coffee and remembered something again and said:
"Director Li Yue probably has to discuss it with you..."
Xu Chen understood what Cheng Hong was talking about and took over the conversation:
"The last time he came to Shanghai, he had a round of communication with me.
Director Li Yue and I have reached some consensus..."
Xu Chen knew that Li Yue and Cheng Hong had a good personal relationship, and he probably wanted to convey the information at this moment, so he added:
"Director Li Yue and I also synchronized last time...
Dongchen Advertising mainly helps Brother Bing control some public relations risks.
After all, in the advertising and public relations industry, we are still aware of some potential public opinion risks.
For business cooperation brokered by Director Li Yue, Dongchen Advertising will not forcefully intervene in the project.
But I still hope to be informed about the brand and the form of cooperation.
If there are any potential risks, it is best to avoid them in advance.
After all, it is all for Brother Bing’s long-term personal image, and is also conducive to the improvement and realization of longer-term commercial value..."
Cheng Hong smiled:
"Okay, even a sports person like you doesn't understand these professional terms.
But I understand the general idea. I will go back and synchronize with Li Yue.
Director Li is a very cautious person. After experiencing the two projects of Kunlun Mountain and Jeep, I have special admiration and respect for ‘Teacher Xu Chen’, so he will not mess around. ”
She glanced at Xie Bingran inadvertently and said with a smile:
"Not to mention Brother Bing's opinion...
Anyway, Director Li Yue will come to you again, so you can just discuss the details in detail. ”
Xu Chen nodded: "Okay, thank you for your guidance!"
……
Cheng Hong and Xie Bingran will also attend a summary meeting of the national track and field team in the morning.
Xu Chen also has to go back to the hotel to collect his things and catch his flight...
Then he stood up and said goodbye.
Xie Bingran looked at Xu Chen eagerly, with a hint of resentment in her puppy-like eyes.
Check out the 16-9 book bar and see the correct version!
Xu Chen took advantage of the moment when Coach Cheng Hong turned around to collect her things, secretly approached her and kissed her soft little mouth.
……
……
Xu Chen drove back to the hotel and quickly collected his luggage.
When we returned to the lobby on the first floor, Nie Fei, Fang Jun, Wu Feifei, and Su Rong were already waiting there.
"Let's go back home!" Xu Chen said with a smile.
……
An hour later, Doha Airport, VIP lounge.
Fang Jun was going to fly back to the provincial capital directly, and her flight was earlier, so he got up and said goodbye first.
Xu Chen and Wu Feifei got up and sent Sister Fang Jun out.
Wu Feifei held Fang Jun's arm, looking like a little girl acting coquettishly.
Xu Chen accompanied the two of them towards the boarding gate and asked:
"On what date can Teacher Fang Jun and my dad arrive in Shanghai?"
Fang Jun: "It's hard to say, it depends on your dad's time.
The factory is arranging production, waiting for Mr. Xu to finish his busy work. ”
Xu Chen: "Okay, let me know in advance when the itinerary is scheduled, and I will drive to pick you up."
Fang Jun turned to look at Wu Feifei:
"When Mr. Xu arrives in Shanghai, he will definitely have to pay a special visit to Miss Wu!"
Wu Feifei thought for a while, then said:
"Then I'll call Su Rong too."
Fang Jun: "This is the best."
Xu Chen remained silent, but couldn't help but sigh in his heart. She was indeed Miss Wu, who had a very high emotional intelligence and a smart mind.
When father Xu Zhiquan comes over, the two eldest ladies, Wu Feifei and Su Rong, naturally need to be "entertained" seriously.
After all, it is all related to the family's business, connections, and resources.
Of course, Lao Xu is an elder, so the so-called "entertainment" will still appear to be more natural and casual.
Wu Feifei was okay, and she was quite familiar with Lao Xu.
But this is the first time we met Su Rong, and the little girl is more reserved and introverted...
With Wu Feifei, who is cheerful and generous and has high emotional intelligence, present, no one will feel embarrassed or abrupt.
……
After sending Fang Jun to the plane, Xu Chen and Wu Feifei walked towards the VIP lounge again. It was still early.
But he happened to encounter the boarding gate next to him, and the "refueling group" of more than 30 people from Tonghai University was queuing up to board the plane.
Qian Xin and Huang Hao saw Xu Chen from a distance and said hello with a smile.
"Boss Xu, won't you come with us?"
"No, I'll see you in the dormitory tonight!"
……
On the way back to the VIP room, Xu Chen looked at Wu Feifei and joked:
"Classmate Jiao Tianbo, I said at the beginning that I wanted to accompany you to Doha!"
Wu Feifei was stunned for a moment, then sighed and said:
"Jiao Tianbo...too naive.
Just like a kid. ”
Xu Chen smiled and did not answer.
Miss Wu usually looks happy and boisterous, like a little girl, but she is actually very mature and thoughtful.
In front of such girls, many boys of the same age will actually appear "childish".
……
VIP lounge.
When Nie Fei saw Xu Chen coming back, she took the initiative to sit next to him, obviously she had something to talk about.
"Jiang Yuze's PR has been arranged and will be sent out today."
"First, we will reveal the materials of 'Burning Ice 001' in several major platforms such as Tianya, Maopu, and Sohu Sports.
Mainly the banners on the day of the game, and the shoes on Brother Bing’s feet that were photographed yesterday..."
"After triggering some discussions, it will be directed to the suspense station of 'Burning Ice 001'..."
"Then starting tomorrow, a group of PR resources will go out to help hype this topic.
Tomorrow morning the store website of ‘Burning Ice 001’ will also be updated, adding a display section for the appearance and selling points of the shoes. ”
……
Nie Fei still spoke in detail, carefully synchronizing the current promotion arrangements of Jiang Yuze and Sun Lingfeng.
Xu Chen nodded:
"As long as Sister Fei takes control, there is no problem on my side."
Nie Fei nodded and added:
"Zhou Junjun is arranging the production.
I just asked, the first batch of shoes will be off the assembly line on the 18th.
A batch will be sent for acceptance at that time..."
"If there is no problem, we will pre-sell and grab orders on line 20.
But the official sales and delivery to the outside world are still stuck on January 1st, New Year’s Day..."
Xu Chen thought for a while, and there was nothing wrong with it, so he nodded.
Sister Fei can naturally make the decision on these matters.
But after all, it is still the early stage of the project, and Nie Fei also hopes to synchronize and clarify the details with Xu Chen as much as possible.
Nie Fei paused again and said:
“The PR will go out tomorrow, and our ‘Burning Ice 001’ website will start to receive traffic.
I don’t know how many reservations can be made for ‘Burning Ice 001’…”
Xu Chen said with a smile: "I am very confident.
I'm just afraid that the first batch of only 1,000 pairs of shoes will be criticized by users for the small quantity. ”
Nie Fei: “That’s actually better, it’s more scarce, and it’s more topical.”
Xu Chen thought about it and said again:
"Let's wait two or three days and check the reservation volume first.
Anyway, the first batch of production and shipment will be based on 1,000 pairs first...
The situation of additional production in the future needs to be further judged.
After all, it also involves the issue of long-term ‘inventory’. ”
Nie Fei was stunned for a moment, seemingly a little surprised.
"Inventory" is indeed a key factor affecting production, circulation, pricing, distribution, etc.
This is an extremely critical indicator in the sportswear industry and also involves a very important business strategy.
For brands like Nike and Adidas, the "inventory" redundancy is absorbed by a large number of distribution stores and outlets in the form of discounted products.
But for "Burning Ice Sports", this is obviously impossible to achieve.
First, "Ranbing Sports" does not have a large number of distribution stores.
Second, the pricing of "Ran Bing 001" does not leave much room for price reductions and discounts.
The third is price reduction and discounts, which may instantly lower the brand tone of "Burning Ice Sports".
"Inventory" and the production and distribution strategy behind it are also things that Nie Fei has been hesitating and calculating for the past two days, and is somewhat unsure about.
What Nie Fei didn't expect was that "Mr. Xiao Xu", as a person not from the sportswear industry, immediately paid attention to the "inventory" issue.
This really surprised "Sister Fei".
"Mr. Xiao Xu" really surprises people all the time.
Always pay attention to the most critical and core business issues.
……
……
(End of chapter)