Chapter 385 I really want to draw Brother Bing...
Friday afternoon.
After the class meeting, it was the rehearsal of the "Welcome Party".
There are only a few days until the 30th, and the rehearsals have naturally entered the final stage, and the program has basically taken shape.
Su Rong had already asked for leave for Xu Chen, and Xu Chen was finally able to escape.
But he still went to greet Su Rong and monitor Min Siyi face to face, and brought over a large bag of milk tea and a large bag of snacks.
……
Tonghai Creative Design Building.
In the new office on the 6th floor, Nie Fei and Xu Chen were "checking and accepting" it.
The decoration has been completed, and several cleaning ladies are helping to clean it.
"Fang Jun gave me a lot of advice on the overall decoration."
Nie Fei said with a smile.
Xu Chen: "Leave her alone.
Our God of Wealth has two hobbies, one is drinking and the other is decorating. ”
He looked around and felt very satisfied.
The three offices are connected together and just cover a corner of the building.
There are two companies, so there are two front desks, but the office areas inside are all connected.
The front desk of "Dongchen Advertising" is on the north side, and the overall design style is simple, elegant and high-end.
The overall look is close to the visual VI that Sun Amy originally made for "Dongchen Advertising".
The front desk of "Ranbing Sports" is on the south side, and the overall style is obviously much more fashionable and lively.
The new logo made by "Pearl Cat" for "IceOnFire" was used, and some design elements of "Burning Ice 001" were also used on the background wall.
Nie Fei took Xu Chen around the office area again.
Compared with upstairs, it is indeed much more spacious.
"Right now, the work positions are not fully filled. When the scale of 'Burning Ice' increases, we will have to recruit people."
Nie Fei smiled.
"Anyway, these are the people. People from the two companies will sit together for now."
Xu Chen: "No problem, that's good!"
Xu Chen walked around the workstation area, and the nameplates had already been posted.
In addition to Jiang Yuze, Sun Amy and others, there are also workstations for Wu Feifei and Su Rong.
Nie Fei pointed to an empty area:
"The workstations upstairs will be moved down and placed here."
Xu Chen nodded.
Xu Chen did not give up the current office on the 8th floor and planned to use it as his own independent office.
After everyone has moved down, Xu Chen will consider how to make trouble...
"This is the tea and rest area, which is wider than upstairs.
You can also have lunch here in the future, no need to crowd in the conference room. ”
"Here are two conference rooms, one large and one small..."
"It was originally planned to have three conference rooms, but I reserved one reception room..."
Xu Chen went into the reception room and took a look. The sofa and tea table were set up, which was very comfortable.
"This is well arranged." Xu Chen said with a smile.
"This room is a separate financial room.
Mainly some filing cabinets and safes, which store some important contract files, financial information, etc.
If Fang Jun comes here on a business trip, he can also work here. ”
On both sides of the finance room are two other separate offices.
Nie Fei: "Just pick one of these two offices."
Xu Chen smiled: "Sister Fei, please choose one!
I probably mainly use the one upstairs. ”
Nie Fei smiled and said: "Okay, then I'm welcome!"
Xu Chen looked around:
"Can we move in soon?"
Nie Fei: "I can finish cleaning today.
We arranged to remove formaldehyde over the weekend and leave it open for two more days before moving in next Tuesday. ”
Xu Chen: "Okay!"
……
……
8th floor, conference room.
In addition to Xu Chen and Nie Fei, there are also Jiang Yuze and Sun Lingfeng.
What is being discussed is the future product line planning of "Burning Ice Sports".
Only one single product, "Ran Bing 001", cannot support a larger revenue volume, so it is imperative to lay out new product lines.
Jiang Yuze made a rough disassembly analysis of the major domestic and foreign sports brand product lines.
Afterwards, Nie Fei made a brief summary:
“Under the current circumstances, ‘Burning Ice Sports’ still has to focus on the sports shoe category first.
As for clothing, accessories and sportswear, it’s better not to get involved too soon
In addition to cost considerations, we also hope that the current sports shoe category will establish brand recognition. ”
……
The discussion lasted for more than half an hour. Finally, Jiang Yuze picked up a pen and wrote three words on the whiteboard, which were the conclusions of the discussion just now.
"Burning Ice 001".
"Burning Ice X".
"Burning Ice Lite".
These are the three core product lines in the sports shoe category at the current stage of "Burning Ice Sports".
"Ranbing X" will be a product line higher than "Ranbing 001".
The industry's top technology and materials will be used, making it the choice of professional runners.
For overall positioning, you can refer to ASICS Kayano...
The price range is roughly between 550 yuan and 650 yuan.
Compared with international brands, the price is almost "half discount" for the same quality.
But for the lightweight operation of "Burning Ice Sports", comprehensive profit margins can still be guaranteed.
"Ranbing
"Burning Ice Lite" can be regarded as the youth version of "Burning Ice 001", and it is the product line that will really hit the market in the future.
Materials are downgraded to control costs, and the selling price is controlled within 200 yuan.
"Burning Ice Lite" will be used as an entry-level model to become a "national jogging shoe".
As for which one of "RanBing 001" and "RanBing Lite" can better support future big revenue, further market verification is needed.
In this way, the core product planning of "Burning Ice Sports" in the short term has been determined.
In terms of overall advancement, we are not too impatient and aggressive, but rather steady and stealthy.
……
Xu Chen smiled and said:
“Then you can send your request to ‘Chen Youjian Studio’ first.
They are waiting anyway! ”
Nie Fei nodded:
“Then send the request for ‘Burning Ice X’ first.
This is a separate product line..."
“As for ‘Burning Ice Lite’, the overall design style of ‘Burning Ice 001’ will be adopted.
We will discuss this with Pearl Cat and make changes on the existing basis. ”
She paused and then said:
"I happen to be on a business trip to Lipeng at the end of the month, and I need to check with Zhou Junjun on the corresponding production situation.
The three products are different in terms of experience, and Zhou Junjun still needs to give specific plans for production and materials..."
……
……
There was a sound of happy play outside.
Xu Chen turned around and saw that Wu Feifei and Su Rong were coming.
Miss Wu still has a cheerful personality, and as soon as she arrives in the office, the atmosphere becomes much more lively.
Nie Fei: "Let's eat! The takeaway ordered by Xinxin has also been delivered."
……
Gu Xinxin ordered Taco, pizza, fried chicken, and of course Coke and Sprite.
Sinful but delicious eating.
Everyone gathered in the conference room, talking and laughing.
When Gu Xinxin mentioned the new office downstairs, Wu Feifei smiled and said:
"Are there any workstations for Su Rong and me?"
Xu Chen: "Of course!
I just went to check it out, and your workstations have the best Feng Shui! ”
Nie Fei remembered something again and said with a smile:
“This week, the first batch of ‘Burning Ice 001’ has rolled off the production line.
Next week, Vice President Zhou will send a few pairs. Feifei and Su Rong’s will be available next week! ”
The two little girls looked happy instantly:
"Really?!"
Nie Fei: "But you can't wear it yet...
Our official sale is on the 20th and delivery is on New Year's Day. ”
Wu Feifei: “Then we’ll start wearing them on New Year’s Day!”
……
……
Xu Chen received a message from Jeep Yan Chuan and quickly turned on the big screen in the conference room.
After tinkering around for a while, I quickly found the CCTV live broadcast, which was showing an advertisement.
Everyone was a little confused and didn't know why they suddenly watched the CCTV advertisement.
There is the closing ceremony of the Asian Games tonight, but it is already into the early morning, and it is still early.
Check out the 16-9 book bar and see the correct version!
Xu Chen stared at the screen and didn't explain much.
When Jeep's advertisement appeared and Xie Bingran's cool appearance appeared, everyone was attracted excitedly.
Desert wind and sand, wheels, sunset.
And then there’s the nice-looking ice.
Su Rong blinked her big eyes: "Brother Bing is so handsome!"
Wu Feifei: "This off-road vehicle is perfect for Brother Bing!"
Nie Fei smiled: "This advertisement really matches Brother Bing's temperament."
Sun Lingfeng: "If there was no Wang Shi, it would be better if there was only Brother Bing."
Xu Chen explained with a smile:
"After all, commercials have to cater for different audiences, and the two spokespersons are also out of strategic considerations for the brand..."
He picked up another can of soda on the table and clinked glasses with Sun Amy:
"Thank you for your hard work, Teacher Amy, for this video!"
Amy Sun smiled sheepishly:
“The boss works hard too!”
……
Gu Xinxin said:
"This is a CCTV advertising space..."
Wu Feifei: “Brother Bing is so awesome, he’s even on CCTV!”
Su Rong smiled softly and said: "Actually, I've been here for a long time!"
Wu Feifei: "Huh?"
Su Rong: “Brother Bing’s victory on the 15th was broadcast live on CCTV.
Later, it was featured on CCTV 1 and CCTV 5...
‘24 Hours in Doha’ also has a game highlight, which also features Brother Bing. It has been played on a loop every day for the past two days! ”
Wu Feifei laughed: "Su Rong still loves Brother Bing the most!"
……
……
The closing ceremony of the Asian Games started on time at zero o'clock.
Before that, I saw a rotation of Jeep commercials on CCTV 5.
Xu Chen opened a bottle of red wine, as well as beer, juice, soda, etc.
However, he had to drive Wu Feifei and Su Rong back in the evening, so Xu Chen didn't drink, but held a glass of soda as usual.
There was a burst of laughter and anticipation in the conference room.
……
"Enter!"
Wu Feifei shouted, and everyone who was distracted and joking just now was instantly attracted to the big screen.
"Look at Brother Bing!"
Xu Chen couldn't help but smile and said:
"In this closing ceremony, there are a lot of shots of Brother Bing!"
Wu Feifei: "It's a gold medal! Of course there are many shots!"
The Chinese team appeared on the stage, and the camera cut several times.
There were actually four or five scenes among them, all of which were brought to Xie Bingran intentionally or unintentionally.
There's even a dedicated high-angle close-up.
When Xu Chen thought of the opening ceremony, Xie Bingran only flashed past in one shot, less than half a second.
If you don’t identify it carefully, it may be difficult to recognize...
Sure enough, after winning the gold medal and breaking the record, the camera treatment was different.
The CCTV anchor also specially introduced:
"We saw that the person who just appeared in the camera was Xie Bingran, an athlete of the national track and field team.
She won the gold medal in the women's 100-meter hurdles final and successfully broke the Asian Games record.
It is the best result ever achieved by a Chinese in this event, and it is also the best result ever achieved by a yellow race person in this event..."
The clothes of the girls at the closing ceremony were no longer the dresses they wore at the opening, but changed into red and white suits and trousers.
And Brother Bing in the camera still looks cool and dapper.
Senior Bai Miao was also following Xie Bingran, holding one of Brother Bing's arms like a little bird.
……
The closing ceremony is coming to an end.
When a group of actors dressed in opera costumes appeared, it was known that it was a performance session in China's Yangcheng.
This can be regarded as a preview of the next Asian Games.
The next Asian Games will be held in Yangcheng, exactly four years later in 2010.
The performances are all Chinese elements, opera, writing, martial arts, painting...
In addition, Lingnan music with Yangcheng characteristics was added.
Finally, Chinese singer Tan Jing sang an Asian Games theme song full of positive energy.
……
Xu Chen couldn't help but think of his past life again.
At that time, Xie Bingran gained great fame only after winning the 2010 Yangcheng Asian Games.
Xu Chen vaguely remembered.
At that time, not long after I graduated, I went to Yangcheng alone and was still wandering around looking for a job.
While eating at a fast food restaurant called "Daxihao", I happened to see the Asian Games broadcast on TV.
He witnessed Xie Bingran win the championship, and only after many years did he learn about her current situation.
However, the lives of the two of them were completely different at that time, and it was difficult for them to have any intersection again.
……
Thinking of this, Xu Chen couldn't help but sigh with emotion.
After being reborn, Xie Bingran changed, and he also changed himself.
Xie Bingran entered the track and became famous earlier, and he also walked with her.
"Is Brother Bing going back to China tomorrow?"
"She arrived in the capital first to participate in the national team's celebration and a series of activities."
"You said you took us to have dinner with Brother Bing. Does that count?"
"Of course!"
Nie Fei suddenly remembered something and said:
"Our company's annual meeting is scheduled to be held on Christmas evening on the 25th..."
Hearing this, everyone looked excited.
Wu Feifei: "What special program is there?"
Nie Fei smiled and said:
"The company will arrange a lucky draw, thank you Mr. Xiao Xu for sponsoring!"
Xu Chen laughed:
"Don't thank me, thank our God of Wealth, Sister Fang Jun. She will also come to join us when the time comes."
Nie Fei paused: "There is also an interactive session."
As he said that, he glanced at Gu Xinxin.
Gu Xinxin cleared her throat and said happily:
"It happens to be Christmas, let's organize another gift exchange session.
The gifts should not be too expensive and should be less than two hundred yuan. This is the rigid standard set by Sister Fei.
At that time, it will be a random draw.
Exchange gifts with the person you drew. ”
Wu Feifei: "This is great! It's fun when I hear it!"
Xu Chen counted the days and said with a smile:
"Theoretically speaking, Brother Bing should just be able to participate together."
"Really?" Everyone instantly became more interested.
Jiang Yuze and Sun Lingfeng, who had never met Xie Bingran before, were obviously a little excited.
Jiang Yuze couldn't help but said:
"Wow...am I going to meet my idol?"
Su Rong timidly said:
"I really want to draw Brother Bing..."
(End of chapter)