Chapter 393: I got it!
The commotion continued until around eight o'clock in the evening, when the drinking party basically stopped.
Gu Xinxin and a few boys went to make some tea to help some drunk people sober up.
Xu Chen came to his brand new "general manager's office" with a cup of hot water in hand.
He swayed and sat on the chair.
Looking around, I saw that this "general manager's room" was even more spacious than the one on the 8th floor.
Bookshelves and cabinets were also purchased.
Naturally, the cabinet can also help Teacher Fang Jun store wine...
Xu Chen put his legs on the table, feeling lazy and comfortable.
Perhaps because of drinking some wine, my mood still became a little emotional.
I can see Xie Bingran on the weekend, but I still can't help but miss him a little bit.
Xu Chen took out the cartoon nameplate in his pocket and looked at it. The big, fierce eyes were really lifelike.
Miss Su Rong is really a little talented.
……
Xu Chen sat alone for a while, feeling that the drunkenness was almost gone, so he opened the door and walked out.
He sat back next to Nie Fei and said:
"We have to hire an administrator...
Now Xinxin is doing both, and he has to trouble Sister Tiancheng Yue from time to time, which is inconvenient after all. ”
Nie Fei smoked a thin cigarette and nodded with a smile:
"Okay, I'll arrange it."
She remembered something again:
"Mr. Xu and Teacher Fang Jun are here. Do you want to arrange accommodation and reception?"
Xu Chen: "No need.
I have arranged it...
They are both on their own, which is very convenient. ”
……
……
When the show ended, it was already past nine o'clock.
Xu Chen looked at the situation of everyone. The girl still seemed a little unsafe after drinking some wine, so "Mr. Xu" made arrangements for "escort".
Jiang Yuze was responsible for sending Sister Fei back.
Sun Lingfeng and Tang Xiaowei were responsible for escorting Sun Amy and Gu Xinxin.
The two eldest ladies, Wu Feifei and Su Rong, were naturally escorted by Xu Chen personally.
……
Ten minutes later.
A taxi was hailed downstairs in the company, and everyone let Xu Chen and the two eldest ladies get in the car first.
Xu Chen got into the passenger seat and said to the driver:
"First drive into the Southwest District of Tonghai University, and then go to Shanghai Foreign Language..."
He looked back and saw two little girls in the passenger seat leaning against each other, looking a little ridiculous.
Su Rong suddenly said:
"Brother Bing, I'm so happy..."
Xu Chen was stunned:
"Huh?
Why do you say that? ”
Su Rong seemed to have no energy to reply. Wu Feifei on the side smiled and said:
"Because you are very good at taking care of people..."
Xu Chen: "..."
Thinking of Xie Bingran, Xu Chen suddenly fell silent.
Did Xu Chen take good care of Xie Bingran?
When I was my deskmate in junior high school, filling her belly should be considered...
In Xu Chen's mind, he suddenly remembered the dilapidated Xie family's old house in Nanhe Village.
Xie Bingran has taken care of herself since she was very young.
Xu Chen felt distressed again, and also felt a little regretful.
I regret that I was a stranger to her during those years. There must have been times when she didn’t have enough to eat or wear warm clothes...
……
Xu Chen sent Su Rong and Wu Feifei back to the school dormitory, and then took the bus back to Tonghai University.
He bought a drink at the school supermarket and dissipated the alcohol smell from his body a little before walking towards the dormitory on the southwest first floor.
Xu Chen went all the way to the third floor and looked up to see that the lights in dormitory 3103 had been turned off.
It was past eleven o'clock at night, and the three people in the same dormitory, Jiao Tianbo, Chen Wenyi, and Hong Xiaoqiang, also had the habit of going to bed early.
I turned around and took a look, only to find that the lights in dormitory 3104 next door were still on, and there was a noise coming from inside.
Xu Chen knocked on the door of dormitory 3104 and pushed it in.
"What are you doing... staying up so late?"
Qian Xin, Huang Hao, Pei Qian, and Huo Dashan were not in bed.
"The little prince of Jiangsu and Zhejiang" Qian Xin looked excited and said to Xu Chen with a smile:
“Let’s grab shoes at midnight tonight!”
As he spoke, he pointed at his computer screen.
Xu Chen took a look and saw that it was the reservation page for "Burning Ice 001".
He was stunned for a moment, feeling a little weird.
"Are you all robbing your dormitory?" Xu Chen said.
Deputy monitor Huo Dashan looked innocent:
"I was pulled up by the little prince...
He forced me to help him grab it, saying there was a chance of grabbing it multiple times. ”
"Brother Stock Speculator" Pei Qian said with a smile:
"I grabbed it for myself, these shoes are a bit hot.
Once you grab it, you can resell it and make a fortune! ”
Well...
As expected of a "stock speculator", he has already turned into a "shoe scalper".
Qian Xin quickly said:
"If you grab it, sell it to me!"
Pei Qian was serious: "When discussing business, follow the market price.
I can give you a 10% discount at most..."
Qian Xin smiled: "It's easy to talk!"
Huo Dashan scratched his scalp: "I'll help you grab it for free, why do you feel like you've lost money?"
Huang Hao smiled and said:
“Let’s grab it first and then talk about it!
There are only 1,000 pairs in total, please order according to the order of reservation! ”
Qian Xin looked up at Xu Chen:
"Boss Xu, please help me grab one too!
If you get it, I promise to charge you a high price! ”
"..."
Xu Chen looked helpless and didn't know how to explain it for a while.
The most critical problem is that Xu Chen himself can't get the shoes now.
There is no way I can give Qian Xin, a good brother, a pair...
Xu Chen stared at the page for a few times, pointed to the two lines of copy at the bottom and said:
"Isn't it said here...
The stock will be replenished gradually in the future, so there is no need to rush to grab this batch! ”
Qian Xin looked up at the Xie Bingran poster on the cabinet and said seriously:
"No!
I must grab the first batch of Xie Bingran’s shoes! ”
"..."
Xu Chen scratched his head, feeling a little weird and nervous.
……
……
Twenty minutes later.
Xu Chen went to take a shower and came back when he heard a noise coming from the 3104 dormitory.
Pushing the door open, he saw Qian Xin laughing happily.
"Did you get it?" Xu Chen asked.
Qian Xin looked excited: "The emperor has paid off!
Man, I got it! ”
For some reason, Xu Chen felt "relieved".
Then he turned to look at Huang Hao, Pei Qian, and Huo Dashan, who looked a little disappointed...
Then I knew that the "Little Prince of Jiangsu and Zhejiang" who was laughing arrogantly at this moment was the only lucky person tonight.
Qian Xin was one of the first users of "Burning Ice 001". After he received the shoes, Xu Chen happened to observe real consumer reviews. ……
……
On Wednesday morning, Xu Chen asked for leave and came out of school.
Going to visit Head & Shoulders' clients involves Xie Bingran's endorsement advertising. This is serious work after all.
When going to meet foreign clients who consider themselves "high-class", Xu Chen still dresses a little more formally.
Exiting the south gate of the school, you go directly to the parking lot below the company.
Next to his white Grand Cherokee, Nie Fei and Gu Xinxin were already waiting there.
"Let's go!" Xu Chen said with a smile.
……
After getting in the car, Gu Xinxin briefly synchronized the status of previous contacts.
Check out the 16-9 book bar and see the correct version!
“In today’s communication meeting, there were mainly two people on the other side.
One is the brand manager in charge of Head and Shoulders, named John Jiang Peng.
The other is the brand director of Procter & Gamble, named Sun Yashi, or Sia in English.
Sun Yashi manages several brands such as Head & Shoulders, Rejoice, and Safeguard at the same time. ”
Nie Fei said:
“Those who can manage several brands at P&G are considered to be at a very high level among Chinese people.
Moreover, Head & Shoulders and Rejoice are both strong brands of P&G. ”
Gu Xinxin: "So Sun Yashi should be the main decision-maker of this project."
Nie Fei: “This kind of foreign fast-moving consumer goods brands still attach great importance to so-called data and user research when making market plan decisions.
Especially the P&G series...
Even though Sun Yashi has a high management level, she may still ignore some personal factors and base her decisions on specific projects based on feedback from user surveys.
Head & Shoulders' ability to sign Xie Bingran must have been verified by data and research. ”
Xu Chen nodded slightly.
When I worked in an advertising company in my previous life, I also came into contact with this type of foreign-funded FMCG brands.
They will indeed pay more attention to user research and data feedback, with the goal of eliminating the influence of leaders' personal factors on program evaluation.
This also leads to the fact that at first glance, many foreign-funded FMCG advertisements have little creativity and highlights, and they use almost the same routine over and over again.
For example, for advertisements like Tide or Safeguard, the basic routine is divided into three sections.
In the first paragraph, the housewife encountered a problem. For example, if the child's clothes are dirty or the hands have bacteria, the housewife will be devastated.
In the second paragraph, the product appears as a "hero", introducing super functions and showing obvious use effects.
This paragraph is usually accompanied by laboratory effect simulations, or comparisons with competing products...
In the third paragraph, the housewife solved the problem, changed from being very depressed to very happy, and promoted the product to the audience.
……
Advertisements for shampoos like Head & Shoulders are actually pretty much the same routine.
Although they are all the same, it has been verified by user research that it has a good stimulating effect on consumers' purchases.
Tried and true.
It’s just that in recent years, too many cookie-cutter advertisements have been played, and consumers have gradually become “aesthetic fatigue”.
So I had to look for some changes.
Finding celebrities as spokespersons has naturally become one of the mainstream promotion methods for big brands.
But after there were too many spokesperson ads, they quickly figured out a routine.
For example, these celebrity spokespersons usually assume the role of "user" of the product and the role of "witness" to prove and promote the efficacy of the product.
In this "routine" advertising model, it is actually more difficult to display advertising creativity.
In the past two days, Xu Chen still gave some thought to Head & Shoulders' advertising creativity.
Based on the experience accumulated in the past life, and also referring to classic advertisements in the industry, the key to the problem was quickly defined.
The most important thing is to find a "union point" between the product and the spokesperson.
That is to find a "creative connection" between Head and Shoulders and Xie Bingran.
On the table are the keywords of short hair, dandruff, and freshness.
But the right connection really determines the persuasiveness of this advertisement.
……
Xu Chen already had some vague ideas for creative concepts in his mind, and he was generally confident.
Even though the competitor is Ogilvy & Mather Advertising, the "originator" of international 4A advertising, Xu Chen does not show any timidity at all.
After all, it was an advertising project related to Xie Bingran, and Xu Chen still wanted to win it.
In addition, P&G is known as the "Whampoa Military Academy" in the domestic marketing field.
The earliest batch of marketing and brand marketing talents in China were basically trained by Procter & Gamble.
Xu Chen vaguely remembered that when he worked at Tencent and Alibaba in his previous life, the top leaders of the market system all had people from Procter & Gamble.
The "Procter & Gamble Group" has a lot of energy and voice among the first-tier domestic companies.
After all, they were the first to introduce European and American systematic and advanced marketing management to the mainland...
In the advertising industry, if a company has done P&G's case, it is naturally a symbol of hard power.
If Xu Chen can win the Head & Shoulders advertisement, it will undoubtedly be another powerful case endorsement for "Dongchen Advertising".
……
……
Lujiazui, Pudong, a three-story building on Puxi Road.
P&G's marketing headquarters in Shanghai is located here.
Xu Chen parked the car, checked that the time was right, and the three of them got out of the car and went upstairs.
……
The front desk is located on the first floor, with a simple white background wall with the "P&G" blue logo printed on it.
Gu Xinxin went to the front desk to register, and the beautiful administrative lady first led the three of them to the rest area next to them.
……
A few minutes later, a thin young man walked over with enthusiasm.
Gu Xinxin has already stood up.
"Is that Jiang Peng? I am Gu Xinxin!"
The Jiang Peng in front of him was the brand manager in charge of Head and Shoulders.
He doesn't look very old, probably only a year or two older than Gu Xinxin.
"Let me introduce..."
Gu Xinxin introduced Nie Fei and Xu Chen to Jiang Peng first.
Jiang Peng is very warm and polite, speaks eloquently, and has a sunny tone unique to employees of foreign companies.
"Just call me John...
Let me take you to the conference room first. Our director Sia is also ready. Our meeting will start soon. ”
Jiang Peng led the three of them quickly through the office area and towards the conference room inside.
While walking inside, Jiang Peng also made some introductions enthusiastically:
“Our headquarters is still in Yangcheng, and the Shanghai side is considered a brand marketing company.
It just so happens that we have been working here for the past six months, so it is more convenient for you to come here today..."
Xu Chen and Gu Xinxin followed, while Jiang Peng took the initiative to accompany Nie Fei and introduce "Mr. Nie".
Nie Fei felt something was wrong and looked back at Xu Chen.
Xu Chen showed a wicked smile and said nothing.
It was obvious that Jiang Peng regarded Nie Fei as his "boss".
The few people just made a brief introduction and didn't have time to exchange business cards.
Jiang Peng probably regarded Xu Chen, who looked "childish", as a subordinate follower like Gu Xinxin.
Nie Fei frowned, as if she wanted to interrupt Jiang Peng, who was still introducing him enthusiastically, so that he could formally introduce "Mr. Xiao Xu".
But before Nie Fei could say anything, several people had already arrived in the conference room.
Jiang Peng: "You three, wait here...
I'm going to call Sia, and our meeting will start right away. ”
With that said, he turned around and left quickly.
Nie Fei showed a hint of helplessness, looked at Xu Chen and said:
"I shouldn't have come with you."
Xu Chen smiled:
"This is the purpose of bringing Sister Fei here!"
Gu Xinxin scratched his head and was speechless.
However, from Jiang Peng's perspective just now, "Sister Fei", who seems to have a strong aura, is indeed more like a leader and boss.
Xu Chen didn't take it seriously, and even looked happy.
(End of chapter)