Chapter 419 BAT’s Project
Zhao Ling looked at Xu Chen, shook hands with him again, and said with a smile:
"The slogan you created for Baidu was highly recognized by us after our internal evaluation.
In the future, it will also be directly used in product promotion...
I think I should tell you something. ”
Xu Chen felt a little helpless. He could have sold it for some money, but the other party picked it up in vain.
But being able to meet people in the Internet circle is naturally a great thing.
Xu Chen smiled and said:
"The entries in the competition are originally authorized for use by the brand, so I have no doubts about it."
Zhao Ling nodded, seemingly very satisfied with Xu Chen's reply.
She specifically asked Xu Chen to talk to him face to face, naturally to avoid unnecessary communication troubles.
After all, the other party is a "poor student" and may not have sufficient social awareness.
I’m sure Baidu might have used the other party’s advertising slogan, and the other party would have to defend their rights without understanding the “hidden rules” of the competition.
Zhao Ling looked at Xu Chen and said with a smile:
"I just found out that Xu Chen is a freshman.
It's really admirable to have such professionalism in a freshman. ”
Xu Chen said appropriately:
"Actually, I own an advertising company and am doing some domestic and foreign brand and creative advertising."
As he spoke, he had already taken out his business card and handed it over with both hands.
"Oh?"
Zhao Ling was stunned for a moment, a little surprised.
She was still polite and serious, and took the business card with both hands.
Xu Chen took out another one and handed one to the assistant next to him, Miao Xiaoyu.
Zhao Ling lowered her head and glanced at the business card:
"'Dongchen Advertising'......
It’s really a terrible life!
Unexpectedly, classmate Xu Chen not only has outstanding professional abilities, but is already working in an advertising company. ”
Xu Chen: "If your company has related advertising and creative needs, you can actually contact us."
Zhao Ling thought for a moment and said:
"We at Baidu really have some needs for advertising creativity..."
She paused for a moment:
"However, we all need project pitches. I wonder... Mr. Xu, are you willing to participate?"
Xu Chen: “We used to deal with customers in traditional industries, but recently we also want to expand our customers in the Internet category...
Baidu is a first-tier Internet company in China, so of course we are interested.
Of course, we also have to look at the specific needs of the project, as well as the manpower and schedule within our company.
If Mr. Zhao has corresponding needs, you can tell me about it, or simply send a brief to my email, and our internal team will evaluate it first. ”
Zhao Ling thought for a while and said with a smile:
"That's great. I'll ask my assistant to sort out a recent project requirement and send it to your company's email."
Xu Chen: "No problem, we will evaluate it and respond as soon as possible."
Zhao Ling took it out of her arms, took out her business card, and handed it to Xu Chen with both hands.
The assistant behind him, Miao Xiaoyu, also quickly handed over his business card.
Originally I just wanted to get to know the award-winning students, but it turned into a slightly more formal business relationship.
The two sides exchanged a few more pleasantries, and a staff member from the organizing committee happened to come to call Zhao Ling, so Xu Chen appropriately said goodbye and left.
……
……
Zhao Ling and Miao Xiaoyu walked quickly towards the backstage, where there was still a media visit to attend.
Assistant Miao Xiaoyu followed her boss and whispered:
"Is it reliable to send the project to them?"
Zhao Ling smiled and shook her head:
"Of course it's not reliable...
How could an advertising agency run by a teenage freshman be reliable?
I suspect that someone from his company came up with this slogan for Baidu Zhizhi. ”
Miao Xiaoyu: "Do I still need to send the project requirements?"
As Zhao Ling walked, she looked at the business card in her hand:
"Send it over...
If he can write the slogan "Equal success for everyone", maybe there is a master in his company! ”
Miao Xiaoyu: "Okay, then I will sort out the brief in the next two days and delete the sensitive information before sending it."
Zhao Ling spoke again:
"This project is currently being watched directly by Robin. Several international 4A plans are not satisfactory...
If I can't hold it in any longer, it will be difficult to confess to Robin.
Try any trick, although this Dongchen Advertising company doesn't seem to have high hopes. ”
Robin refers to Li Yanhong, the founder of Baidu Group.
Although Baidu gradually fell behind in the brutal competition of Internet companies more than ten or twenty years later, in 2006 and 2007, it was still in a state of vigorous growth.
In the next ten years, Baidu has been one of the three giants of "BAT".
Zhao Ling put away Xu Chen's business card and said again:
"It just so happens that there will be the Great Wall Award award ceremony and dinner tomorrow, and I will have the opportunity to meet some creative advertising companies.
Maybe it can solve the current project problems..."
……
……
The award ceremony has ended and many people have left.
The small groups of people who stayed here seemed to be getting to know each other.
Xu Chen checked the time and wanted to take Xie Bingran directly to dinner.
As soon as I walked out of the backstage, I happened to bump into senior Zhao Siting.
He looked at Xu Chen and said:
"Dean Lin organized a dinner together in the evening, classmate Xu Chen, let's come together!"
Xu Chen was stunned for a moment, actually he didn't want to go.
I had to go to the hotel quickly to check in. I originally wanted to take Brother Bing to eat in the hotel.
After all, many Bing brothers don't dare to touch things in restaurants outside.
Xu Chen paused, turned to look at Xie Bingran beside him, and said with a smile:
"Can I bring someone with me?"
Zhao Siting looked embarrassed, hesitated and said:
“This is an internal dinner party within the college, wouldn’t it be nice?”
But it played into Xu Chen's hands.
He smiled and said:
"That doesn't matter, we can just go and eat alone."
Zhao Siting hesitated:
"Then...okay."
……
Xu Chen took Xie Bingran and quickly left the venue.
Xie Bingran followed Xu Chen and whispered:
"Would it be bad if you didn't go to participate?"
Xu Chen: "I want to stay with you, nothing else matters."
Xie Bingran didn't say a word, but quietly put her soft little hand into Xu Chen's hand.
Xu Chen thought for a while and sent a message to Professor Ni Zhi alone.
[Hello Professor Ni, I have some personal matters to attend to tonight, so I will leave first.
Let me also report to you...】
……
……
I went to get the car first and drove directly to the hotel I booked.
Kuncheng Century Hotel is located in the bustling center of Kuncheng.
This is considered to be the only five-star certified hotel in Kuncheng at the end of 2006.
After the two checked in, they held hands and entered the elevator to the room on the top floor.
Xu Chen hugged Xie Bingran from behind:
"Are you hungry?"
"A little hungry."
"Then eat me first!"
"..."
Xu Chen turned Xie Bingran's body over and kissed him with a look of love on his face.
...The two rested in the room for a while. Xu Chen called the hotel restaurant to confirm that there was also "mushroom hot pot" and arranged for them to prepare it first.
Ten minutes later, when the two of them came to the restaurant holding hands, a whole table of various types of mushrooms had been laid out.
Xie Bingran looked down and felt strange:
"What are these?"
The various types of mushrooms on the table are really strange.
A local waitress came over and gave a detailed introduction.
Matsutake mushrooms, porcini mushrooms, morels, golden ear mushrooms, bamboo fungus, gallinopsis mushrooms, three-differentiated mushrooms...
I haven’t seen Xu Chen for a while, so I’ve learned a lot.
"Sir and Miss, are we ready to cook?"
Xu Chen: "Okay!"
The waiter did the cooking herself and put different mushrooms into the pot one by one.
Please...you...collect 6...9...books...!
There is actually a timer in my hand...
Xu Chen naturally knew that different bacteria require different heating times.
At the same time, the cooking time is strictly controlled to ensure that diners will not be poisoned.
……
After a few minutes, the fungi were fished out hot one after another.
Xu Chen was a very gentleman and helped Xie Bingran prepare a small bowl of "clean" dipping sauce.
“Have a try!”
Xie Bingran picked up a piece of mushroom that she didn't know what it was, dipped it in the sauce, put it in her mouth, and chewed it with her lips moving.
"So fresh..."
Xu Chen smiled "hehe":
"I know you love to eat!
Hurry up and eat more, I like feeding you the most. ”
……
While Xu Chen was eating, he scrolled through the messages on his phone.
In Vanke's project group, Gu Xinxin and Sun Amy are already connecting.
Liu Sen, Vanke's marketing manager, has quickly promoted the budget and contract process.
The contract payment is the two million as previously agreed.
Regarding the content of the graphic draft, Amy Sun took the initiative to ask the client if she had any other suggestions for revision.
Vanke Brand Director Wu Xiaoding replied cautiously:
[Everything is subject to Mr. Xu’s professional opinion...]
Xu Chen smiled and felt speechless.
However, out of a serious and responsible attitude, Xu Chen took the initiative to provide feedback on some optimization and adjustment requirements in the group.
After all, what Sun Amy and Tang Xiaowei did before were just drafts for proposals...
As an out-of-town advertisement, there are still some details that need to be optimized and adjusted.
Sun Amy understood it and quickly replied:
[The boss received it! I'll make adjustments as soon as possible. 】
She then asked about Vanke’s demand time for materials.
Unexpectedly, Wu Xiaoding replied timidly again:
[Just check the time on Dongchen Advertising, we at Vanke can cooperate. 】
"Mr. Xiao Xu" was really speechless.
I couldn’t help but think of the last time I came here to make a proposal, Wu Xiaoding was sitting next to that “Sister Man”, looking arrogant, criticizing and challenging the plan of “Dongchen Advertising”...
Sun Amy and Gu Xinxin seemed to find it incredible when they saw the feedback in the group, so they asked in the internal small group:
[Boss, here at Vanke...why does the other party seem so casual about everything? 】
Xu Chen replied:
[You don’t have to worry about this, just finish the manuscript seriously. We still have to stick to our professionalism.
As for the project time, if the other party is not in a hurry, you can control it at your own pace. 】
【Okay boss! 】
……
Gu Xinxin sent another separate document and left a message:
[The "Call Spring" project will be launched the day after tomorrow. The following is the first phase of the topic hype plan. Please take a look at it, boss. 】
Xu Chen clicked on it and took a look. It was all the content that had been checked before, and there was no big problem:
[Just follow the steps and implement it, but you need to monitor public opinion.
Especially for negative public opinion, remember to guide and transform it according to established strategies. 】
Gu Xinxin: [Okay boss, we have already made the filings and communicated with the Yichun City Propaganda Department and Tourism Bureau. 】
Gu Xinxin remembered something again:
[Classmate Jiao Tianbo, left me a message saying that the project will be online the day after tomorrow, and he wants to come to the company to watch it together.
Is this okay? 】
Xu Chen: [No problem, just don’t let him participate in other projects involving confidentiality. 】
Gu Xinxin: [Okay boss! 】
Xu Chen shook his head helplessly. "Brother Xueba" Jiao Tianbo was still serious and responsible.
He actually took the initiative to come over and work overtime. It really has a beginning and an end.
Despite his great ambition and limited talent, he is still reliable in doing things.
……
In the large group in the academy, messages kept flashing.
Xu Chen opened it and looked at it. There were hundreds of messages in an instant.
It turned out to be photos of the awards ceremony in the afternoon, which had been forwarded to the group one after another.
Those students who came up to the stage to receive awards naturally received congratulations and praise from their classmates and teachers.
As the winner of two "National First Prizes", Xu Chen is naturally the one to be congratulated.
Led by Qian Xin, Hong Xiaoqiang and Huang Hao, they all posted comments in the group such as "Boss Xu is awesome", "Boss Xu is handsome", "Boss Xu is back for a treat"...
Xu Chen clicked on his own photo in the group and admired it, thinking that the counselor's photography skills were still a bit poor and he couldn't fully capture his temperament and appearance.
In the group, "Boss Xu" expressed his gratitude to the classmates who congratulated him, and generously promised a milk tea snack set.
Several other classmates sent separate messages to Xu Chen to express their congratulations.
For example, squad leader Min Siyi, Huo Dashan from the next door dormitory, Chen Qiong who I got to know well in Doha...
And, classmate Su Rong.
[Congratulations, Xu Chen! So happy for you!
Girls here say you are a great talent! 】
Xu Chen replied:
[Thank you, classmate Su Rong! I brought you a gift from Kuncheng! 】
Unexpectedly, Su Rong replied:
【Hahaha! Brother Bing just sent me a message asking me what souvenirs I wanted! 】
"..."
Xu Chen narrowed his eyes and looked up at the "snack guy" across the table.
Xie Bingran was chewing a piece of cow mushroom, and his mouth looked soft and supple.
She noticed that Xu Chen looked at her with a strange expression, and muttered:
"What's wrong?"
Xu Chen: "I have to take the initiative to bring gifts to Su Rong. It's really sweet."
Brother Bing showed a provocative smile:
"Yes, I like this little girl so much."
Xu Chen: "..."
……
In the large groups of "Ranbing Sports" and "Dongchen Advertising", Wu Feifei suddenly posted a news link.
[Mr. Xu, when did you win the grand prize?
Why didn't you tell us in advance? 】
Xu Chen clicked on the link and took a look. It turned out to be the official press release of the "Daguang Competition".
As the winner of "Double National First Prize", Xu Chen's award-winning photo was naturally placed in the most eye-catching position in the press release.
In the group, there was a burst of congratulations instantly:
[Congratulations, boss! 】
【The boss is so handsome! 】
[Mr. Xiao Xu actually went to receive the award! 】……
Sister Fei, who was on a business trip in Fujian Province, and Zhou Junjun, who was in a meeting with Sister Fei, also sent congratulatory messages.
……
……
(End of chapter)