Chapter 151 "Green Field Fairy Tea" and "Yaochi Moon Dance"
In addition, we have also negotiated advertising cooperation matters, 60-second advertisement, 120,000, special price.
As for the content of the advertisement, just select some from the photos and videos taken today, edit them, and insert them into the daily updated short videos.
Zhao Xueqing will also take time to shoot some performance videos of Long Mouth Pot Kung Fu Tea, changing different costumes and scenes, and showing different difficult movements. Sometimes she and Lei Xiaohui will co-create and interpret the plot, such as a heroic figure The general (Lei Xiaohui disguised as a man) came to a teahouse to drink tea and fell in love with the teahouse owner's daughter. The two fell in love at first sight and sparked a collision...
So, there is no shortage of videos.
Since Li Xiang gave the other party a discount on advertising fees and the purchase volume was quite large, the other party also gave a relatively large discount on the price of tea, which was almost 30% off the normal wholesale price.
Of course, Mingqian tea and Yuqian tea are also divided into grades.
In this tea factory, there are five grades of spring tea: first-picked treasures, top-quality products, medium-to-high-quality products, affordable mid-grade products, and daily rations.
Among them, the first four levels are Mingqian tea, and the last one is Yuqian tea.
The recommended retail prices are: 1,500 yuan/jin, 1,200 yuan/jin, 800 yuan/jin, 400 yuan/jin, and 200 yuan/jin.
Of course, rich people can also use their heads to collect treasures and use them as rations of tea. The definition here is only for ordinary working-class people.
The price the other party gave Li Xiang was 50% of the retail price. In other words, if Li Xiang paid according to this retail price, he would make a full 100% profit.
But that's not Li Xiang's style. He thinks it's too expensive and sincerely benefits his fans, so he only sells it at 80% of the tea factory's recommended retail price.
For example, for 200 yuan/catty of ration tea, the tea factory gave him a price of 100 yuan/catty, while Li Xiang sold it at 160 yuan/catty, with a gross profit of 60%. Excluding costs, the net profit can be maintained at about 40-50%.
If there are events or promotions, fans can get it at a lower price.
Compared with teas of the same quality on the market, Li Xiang feels that he still has a price advantage.
As long as fans dare to buy it, they will definitely feel it is worth their money.
After negotiating the price, signing the contract on the spot and paying the deposit, the tea factory owner was very happy and said that he would send the goods to Li Xiang as soon as they came out.
After all this work, the sun was setting. The owner of the tea factory asked them to stay for dinner before leaving. Li Xiang declined and returned with the three girls. When they arrived in the county town, they went to the newly opened barbecue restaurant where they had eaten before.
The environment is nice and there are private rooms where you can talk about things while eating.
The only fly in the ointment is that the "female drivers" haven't gotten their driver's licenses yet, so Li Xiang can't drink.
Li Xiang discussed the names of Guofeng Teahouse and Guofeng Tavern with them, because it would be awkward to just call them "Guofeng Teahouse" and "Guofeng Tavern".
Zhao Xueqing suggested that they either add prefixes to them respectively, and then everyone expressed their opinions, and finally decided on the names: "Green Field Fairy Tea·National Style Teahouse" and "Yaochi Moon Dance·National Style Tavern".
In the future, we will also promote this on our self-media accounts.
"The Wizard of Oz" is based on a very famous fairy tale novel "The Wizard of Oz". In fact, according to the literal translation of the original name, it is "The Magician of Oz". It is too unpleasant to listen to. I have to say that the Chinese can translate it.
"Yaochi Moon Dance" carries Yao Yao's name, which means that the fairy Chang'e dances in the Yaochi, which is also quite poetic. Chang'e lives in the Moon Palace and is also the moon goddess.
In fact, Zhao Xueqing also had an alternative tea trademark with her own name, called "Qingcha", but she thought about it and felt it was inappropriate. After all, this teahouse and tea were not her own industry. If you register for "Qingcha", it would be a bit overstepping, and I'm afraid Li Xiang will be unhappy.
Yao Yao doesn't matter, she's the one dancing anyway, so what's the matter with the word "Yao"?
Moreover, the wine sold in her Guofeng Tavern is different from the tea sold in Guofeng Teahouse. The wines are all finished wines with ready-made packaging and trademarks, many of which are big brands.
If you apply for your own wine trademark, the operation is much more difficult than for tea.
The more well-known the brand of wine, the more expensive it is, but for tea, it mainly depends on the variety and origin. Relatively speaking, the requirements for the brand are not so stringent.
For fans, as long as the origin is authentic and the taste is good, they can accept it. Moreover, the transportation of wine is troublesome, and the apocalypse is approaching, so this kind of business can't be done for a few years. The profits of tea are amazing. Li Xiang feels that it is enough to do this alone.
Li Xiang told them to quickly register the two trademarks "Green Field Immortal Tea" and "Yaochi Yuewu". If they didn't understand, they could ask someone, or they could check information online or go to the relevant departments to consult. They all took action, and the tea packaging Also do it in sync.
Otherwise, when the tea arrives, but there is no exclusive packaging bag, it will be a bit weak.
The previous sales were just trial sales to see how the sales were. As a result, after trying it, the sales were not bad. Just as the new tea was on the market, Li Xiang was preparing to make a big deal, so naturally all aspects had to keep up.
"Brother, don't worry, leave it to me!" Zhao Xueqing patted her chest, her eyes bright and confident. Because she had already thought about this.
Immediately, tell me your thoughts one by one.
Zhao Xueqing took out her mobile phone and shared with everyone the pattern she designed by herself, which will be printed on the packaging bag. It has the company logo and text of "Yongye Media", plus the trademark name, and company information. The main fonts are all gilded. The design is shiny and textured, and the inside is made of aluminum foil, which is waterproof and moisture-proof after sealing.
In addition to packaging bags, there are also small green tin cans and large gift boxes, all of which are printed with the same pattern and text.
Then there is a packaging bag specially suitable for ration tea, that is, if customers buy it and drink it themselves, instead of giving it as a gift, they can choose this ordinary kraft paper packaging bag with a self-sealing seal, which is very convenient.
Customers can choose different styles according to their needs, and of course, there will be slight differences in price.
Check out the 16-9 book bar and see the correct version!
But compared to the tea itself, the packaging is not valuable, and it is quite cheap to customize it in batches.
Li Xiang gave a thumbs up. Zhao Xueqing acted in front of Li Xiang. Any leader would like such a subordinate.
Because there are many things that she does in private without waiting for you to tell her. When you tell her, she takes them out immediately. This is a very competitive quality in the workplace. It’s also called subjective initiative.
Yao Yao: "..."
I'll go, you Zhao Green Tea is so scheming. In comparison, she is not as good at work, of course, because she spends a lot of time learning to dance. Anyway, my dancing is getting better and better, which is equivalent to improving my core competitiveness.
After finishing masturbating, Li Xiang drove the three girls home one by one.
The office space is still under construction, so the three girls are still working from home. Li Xiang has given them so many instructions. It is estimated that they will be very busy in the next few days.
Yao Yao originally suggested that everyone move to Li Xiang's house to work. Since the house is so big, it would be good to work in the living room on the second floor.
But Li Xiang refused, not because he was reluctant to use it as an office space, but because it was a new house after all, and it was still being ventilated. He bought a lot of new furniture. If there was formaldehyde, it would be bad for their health.
In addition, three girls stay at home every day, one boy vs three girls, which has a bad influence.
When the Guofeng Tavern and Guofeng Tea House open in the future, we will build a few offices there, and then we will also recruit other staff, such as waiters, cleaners, security guards, etc. There will be both men and women. With more people, it will be more serious. There is no need to avoid suspicion in Bajing’s workplace.
While the girls were busy with business matters, Li Xiang was farming, practicing, and trying various delicacies at home. After all, he started out as a pastoral blogger, and this old skill cannot be forgotten in this industry.
So when I plant vegetables, pull weeds in the fields, try out the taste of newly grown vegetables, and do some handicrafts, I shoot videos or do live broadcasts.
What's more, the cultivation effect is best when he is doing farm work.
Grandma has never eaten Longjing shrimps and doesn't know how to make them, so Li Xiang personally took charge of the cooking, using the fresh Tou Cha leaves brought back from the mountain tea mountain yesterday and the fresh river shrimps she just bought in the morning. After peeling the shrimps, she fried a green tea Shrimp.
It is said that authentic Longjing shrimps are made from Mingqian Longjing fresh leaves instead of brewed with dry tea. However, most people use green tea instead if they don't have the conditions. After all, finished Longjing tea is easy to buy on the market and is available all year round, but fresh leaves are not easy to obtain, and they are not easy to transport and preserve.
"It's really delicious!" Grandma was full of praise for this dish. As she ate, she added, "It would be great if I could add more chili peppers!"
(End of chapter)