Chapter 175 WPG0174: Praising competing products has a deeper meaning 334K
SKP shopping mall, near Dongyimen.
Bulgari, Cartier, Van Cleef & Arpels, Tiffany & Co., as well as Chaumet Paris newspaper group to keep warm, with De Beers and Kirin Jewelry also mixed in.
As the world's largest diamond miner, De Beers has forcibly defined itself as a top luxury jewelry brand. However, due to lack of market recognition, it is really a forced promotion.
As for Kirin Jewelry, which uses gourds as its representative brand image, it is a jewelry brand registered in Hongkang Island, Xia Guo, and belongs to the French Kering Group, the parent company of Gucci, Balenciaga, and Bottega Veneta.
This Qilin Jewelry is a thief. It has been impersonating the Xia Guo brand since it was registered!
Yes!
A jewelry brand owned by a well-known luxury goods group is passing off the Xia Guo brand.
It has been focusing on various designs with Xia Kingdom elements from the beginning. In the past three years, it has invited celebrities from Xia Kingdom as brand image spokespersons, thereby trying to build Qilin Jewelry into a top luxury jewelry brand in Xia China.
However, even if the 'patriotic' card was played, Qilin Jewelry still did not achieve much success in Xia Kingdom.
After all, the price of Kirin jewelry is not cheap. In the end, consumers still have to spend money to support it. Just relying on feelings is not enough.
These top jewelry brands gather at the East Gate, while a large number of third-rate brands gather at the North Gate
wrong!
The jewelry brands in the North Gate are headed by Buccellati, who formed another jewelry area with a bunch of soldiers and crab generals. However, the younger brothers led by Buccellati are too good. For example, Chopard and Piaget, these two are already inseparable brothers. , it turns out there is something even better!
Including MESSIKA, TASAKI, MIKIMOTO, FRED, Chow Tai Fook and Laomiao Gold.
Can these brands also be considered high-end luxury brands in the jewelry field?
To be honest, apart from Buccellati, An Wuyang doesn't even bother to look at other brands.
An Wuyang and Xia Yuqing came to Van Cleef & Arpels, one of the four top luxury brands in the jewelry field. The brand's representative image was chosen very well. The meaning of the four-leaf clover was very popular in Xia Kingdom.
The clerk at Van Cleef & Arpels glanced at An Wuyang, who was carrying the shopping bag from the store next door, and then at Xia Yuqing's platinum snake bracelet full of diamonds on her left wrist. The female clerk in charge of receiving them greeted them warmly with a smile on her face.
"Welcome to Van Cleef & Arpels, I'm Xiao Yuan, I'm glad to serve you." Xiao Yuan greeted enthusiastically.
Their Van Cleef & Arpels shop and Bulgari shop next door are neighbors, and the two shop assistants often visit each other. Xiao Yuan knows the price of the platinum full-diamond snake bracelet that Xia Yuqing wears on her left wrist.
Because of this, she is particularly enthusiastic.
An Wuyang said casually, "Qingqing, do you think there is anything you like?"
Xia Yuqing knew Van Cleef & Arpels. She actually liked Van Cleef & Arpels quite a bit, mainly because she liked four-leaf clovers. She had seen many Van Cleef & Arpels bracelets and necklaces in Little Sweet Potato before, and she secretly liked them all.
Now entering the Van Cleef & Arpels store, Xia Yuqing is faintly moved.
She didn't refuse An Wuyang this time. Anyway, she even accepted a bracelet worth more than 800,000 yuan. What does it matter if she looks at Van Cleef & Arpels?
According to Xia Yuqing's understanding, she knows that Van Cleef & Arpels' price is cheaper!
For example, an ordinary five-leaf clover bracelet usually only costs more than 30,000 to 40,000 yuan, which is far lower than the Bulgari platinum full-diamond snake bracelet she is wearing.
In fact, this Bvlgari platinum diamond snake bracelet is not suitable for daily wear, because it is too gorgeous and looks too dazzling for daily wear.
Especially in school, would it be too showy if Xia Yuqing wore a bracelet of this level?
Xia Yuqing took the initiative and asked, "Do you have a five-flower bracelet?"
"Of course, what kind of bracelet do you like?" Xiao Yuan asked.
Xia Yuqing responded, "Are there any white ones?"
When Xia Yuqing asked, Xiao Yuan understood that Xia Yuqing had never bought Van Cleef & Arpels before, nor did she have an in-depth understanding of Van Cleef & Arpels.
Because her previous inquiry and Xia Yuqing's answer revealed such hidden information.
Xiao Yuan asked about the material, and Xia Yuqing responded about the color.
Van Cleef & Arpels five-flower bracelets are made of various materials, including chalcedony, mother-of-pearl, onyx, malachite, tiger's eye, diamonds, gold, platinum, white gold, etc.
Different materials have different colors.
The 'white' Xia Yuqing just mentioned was actually made of mother-of-pearl.
Although Xiao Yuan had confirmed that Xia Yuqing had never bought Van Cleef & Arpels before, nor did she have an in-depth understanding of Van Cleef & Arpels, she did not show any unpleasant expression on the surface. Instead, she responded politely, "Please wait a moment." After that, I will take it out for you to try on immediately.”
At present, most of Van Cleef & Arpels' products are still sold off-the-shelf, and there is no hunger marketing strategy.
It is rumored that Van Cleef & Arpels is learning from Hermès’ hunger marketing and distribution plan, but it has not yet been implemented.
After all, Van Cleef & Arpels is also a top luxury brand in the jewelry field. What Hermès can do in the bag field, Van Cleef & Arpels feels that it can also do in the jewelry field.
In less than three minutes, Xiao Yuan placed a tray on the counter in front of Xia Yuqing.
"Hello, madam, this is an 18K white gold five-flower bracelet. This is an 18K gold five-flower bracelet. They are both made of natural mother-of-pearl. You can try them on at will." Xiao Yuan took two 'white' five-flower bracelets. The flower bracelet comes out, its four-leaf clover inlay material is the same, but the bracelet chain material is different.
18K white gold is more cool, while 18K gold is more noble. Some people like both materials.
(↑18K white gold mother-of-pearl five-flower bracelet)
(↑18K gold mother-of-pearl five-flower bracelet)
Xia Yuqing first took off the Bulgari platinum full-diamond snake bracelet worth 845,000 and placed it on the tray, and then picked up the five-flower bracelet made of 18K gold.
"This Bvlgari snake bracelet full of diamonds is so beautiful!" Xiao Yuan said with praise. This kind of behavior of praising a competing product may seem inappropriate at first glance, but it is actually a good behavior.
Because the Bulgari platinum full-diamond snake bracelet is worth as much as 845,000, and its price does not coincide with the Van Cleef & Arpels five-flower bracelet, there is no competition at all, so praising competing products is a good behavior.
"Thank you, I think it's beautiful too." Xia Yuqing responded in agreement.
After Xia Yuqing answered, she tried to put the 18K gold five-flower bracelet on her wrist. Xiao Yuan quickly said proactively, "Madam, please let me help you put it on. This is my job. I don't want to lose my job. You Can you forgive me?”
This playful joke made Xia Yuqing laugh, and she nodded in agreement, "Okay, I'll bother you then!"
Xiao Yuan took the initiative to express his desire to serve Xia Yuqing. In fact, he was not worried that Xia Yuqing would break the five-flower bracelet, but had a deeper meaning!
Xiao Yuan offered to help Xia Yuqing. The reason was that she knew that Xia Yuqing had never purchased Van Cleef & Arpels before, nor did she have an in-depth understanding of Van Cleef & Arpels, so she was worried that Xia Yuqing would not wear Van Cleef & Arpels. Five flower bracelet.
Van Cleef & Arpels' five-flower bracelet is indeed very famous. Whether it is a small sweet potato or a short video, it can be seen everywhere.
But in fact, people who have never bought Van Cleef & Arpels or have no in-depth understanding of Van Cleef & Arpels may not know how to wear a Van Cleef & Arpels five-flower bracelet. The reason is simple, because the standard length of Van Cleef & Arpels five-flower bracelet is 19cm, and there is no length customization service.
Whether it is mother-of-pearl, chalcedony, or five-flower bracelets made of onyx, tiger's eye, etc., no length customization service is provided, and all chain lengths are 19cm.
Xia Yuqing's wrist circumference was measured by Bulgari, and it was only 15.7cm. If she wears it in a standard way, it will definitely not be suitable and the bracelet will definitely appear to be too long.
Therefore, most women who wear Van Cleef & Arpels five-flower bracelets usually buckle the buckle behind the first four-leaf clover, thus shortening the chain length.
This is the wearing detail of Van Cleef & Arpels five-flower bracelet. If you have not purchased Van Cleef & Arpels or have an in-depth understanding of Van Cleef & Arpels, you will basically not know this kind of detailed knowledge.
Customers like Xia Yuqing who didn't know the material of Van Cleef & Arpels five-flower bracelet naturally didn't know the details of wearing it, so Xiao Yuan offered to serve Xia Yuqing and briefly explained the matter while wearing it. one time.
Xia Yuqing put on the 18K gold version of the mother-of-pearl five-flower bracelet with the help of Xiao Yuan. She showed it to An Wuyang and asked, "Does it look good?"
An Wuyang looked at it twice before responding, "I think it's a bit plain. Five-flower bracelets are more suitable for stacking."
The so-called "stacked wear" means wearing two different five-flower bracelets, so that they have a more layered feel and a richer color palette.
Of course, this kind of "stacked wear" also has matching between different brands.
Check out the 16-9 book bar and see the correct version!
For example, Cartier's Love series bracelets can be matched with Van Cleef & Arpels' five-flower bracelets, and Tiffany's nail bracelets can also be matched with Van Cleef & Arpels' five-flower bracelets.
As for how to match them, it all depends on your own aesthetic preferences, and most importantly: the thickness of your wallet!
"Bring out some more five-flower bracelets. We want to try the effect of stacking them." An Wuyang ordered.
Xiao Yuan was secretly happy. When An Wuyang said the stack, Xiao Yuan knew that today's performance was complete!
After all, An Wuyang and Xia Yuqing spent more than 800,000 yuan at the house next door, and their spending power has been proven.
"Please wait." Xiao Yuan replied quickly.
In less than two minutes, Xiao Yuan brought out a plate of five-flower bracelets.
Including the most classic carnelian five-flower bracelet, the panda-color five-flower bracelet with mother-of-pearl and diamonds, the onyx version with black five-flower bracelets, the purple chalcedony version with five-flower bracelets, and the onyx and diamond version. Another version of the panda color five-flower bracelet.
(↑18K gold onyx)
(↑Carnelian + Purple Chalcedony)
(↑Panda color matching)
"These are the five-flower bracelets in stock in our store." Xiao Yuan explained.
An Wuyang greeted, "Qingqing, give it a try."
"Well, I'll try it first." Xia Yuqing took off the mother-of-pearl version of the five-flower bracelet on her wrist, then picked up the carnelian version of the five-flower bracelet, and then tried other versions of the five-flower bracelet.
With so many choices, Xia Yuqing didn't know what to choose for a while. She thought every five-flower bracelet was beautiful.
An Wuyang looked at Xia Yuqing's difficulty in making a choice and smiled, "Don't you know what to choose?"
"It's so hard to choose, every one is beautiful." Xia Yuqing said a little embarrassed.
An Wuyang responded, "Then there's no need to choose, we want them all."
"Ah?" Xia Yuqing was surprised.
"Huh?" Xiao Yuan thought it was outrageous. Do you want them all?
Is this the Hao who spent more than 800,000 yuan next door?
Love it, love it!
Xiao Yuan even had some other thoughts in her mind, but after looking at Xia Yuqing's appearance, she felt that she was not worthy.
"Sir, do you want all of these?" Xiao Yuan asked repeatedly.
An Wuyang answered affirmatively, "I want them all."
Xia Yuqing asked, "How much do these bracelets cost in total?"
Xiao Yuan's answer was very clever. She responded, "They add up to only a little more than half of your full diamond snake bracelet."
Xia Yuqing actually had a 'cheap' idea. Did she think she was crazy?
"Go and settle the bill." An Wuyang handed his bank card to Xiao Yuan.
They still had a lot of travel funds, and An Wuyang didn't care about spending money at all.
Besides, even if he doesn't have a travel fund, An Wuyang, the sole heir of Wu Gengtian Pharmaceutical Group, doesn't mind spending some money.
After a while, Xiao Yuan brought the mobile POS over and gave An Wuyang a quote, "Sir, the total price of seven five-flower bracelets is 451,200 yuan. Do you think it's okay?"
The answer is of course yes!
Otherwise, An Wuyang will give the card in advance?
An Wuyang first registered as a member of Van Cleef & Arpels, and then entered his bank card password to pay. The mobile POS issued a printed 'click' sound, indicating that the transaction was successful.
An Wuyang took back the bank card and then asked, "Qingqing, what do you want to wear now?"
Xia Yuqing thought for a while and put on the platinum diamond snake bracelet again, "I'm wearing this today."
Xiao Yuan immediately answered the call, "Mr. An, we will take out the goods you purchased immediately. After you inspect them, we will pack them."
"Yes." An Wuyang nodded slightly. He registered as a member of Van Cleef & Arpels, so Xiao Yuan naturally knew his information.
At present, An Wuyang has become a VIP of Van Cleef & Arpels.
Van Cleef & Arpels’ VIP is easy to obtain. You only need to spend 30,000 Xia Guoyuan to become a Van Cleef & Arpels VIP. However, Van Cleef & Arpels’ VIP does not have any privileges. It is just a holiday greeting from Van Cleef & Arpels.
As for Van Cleef & Arpels’ VIC?
Let’s spend 3 million first!
When you obtain Van Cleef & Arpels' VIC, you can have priority in purchasing some limited edition Van Cleef & Arpels products, as well as the right to order certain special material products, etc.
These all require Van Cleef & Arpels VIC permission, otherwise the products will not be visible at all.
For example, the four-leaf clover series of products made of rhodonite, as well as silverite, gray fritillary, lapis lazuli and other materials are all rare materials of Van Cleef & Arpels, a bit similar to the rare leather of Hermès.
I have to say that these luxury brands have played tricks in their respective fields!
An Wuyang was wondering if Wugengtian Pharmaceutical Group would also create a limited edition packaging bottle?
Seems a bit excessive?
(End of chapter)