Chapter 375 WPG0374: Co-branded product: A little sincerity but not much, super high price!
"Ms. Xia, please come this way. We have prepared a private tasting for you." Sun Yue made a 'please' gesture.
Xia Yuqing refused directly, "I don't have time now."
She thought Sun Yue was going to invite her to the Hermès store in the International Finance Center for promotion.
However, Sun Yue quickly explained that they rented a small RV and sent the newly arrived bags over for Xia Yuqing to choose first.
Xia Yuqing frowned slightly, "My boyfriend is here and he is still waiting for me. How about I go shopping with you after the National Day?"
When Sun Yue heard that An Wuyang had come, she became more active, "Has Mr. An come here? Where is Mr. An?"
Sun Yue happened to be looking for An Wuyang for something. Isn't it a coincidence?
Xia Yuqing looked at the other party helplessly. After a moment's hesitation, she called An Wuyang.
If it were any other time, Xia Yuqing would definitely send a message to An Wuyang first instead of calling directly.
But she had just sent a message to An Wuyang, and An Wuyang was already waiting for her at the Huashan Apartment, so Xia Yuqing called An Wuyang directly this time.
Waiting for the call to connect, Xia Yuqing quickly explained the current situation, and then asked An Wuyang how to deal with it.
"Let them come to Huashan Apartment. The reception area in the lobby here is very spacious." An Wuyang responded.
"Yeah, let me tell them." Xia Yuqing replied.
After hanging up the call, Xia Yuqing conveyed An Wuyang's wishes, and Sun Yue naturally did not refuse.
So, Xia Yuqing took the RV rented by Hermès and returned to Huashan Apartment together.
When entering the Huashan Apartment, Xia Yuqing originally thought that she needed to come forward to explain, but who knew that Hermès had already solved these minor troubles.
When they came to the reception area of the entrance lobby of Huashan Apartment, the lobby supervisor Liang Yingxia even came over to help Hermès set up a simple display stand.
An Wuyang was already waiting for Xia Yuqing in the lobby reception area.
When Xia Yuqing saw An Wuyang, she couldn't help but run towards An Wuyang, and finally happily fell into An Wuyang's arms.
After the two let go of each other, Sun Yue greeted them appropriately.
"Hello, Mr. An!" Sun Yue greeted politely.
An Wuyang looked at Sun Yue and joked playfully, "What else does Director Sun want to sell to my girlfriend?"
Hearing An Wuyan's teasing, Xia Yuqing also smiled.
Sun Yue replied with a smile, "Mr. An, a new Birkin 20 black house arrived today, so we sent it over as soon as possible for Ms. Xia to choose. If Ms. Xia likes it, we will leave it to Ms. Xia."
(↑Hermès Birkin20Faubourg: Nickname: Black House)
Xia Yuqing also recently learned about some things about Hermès, such as Hermès' BKC Three King Kong series bags.
When she heard Birkin20, she asked curiously, "Isn't the smallest size of your Birkin series Birkin25?"
Sun Yue explained, "The smallest size of our Birkin series is indeed Birkin 25 under normal circumstances, but the small house series is a special case, all of which are Birkin 20."
In recent years, Hermès bags have generally become more valuable as they become smaller.
For example, if the actual price of Birkin25 is more expensive than Birkin30, the price of Birkin35 will be lower.
For example, the Birkin 20 Faubourg brought over by Sun Yue today has an official guide price of only 318,000 Xia Guoyuan, but just for distribution, the ratio needs to be as high as 1:5.
In short, if you have obtained the purchase qualification, when buying a Birkin20 black house, you basically need to prepare about 2 million to successfully buy it.
How to obtain purchase qualification
Approximately 20 million annual consumption is required?
In addition, if the annual consumption is 20 million, it is only to qualify for purchase, but it does not mean that you will definitely be able to buy it.
Because Hermès will establish a waiting list internally. For example, rich woman A’s annual consumption is 20 million, rich woman C’s annual consumption is 25 million, and female star D’s annual consumption is 30 million.
When only one Birkin 20 small house series handbag is available, additional consideration is needed as to who to sell it to.
Usually it is sold to the customer on the waiting list with the highest annual spending.
That’s why I say Hermès really doesn’t cheat the poor.
Because the poor couldn't even afford Hermès tickets, Hermès never thought of cutting off the poor's leeks.
But when Hermès faced the fifth watch, it changed its face.
Maybe it’s because Wugengtian and Hermès are both companies of the same type?
It’s just that the fifth watch day is more closed.
Hermès prefers market-oriented operations. As long as you are willing to spend enough money, you will definitely become a super VIP of Hermès, and you can buy whatever you want.
But not here at midnight!
Wu Gengtian here is more biased towards personal relationships.
Take Baixue Essence Cream as an example. Not many of these products have entered the open market.
For example, on the first day of the fifth lunar month, 100,000 copies of Baixue Essence Cream are released through five major distributors, and the number that actually flows into the open market should not exceed 3,000.
In view of this situation, if Hermès wants to obtain the resources of Wu Gengtian, it can only use its own resources to exchange.
Sun Yue is doing this kind of thing now.
"Ms. Xia, do you like this Birkin 20 black house?" Sun Yue asked.
Xia Yuqing picked up a size 20 Birkin and found that this small and exquisite bag was indeed pretty and lighter to carry.
"How much does this bag cost?" Xia Yuqing asked.
Facing the inquiry, Sun Yue took a look at An Wuyan first, and then said, "It's not expensive, it only costs 318,000 Xia Guoyuan."
Xia Yuqing was slightly surprised, "It's quite expensive!"
An Wuyang answered the conversation on the side, "This bag basically costs about 1 million to 1.2 million on the secondary market."
"So expensive?" Xia Yuqing was surprised.
An Wuyang responded affirmatively, "The main reason is that its output is very small, right, Director Sun?"
Sun Yue smiled and nodded.
As for whether the output is really low, Sun Yue will not comment.
"It's a bit too expensive!" Xia Yuqing expressed her unwillingness.
Sun Yue responded immediately, "Ms. Xia, in order to thank you for your support of our Hermès, we are going to give it to you." Xia Yuqing still refused, "The free one is the most expensive!"
"Do you want to tell me the conditions first?" Xia Yuqing asked about the price.
She is not stupid!
An Wuyang added bluntly, "What do you Hermès want this time?"
"We want to cooperate with you on Wugengtian to launch a joint product." Sun Yue explained.
"Ah?" An Wuyang was confused.
Five o'clock in the morning and Hermès co-branded?
What kind of strange combination is this?
There seems to be no overlap between Wu Gengtian’s business and Hermès’ business.
etc!
An Wuyang thought of an answer.
"Where did you hear about the bitter orange scented candle?" An Wuyang asked.
Sun Yue did not hide it at all, "Europa Region, Nova Pharma, Zhu Ning'an Pharmaceutical Group."
Check out the 16-9 book bar and see the correct version!
"Both of them sell bitter orange scented candles in the Europa region, and their core functions are the same. They can relieve stress, calm the mood, relax the state of mental anxiety, and make it easier to enter deep sleep." Sun Yue added.
Are these two so fast?
An Wuyang was secretly curious about the selling prices of Nova Pharmaceuticals and Zhu Ning'an Pharmaceutical Group, so he asked this question directly.
Faced with An Wuyan's inquiry, Sun Yue answered truthfully, "The quotation given by Zhu Ning'an Pharmaceutical Group is US$9,999, but the buyer needs to be Barclays Bank or Deutsche Bank, or a VIP customer of Bank International de España."< br>
An Wuyang raised his eyebrows secretly. It seems that Zhu Ning'an Pharmaceutical Group and the above three banks are strategic partners?
"As for Nova Pharma, they only provide corresponding sales services to their Nova Pharma VIPs." Sun Yue added.
"We at Hermès hope to cooperate with Wu Gengtian to launch a jointly branded bitter orange scented candle." Sun Yue explained Hermès' needs.
An Wuyang asked, "What can we gain on the fifth watch?"
A mere black house worth over one million yuan was not enough to impress An Wuyang.
Because even if you can't get this black house from the official Hermès store, you can still get it through the secondary market.
In fact, many people have misunderstandings about the luxury secondary market.
There are also brand-new products in the luxury secondary market, because some people make money through this channel. Even top-level products such as black houses, some people just bought them from specialty stores and then directly sold them in the secondary market.
Xia Yuqing has put down the Birkin20 black house. She doesn't care at all about a handbag worth millions. She cares more about An Wuyan's attitude and opinions.
It's only a million or so. If it makes An Wuyang unhappy, isn't it worth the loss?
"We at Hermès are willing to pay the corresponding purchase costs and allocate 50% of the sales of the joint products to Wugengtian." Sun Yue explained.
This is equivalent to Hermès first buying the bitter orange scented candle from Wu Gengtian, and then selling it in Hermès stores, and eventually giving 50% of the sales to Wu Gengtian.
This condition looks very good at first glance!
After all, Hermès is willing to give up 50% of its sales, not 50% of its profits, to Wu Gengtian. This means that Hermès will not fabricate costs and reduce net profits, thereby paying less to Wu Gengtian. .
However, An Wuyang discovered a problem!
Hermès is still playing word games!
"Director Sun is not sincere!" An Wuyang teased.
"I'll give you another chance to re-quote. If it's suitable, we wouldn't mind making a joint product with you, and the quantity will be no less than 1,000 copies." An Wuyang reminded.
"But this is the last opportunity to make an offer. If you are not sincere, this cooperation will be terminated directly." An Wuyang added.
Sun Yue fell silent.
She originally thought that An Wuyang was young and ignorant. After all, An Wuyang had just grown up. Being so young and in a high position, she was more inclined to think that An Wuyang could not see through Hermes' double text trap.
On the surface, Hermès is indeed sincere in offering the so-called ‘50% of sales’ dividend.
However, An Wuyang learned from Hermès in setting up a sales plan for Baixue Essence Cream from the very beginning. How could he not see Hermès' word play?
The so-called 50% share of sales just looks good!
Even if Hermès sets the price of its bitter orange scented candle at US$9,999, it will only get US$4,999.50 on the fifth day of the night.
Is this one profitable?
Quite a lot!
But An Wuyang knows very well that Hermès will definitely not sell bitter orange scented candles directly, but will treat the joint version of bitter orange scented candles as high-end products.
If you want to buy, you need to accept the tie-in!
As for the tying ratio
Not necessarily!
An Wuyang even doubted whether Hermès would set a purchase qualification threshold?
For example, how much annual consumption is required to qualify for the purchase of bitter orange scented candles, and how many products need to be bundled with it when purchasing.
Therefore, Hermès simply stated that it would allocate 50% of the sales of bitter orange scented candles to Wuhan Tian. This is just a bit sincere, but not too much.
Sun Yue silently thought about how to quote An Wuyang.
An Wuyang put too much pressure on her!
An Wuyang made it clear that this was the last quotation, and if the quotation was not suitable, the cooperation would be terminated. Such huge pressure made Sun Yue wonder whether he should continue to test it out.
After all, if An Wuyang comes true, wouldn't Hermès lose their qualifications to cooperate?
This cooperation is definitely more cost-effective for Hermès.
Sun Yue took a deep breath before speaking, "Mr. An, let me directly tell you the bottom line of our Hermès."
“We at Hermès are willing to directly purchase bitter orange scented candles with a purchase price of US$10,000, and at the same time, we will also provide an additional 20% of our Hermès unnamed vouchers, thus completely buying out the sales rights of the joint version of bitter orange scented candles. and income rights." Sun Yue said the bottom line of Hermès.
"What do you think, Mr. An?" Sun Yue asked anxiously.
An Wuyang was slightly surprised. Is Hermès so generous?
The external terminal price of Zhu Ning'an Pharmaceutical Group and Nova Pharmaceuticals is only US$9,999. Hermès adds up to US$10,000 as the purchase price, and an additional 20% Hermès unnamed vouchers are provided.
This is indeed very generous!
It can be seen that Hermès is determined to acquire the bitter orange scented candle and is very optimistic about it.
An Wuyang asked, "This is very sincere. Do you have any other conditions?"
“We at Hermès have only a small request. We hope that the co-branded bitter orange scented candles will be mixed with our Hermès fragrance raw materials to create an exclusive Hermès scent, and the shape of the scented candle will be designed by us at Hermès. "Sun Yue explained.
Got it!
Hermès wants in-depth customization services!
Through in-depth customization services, Hermès can effectively differentiate itself from the bitter orange scented candles of other dealers, thereby increasing its price premium.
After all, Wugengtian's bitter orange scented candle has a unique effect, and Hermès has the corresponding brand premium ability, so if the two are combined, there seems to be no problem for Hermès to make more money, right?
"I guess Hermès has already made the corresponding design, right?" An Wuyang guessed curiously.
If there are no accidents, Hermès may have made all preparations and is just waiting to complete negotiations with Wu Gengtian to come up with the corresponding design plan.
"Mr. An is awesome!" Sun Yue first praised An Wuyang.
Because Hermès has indeed prepared a corresponding design plan, and after reading the corresponding design plan, Sun Yue felt that it will definitely sell well, and the price premium is very strong!
(End of chapter)