Chapter 340 Knowledge Planet Payment Concept
Because Mao Zhao frequently refreshed the screen, and Mao Zhao had been working very hard to promote "Leisurely and Slow Life" recently, Jinli thought about it and decided to take time to go to Mao Zhao on the day of the live broadcast.
Choosing this day, I could just do what I promised Mao Zha and catch up with the slow live broadcast. Not only could I solve two worries, but I could also advertise for Mao Zha.
Jinli spoke to Sui Lingfang, and Sister Fang called Mao Zhao.
After receiving the news, Mao Zhao took it very seriously and started cleaning the company two or three days in advance, just to better entertain Jinli.
The employees of Cat's Claw can be said to be the most current-minded employees in the industry. They know which celebrity Cat's Claw relied on to make its fortune.
Even though the scale of Mao Claw is no less than Want Want Live, some celebrities will actively seek to join, and they will also cooperate with other celebrities...
But everyone knows which star’s base is on the Mao Zha Live platform.
Just like the cosmetics brand Duomi, if it weren't for Jinli, who would know about Cat Claw?
If we hadn't established a cooperative relationship with Jinli in advance and started further cooperation with her early on, people might have been poached by Wangwang. How could we have waited until it developed to the scale it is today?
In the past few days, the company has established several new departments, all of which want to build Mao Zhao into a huge traffic platform.
“Welcome Jinli!”
Time flew by and it soon came to Saturday.
Jinli arrived at Maozhua headquarters early in the morning and visited the company under the guidance of several people in charge.
Originally, she thought that Chenxi Entertainment was already a company with a strong corporate culture. There was a culture day every month and the company atmosphere was good.
But after coming to Cat Claw, she realized what it means to be "there are people outside the world, and there is a world outside the world".
Mao Zhao’s company culture is a live broadcast culture. Even with the rapid development in the past two years, the stalls are getting bigger and bigger, but live broadcast is still Mao Zhao’s basic strategy.
Therefore, all the layouts in the company, various small ornaments, and specially created atmospheric lighting all have a live broadcast feel.
Their office also adopts the form of a live broadcast room, allowing people to work in a live broadcast atmosphere. It can be said that they love live broadcast to the end and integrate it into their life.
Jinli held in her hand the small microphone, small stereo, and small live broadcast room model pendant that the person in charge enthusiastically gave...
I thought to myself that it was no wonder that Mao Zhao became popular on the Internet so quickly and always came up with great ideas in the field of live broadcast. It turned out that employees also live broadcast almost every day when they are at work.
One of the persons in charge also shared: "Don't our department often hold meetings? We have also tried to use live broadcast during meetings."
Jinli asked curiously: "How to do this? Open multiple windows for video chat like WeChat?"
The person in charge said with a smile: "It's almost like creating a live broadcast room that can interact with multiple screens. When we have meetings, we will also invite other people to watch.
Those people can send comments about who is playing on their mobile phones and who is sleeping. ”
Jinli thought about the scene for a moment and couldn't help but sweat for the workers in the live broadcast room.
It is not a problem to make the meeting live and public so that everyone can watch it.
The biggest problem is that everyone can send barrage comments!
That means people in the meeting cannot be lazy at all. If you want to be lazy, there will be dozens of pairs of eyes watching you outside. As long as you are caught by them, your bonus this month will probably be...
So the person in charge also said later: "When we first started doing live broadcast meetings, the results were very good, and everyone did not dare to lose focus.
But later, there were many barrages that maliciously misinterpreted other people's demeanor, and some people's bonus performance was deducted. Many employees complained, and in the end it was discontinued. ”
The person in charge specifically mentioned the "live broadcast meeting" with some unfinished thoughts, hoping that Jinli would be able to give some suggestions after hearing about it.
For example, talk about how to improve, or think that the situation is very novel and can continue. As long as Jinli thinks it is okay, the follow-up can still continue.
But Jinli just listened to it as an anecdote, smiled and then said nothing.
She works in the entertainment industry and claims to be a worker. Lazyness is very common in the workplace. There is an old saying that goes, "If the water is clear, there will be no fish." If you want to avoid laziness at all, then that's not the case. possible.
Being lazy is just to work hard when you are actually working.
Therefore, you still have to be merciful and merciful...
There are endless meetings every day, and many meetings are actually just a lot of words being repeated over and over again. Why can't people be a little lazy?
And didn’t you see that more serious consequences would also arise?
Malicious report!
When the system is too harsh and there is no clear standard for judgment, everyone can get involved.
-
Jinli visited all departments of Mao Zhao and felt that the overall atmosphere of the company was very good, so she returned to the live broadcast department.
This department has the largest number of employees. Some are responsible for network management, some are responsible for live broadcast online planning, and some are responsible for thinking of new activities every month...
Assistant Chen Qin and driver Xiaocheng carried a large box to the live broadcast department. The employees were all sitting at their workstations, and Jinli personally delivered gifts one by one.
"Thank you for your support!"
"Thank you for your encouragement!"
"Come on, you can get whatever you want!"
Every employee who received a gift was flattered.
At first, the supervisor told them to sit back in their seats. They thought that the supervisor didn't want them to be too enthusiastic and burden Jinli, but they didn't expect that it was so that Jinli could give them gifts.
This is really a surprise!
They all had a chance to communicate with Jinli alone. Some brave employees had already shaken Jinli's hand, and some even got Jinli's autograph.
The scene was extremely touching for a moment.
Every employee who received the gift was ecstatic. He happily stood up and shook hands with Jinli, then sat down and opened the gift with a smile.
The supervisor stood aside and watched, and couldn't help but envy those employees. He hadn't even shaken Jinli's hand!
Jinli brought so many gifts this time that the live broadcast department couldn't digest them all, so she went to other departments with gifts.
As soon as she left, the other employees couldn't help but gathered together, each one turning into a fanatical fan of Jinli.
"Too gentle, too kind, without any airs!"
"Who says Jinli is not a beauty? The camera can't capture even one-tenth of her beauty!"
"I touched her hands, and I won't wash them from now on - wait, supervisor, can I take a day off first?"
Suddenly, some employees asked their supervisor, tentatively: "If I don't take one day off, can I just take one hour off?"
The supervisor didn't even shake Jinli's hand. Hearing this, he said angrily: "Why are you going home to collect clothes in the rain?"
He looked out the window and saw that the weather was beautiful.
The employee whispered: "Hurry and buy scratch-off tickets!"
As soon as these words came out, the eyes of other employees lit up. They dare not buy lottery tickets, but they can still try their luck with scratch tickets!
The supervisor originally wanted to say no, but after being stared at by so many wolf-like eyes, he finally had to change his mind.
He waved his hand impatiently: "Okay, okay, hurry up, hurry up, stand here and be an eyesore!"
“The supervisor is the nicest!”
"Supervisors live a long life!"
"I'll come back after my grandson has gone!"
……
Not to mention the employees of other departments, even Jinli heard the commotion in the live broadcast department.
Chen Qin quietly went to inquire about the news, and soon came back and whispered to Jinli: "Didn't you just give gifts to the employees of the live broadcast department, and also give them signatures and shake hands?"
Jinli nodded: "Yes."
Chen Qin smiled: "Those people know that you are lucky, and they think shaking hands with you can bring you some luck, so they are asking for leave from their supervisors to buy scratch-off tickets.
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The supervisor originally didn't want to agree, but public opinion couldn't go against it, so he finally approved it. ”
What Chen Qin didn't say was that she got the information from her supervisor.
Because after she arrived, only the supervisor was left in the entire department, feeling very sad.
The supervisor said this because he wanted to get Jinli's signature and handshake. Chen Qin could make the decision and agree to such a small matter without Jinli's consent.
There is no reason why employees should have signatures and handshakes but supervisors should not.
Although Jinli's treatment of others is not comprehensive and exquisite, she does not favor one or the other.
After hearing this, Jinli couldn't help but laugh and said with a smile: "Then I wish them good luck buying scratch tickets, everyone can win the big prize."
-
After finally sending out all the boxes of gifts, Jinli, led by the person in charge, went to a conference room to discuss the next step of "Learning the Universe".
The person in charge of this project said: "At present, we have more than 300 bloggers with more than 5 million fans on the entire network, who can produce basic content.
The styles of the videos they publish on Cat Claw are all based on your ideas. They are all popular science style videos. The editing is vivid and very interesting to watch. ”
The person in charge said frankly: "I sometimes get obsessed with it. Although these videos are not as interesting as singing, dancing, and being funny, at least they don't look vulgar."
After Jinli listened, he watched a few knowledge videos and couldn't help but nodded.
She clicked on an educational video, which contained several ideas on how to write better essays. Jinli thought this blogger's sharing was particularly great.
Often this knowledge requires the purchase of special books, but now it can be obtained simply through online searches, which greatly provides convenience.
In addition to learning, some life knowledge is also very useful.
Of course, there is a lot of more special knowledge, such as understanding the habits of animals, how to play chess and Go, and how to exert your strength to play tennis...
The person in charge said: "After discussion, we believe that these bloggers have provided thousands of high-quality popular science videos and have laid the foundation for the opening of the column, so we want to completely open this community. Jinli, what do you think?"
Jinli thought for a while and asked, "Have you thought about the channels for realizing profits?"
The person in charge said: "Think about it, there are two ways to advertise and bring goods. One is to simply watch the advertisement, and the other is to insert videos into the video to bring goods."
Jinli wanted to nod, but an idea suddenly flashed in his mind.
"Have you never thought about making this knowledge payable?"
"Pay?" The people in charge looked at each other and felt that it was not okay.
One person said: "These are popular science knowledge. You can know things by searching online. Why should you pay? Why should netizens pay for this knowledge?"
Others nodded, and when Jinli came up with this idea, it was because it could be monetized through advertising.
Jinli expressed her thoughts: "Since popular science videos are enough, column communities can be opened. I feel that if we only monetize through advertising, we cannot distinguish it from existing video websites.
Since this knowledge is not worth paying for, why not let bloggers produce knowledge worth paying for? Produce knowledge that netizens find very useful and are willing to pay for it.
There are various forms of payment. You can pay monthly or annually. If you pay annually, the blogger must be very careful to manage each piece of content published.
We have already experienced the monetization of advertising in the free era. DouDou Video has brought the monetization of the free era to its peak. So why don’t we carve out a reverse path and move towards the era of paid knowledge? ”
"Pay for knowledge?" The people in charge looked at each other again.
This concept has never been heard of.
They have heard about the Internet celebrity economy and the free economy. Recently, power banks and shared bicycles are everywhere, and the sharing economy is gaining momentum.
And in this era of highly free services, you actually have to pay for knowledge?
Doesn’t this mean that everyone is reading free novels, but you want to make paid novels?
Can this be done?
Well, if we take this as an example, it is possible to do it with paid services. After all, there are still some specialized paid novel websites that have not collapsed, but the traffic cannot be compared to free websites.
So, has payment for knowledge taken off?
One of the persons in charge said after careful consideration: “If you think about it this way, it’s not impossible to pay for knowledge, but there is a higher demand for content.”
Jinli said: "I think as people's lives get better and better, they will no longer carelessly pay for privacy and other collections. Free is good, but there is no such thing as a free lunch. Free is the most expensive. .
By paying for the content you want and choosing to pay, bloggers will also feel that the content they produce is valuable, which can form a virtuous cycle. ”
She thought for a while and then said: "Our plan is called the Great Universe Plan, so why not divide different knowledge into planets?
Each netizen can freely choose to join the planet he likes, and pay to join smaller communities under the large community to get the information he wants.
And we don’t have to stick to the content of Knowledge Planet. It doesn’t have to be popular science. We can also teach people to learn economics, politics, and how to shear wool... Who can deny that these are not a kind of knowledge? ”
The concept proposed by Jinli was a bit ahead of its time. After all, China had entered the free era before paying for it.
Now suddenly going in the opposite direction and engaging in payment is a bit "rebellious".
The person in charge who was standing on the stage giving a PPT presentation calmly pushed up his glasses frames, restrained himself from having one novel idea after another in his mind, and his body trembled slightly.
He is so excited!
Although he had never done anything like this, he was also a senior practitioner in the live broadcast industry and had worked in all positions, so he subconsciously felt that Jinli's idea was promising.
The person in charge immediately stopped the meeting and asked, "Jinli, will you stay at Cat Claw today?"
Jinli: "I originally planned to watch the show online at night before leaving, but I also started studying live after I got back. If Mao Zhao provides me with a venue, I can stay until nine o'clock in the evening before leaving."
The general manager said excitedly: "Okay, okay, you go and have a rest first, we will have an emergency meeting to discuss it."
Good night