New Tokyo International Airport!
As soon as Yang Ye and his party got off the plane, they saw a huge poster of "The Matrix 2: Reloaded".
Ayumi Hamasaki looked at the extremely stylish Yang Ye wearing sunglasses and a windbreaker on the poster, and exclaimed: "So handsome!"
Yang Ye laughed dumbly: "The real person is here, what are you doing to the poster?"
"I haven't seen "The Matrix 2" yet."
Yang Ye said a little strangely: "Ah, it has been released for more than a week, and you haven't gone to see it!"
Hamasaki said helplessly: "I can't buy a ticket at all."
"Oh, I'm going to participate in a promotional event for "The Matrix 2" in two days. You can follow me then."
"Really? That's great!"
Yang Ye broke out with four movies in 1993, and "The Matrix" in 1994. This year's "The Matrix 2" once again revolutionized action movies.
The cool movements, dazzling special effects, and explosive reputation have made Yang Ye completely break the racial barriers, and his popularity has risen to the extreme.
The movie was released simultaneously in 63 markets around the world, and the box office was an instant hit. In less than ten days, the global box office has exceeded 300 million US dollars.
US media commented: "Compared to what the first film provided, "The Matrix 2: Reloaded" develops its unique world with more details."
"A worthy sequel! A beautiful kung fu movie!"
In Hong Kong, Yang Ye's home base, tickets for "The Matrix 2" have reached the point where it is hard to get a ticket. Many scalpers are selling tickets at increased prices. At one time, tickets were sold to 300 yuan a piece, a tenfold increase.
In 1995, the average annual income of Hong Kong residents was HK$183,000, and the average movie ticket price was HK$30.
In fact, the box office of the original version of "The Matrix 2" in Hong Kong was not very high, with more than 23 million Hong Kong dollars.
But this was filmed by Yang Ye, so it was completely different. People supported it like crazy.
Not only in Hong Kong, but throughout the Chinese world, people flocked to cinemas to see it.
There is no way, Yang Ye's popularity is too high, and the Chinese media are crazy about it.
"Second-rate Tabloid" published an article saying: The coolest hacker in the world and his partners showed off the most dazzling poses again.
The article even used words such as "impossible action", "impossible technology", "impossible scene" to praise Black 2.
Touting the action in the film, it said "the actions looked real but were humanly impossible."
Then he explained in detail how these actions were filmed.
These detailed information were naturally provided to them by Yang Ye's team.
News Network even spent five minutes giving a detailed report on the release of "The Matrix 2".
The news not only introduced the grand opening of the movie around the world, but also introduced that the most cool highway chase scene in the movie was shot on the newly opened Beijing-Hong Kong line.
As soon as such an authoritative media reported it, coupled with Yang Ye's super popularity, people immediately flocked to the cinema like a tide.
The Shenzhen section of the Beijing-Hong Kong line where the movie was filmed has suddenly become a popular tourist attraction.
Many people came specifically to check in, and the government had to build a temporary service station nearby to facilitate the influx of tourists.
Later, this temporary service station became permanent and was named "The Matrix Station".
Yang Ye also attended the inauguration ceremony and donated some movie props for exhibition inside.
In Japan and South Korea, poplar leaves are defined as the pride of East Asians and are highly touted.
This is not surprising. Later generations of Japan liked to praise flying people.
Su Bingtian's time of 9.83 seconds still caused a sensation in Japan. The Japanese media called it "a historic and great achievement that made people excited."
When Yang Ye came to Japan this time, fans immediately mobilized, and thousands of fans gathered outside the airport to pick him up.
Even though Yang Ye was walking through the VIP channel, he was still surrounded.
No matter where you go, you always have to leave the airport. Fans know this kind of thing very well.
Many male fans imitated Yang Ye's look in the movie, wearing windbreakers and sunglasses.
Some female fans followed Lin Qingxia's example and wore sexy leather clothes, because that was Yang Ye's favorite woman in the movie.
Although it is winter, Japanese people are not afraid of the cold.
Their house has no heating, and girls have to wear short skirts in winter, exposing their thighs.
Because it was surrounded by fans, the car could only move forward slowly.
When Yang Ye saw the fan holding his photo and calling his name, he asked the driver to open the sunroof of the car and got out.
He stood on the roof of the car and waved enthusiastically to the fans. The fans immediately cheered with excitement. Some people crossed the cordon drawn by the security personnel and ran after the car.
After finally getting out of the crowd, Yang Ye returned to the car.
He looked at Ayumi Hamasaki's expression of envy and admiration in the car, and said with a smile: "Come on, one day, you will also become a superstar that everyone is eyeing."
The New Tokyo International Airport is far away from downtown Tokyo, and there were fans chasing and blocking him along the way. It took him more than two hours to arrive at the Tokyo Imperial Hotel in Ginza, and he was surrounded by fans again.
Yang Ye is well versed in fan management, and he takes the initiative to greet and interact with fans regardless of the danger or the obstruction of the staff.
After a lot of trouble, I finally entered the hotel, where Kadokawa Haruki's guy was already waiting.
Kadokawa Haruki said with a smile: "I originally wanted to pick you up at the airport in person, but I thought that would only cause trouble for you, so I will wait for you at the hotel."
Yang Ye said nonchalantly: "We have been old friends for decades, no need to be polite."
Kadokawa Haruki then shook hands with Teddy Robin. Teddy Robin is also a celebrity in the Hong Kong film industry and the two have known each other for a long time.
This time, in order to film "Green Wasabi Detective", Teddy Robin traveled to Japan many times to discuss with Haruki Kadokawa, and the two have become friends.
After the two exchanged pleasantries, Yang Ye introduced Hamasaki Ayumi and Kadokawa Haruki to each other.
Haruki Kadokawa is a big figure in the Japanese entertainment industry. He has promoted many well-known Japanese idols such as Hiroko Yakushimaru, Tomoyo Harada, Noriko Watanabe, etc.
Hamasaki Ayumi looked up to the name for a long time and bowed to him respectfully.
Although Hamasaki Ayumi is a little transparent now, Kadokawa Haruki looks at her differently because she is the person chosen by Yang Ye.
"Yang Sang is proficient in the art of fortune-telling. Every time he chooses a girl, she will surely shine and become famous. Miss Bu, when I see you, I have to admire Yang Sang's vision again."
Ayumi Hamasaki said modestly: "Thank you!"
After everyone chatted for a while, Yang Ye and his party returned to the room, put down their luggage, and went to the restaurant to eat.
This time "Green Wasabi Detective" was filmed in Japan and was jointly invested with Kadokawa Pictures.
Kadokawa Pictures is responsible for all the preliminary preparations on the Japanese side, including communication with the filming locations.
For example, the Imperial Hotel where Yang Ye stayed this time will also become a filming location for the movie.
The accommodation of Yang Ye's crew at the Imperial Hotel was all sponsored by the Imperial Hotel.
As long as the Imperial Hotel appears in the movie by then.
In addition, the scene of the shopping mall battle in the movie was chosen at Takashimaya in Yokohama.
Takashimaya is the second largest department store chain in Japan, and this time it is also the sponsor of "Green Wasabi Detective". One of the advantages of making urban films is that you can attract sponsorships from everywhere, which saves a lot of money.
The mobile phone used in "The Matrix" was sponsored by Motorola and cost three million US dollars.
As soon as the movie was released, the same mobile phone instantly became a best-seller.
……
In a private room, Yang Ye, Hamasaki Ayumi, Kadokawa Haruki, and Teddy Robin sat opposite each other, slowly tasting the exquisite kaiseki cuisine.
As for the Wu Xing and other staff brought by Yang Ye, separate boxes were arranged.
Haruki Kadokawa drank tea and said: "Yang Sang's marketing strategy of simultaneous global release is a good one.
All over the world, people are rushing to report on the grand release of "The Matrix 2", which invisibly promotes box office growth. ”
Yang Ye smiled: "I just learned it from Hollywood."
"Even so, only you can learn it."
In the 1990s, with the process of economic and cultural globalization, Hollywood began to engage in global marketing.
There is no mistake in every song, one post, one content, one 6 one, one book, one book, take a look!
They view the global film market as a whole and hope to implement a more unified and standardized marketing approach.
To do this, they reduced the autonomy of the studios' international marketing departments and placed them under the unified management of domestic marketing executives.
After entering the Internet age, news spreads very quickly. The weekly box office champion in the North American market will quickly be reported by global media, which is equivalent to free publicity!
Yang Ye has greatly benefited from this process, because he is the only non-Hollywood filmmaker who will appear on the North American box office list whenever a movie is released.
It's like a firefly in the dark, so bright and outstanding that it's easy for people to remember, and it also boosted the box office of his movies.
Regarding the box office success of "The Matrix 2", media in many places are predicting whether it will surpass "Jurassic Park" and set a new box office record.
Kadokawa Haruki said: "This time's box office seems to be on the verge of surpassing "Jurassic Park"."
Yang Ye said noncommittally: "It's hard to say. After all, I am an Asian, and the box office in the European and American markets has never been as good as Hollywood."
Kadokawa Haruki said: "The Chinese mainland market is developing very fast now. I am very optimistic. In time, it will definitely rival the North American box office."
Yang Ye said with appreciation: "Mr. Kadokawa has a very long-term vision!"
Today, the mainland's box office market is very different from the original time and space.
After reaching the peak of 2.36 billion yuan in 1992, the original space began to decline. By 1996, it was only 1.15 billion yuan, and in 1999 it even fell to 810 million yuan.
This time and space is due to factors such as better economic development, more complete theater construction, and the early entry of overseas movies.
Although plagued by piracy, the annual box office was still rising slowly, and by 1995, it had reached 3.6 billion.
Yang Ye's movies have been released in the mainland market, and each of them has easily exceeded 100 million. The mainland box office of "Kung Fu", which has the best reputation in recent years, even exceeded 300 million, setting a new box office record.
Film producers predict that mainland China's movie box office may exceed the 10 billion mark by the new millennium, so everyone is very excited about this emerging movie market.
Kadokawa Haruki also hopes to enter the Chinese mainland market with the movies he produces.
To this end, he has increased investment in mainland Chinese films.
In Brother Kaizi's "Feng Yue", Yang Ye refused to let Xu Feng invest, and later it was Kadokawa Haruki who paid for it.
He didn't care whether he lost money or not, it didn't cost much anyway.
……
After Yang Ye arrived in Japan, he first went to inspect Aihui Music.
Invite company executives Matsuura Katsuto, Komuro Tetsuya, Oda Tetsuro, singers Amuro Namie, Sakai Izumi, Aikawa Nanase and others to have a dinner.
Later, he participated in the promotional activities of "The Matrix 2" in Tokyo.
On the day of the event, tens of thousands of fans gathered in Ginza.
Since Yang Ye had the experience of being assassinated in Tokyo, every time he appeared in public in Tokyo, the Tokyo police felt like they were facing a formidable enemy.
This time he even came to film, which really cost people's lives, and the Tokyo police complained one by one.
A few days later, "Green Mustard Detective" held a press conference in Tokyo to announce its launch. Hundreds of media were present.
Yang Ye personally introduced the heroine this time, Ayumi Hamasaki, to the media.
This little girl seems to be born to do this. When facing hundreds of media, she has no stage fright at all and greets the media very naturally.
Yang Ye also had to accept it. She was only eighteen years old and she already showed the temperament of a superstar.
The media naturally asked Yang Ye why he chose Ayumi Hamasaki who came out of nowhere to be the heroine of this movie.
Yang Ye said nonchalantly: "In 1993, I came to Japan on a business trip and accidentally saw Miss Hamasaki's performance in a TV series called "Twin Teachers".
I thought she was very talented, so I met with her and felt that she was a talented person, so I invited her to join my company as a graduate student.
Now, her performance in all aspects has been very good, so this movie was specially created to help her make her debut! ”
The later Ryoko Hirosue caused a sensation in Japan just because she was spotted by Luc Besson.
Yang Ye is much more famous than Luc Besson. As soon as these words came out, Hamasaki became popular before debuting and immediately became the focus of the Japanese media.
This is the celebrity effect!
But this kind of celebrity effect can also become a lot of pressure.
Because you have already received too much traffic before you have submitted your results.
If you mess up, you will face overwhelming abuse and ridicule.
People with poor mental endurance can easily collapse.
But Yang Ye is not worried about Hamasaki. She has been able to dominate the Japanese entertainment industry for decades. Like Matsushima Seiko, she is born with a big heart.
However, after Yang Ye's observation, Hamasaki Ayumi and Matsuda Seiko are still different.
Matsuda Seiko has a tough mind, is very good at pretending, and is super capable. For example, she is famous for her fake crying.
The first time this guy seduced Yang Ye, he also pretended to cry as soon as he started.
The media often exposed that she was faking it, but she didn't care and would just keep faking it next time.
Ayumi Hamasaki is rebellious and strong. He works hard for a long time and must do his best.
Therefore, in the face of doubts from the media or some malicious speculations, she not only did not feel frustrated, but was determined to make this film a success.
……
After the press conference, the crew went to the presidential suite where Yang Ye lived and held a startup ceremony in the room.
Yang Ye and Teddy Robin led the Chinese and Japanese staff to burn incense for the second master.
Teddy Robin found that the Japanese worshiped very devoutly and was very satisfied. He whispered to Wuzhi Yuanbin: "These little devils are very smart."
Yuan Bin said matter-of-factly: "Normally, the little devils admire Mr. Guan the most. Twenty years ago, when I was filming "Fist of Heroes" with Sir Alex, they worshiped him very seriously."
After that, it’s time to cut the pig’s head, divide the pork, remove the red cloth, and announce the official launch of “Green Mustard Detective”! (End of chapter)