Chapter 211 Premium Level
Returning from Lufeng Breeding Base.
Jiang Miao stopped by to inspect the situation at the Yanding Farm in Magong Town.
As the birthplace of Hailufeng Company, the 700-acre breeding farm here underwent an upgrade six months ago. The main purpose was to fully harden the bottom and walls of the 500-acre open-air fish pond. The 200-acre indoor fish pond The farm remains in its original state.
However, with another breakthrough in eel breeding technology, the current eel nursery area has been reduced to only 10 acres of indoor breeding farms.
Other free open-air fish ponds and indoor breeding farms are used for the cultivation of other aquatic products.
1 open-air breeding area.
The director of the farming film, Lin Yonggong, was cautiously introducing the farming situation to him. This person is from the village of Shiomachi. He has been farming oysters before and was recruited to be the director of the farming film in June last year.
"Boss, the 100 acres of oysters are all triploid oysters. Since the first batch of oysters we put into seedlings are relatively large, they have now reached the listing standard."
Looking at a large number of oysters growing on a large stone pillar in the oyster pond, Jiang Miao saw the details of the meat quality of these oysters through the identification panel.
Lin Yonggong had already gone down and pried up a dozen oysters.
Ke Yong helped to pry open the oyster shell with a knife, revealing the milky white oyster meat inside. The oyster meat was not too big, about the size of three fingers placed together.
Jiang Miao didn't have any inhibitions. She picked up a cracked oyster and swallowed it in one bite.
The mouth is smooth and tender, with a slight sea smell at first, followed by sweetness and freshness. After chewing for a few mouthfuls, it is very crisp and refreshing. The oyster meat is chewed effortlessly, without the toughness like a rubber band.
Ke Yong and others who like to eat oysters also ate one each.
"This smell?"
"It tastes much better than the domestic oysters I have eaten before, and is almost the same as some of the top imported oysters."
“Really good.”
“Very fresh and sweet.”
As Lin Yonggong and others have lived by the sea for decades, and they used to farm oysters at home, they naturally know the taste of local ordinary oysters.
Local oyster farmers pursue fatness, but the farms are all cultured in earthen ponds. This farming method has an unavoidable problem, that is, the oysters will inhale the silt at the bottom of the earthen ponds.
At the same time, farmers either directly pump seawater for farming, or directly rely on high tides to change the water. This situation will test the quality of the surrounding seawater.
Obviously, the quality of the seawater near Cheung Sha Bay is not high quality. After all, this is an estuary sea area. The pollutants brought down from the river will definitely pollute the seawater to a greater or lesser extent. Therefore, the common cultured oysters here are more or less polluted. Certain heavy metal issues.
This is also an important reason why Shanmei has specially rectified the gold and silverware, gold and silver plating, and jewelry processing industries in Meilong Town and Ketang Town before. That is, these industries discharge a large amount of pollutants into the river upstream of Changsha Bay. Cheung Sha Wan.
Now even after rectification, the water quality at the Cheung Sha Wan estuary is still average. This is an inherent problem in the sea areas where many rivers enter the sea. In particular, the more developed the industry around the river, the worse the water quality at the estuary.
In order to ensure the safety of the breeding water in Shiomachi farms, the company has successively invested in the construction of several sets of specialized seawater purification devices to specifically remove heavy metals and pollutants in natural seawater.
As an oyster farm that can be eaten raw, the water quality is constantly monitored, and the feed and algae fed are carefully selected to ensure that these oysters will not be contaminated, whether it is heavy metal pollution or microbial pollution. Allowed to appear.
Even microplastic pollution is included, which are strictly limited during seawater filtration and purification, as well as feed and algae selection processes.
For oysters of this level, Hailufeng Company will use a special label, namely "premium grade".
At present, Hailufeng's products have two labels, one is "special grade" and the other is "premium grade".
Among them, the super-excellent grade means the excellent quality among the super-grade, that is, the best among the best.
To reach the premium grade, heavy metal residues, pesticide residues, microbial contamination, and microplastic residues must be within strict limits. The flavor, taste, and appearance of such products must also be at their best.
After Jiang Miao swallowed the oyster meat, he put down the oyster shell: "Yonggong, are these oysters ready to be harvested?"
"That's almost it. It just depends on the arrangements at the specialty store." Lin Yonggong nodded.
Jiang Miao knows that to sell high-end aquatic products, the essential things are aquariums and professional live aquatic product transportation vehicles.
In terms of aquariums, those relatively large specialty stores and the six warehouse supermarkets that have opened recently have been equipped with professional aquariums and supporting facilities.
There are currently only 8 live aquatic product transport vehicles. Obviously, with the expansion of breeding scale, 8 professional transport vehicles are far from enough. The Logistics Division has asked the Purchasing Department to step up procurement.
Jiang Miao washed her hands: "This mu of oyster pond is estimated to produce 16,000 kilograms per mu, which is not bad."
Lin Yonggong, who has cultivated oysters, knows this clearly: "We adopt high-standard management techniques and must control the breeding density, otherwise the quality of oysters will be affected."
If high-standard management is not adopted, one mu can even produce 25,000 to 30,000 kilograms per mu.
Regardless of the tens of thousands of kilograms per mu, in fact, after removing the shell, there are about 3,200 kilograms of oyster meat, with a shell-to-meat ratio of 4:1.
Jiang Miao asked Li Zixuan: "Zixuan, what is the price of these oysters given by the market research department?"
Li Zixuan quickly flipped through the memo on his phone, then raised his head and replied: "Boss, it's 100 yuan per kilogram."
"100 yuan? Not bad. By the way, does this oyster have a name?"
Li Zixuan looked at his phone: "It's called Shanmei Premium Oysters."
Jiang Miao shook his head: "It's too common, and the Shanmei area is too extensive to use this name."
He thought for a while and then ordered: "Please tell the market research department to change the trade name of this oyster to Shiomachi oyster and add a premium grade label."
"Okay, boss." Li Zixuan quickly recorded the incident on his mobile phone memo.
This kind of top-quality oysters naturally requires regional restrictions. If the previous Shanmei oysters are used, farmers in other places in Shanmei can also say that their oysters are Shanmei oysters. After all, such municipal terms cannot be patented. trademarked.
Jiang Miao thought of another thing: "Yonggong, if you have time these days, go find the village committee of your village and ask them to set up an oyster breeding cooperative."
Although Lin Yonggong was very happy, the boss still cared about the local villagers, but he still reminded: "Boss, our technical conditions are too high, and ordinary villagers cannot afford this kind of breeding cost."
"That's why we asked them to set up an oyster breeding cooperative, plan the oyster ponds in a unified way, and then the company will help them purchase and build a seawater purification station. With the special feed sold by the company, they can breed oysters well. Since I used Shiomachi this Because of its reputation, local villagers should be allowed to breed together.”
"No problem, I believe the village committee will fully cooperate." Lin Yonggong smiled and nodded.
Jiang Miao also considered management issues, and there were not many fish ponds to rent around. In order to expand the scale of production, he had to recruit surrounding villagers.
As for Chenzhou Village in the next town, their oyster farming scale is very large. The oyster farming area is 12 square kilometers, about 18,000 acres, and the annual oyster output is as high as 18,000 tons.
It can be seen from here that the technology of oyster farming in Chenzhou Village is quite backward. With a breeding area of 18,000 acres, the annual output is only 18,000 tons, and the average yield per mu is about 1,000 kilograms.
If we follow the technology of Hailufeng Company, with a breeding area of 18,000 acres, even if we start from seedlings (the breeding cycle takes 9 to 11 months), we can produce almost 360,000 tons of oysters every year.
This is the crushing of technology.
Moreover, the quality of Shiomachi oysters is high-standard oysters that can be eaten raw.
Although the oyster species of the two are the same, the differences in breeding technology and breeding conditions bring huge differences in the value of the two.
However, this capacity is definitely excess.
Jiang Miao will not allow such a large area to be cultured. After all, the price of Shioding oysters is 100 yuan per kilogram, which is a high-end product. The 100 acres of oyster ponds at Shiomachi Farm, plus the more than 1,000 acres of oyster ponds in Shiomachi Village, can produce an average of 24,000 tons of oysters every year, or 24 million kilograms, which can almost meet the needs of domestic oyster lovers.
After all, not everyone can accept eating raw oysters.
Once production capacity is expanded too much, overcapacity will easily occur, and the gains will outweigh the losses.
However, in addition to Shiomachi oysters, the Shiomachi farm also has other aquatic products.
For example, the white shrimp Jiang Miao is looking at at this time.
and not far away, Chinese mitten crab (hairy crab), Roman shrimp, blue crab and new prawns.
Under high-standard breeding conditions, the quality of these aquatic products is very good, and they are all premium products.
In Xinxiang, Jiang Miao's hometown, a shrimp breeding cooperative was established some time ago to breed white shrimps for Hailufeng Company.
This is the one-village-one-product plan being promoted by Hailufeng Company.
The situation in Chenzhou Village is more complicated. Many farmers are unwilling to change traditional farming methods, and there are large internal differences among them.
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Therefore, Jiang Miao did not force himself and could only promote the implementation of the One Village, One Product Plan in Yanding Village, Xinxiang, and Langqing Village.
Yanding Village breeds Yanding oysters, Langqing Village breeds blue crabs, and Xinxiang cultivates white shrimps. The breeding areas of these villages are about thousands of acres.
Jiang Miao looked at the lively white shrimps in the net bag. According to the data on the identification panel, the quality of these white shrimps was very good.
Because the water quality and food are strictly controlled, the accumulation of heavy metals in their bodies is very small, and the content of various heavy metals is less than one percent of that of ordinary white shrimps.
Even the shrimp pancreas in the shrimp head has very low heavy metal content, which is great news for diners who like to eat shrimp paste and shrimp roe.
Jiang Miao poured the lively white prawns in the net bag back into the pond. He thought silently in his heart: We must speed up the layout of the one-village-one-product plan. Only large-scale breeding, centralized treatment of water quality and customized special feed can ensure the quality of aquatic products. .
It is difficult for small farmers working alone to control water quality. Even with the special feed provided by Hailufeng Company, there is no way to ensure product quality 100%.
After all, small farmers have limited capital. It is obviously difficult for them to invest in a set of multi-million-dollar seawater purification equipment. Even if they have the money, it will be difficult to make up their minds.
Moreover, small farmers also have a fatal weakness, that is, they do not have the ability to build a brand and can only rely on word of mouth from the local population. In this case, they will face serious problems with bad money chasing good money.
Over time, small farmers also chose to follow the trend and joined the ranks of bad coins.
This is why Jiang Miao wants to establish a full-chain industrial chain from production, transportation and sales.
Not having an independent sales channel means that you have to accept dealers' pricing, and most of the dealers want low-priced products that are of barely acceptable quality. They will not want high-priced, high-quality products.
The reason is naturally that the risk of such a high-priced product is also very high. Once it cannot be sold and it is lost in your hands, the loss will be very heavy.
Sometimes, there is not much difference in appearance and taste between high-priced products and low-priced products. Ordinary consumers naturally buy based on price. After all, ordinary consumers have no way to test product quality.
Hailufeng Company established its own franchise store system to ensure that it has a direct channel to consumers. With the addition of advertising, test reports, etc., it first attracts some consumers who pursue product quality.
In fact, there are many consumer groups in China who are willing to consume high-quality products. Although there are not hundreds of millions of people, there are at least tens of millions.
Especially after nearly three decades of rapid economic growth, some people's consumption habits have gradually shifted from eating enough and drinking enough to eating well and drinking well, that is, from pursuing quantity to pursuing quality.
In addition, the food safety trend of Simplified Chinese Internet has been extremely fierce in recent years, and high-quality products have become more and more popular in the market.
But those high-priced products are not necessarily high-quality products.
However, many industry practitioners are very impetuous and do not want to settle down to make good products. Instead, they want to make high profits by shoddy products.
Those so-called organic products are a typical example. 90% of the organic products currently on the market are products with problems.
Of course, this problem does not mean that these organic products cannot be eaten, or that the pesticide residues in the products seriously exceed the standard, but that these products do not meet the organic standard line and are fake organic products using ordinary agricultural products.
If these organic products on the market that sell dog meat as sheep are considered organic, then the products produced by the growers and farmers contracted by Hailufeng Company are considered super organic products.
Even with strict quality control and strict control over soil, pesticides and fertilizers, feed, and water bodies, Hailufeng Company still dares not label its products as organic.
On the one hand, this is because the products of Hailufeng Company do not meet the standards of organic agricultural products, at least in terms of not using chemical fertilizers and pesticides, which is very difficult to achieve.
On the other hand, Jiang Miao looks down on the organic label. Due to the chaotic management of this label, you can buy organic certification for money. In this chaotic environment, Jiang Miao really looks down on the so-called "organic" name.
After all, how valuable can you expect a certification that can be bought with money to be?
This is not as good as the special label and premium label of Hailufeng Company. After all, the company's standards are very strict, and it conducts comprehensive spot checks every three days, so there will be no problem products at all.
For example, the fishery products from the Shiomachi farm in front of you.
Except for the vannamei shrimp, which has been on sale since September last year, other aquatic products did not go on sale until January this year. However, nearby villagers and wealthy people in urban areas have already made reservations several months in advance.
The entire Shiomachi farm’s blue crabs, oysters, white shrimps, Roman shrimps, and hairy crabs, except for the batch reserved for breeding purposes, have all been booked by local customers.
So what if the price is higher than the market price.
Those diners who often come to visit know very well how Hailufeng Company cultivates these aquatic products.
Therefore, this batch of goods could not even leave Shantou and Meizhou, so it was reserved by locals.
This is also related to the economic development of Shanmei in the past two years, especially in Magong Town, Hongcao Town, Meilong Town, and Pinghe Town, which are the focus of Hailufeng Company. The income of local residents has soared a lot.
In addition, locals are more willing to spend on food and drink than people in other places.
The income of local people has soared, and they have a strong desire to consume. In addition, they know that the quality of Hailufeng's products has naturally made Hailufeng's products very popular.
In fact, employees at Hailufeng's headquarters also have strong spending power. They buy products and then package them and send them back to their hometowns.
From this point of view, the local consumer market cultivated by Hailufeng Company has become very powerful.
In fact, it can also be seen from the daily revenue data of specialty stores.
Hailufeng's seven franchised stores in urban areas, Haifeng County, Lufeng City, and Luhe County have a daily revenue of about 12,000 to 15,000 yuan, which is much higher than the franchised stores in the Pearl River Delta region.
Cultivating the market's consumption power may seem thankless, and it may even be a wedding dress for other companies. However, if you don't do this, consumers will have no spending power, and companies will sooner or later be involved in the crisis, and they will be hit by the economic crisis together with the entire economy. .
Therefore, Jiang Miao must draw the blood of cooperative enterprises through technical cooperation to achieve redistribution of interests.
For example, if the domestic feed industry is booming now, if they want to use Hailufeng's technology, they can only pay patent fees. Jiang Miao doesn't care how they reduce prices. Anyway, he should pay royalties for every ton of Egyptian pond lice meal, and he can't pay a penny. few.
Even if Hailufeng Company does not suck the blood of these feed companies, they will be involved in it and reduce their profits to a meager profit.
Photovoltaic panel companies are one such example.
Jiang Miao will never give up the patent fees, including Xiandou Soybeans. The patent fees must be collected because it is related to the grand strategy of Hailufeng Company.
After inspecting the Yanding Breeding Farm, Jiang Miao had just returned home when he saw a frustrated He Youwei chatting with Shuya.
(End of chapter)