The soy sauce bottle is one of the staunchest allies of the C headquarters. Chen Chen certainly hopes that they can live a better life.
Moreover, if ITZY can maintain a high level of popularity, it will be better for the Korean entertainment idol circle. A passionate and vital girl group is always more popular than an assembly line product.
As for this "Ma.fi.a", the information in Chen Chen's head is somewhat contradictory.
If we only look at the data, the data of this song is very strong. Using this as a clarion call for transformation can never be called a failure, but its reputation is a bit too low, and it is completely incompatible with its performance.
After searching carefully in his head, Chen Chen found something very interesting.
In the beginning, "Ma.fi.a" received bad reviews because it was far behind compared to previous comebacks, and the attempt to transform was not easily accepted by everyone for a while.
The reason why the reviews got better later was because everyone found that the soy sauce bottle was being fed more harshly. This comparison made the gold content of "Ma.fi.a" go up.
Pretty funny, anyway.
……
On April 2nd, Snow King announced Integrate as the regional spokesperson for South Korea and announced a collaboration.
Snow King said nothing about entering the South Korean market.
Although everyone will think that this is a signal that Snow King has entered South Korea whether you mention it or not, there is still a big gap between other people's guesses and calculations and your own admission.
As for the linkage, just let Chen Chen's shop do it. Snow King doesn't have his own shop yet, so only Chen Chen can do it.
"The navy is already at work. I believe everyone who has been out of the entertainment industry for a while will know what a terrifying brand Snow King is." Shirley was a little worried, "But whether we can achieve our expected results in South Korea remains to be seen. It needs to be observed, after all, Snow King is too far away from the lives of South Koreans.”
"It's enough to let users in the fan circle know about it. You don't need to pursue too much." Chen Chen said: "And my Snow King opened very early, so the fan circle is actually not particularly unfamiliar with it."
Chen Chen's beverage shop is also famous, and it is definitely not starting from scratch.
"Well, I'm just worried that Snow King's popularity in South Korea won't match Integrate's popularity, which will do us great harm." Shirley frowned, "Even if Snow King will become a very successful brand in South Korea in the future , but that is a matter for the future after all, what we want is to maximize the popularity now.”
"Don't worry, we have TikTok." Old God Chen Chen sat in his seat without even blinking. "Three days are enough to blow a big wind in South Korea."
"What kind of wind?" Shirley asked doubtfully: "How big is it?"
"Just wait and see." Chen Chen hid the surprise for the time being, "We will start bombing after our people complete the first wave of science popularization."
It's not that Chen Chen is overconfident, it's just that the power of this "You love me, I love you" tune that bombarded TikTok for three days has long been reflected in other places, and he can't feel even the slightest bit worried. !
"In addition, please notify the anchor department of the S branch. During today's live broadcast, everyone will place two cups of Snow King and Integrate's linked products where everyone can see them." Chen Chen ordered: "Over there on the YouTube I have informed you that the Snow King must appear in all recent filming activities.”
"Understood." Shirley immediately began to edit the email sent to the anchor department, "But after today's public linkage, Snow King will be difficult to grab. I'm afraid Integrate fans won't be able to get one cup."
"That's my store, so it's easy for me to use the back door. What's more, since I already knew in advance that the linkage was going to happen, I should have prepared a large amount of goods in advance." Chen Chen wanted her to feel at ease, "C If the headquarters and S branch want to use it, it will be enough.”
"Do you want the variety show to notify you as well?" Shirley asked.
"No." Chen Chen shook his head slightly, "Youtubers and anchors can do this because they are more flexible. Relatively cumbersome things like variety shows cannot respond so quickly."
"More importantly," Chen Chen laughed, "Snow King is not the sponsor of our variety show and has not given us sponsorship fees. Naturally, C's variety show does not need to advertise for it."
"That seems to make sense." Shirley was infected by his relaxed atmosphere, and her words were not as urgent as before, "By the way, I asked you to ask about your thoughts on the soy sauce bottle yesterday. How did you go?"
"I got a pretty clear answer." Chen Chen replied: "Soy Sauce Bottle wants ITZY to make a transformation attempt under the heat of Integrate."
"It's understandable. With ITZY's popularity and enthusiasm, only we can cover them up." Shirley asked doubtfully: "But why don't they choose to collide with us? Isn't it better to hide them this way?"< br>
"What if someone's transformation is very successful? Didn't they lose an opportunity for development by colliding with us?" Chen Chen snorted, "Humph, you need to hide only if the transformation fails, and you need to publicize it if it succeeds! The other party is a soy sauce bottle, you Do you think they have no hope of success? ”
"Then do you think ITZY has hope to succeed in its transformation?" Shirley asked curiously: "From your boss Chen's super invincible professional perspective, what is the chance of the success of the soy sauce bottle?"
"I don't know." Chen Chen shook his head honestly, "Now is the era when people lead songs. It depends 30% on the idol and 70% on the company. As long as the company's marketing is good, popularity and other things are completely dependent on what you want."
"Integrate is like this in your mind too?" Shirley teased.
"Of course Integrate is like this." Chen Chen showed no mercy, "The works they have received so far are at the regular level of the first-team group. The reason why they are so popular is because the C department has done a good enough job."
"President Chen is on point!" Shirley gave a thumbs up, "He is not doting on his children at all!"
To put it bluntly, the reason why Integrate is so popular today is that the quality of its stable first-line girl group-level works accounts for two points, the girls themselves are outstanding enough to account for two points, and the rest is all due to the top-notch operations of the C department.
The identity of the epidemic prevention ambassador and the nuclear bomb-level marketing bombardment of C-cell's launch have allowed Integrate to rise step by step from the original first-line girl group to another level. This is all the careful planning of someone Chen.
"Okay, give me the information about Xu Suizhen's campus bullying incident."
Chen Chen rubbed his face and reached out to ask Shirley for information.
"The police haven't found anything against us so far, so it should be a simple false accusation." Shirley turned over the information and added her own opinion, "The raging public opinion is all about bullying." As long as Suizhen herself has no problem, she just needs to wait for public opinion to dissipate, and public opinion will dissipate very quickly without factual evidence.”
"Ah, I'm not worried about this. I've never been worried about it." Chen Chen glanced at Shirley and said, "I want the information for other, very important purposes."
"What use can this information be used for?" Shirley tilted her head in confusion, "You want to see the public's initial insult to Suizhen?"
As Cube Entertainment repeatedly informed the public that the police had not obtained any evidence to prove that Xu Suizhen had bullied the client, the bullying controversy has received less and less attention. Now there are only some who specifically want to bring the bullying to light. The person pressing her head was saying things like, "Evidence has been hard to find over the past few years," and "Just because there is no evidence doesn't mean she didn't do it."
Regardless of whether they are online warriors who are afraid of chaos in the world, or rival fans who have a competitive relationship, these people can no longer pose any real threat. (G)I-DLE has successfully overcome this difficulty.
As for whether Xu Suizhen had bullied others, Chen Chen was not interested, nor did he think it was an important matter, because it had nothing to do with him, and he, Chen, had never been a judge of justice.
"What's so good about insulting? Don't you find it annoying to watch?" Chen Chen replied: "I plan to use it as an excuse to do something."
"What happened?" Shirley asked.
"I won't tell you, I'll tell you when it's done." Chen Chen chuckled, "If it's not done, just think I didn't do it."
……
On the evening of April 2, a video of a fat white man holding an ice cream and dancing with his fat body to the tune of "You love me, I love you" went viral on South Korea's TikTok.
Immediately after various Internet celebrities entered the stage, when Snow King danced, he also danced at the level of a preschool teacher.
It has to be said that some people just fall for this trick, and the data of the videos of Internet celebrities are much higher than those posted by Snow King himself.
Integrate naturally also came out to dance. Although Chen Chen has never allowed them to do the same things as Internet celebrities to lower his own style, this time they are spokespersons, so they have to dance if they don't want to.
Then C Department added fuel to the flames and created a cross-dressing challenge. Everyone can use their favorite image to dance with Snow King Bai Fatty on the same screen. The short video bombing has officially reached its climax.
In just three days, Snow King has become something that everyone knows about among young people in South Korea. The queue at the Snow King shop that Chen Chen first opened stretched to the next street every day.
It’s no exaggeration. South Koreans love to follow trends. There are so many people coming, and more and more people come every day.
With the large number of customers and the requirement to maintain social distance at the Blue House, the originally tight street space was not enough, so people had to line up elsewhere.
There is no mistake in every song, one post, one content, one 6 one, one book, one book, take a look!
Finally, Integrate returns on the 5th.
The album "ELEVEN" corresponds to Snow King's linked drink, which sells for 11 yuan in soft sister coins. Chen Chen's gimmick is that "the highest enjoyment is for everyone to drink drinks and listen to songs at the same time."
It's quite tacky and makes no sense, but it's very useful to everyone.
Anyway, Chen Chen has been putting all his thoughts on Snow King these days, so he is worthy of the help Snow King gives him.
However, Integrate has Starship's full care, so Chen Chen doesn't need to worry.
"Record broken!"
This is what Chen Chen heard the most today.
"Which record has been broken this time?" Chen Chen played with his mobile phone boredly, "Sound source?"
"What a beautiful idea!" Shirley rolled her eyes at him, "It would be amazing if the sound source could break the record. It's the first-day sales volume!"
"Has the record been broken before today is even over?" Chen Chen curled his lips, "Have we set a new limit again?"
The first-day sales record of the girl group was captured by Integrate's second comeback, and every new comeback will bring new records. Chen Chen no longer feels fresh.
"Well, the statistics of this album should be very scary." Shirley said excitedly: "We will start our first song promotion at MCD tomorrow, and the sales will increase even more!"
"It doesn't matter, we can increase it by two more, we have enough stock." Chen Chen patted his butt and stood up, "You can continue to keep an eye on it, I'm going out, please report any problems anytime."
"Okay, feel free to go." Shirley said reassuringly, "Leave it to me."
……
"I am really flattered that Boss Chen invited me to drink coffee instead of sitting in the C headquarters at this time."
Jin Eun-sook shook the cup with caution on her face.
"Because they are all things that you don't need to worry about." Chen Chen leaned back calmly, "Integrate is a mature idol group and no longer needs my care. And 4minute's song release led by "Shine Grocery Store" is back There will be double care from the program team and the grocery store, so I won’t be needed.”
"Then what is there about me that needs your concern?" Jin Eun-sook was extremely vigilant. "Du-en's script has been sold to the C department. If it is still about something over there, you should go and talk to her directly."< br>
"We have finished talking about "Twenty-Five, Twenty-One" a long time ago. Now writer Quan Do-eun is working hard to revise the script. I have no reason to disturb her." Chen Chen slowly took a sip of tea and said, "I have an appointment with you. It’s about the new script.”
"It turns out to be a script~"
Jin Eun-sook breathed a sigh of relief. As long as it was about the script, there would be no situation that would particularly embarrass her.
"But I don't have the script in my hand for the moment. Did you hear the wrong news?" Jin Eun-sook asked doubtfully.
"I'm not here today to get your finished product, but to order a script from you." Chen Chen said unhurriedly, "I was very moved by what happened to C Headquarters some time ago, and I learned from my feelings. There was a burst of inspiration.”
"I want to turn this inspiration into a story and a script, but I just don't have that level."
"So I thought of Writer Jin." Chen Chen looked at her eyes seriously and said, "Writer Jin, please lend me your writing skills and help me write the script I want."< br>
Such a serious request to book a script made Jin Eun-sook confused for a moment. She had no idea that Chen Chen would meet her just for work.
"I haven't taken on such a job for many years since I became famous. Writing scripts as required is usually a job that lower-level writers take on in order to survive." Jin Eun-sook adjusted her glasses, "But Boss Chen's I have to give him face, and I also believe that Boss Chen’s inspiration is completely different from others, and has enough value to make me tempted.”
"After all, you have always been like this." Jin Eun-sook flattered, "Everything you have to do is worth one hundred thousand gold."
"Writer Jin, please don't lift me up so high. This time is really just an inspiration for me." Chen Chen took out a thick stack of information and handed it to her, "The girl who has been in the C headquarters for a while fell into The school bullying controversy triggered my thinking on this matter.”
"First read her experience during this period. After reading it, I will slowly talk to you about my views and what I want Writer Jin to do."
Campus bullying and Kim Eun-sook, what should these two words brought together to bring to everyone? Naturally, it's "Dark Glory".
Chen Chen has already found a perfect reason for this script to be born in his own hands. If he misses it, he will definitely call himself a fool.
...(End of this chapter)