Chapter 463 Social Games
Speaking of web games, everyone should be familiar with them, and various images will flash in their minds.
However, web games are not all common legendary games such as "playing blue moon", "I am a scum, a brother come to cut me".
The prototype of web games appeared very early, even before the millennium.
The earliest web game in the gaming industry was Earth: 2025, developed by Mehul Patel in 1996.
However, at that time, due to technical reasons, the function of this web game can be achieved very limited. All game content can only be displayed by simply text. It can be said that it is very simple.
In some online communities in 1999, virtual fishing, flowers and the like, but these have only one static picture and simple text.
These web games appeared very early and relatively small, so they soon drowned in the wave of the Internet.
Then came the popularity of the "Legend" online game across the country, and then various online games emerged in endlessly, with continuous iterative evolution in gameplay and graphics, especially large-scale 3D client games that were incomparable to simple web games.
In addition, the domestic Internet has not yet been popularized. Due to the technology at that time, it is impossible to bring players more sense of substitution. Flash technology is still out of reach. Web games have no special features, and naturally no one plays.
In foreign countries, web games have a certain market.
In 2002, a strategic game called Ogame launched in Germany has a trading system and resource system required for basic strategic games.
The upgrading of dozens of buildings and technology, even the colonial system and combat simulation system. Special affairs officers can be regarded as a hero system.
Although the screen is still and the combat is very simple, referencing some designs of PC games, I have to say that this game does have its own unique design.
At that time, ogame even had millions of players around the world, and even had a national server, until it was closed in 2009.
Until 2006, the German page game, Travian, was officially launched and entered China in 2007.
It is also the prototype of most SLG web games. In the era when there was no publicity and no web game platform, it could earn more than 200,000 yuan a month in the Chinese server.
This page game can be called the beginning of the era of Chinese page games.
Then in 2008, a group of companies in the industry such as 91wan and 4399 launched the joint operation of "Three Kingdoms".
The record of more than 600,000 people online has entered tens of millions of monthly, and then opened the era of pirals of the chaos of the hegemonic dances.
At this time in 2006, the web game is completely a strange concept of niche, let alone ordinary people, even people in the game industry do not know much about it.
Qin Shaoyan proposed that the word web game, Zhang Pingyi was completely blank.
"What are web games? Small games played on the web?"
"It should be said that it is an online game played on the webpage." Qin Shaoyan then briefly explained the concept of the web game, so that Zhang Ping Yi could better understand.
Zhang Mingyi was very surprised, "This kind of game based on flash is very different from the PC game in terms of game graphics and gameplay. Will anyone play this kind of game?"
"Of course there will be." Qin Shaoyan smiled, "The biggest advantage of web games is that they are web games."
"Web game?" Zhang Pingyi froze, pondering a moment, he reacted. "The game running based on webpage, you mean that its starting threshold is very low."
"It should be said that the trial and error cost and the threshold for getting started are very low." Qin Shaoyan opened the laptop. "If I want to play an online game, then I have to download a client first, then register to log in, and enter the game to play experience to experience the experience. Know how good this game is. "
"The time cost of downloading the client is very high, but web games can be played by opening a web page, and you can quickly judge whether the content inside is what you want."
"The biggest feature of web games is hidden."
"Hidden?" Zhang Pingyi stunned.
"Of course, you can't open the game client while you are at work. You will be discovered easily that way." Qin Shaoyan said with a smile, "But web games are different. You can directly switch the web page or close the web page. It can destroy traces, which is very helpful for fishing at work.”
Fishing at work is a very common phenomenon. It is impossible for migrant workers to work at high intensity during working hours, so it is necessary to be lazy and relax.
"Are you going to create a type of game that can secretly play with the boss?" Zhang Pingyi was surprised.
"It can also be a game that my wife plays secretly when she's not at home." Qin Shaoyan replied, "What I want is a sneaky excitement."
"Hiss~" Zhang Pingyi took a breath, Mr. Qin's idea was very perverted.
"Of course, the main purpose is to target these white-collar workers who use computers for work." Qin Shaoyan said seriously, "The next main strategic goal of the campus network is to break the existing social network with students as the main body. The website layout expands the number of users of the campus network. ”
"What do you think of web games as an entry point?"
The development of the campus network now can be said to be unstoppable. From the Qingbei to the private junior college, the number of users is always growing.
However, Qin Shaoyan and Zhang Pingyi said that the user group of the campus network is too single.
Campus networks can start on university campuses, but they must not rely solely on university campuses, as this will not go far.
There is a maximum number of college students. If you want to expand, it is not possible to go to the campus below the high school according to the idea of Facebook. After all, the national conditions are different.
Therefore, Qin Shaoyan positioned the new target group at former college graduates and white-collar workers who often use computers in work and life.
Zhang Pingyi thought for a while and said, "The goal is correct, but using web games is not considered careless. The proportion of people who like to play games is too small."
"It depends on what type of game it is." Qin Shaoyan said with a confident expression, "There are probably more people who play games that focus on relaxation and leisure than those who play competitive PK."
"Many of the" Plants War Zombies "we do are housewives and elderly people."
"Leisure game?" Zhang Pingyi fell into thought, "What new ideas do you have?"
"I want to create a social game that focuses on leisure and entertainment." Qin Shaoyan replied, "Some systems in online games have social attributes. Take "World of Warcraft" as an example. In addition to relying on the game itself, its user stickiness In addition to the playability, there is also the socialization of game friends.”
"After all, no matter how large an online game is, there is only so much playability, and it is not unlimited. After experiencing all the game content, it loses its freshness, and the rest is filled by social interaction."
"Social is also a kind of emotion. After all, people are social animals."
"I want to create a game with social interaction as its main purpose, and attract more people to join it through social interaction."
Zhang Pingyi was a little confused, "Will this work?" "There should be no problem." Qin Shaoyan explained, "Abroad, social games are a specialized type called socialgame."
"The main core of the game lies in socializing, so the connections in the game become the most important resource, or the most important way to obtain resources."
"If the user is addicted to the social game, he will work hard to expand his network resources, and even try his best to win more people to join his connections."
“This includes family members, friends, and colleagues, and then new entrants will do the same thing, bringing in more people.”
Zhang Pingyi frowned and said, "Why does your description sound wrong? It sounds like a pyramid scheme."
"Can that be the same?"
"Anyway, we start from the acquaintances around us."
"..." Qin Shaoyan emphasized, "What we do is a serious game, don't you give me other things."
"Ah yes yes." Zhang Pingyi nodded echo, "This is also your old industry."
Qin Shaoyan was too lazy to pay attention to Zhang Tianshi's strange annoyance, "Our next goal is to rely on social games to break the situation, let more people bring their connections, and first expand the user data of the campus network."
"What happens next?" Zhang Pingyi asked.
There is no mistake. One post, one content, one 6 one, one book, one book, take a look!
"Our stock price has risen since then." Qin Shaoyan replied matter-of-factly, "With a user base, we can do other things."
"Then when will you post on Weibo?" Zhang Pingyi asked.
"Of course it will be next year. Don't rush this year. Let's get the data done first, so that the year-end financial report will look better." Qin Shaoyan replied, "We need to provide more emotional value to investors."
"Stop providing emotional value all the time. Xiong Xiaoge can no longer take your emotional value." Zhang Pingyi joked, "What he needs is stock value. Didn't you say before that you would promote Weibo and raise the stock price?"< br>
"Material and spirit should grab both hands, and both hands must be hard." Qin Shao said straightforwardly, "When they were listed before, they had made numbness by stocks.
"I think the rice should be eaten one bite, and the step is too big to get the eggs easily."
"Now our user base is not enough. If we forcefully promote Weibo, it will be easy for people to get married. We need to sort out the social games first."
Zhang Ping nodded, "What do you say to do it? I listen to you."
"Then let's start with the vegetable growing game." Qin Shaoyan took out the PPT.
"Growing vegetables?" Zhang Pingyi was very surprised, "What kind of social game is this?"
"Of course this is a social game. You have to know that our Chinese nation is a farming nation, and we love farming in our culture." Qin Shaoyan showed a PPT demonstration, "Growing vegetables can easily arouse resonance in everyone's blood culture. Living in the city People there cannot grow vegetables in reality, so we fill this spiritual gap for them in the virtual world, which can be regarded as satisfying the emotional value of users.”
Zhang Minyi was born in a rural area. Before going to college, he had to do farm work every day. He couldn't understand why some people like to grow vegetables.
But since President Qin said, let's do it.
"Every user will get a farm after entering the game. The main gameplay is to operate this virtual farm." Qin Shaoyan demonstrated that PPT explained the gameplay while showing PPT. The more the number of farmland reclamation, as there are buildings such as warehouses in addition to farmland, there are also fish ponds and farms. "
"The farmland also needs to be upgraded, and the crops with different grades are different. The experience that different crops can obtain are different, and the value of the sale is also different."
"Upgrading the farm, adding buildings, cultivating farmland, purchasing seeds, fertilizers, agricultural tools, etc. all require gold coins."
Qin Shaoyan described in detail how to reclaim farmland, how to sow, fertilize, catch insects, weed, harvest, how to upgrade farmland, etc.
"This is a way to develop a game." Zhang Pingyi understood quickly. There is no difficulty in the production of this game itself. "It depends on whose farm operation is better, and then show off with other friends."
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"No, its core gameplay is to steal vegetables." Qin Shaoyan corrected, "Growing well is not as good as stealing. This is the essence of farm game interaction."
"Stealing vegetables?" Zhang Pingyi began to think about. "Is there a anti -stealing vegetable with a stealing vegetable?"
"That's right." Qin Shaoyan gave Zhang Pingyi an appreciation, "This is a game process."
"Game...interaction." Zhang Pingyi thought for a while, "There is something going on."
"Of course we have a head start." Qin Shaoyan said proudly, "If we hadn't had a head start, I wouldn't tell you this. It's too humiliating for a programmer worth more than one billion to do such a small job."
Zhang Pingyi rolled his eyes, but he agreed happily, "Okay, I will do this project in person."
"But if this thing is on fire, you must be careful of plagiarism by others. This thing is not difficult."
"Indeed, although it seems simple, it is not difficult at all." Qin Shaoyan nodded, "It is certain to be plagiarized."
"Plagiarism is grabbing your traffic, such as other people to do social, especially QQ, what do you do?" Zhang Pingyi asked anxiously.
"What should I do?" Qin Shaoyan smiled, looking very relaxed, "The life cycle of this thing is not long, just copy it."
Zhang Pingyi was very surprised, "This is not like you, when are you so great?"
"Otherwise, what can I do?" Qin Shaoyan spread his hands. "If you meet plagiarism, you should quickly update iteration and launch new gameplay to make the other party copy the rhythm."
"On the other hand, when promoting, the promotion of the offensive must be fierce. First of all, the concept is implanted for everyone.
"After farm games, they always have to respond for a period of time after the fire. This time is our golden time. How much can you eat?"
"If plagiarism appears, it is necessary to launch public opinion as soon as possible and criticize plagiarders."
Zhang Pingyi frowned, "What's the use of public criticism? Players don't care about you."
Qin Shaoyan smiled slightly, "Public criticism is not easy to use, so we can also use legal weapons to defend our rights and interests."
"No, are you serious?" Zhang Pingyi found Qin Shaoyan's statement unbelievable, "If the gameplay is the same, it cannot be considered plagiarism, and you cannot win a lawsuit."
"Lawsuits also need skills." Qin Shaoyan showed mysterious smile. "I already want to deal with the countermeasures, just wait for the other party to copy it."
(End of this chapter)