Chapter 477 The boundary line is clear
"Detailed aerial photography drone: DJI Elf!"
"The outbreak of the drone market! The profits are amazing! The flagship store of the drone e -commerce platform with a retail of 4,000 yuan exceeds 5,000 units!"
"The king in the field of aerial photography! DJI's innovation 'diarrhea" update, once a small iteration once in half a year, once a year a year! "
"The outbreak of the accumulation, the consumer -level drone is fully erupted!"
Every morning, Guo Yang has the habit of browsing current affairs news. Early in the morning, he brushed a lot of reports about aerial photography China and drones.
During the playback period, there is no need to worry about the popularity of aerial photography in China, only one episode will be higher.
The outbreak of drones is a bit unexpected, but if you think about it, it seems that when he first decided to invest in aerial photography in China, he was for the promotion of consumer -level drones.
It was only later deviated from the track, and became more and more upper. I just wanted to make the film well, but to promote the drone behind.
Now it has only been around a few laps and achieved the original purpose.
After running out for a while, I came back to rinse, and after breakfast, Guo Yang went to the company.
Time is still very early. On the way to the company, there are more people who get up early and exercise than those who go to work.
At the office, Guo Yang habitually began to make tea. Tea also changed from black hemp tea to Wen Guan tea. Both kinds of tea have good health care value.
When she was aquatic, she was thinking about waiting for Mo Congwei and Wang Tao to talk about it.
Occasionally, when I brushed my phone, I accidentally saw a familiar face on a news page, which was Xiong Shaofeng of Han and Airlines.
Guo Yang opened.
"We must know that the consumer -level drone is so hot now, we have already done it!"
This is the first sentence of the beginning, Xiong Shaofeng said, and was written by the reporter.
"Hanhe has set up a branch, specializing in consumer drones, like DJI innovation."
"But it is difficult to reach DJI's innovation. DJI currently has a rate of 70 % in the consumer -level drone market, and the number of levels is too large!"
"In addition to hardware equipment, the core of the drone industry is the algorithm in the flight control system. Playing this line, the first two or three years have burned money on this threshold."
"And Han and Aviation have the technical background of military -to -civilians. There is still not much problem in the transformation."
After watching the reporter's interview with Xiong Shaofeng, Guo Yang shook his head secretly. Han He and other competitors had no chance.
In the field of drones, Fengkai and DJI accumulated too many advantages.
The outbreak of consumer drones has benefited from the decline in the price of sensors and computing chips. This should be attributed to the mature supply chain of smartphones and the improvement of lithium battery technology, which has significantly reduced the cost and operation of multi -rotor drones.
Fengkai has completed the five years.
From research and development to manufacturing, drones involve multiple fields.
From the processing of titanium alloy, carbon fiber, glass fiber and other cutting -edge materials, to the manufacturing and adaptation of various sensors and circuit boards, and then the development of flight control algorithms, the development of map transmission technology, and so on.
A drone, the price of the price from hundreds of thousands of yuan to today is only a few hundred yuan. Fengkai stepped on a little bit.
In terms of product strength, technology accumulation, service ecology, sales network coverage, etc., it can also be regarded as "far ahead."
At the same time, a complete supply chain backup is also established behind this.
Han and Airlines were originally positioned as a surveying, mapping, survey, plant protection and other industries, and there were many similar companies.
There are also consumer -level drones, but more than 90%of the drones on the market are 'garbage'.
There are only two or three large cats abroad, such as French Parrot, Lao Mei's 3Drobotic ...
In the entire drone market, only Fengkai's plant protection drone is higher than DJI in terms of brand awareness.
But as the consumption drone rises, it is likely to be exceeded.
However, it doesn't matter.
In the future, DJI came out on the bright side, and Feng Kai ‘sneaked’ in the professional field.
In addition, the service system of Fengkai and DJI also crowned.
In addition to the news of peers, Guo Yang also saw the attention of many ordinary photography and aerial enthusiasts.
These are the propaganda effects brought by aerial photography.
Whether it is Hainan's miniature crabs, the fierce Northeast tiger, or various natural scenery, it can be perfectly photographed.
Many people have such dreams when they were young: flying freely like birds to travel to the sky, overlooking the Wanshui and Mountains under the clouds, and seeing the beautiful scenery.
Today, only one aerial drone can realize this dream.
After drinking two teas, the urine was panicked, and Guo Yang hurried to the toilet to release the water.
At this time, someone came to work one after another. Compared with the morning in the morning, Jiahe's employees also seemed to like to have a class in the afternoon.
Guo Yang couldn't understand this mentality. He was used to getting up early, although he often worked overtime in the afternoon and evening.
In the toilet, he heard people who squatted also chatting,
"Yesterday, my son came back, and their geography teacher also suggested that students go home to watch air in the classroom."
"It is just recommended that my daughter's class is a job arranged by the teacher."
"Hey, isn't it the same geography teacher?"
"Don't you understand, can the experimental class be the same?"
"..."
Guo Yang felt that another person suffered a lot of injuries. After returning after the water, he happened to see Ji Zhuowen standing at the door of his office to visit.
"I'm here, it's early, when did I come back?"
Ji Zhuowen gave up half of his body and made Guo Yang advanced. "I came back yesterday, know the boss, come here."
"Sit."
Guo Yang started to make tea again, "Have you ever been drinking tea?"
Ji Zhuowen laughed: "I have been drinking not only, but also given it to someone. It is very good. It is estimated that many will buy it privately."
Wen Guancha is recorded in many ancient Chinese medicines, and modern pharmacological research has also found a variety of medicinal ingredients.
It also has a certain effect on the "three high" patients.
In contrast, red hemp tea has an additional role in helping sleep, but Wen Guancha is also helpful for gout patients.
Each has its own Qianqiu.
After drinking a cup of tea, Ji Zhuowen said satisfied: "Recently, the advertisement in China has received a great return."
"I heard, the exclusive special sponsors, the film's popularity is high, and the return is high. Is there a chance to exceed 50 billion this year?"
"No problem!"
This time it was Guo Yang surprised, "So confident?"
"In fact, it is less than 20%of the growth rate."
"Uh ..."
Guo Yang calculated in his heart, it is indeed the case, but you are a bit too lightly described. He also thought that the performance of Ji Zhuowen at the beginning of the year was also the same when revenue exceeded 40 billion last year.
Ji Zhuowen laughed: "In the past two years, the domestic milk consumer market has grown rapidly, and foreign countries are recovering, so I also want to go to the sea to open up an international line."
"Good things, I support."
Guo Yang agreed without thinking about it. He knew that there were products in Hexi sold overseas, but not much. The main sales were still from the country.
Guo Yang has always been supported by Guo Yang.
Ji Zhuowen groaned: "You need to build a milk source base and processing plant overseas. Some dairy varieties and pasture varieties may also involve going to sea."
Guo Yang understood what was going on. After thinking about it, he asked, "How is the R & D and innovation system in Hexi?"
"A good mechanism has been formed."
Ji Zhuowen drank another cup of text tea and said, "From the current concern, it is also the lead in product development and innovation."
Guo Yang smiled, "If you don't, just get it, just do what you want."
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
Cow varieties and high -quality pastoral grass have always belonged to the core competitiveness of Hexi Dairy. Relying on high -yield, the cost of raw milk in Hexi Dairy has been decreasing.
Even if the price has dropped, the profit margin has been maintained well, and the revenue has expanded rapidly.
If you want to go to sea now, these two technologies must be going out together.
When Ji Zhuowen promoted this strategy, he must have encountered a lot of resistance, so he asked his attitude.
Guo Yang doesn't matter. He has always been self -cherished, but he will tie his hands and feet.
Actively participating in international competition and earning profits can maximize the value of the variety.
Ji Zhuowen sat down for a while and stabbed a few tea for a few teas. He reluctantly left, and there were not many people who could drink the tea with the boss.
Guo Yang felt that he drank too much tea early in the morning, and ran the bathroom again before he contacted Mo Congwei and Wang Tao.
It happened that Pu Fei and Guan Cheng were free, and the five of them opened a brief video conference together.
"In fact, from the beginning of the year, the consumer -level drone market has significantly heated up. Now the aerial photography China has just enlarged this emotion."
Wang Tao wore a "old Shanghai" style newspaper hats. Behind him was a dusty research and development laboratory, and his mouth was talking about the situation of DJI drones.
Guo Yang asked: "I saw a report in the morning that a drone sold 5,000 units on the e -commerce platform. Is it DJI?"
"In addition to us, can there be someone else?"
Wang Tao asked with a smile and said, "That's just one of our ordinary products. Many high -end products have been sold in direct selling stores. In addition, the current overseas markets are significantly higher than the domestic market.
Overall, the turnover of DJI this year should reach 3 billion yuan! "
"The growth rate is good." Guo Yang praised and asked, "Others, talk about it."
Pu Fei's calm voice came, "In fact, aerial photography has a good promotion of aerial photography. CCTV's 9 sets are facing the world and attracted a lot of attention overseas.
For domestic natural scenery, it is not only unfamiliar with domestic, but also overseas is full of curiosity, especially Chinese and overseas Chinese. "
Listening to him, Guo Yang remembered.
"Is the old American" Aerial American "launch? How about the level of production?"
After a while, Mo Congwei said: "If there is no aerial photography in China for comparison, aerial photography in the United States is actually pretty good, it is worth seeing."
"Indeed, I also watched two episodes, which is very helpful to understand the market."
"The two episodes of DJI inheritance are mostly prisons. Previously, there have been too prejudice. In fair, there are levels."
The listener said this, Guo Yang also had a trace of interest, and he planned to see it when he was free.
Then cut back the topic again.
Pu Fei groaned: "From the current momentum, DJI's sales this year may catch up with Fengkai."
No matter how the price of the plant protection drone is reduced, it has to be tens of thousands of yuan, and the capacity of the consumer group is smaller. It is not surprising that it is not surprising that it is caught up with Guo Yang.
But Pu Fei said this, it is a bit intriguing. Do you want the two to be one?
Even if it is to be combined into one, it is Fengkai to merge DJI. It is the shares held by Fengkai holding DJI, not that DJI holds Fengkai's shares.
After groaning for a while, Guo Yang said, "Feng Kai and DJI still have to maintain independently."
Mo Congwei was relieved and said, "In fact, Fengkai's service barriers are also not available in other companies. As an air aircraft, its novice threshold is relatively high, and the probability of bombers is high.
However, in terms of maintenance, compared with automotive, mobile phones, home appliances and other products, the relatively niche attributes of drones have increased the difficulty branch of local search services.
At this time, the coverage density and after -sales efficiency of the service network become critical.
For example, in China, many manufacturers' base camps are concentrated in Pengcheng and Yangcheng, and users in the north are very troublesome.
Feng Kai has established a complete system in all parts of the country. Even if there are competing products in the market, the end users will still tend to Fengkai's products.
In previous years, after -sales service has been responsible for Fengkai, and so is it abroad. Direct stores are also responsible for Fengkai. "
From Mo Congwei's words, Guo Yang is not difficult to infer the problem of discussing Fengkai and DJI within Fengkai internally.
The starting route of drones in this life is different.
In addition to the technology that is set on from the Yamahali drone, the production cost of drones in the early stage has always been high.
Therefore, the professional route that Fengkai has always followed is the transport drone that transports wheat straw in the desert.
Through Jiahe's internal procurement and use, the technical iterative iteration was completed, and the generation of DJI also learned from Fengkai's technology.
Nowadays, the consumer drone market has erupted, and the market for plant protection drones seems niche.
Guo Yang speculated that Wang Tao may have thoughts.
This is a very 'volume' person who likes to work overtime. It is the one -generation roll king. DJI is also the company with the strongest overtime culture in Jiahe.
For the boss, Guo Yang is actually happy to see such a team and has combat effectiveness.
Don't worry about the innovation of DJI at all.
In addition to Fengkai, DJI has no other financing. Wang Tao also held 45%of the shares in his hands, which is higher than his previous life and has high autonomy to DJI.
But it was constrained by Fengkai all year round.
Now that DJI has started, she is thinking about resistance.
After Mo Congwei finished speaking, he was quietly quiet, and no one talked on the screen.
After Guo Yang analyzed for a while, he said: "The after -sales sales of DJI and Fengkai will be dismantled. DJI establishes a service system alone.
If DJI is going to do the plant protection drone business, Guo Yang will not stop it, it is better to give Mo Congwei a little pressure.
But the best result is that the two have their own strengths.
Pu Fei and Guan Cheng had no opinion on this. Fengkai's main business was agricultural machinery. The two of them had weaker and weaker control of the drone business.
Mo Congwei and Wang Tao also accepted this result, and the boundary line was clear.
(End of this chapter)