Chapter 482 The Great Agriculture of Huiyuan
Zhu Xinli has long been not satisfied with the fruit juice business with a low profit margin.
Even in the past few years, Huiyuan Group has suffered a fatal blow.
Investing in upstream has involved a lot of funds, and the a little sluggish downstream fruit juice market has suffered strong competition of "spiny white -natural whitening".
At the lowest valley, Huiyuan juice fell below 3 yuan/share at the stock price of Hong Kong stocks, which was not enough for Coca -Cola to quote at the time.
However, Huiyuan Group has been favored by capital in recent years.
If there are people who pay attention to Huiyuan, they will notice that in the past six months, Huiyuan's stock price has risen a lot and returned to 5 yuan.
In contrast, the revenue of Huiyuan fruit juice did not change the trend of decline. Last year's annual revenue was only more than 4 billion yuan.
However, the layout of Huiyuan in large agriculture has achieved results this year.
Beijing, Miyun.
This is the junction of Yanshan and the North China Plain, and four in the region are mountains.
In the Township of Shaoqu, Miyun, there is an ecological agricultural park invested by Huiyuan Group, also known as the demonstration base of fruit and vegetable research planting and production.
The key lies in research and demonstration.
A group of commercial elites in suit and rehydration entered the agricultural park.
Zhu Xinli, who was over 60 years old, took the lead in walking ahead, next to him, Su Mingke, vice president of Softbank Saifu Investment.
Along the way, Zhu Xinli introduced all the way.
"President Su, this park covers a total of 15,000 acres, with 5,400 acres of planting land and 1,200 acres of mountains and forests.
It is mainly divided into three areas: organic vegetables, organic fresh fruits, and wild dried fruits. There are more than 40 varieties of vegetables and fruits, and many of them are rare in the market. "
Su Mingke groaned: "The key is to be industrialized. This is the biggest problem with organic agriculture!"
Zhu Xinli laughed: "Huiyuan has solved this problem."
Su Mingke smiled, "So I came, just to see how you solve it!"
Zhu Xinli stopped in front of a smart greenhouse, "President Su, please, this is our organic vegetable base."
The flowers in the greenhouse corridor instantly attracted Su Mingke's attention. It was beautiful, but he had never seen it.
Zhu Xinli said: "This is a golden silk curtain, a kind of qi root flowers."
The dense red brown or yellow -green gas root is like a colored silk thread hanging down the ground.
A variety of novel vegetables are planted on both sides of the corridor, each with a small brand to introduce the variety and nutritional value of vegetables.
Although it is not weekend, there are still many tourists in the park picking their children.
Zhu Xinli also said: "There are more than a hundred greenhouses in the ecological park specially growing this kind of vegetables to satisfy tourist picking."
The golden mushrooms of Jin Chancan, colorful peppers, various small tomatoes, feathers and cabbage, and other colors of potted vegetables are indeed unique.
Su Mingke was dissatisfied: "What about industrialization?"
It's just that tourism+Kang Yang is not worth this trip.
Zhu Xinli smiled and took Su Mingke to another greenhouse.
Unlike the previous shed, here are all neat small tomatoes. Strings one by one, at first glance, the output is very high.
Su Mingke raised an eyebrow, "organic?"
"Yes!" Zhu Xinli said: "The matrix of careful deployment, no fertilizer, no pesticides."
"Do not be used for plant source pesticides?"
"Don't fight, we have our own solutions. If there is no controlling diseases and insect pests, we will destroy it, but this happens yet."
Zhu Xinli brought people to the next greenhouse. This time it was cucumber. It happened to be shipped. Su Mingke asked a person randomly.
"How much does a pound sell?"
"It's 5 yuan/jin now, and can be sold for 10 yuan/jin on holidays, which are 2 to 3 times the ordinary cucumber in the Beijing market."
"How much cucumber can one acre greenhouse?"
"I don't know one acre, but such a large greenhouse has more than 200,000 pounds a year."
Earlier, Zhu Xinli introduced him that a greenhouse is about 10,000 square meters, 15 acres. The yield per mu may be 15,000 kg.
Su Mingke nodded, was quite satisfied, and looked at Zhu Xinli, "What else?"
A few minutes later, the group came to an orchard again.
Apple, peach, cherry ...
Apple is in the fruiting period, and the elaborate orchards, at a glance, are extremely stunning.
"Is this also organic?"
Zhu Xinli remembered Guo Yang. When he listened to people, when Guo Yang went to the base, he liked to squat down to talk about technology, and prefer to play mud.
So he also walked under the tree, squatted down, slightly accepted the cuffs of western service, picked up weeds, grabbed a soft soil, and there was just one or two black earthworms in the soil.
"President Su, look at this soil, there are traces of earthworm organic fertilizer, and this earthworm and weeds are also good things. System. "
Su Mingke frowned from the beginning, but in the end, he slowly laughed.
"It sounds good, can this fruit be eaten now?"
"Of course, we are ready in the restaurant, please move."
"No." Su Mingke also took two steps forward. Under the tree, he picked it out at will.
"Just this, where is there water? I go to wash, oh, I saw it."
Learning his appearance, Su Mingke's followers also picked one with one person, and after washing the faucet, he began to stab. This scene made Zhu Xinli a surprise.
When is the people who invest in the company so grounded?
Play the muddy TM evil door!
But it is always a good thing. He has the confidence, the big cake painting is used to it, and it is also possible to walk the product route.
Who eats this apple and does not confused!
Sure enough, some of Su Mingke's apples kept on the apple, moved with a sharp movement, and enjoyed all his expressions. It's so extreme.
After the apple finished, Su Mingke seemed to be still looking back.
What is he doing?
After thinking for a while, he turned back and asked: "Mr. Zhu, so what is the plan of Huiyuan's future?"
Zhu Xinli groaned: "From breeding to management, the remaining fruit residue after processing can be used to refine the glue; the use of fruit residue can also produce feed to supply surrounding farms; It is used as organic fertilizer; biogas fermented using waste residue can be used by the surrounding people and factories ... Huiyuan should create a complete agricultural green industry chain.
Compared with the fruit industry, organic agriculture has a wider industry and a larger market. More importantly, governments at all levels have a large number of subsidies for organic agriculture.
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
President Su, Miyun's project was engaged in 2007. After the pavement of the past few years, it is about to reach mature stage. Organic agriculture will become a more expanding market than the juice industry.
In the next 3 to 5 years, organic agriculture will become the second Huiyuan! "
Su Mingke was actually moving, but he asked again, "What about the juice business?"
"Huiyuan will not give up, and it will also organize fruit juice in an organic way. Huiyuan has established 200,000 acres of organic sea buckthorn planting bases in Xinjiang Province."
"President Su knows Soby White. Huiyuan is the earliest fruit company to develop the sea buckthorn base after the thorn white!"
"Soby Xiaobai?" Su Mingke stunned for a moment, "There is a relationship between Huiyuan and Soby Xiaobai?"
"The variety of sea buckthorn is exactly the same, but Huiyuan has a deep content in processing capabilities and channel construction!"
‘Sob Xiaobai -Natural Whitening’ has become popular.
Unfortunately, there is a disadvantage that he is not interested in the introduction of capital. If you have to choose, Su Mingke is definitely more willing to invest in small white.
Huiyuan is really good as a substitute.
Moreover, in the context of frequent food safety issues, the gimmicks of organic agriculture have a head, and Huiyuan has been decent.
Before coming, he roughly read Huiyuan's report, which was a bit bad, but the Huiyuan Organic Agricultural Division has grown extremely bright in the past two years.
Close to 300%every year!
This year, it was even more exaggerated, and the production and sales continued to rise sharply. Su Mingke once suspected that Huiyuan was fraud.
However, some organic agriculture has appeared in the society.
In the middle of the year, Zhu Xinli invited the Internet leader Zhang Chaoyang and Wang Wenjing to come to the Miyun base. The two spoke on Weilai Weibo.
Zhang Chaoyang praised: "Only when I arrived at the base, I knew what health was and what was organic vegetables!"
This allowed Huiyuan to get angry on Weibo's organic vegetable base on Weibo.
Therefore, Su Mingke finally decided to come to Miyun Base, which is related to an investment: Danone Group wants to transfer 22.98%of Huiyuan shares.
SoftBank Saifu Investment Fund intends to take over.
"There is a question, how much is the state's subsidy for organic agriculture?"
Zhu Xinli thought for a moment and said, "For example, a typical example, Yuxia County, Yu Province, subsidize 1,000 yuan per acre for smart greenhouses with more than 100 acres, 20 subsidies for various types.
The subsidy obtained by Huiyuan this year will be more than 200 million yuan. If the subsidy is removed, Huiyuan's profits will be reduced by 60 %.
But if you expand the scope of investment, you will get more government subsidies! "
Su Mingke thought so, and then nodded after a moment.
"Let's go first today. I personally are very interested in this project, but I still need internal evaluation."
"OK."
Zhu Xinli was a little surprised, but it was not expected that it was finished so soon, but Su Mingke's attitude made him feel that it could be achieved.
It is just that for so many years of playing with capital, after the Delong Department, Huiyuan unified unified, holding hands, and one step at a time to allow Huiyuan's capital to achieve a third -level jump.
But every capital operation is done on the negotiating table, only today is a bit different ...
He looked at the orchard again.
Half a month later, France signed an agreement to transfer Huiyuan and Softbank.
Softbank Sai Fu became the second largest shareholder of Huiyuan and injected a funds into Huiyuan.
At the same time, Huiyuan fruit juice also signed a US $ 100 million regular loan financing agreement with a bank.
Subsequently, Zhu Xinli's big agricultural dream set sail again.
"According to the information learned from Huiyuan's official website, there are 11 industrial parks from north to south, with a total investment of about 55.1 billion yuan, of which the largest is Zhongxiang in Hubei.
Establish organic planting, breeding, processing, sales, experiential consumption, sightseeing and leisure vacation, and health care in 3 to 5 years!
The total investment of the plan is 14.2 billion yuan! "
This is the information reported by Qi Ziwen to Guo Yang.
The total investment of 551 yuan also includes the investment of local governments, but even if this part is eliminated, Huiyuan, which is too long to pull the front, is also a great challenge.
Guo Yang's first reaction was that Huiyuan was over and did not save.
Then he thought of Zhu Xinli's organic weapon with Jiahe, and carefully woven a trap for capital.
(End of this chapter)