Chapter 468
When the campus network pushed the game "Happy Farm", the people in the Internet industry were still curious. After all, the campus network has the "Pearl Yu" of "The Warring States OL".
Now that such a small farm game has been showing, it is a bit solemn, which is a bit unknown.
In the end, I found that this is a web game, which is even more confusing.
Client games are so developed, from 3D "World of Warcraft" to 2D "Blood Legend", from foreign "Miracle" to "Perfect World" in China, what MMORPG, what FPS, what MOBA, racing competition, various types All.
You even have a web version of the mini -game. There is a kind of funny feeling that Ferrari does not do a sports car and switched to a hand -made bicycle.
Now that the game engine is diverse, Qin Shaoyan has a top game engine. Why do you still give up this advantage and engage in a web Flash mini -game?
What kind of ghost is this nested game in this web page?
Next, the entire industry has witnessed the birth of miracles.
The web game that scratched by everyone was inexplicable, and the fire was a mess.
On the day of the launch, there were 3 million users online, and 10 million registrations were reached in less than a week.
Everyone is stunned, what kind of thing is so addicted?
After everyone carefully studied "Happy Farm", they had to admit that this web game seemed to be simple, but there was something.
A simple stealing model has achieved the purpose of social interaction.
The mode of random username and password registration allows users to enter the game simple and quickly, which greatly reduces the cost of user game.
Turn on the webpage and click to register to play, which also allows more netizens to get started easily. Anyway, just click on it if you don't have any trouble.
By establishing a positive feedback mechanism in the game, let new users upgrade quickly, get more benefits and props, unlock more gameplay, and allow users to obtain staged satisfaction.
Then look forward to more follow -up content and more rewards, so as to gradually immerse them.
Game planning is to continuously study the user's psychology, and use all kinds of means and methods to add to users.
The more things the user gets in the game, the greater the psychological cost of giving up.
When users are addicted to it, they start to establish their own social circle. The larger the social circle, the more friends, the greater the interaction income.
So users will desperately expand their social circle, pull more friends into the game, and form a viral diffusion.
Penguin is social, and the research on this area is very transparent.
MCA himself has also studied this game. Of course, he knows that Ren Yuxin's suggestion is completely correct.
"Happy Farm" has a great auxiliary effect on this product of QQ Space and promotes the interaction of users.
Since the launch of QQ space in 2005, the data has expressed unexpectedly. The user has grown rapidly, the activity is high, and even the income is exceeded expected.
However, the original positioning of QQ space was a large QQ show, plus the functions of some blogs, and then paid tribute to the campus network mode, and finally made a little different.
At this time, the Internet people are still in the primary research stage of SNS products. The best thing to do in the SNS field is the campus network. The QQ space can naturally learn what to learn from.
But in the end, there were a lot of things, and the entire product was indigestion.
There are indeed a lot of users, but the user's viscosity is much worse, and there is no water flower in social interaction.
Now the game "Happy Farm" is indeed a temptation that is difficult to resist.
MCA sighed, "QQ Space's product and campus network are competitive. Do you think Qin Shaoyan will give" Happy Farm "to competitors?"
Ren Yu stayed new, and he really forgot about it.
There is an advantage between competing products to enlarge the gap. Now the campus network holds the weapon "Happy Farm", how can it be handed over to the penguin?
"But this thing is really good, it's a pity." Ren Yuxin sighed.
Zheng Zhihao, the person in charge of the QQ space sitting next to him, is serious. He is now quite under the pressure of just taking over this product this year.
The previous QQ space was completely a hodgepodge and suture monster. Zheng Zhihao was sent to rectify the entire product after the job was changed to the penguin. What he had to do was to re -sort and precipitates the entire QQ space, and transformed this product.
At this time, the number of QQ space online was only 1 million. Compared with the 30 million online gastrointestinality comparison of QQ users, there was no improvement at all.
And at this time QQ space also has competitors. Its competitors are not blogs, nor the campus network, but a very strange opponent -51 network.
51 Boss Pang Shengdong got the first bucket of gold by the speculation, and then transferred to the Internet track with money.
At the beginning of 2006, 51.com received a $ 6 million investment of Sequoia, and then began a comprehensive sinking route.
The 51 network fully learned the practice of the campus network. More than 100,000 Internet cafes spread throughout the corner of the urban and rural areas.
In terms of business, there is only one imaginary enemy in 51, which is penguin. In the interface design and functional development of 51, a comprehensive copy of QQ space is adopted: 51 show, 51 mall, 51 group, 51 question.
Pang Shengdong also established the same Internet cafe payment system as Q coins. "As long as the penguin has a new trick, 51 must keep up in one month."
What is even more exaggerated is that Pang Shengdong even came up with a approach to absorb users from penguins: when the user logs in to the management center page of 51, a prompt from the system will be received: "To facilitate your memory, please bring your homepage address. Fill in QQ data, this can also increase access to your homepage. "
In this way, the personal page of 51 is indirectly spread on the QQ platform. Another thing that made Penguin very headache is that 51 went to the penguin to dig the wall. More than 10 penguin employees collectively changed their jobs to 51, including the core backbones of several game departments.
Most of the month in 2006, the number of users of 51 has been above the QQ space, which makes penguins very nervous.
The 51 network makes the QQ space feel very uncomfortable, because he uses the tactics that makes penguins very helpless and disgusting, that is, "the other way is to cure him."
No one has a lot of people who have been plagiarized in plagiarism than penguins. It is also a great irony.
Why does Ren Yuxin recommend to win "Happy Farm", and Zheng Zhihao's heart is acquiescence, because the 51 net jumped.
Now Ma always refuses. Everyone is silent in the center of silence, and it is not convenient to speak.
At this time, Zheng Zhihao's deputy suddenly said, "How about we also engage in a farm game? Web games should not be difficult.
MCA suddenly turned to this deputy and asked, "You are the new QQ space project, called Yao Yiming, right?"
Yao Yiming was suddenly flattered, and quickly said: "It's me, Mr. Ma, I only came at the beginning of this year."
"You have thought very much." MCADEN nodded, "You need to worry about your project team in QQ space, let's look at it."
Yao Yiming first stunned, and then clearly.
President Ma is clearly acquiesced. Some words are inconvenient to say, and the people underneath must be more proactive.
If you think about it, how can you progress?
Yao Yiming nodded quickly, "I know, Ma, I will do it well."
MCA waves, "Then you go busy first."
The crowd got up and left the Office of MCDs, all silent.
After being separated according to different departments in the corridor, Zheng Zhihao suddenly stopped.
Yao Yiming almost hit his boss, and he was a little panicked, "President Zheng ..."
Zheng Zhihao turned to look at Yao Yiming a few times, and said with no expression: "This project is given to you to be responsible for you."
"Thank you President Zheng!" Yao Yiming was happy. What a good opportunity, lead a project alone.
There are budgets and resources with projects, and it is easier to improve when making achievements.
He wants to improve too much.
Zheng Zhihao dumped this work to Yao Yiming, and he had more important things to do.
Now there are a lot of technical problems in QQ space. The loading time is too long and has a delay of 5 seconds.
He asked the technicians to make a national map, which was painted red if the speed was turned on for 5 seconds.
After the map is made, hanging on the wall, everyone sees "the country's rivers and mountains". Among them, the color of the northwest, southwest, and northeast is the deepest.
This is not solved in such a terrible situation, let alone "Happy Farm", it is difficult to survive QQ space.
...
Yao Yiming shook the whole person with Shangfang Baojian, and immediately began to recruit soldiers to buy horses.
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
He hung a new brand on his office, "QQ Farm Project Team", and also used red letters.
Since the big boss is acquiescence, everything is easy to say, and the budget and the man's hand are quickly in place.
Yao Yiming, who is proud of the spring breeze, explained to the people of the "QQ Farm" project team, "What we have to do is to learn from" Happy Farm ". What there is any QQ farm? Power is "
"Technical group, when can I take out Demo?"
"One month."
"Not a month, within two weeks." Yao Yiming turned his head and looked at the art group, "How about you, when can you get resources?"
Director of Arts asked: "How much do you need?"
"Just calculate according to the Happy Farm." Yao Yiming directly picked it out, "We need as much as it is."
"That week is fine." The art director replied.
"Then you have a few more sets, you can do paid projects as special skin." Yao Yiming slapped directly, "Start now!"
Driven by Yao Yiming's progress, the QQ farm project is progressing very quickly, especially the art group, which even took out five sets of different styles of art schemes in a week.
Only the child did the choice questions. Yao Yiming chose all all, and he also focused on praising the art group. The work was really fast and good.
Several artists in the art group smiled a little weird, but under the praise of their bosses and bonuses, they proudly raised their chests.
After half a month after hard work, I adjusted and tested for half a month, and "QQ Farm" began to be launched for trial operation.
...
"President Qin, the QQ farm over the penguin is online." Zhou Yuan, general manager of the operation department, reportedly watching Qin Shaoyan's expression nervously.
Qin Shaoyan's response was very bland, and it seemed to hear a trivial matter. "Okay, I know."
"President Qin." Zhou Yuan couldn't help asking, "Don't we do something?"
"Then you let the project team prepare, let the new function of grabbing parking spaces out." Qin Shaoyan said casually, "Well, another event, the reward will use a set of autumn to limited the skin."
"Okay, President Qin." Zhou Yuan agreed, his heart was heavy, and his face could not help showing his face.
Qin Shaoyan suddenly laughed, "What are you so nervous?"
"President Qin, QQ is so unreasonable." Zhou Yuan complained, "Isn't this the plagiarism of red fruit?!"
"The mall is like a battlefield, what is the meaning of rivers and lakes." Qin Shaoyan said lightly, "Don't care about them, we can do our own things."
"Later, you just need to stare at their movements, continue to launch new activities, new skin, let them follow our rhythm."
"If you like plagiarism, let them copy enough."
"Um." Zhou Yuan saw that Mr. Qin was as stable as Taishan, and his heart relaxed a lot.
After Zhou Yuan left, Zhang Pingyi also rushed over. "President Qin, someone has begun to copy now, what do you plan to do?"
"Don't worry, play with them." Qin Shaoyan said with a smile, "Anyway, there are people in QQ space.
"QQ space still has an opponent?" Zhang Pingyi was very surprised.
"Then have you heard of 51 network?" Qin Shaoyan asked.
"I heard that 51 network seems to be a community." Zhang Pingyi thought about it, "They seem to copy some of our campus network."
"They copy QQ space more." Qin Shaoyan couldn't help laughing, "No, it should be that they copy the QQ space one to one."
Zhang Pingyi couldn't help laughing, "It's really a good reincarnation, and the wicked is even more wicked."
"It's not enough to deal with the wicked alone." Qin Shaoyan said with a smile, "Still hitting a punch!"
"Let our legal and Facebook network work!"
Qin Shaoyan suddenly sneered, "It is said that Penguin's lawsuit is very high. I want to know now that it is Nanshan's winner, or the invincibility of California is better."
"That must be more powerful in California." Zhang Pingyi laughed, "Because they are foreigners."
Qin Shaoyan rubbed his hands excitedly, "It is estimated that this time, Facebook has begun to send a lawyer to Penguin. Now I especially want to know what the horse always looks."
...
Now MCATTE is in a good mood. Recently, the new QQ farm has performed well.
Relying on the user group advantage of QQ itself, the QQ farm quickly absorbed two million users, and the data growth was rapid.
Penguins have decided to increase resource investment and quickly tie the number of users in "Happy Farm".
As the person in charge of the QQ farm project, Yao Yiming was even more determined to see that the appearance of Qingyun Avenue, who was promoted and salary, appeared at his feet, and soon became the winner of life.
When Yao Yiming was happy, suddenly Zheng Haotian pushed open his door door and said expressionlessly: "Ma always find you."
Yao Yiming looked at his boss's face was wrong, and he was a little surprised. He followed him to the General Manager Ma's office without much thought.
As soon as he entered the door, he saw MCA's eyebrows locked, and asked, "Your QQ farm stole other people's art material."
"Ah?" Yao Yiming froze and immediately argued, "There is no such thing!"
MCA dropped a piece of paper on the table. "Facebook has sent a lawyer's letter and asked us to stop the infringement immediately and compensate."
"Facebook?!" Yao Yiming was embarrassed.
I copied the campus network. What does it have to do with Facebook?
(End of this chapter)