Chapter 192 Selling Copyright
From the premiere to the official release of "Heroes" on August 27, Harvey has used up all his connections in the past ten days. In today's terms, he is buying hot searches everywhere.
The Washington Post, the Los Angeles Times, the New York Times, the International Herald Tribune, etc., many newspapers are reporting on the movie.
There are also many critics.
Some film critics even said that Hollywood directors in the United States focused on lucrative overseas markets and produced films like "Troy".
The scene of the film is getting bigger and bigger, the dialogue is getting stupid, and American culture is getting less and less.
When Hollywood directors were filming for the world, who did film for the United States? I'm afraid it's a director like Zhang Yimou...
This always sounds a bit awkward. Maybe this is Harvey's promotional method, but I don't know what Lao Tou thought after hearing it.
Zhang Yimou was still very tough when filming art films and had the style of an artist. However, after switching to commercial films, Lao Mouzi changed quickly. Could it be that it was box office pressure?
On Friday, August 27th, Mira Max arranged more than a thousand theaters to release. Harvey carefully tentatively tested the market.
However, the box office on that day was $7.2 million, ranking first in the North American box office list that day.
Not only did Harvey be shocked, but even American newspapers and film critics were shocked.
Harvey first reacted and increased the number of screening theaters to 2,031 in one fell swoop, hoping to create a box office miracle.
In the first three days of the weekend, "Hero" beat the second-ranked $13.2 million US dollars with a score of $18.4 million, reaching the top of the weekend's three-day box office list.
In the second week, "Hero" took another 9.5 million box office. In the off -season of this North American box office, it still ranked high in the box office list.
Harvey's hanging heart completely fell.
Hollywood has its own calculation formula, which will use the box office of the first three days on the first weekend as a benchmark to see the box office decline in the second weekend of the second weekend to calculate the total box office results of the movie.
Although this set of formulas is not 100% accurate, it is almost certainly true. Most movies follow the rules.
Based on the decline of "Heroes", Harvey roughly estimated that the box office of this movie should be between 53 million and 55 million.
This is the box office in North America. He spent more than 20 million yuan. In addition to North America, there is also the copyright of this movie in many European countries.
Just a box office, you can make a small profit.
Adding the subsequent discs and peripheral income, you can make a happy smile.
Harvey didn't expect that he would have quoted a high price and wanted to cheat the other party, but because of his parent company Disney, he gritted his teeth and suffered a loss.
It is said that the movie is so powerful and can make a lot of money at such a big price!
Then, he thought that there was a Chinese movie in Cao Yang's hands, which was also a costume blockbuster. To say the lineup, it was not bad after Berlin and Cannes.
When the movie was finished later, China Film invited many potential overseas distributors to hold a movie-watching party.
Harvey also went there at that time. After watching the movie, he tentatively reported Cao Yang $6 million, hoping to buy out the copyright in North America.
When it comes to Cao Yang, everyone knows the truth, and he definitely can't fool him with the old ways.
So the price is definitely not too high.
At that time, when he thought, Chinese-language movies had better box offices in North America, such as Cheng Long's Chinese-language movies, most of which were more than 10 million yuan.
It would be reasonable to claim 6 million for Cao Yang.
At that time, he had already equated Cao Yang's appeal and influence with Cheng Long.
However, Cao Yang ignored him at all, and Xiaori even claimed $4.5 million at that time.
Harvey stabilized for the sake of stability, and it turned out.
I must not look at it with my old eyes now.
"Hero" should have a box office of more than 50 million yuan. With Cao Yang's fame and influence, can it be worse than "Hero"?
So Harvey Wanestein came to Cao Yang again.
"I'm here this time. First, thank you for supporting "Heroes" last time and attending the premiere. Second, I want to ask if the Chinese costume film you have in your hand can sell the copyright of North America to Mira Max? ”
Harvey Weinstein said directly: "Cao, we are friends, very good friends. Miramax has always been committed to promoting Chinese movies. I think you know this very well, so Miramax is your best The object of cooperation "
Cao Yang couldn't help but glance at Harvey. This guy's face was so thick, and he had a fight with Zhang Weiping.
Are you still committed to promoting Chinese-language movies? Well, if Cao Yang really has nothing to say if he cheats the copyright of Chinese movies and then vigorously promotes and makes money abroad.
"Or 6 million?" Cao Yang asked with a smile.
"Hey! Hey! Hey! What are you saying?"
Harvey said with a righteous words: "It's just a joke last time, why are you taking it seriously?"
Later, he carefully tentatively said: "15 million US dollars, except for global copyright outside the Greater China?"
Why don't you grab it? You really dare to speak loudly.
I invested 75 million in this movie.
Well, 15 million US dollars, according to the current exchange rate, it is about 827, which is 124 million.
However, the account is not calculated like this. "Hero" has a box office hit and is still very influential. Now "Nine-tailed Fox" is not short of buyers.
Columbia's executive director Tom Rossman asked yesterday.
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
Fox searchlight also called and tested his tone.
Hollywood film companies are very enthusiastic about projects that seem to make money.
"Have, let's talk about friendship. I think our friendship should not be mixed with material things. For example, you should not mention buying the copyright of the movie."
Cao Yang couldn't help but wonder, isn't my way of refusing very old American?
"No, no, no, it is precisely because of the pure friendship between us that I should help my friends more."
Harvey stretched out his two fingers, "Twenty million, I only have the copyright of Europe and the United States, which is enough to show my sincerity."
You are so shameless. If you buy my movie copyright, it’s like poverty alleviation.
"Harvey, you spent $21 million to purchase the copyright in "Heroes". Is my influence in North America not as good as director Zhang Yimou?"
Cao Yang shook his head and refused, "I can't see your sincerity, so let's talk about friendship."
"That is the claim of 21 million to the outside world, but it is actually 20.38 million US dollars..."
Harvey said himself, his voice becoming smaller. How big is the difference between 20.38 million and 21 million?
After a moment of silence, Harvey Weinstein wrysm, spread his hands and began to pretend to be pitiful.
"Cao, you know, I was scared for more than a year. His box office may be just accidental. There is no Chinese movie to get more than 50 million box office ..."
""Crouching Tiger, Hidden Dragon"."
"No no, that's not the same, that's the result of Sony's classic operation, that is the result of the top ten nominations of Oscar."
Harvey looked at Cao Yang with a seemingly sincere look and said, "Okay, Cao, I will bear the risk. I only have the copyright of Europe and the United States, $21 million, how about it? I'm for our friendship."< br>
"Have, it's actually boring for us to talk about this. For the sake of our friends, I'll give you a minimum price for our friendship. If you think it's OK, forget it if it doesn't work, and don't talk about this again. It's a matter.
25 million US dollars, European and American copyrights have settled the full amount within ten days from the date of signing. "
"This is impossible!"
Harvey jumped up directly, "If you don't do business like this, it's impossible to settle it within ten days."
Cao Yang just watched him stop talking.
Harvey then fell silent, gritted his teeth and made a decision.
"24 million US dollars, this is my bottom line. Cao, I have to take a very big risk. You know that the film market is very strange. No one knows whether the next movie will succeed."
Harvey hesitated for a moment and finally sighed, "As for what you said to settle within ten days, I can agree with this."
(End of this chapter)