Indeed, Ning Weimin is right, there is too much room for cooperation between the two sides.
After listening to Ning Weimin's words, President Shimizu of MAGAZINEHOUSE Publishing Group felt that it would be a pity for Ning Weimin to not engage in the media industry with such rich news resources.
You should know that the company Ning Weimin takes office and the business it is responsible for naturally has the need for advertising.
Moreover, advertising in these industries is particularly suitable for serving in trendy magazines.
In particular, Ning Weimin's extensive connections in the international fashion field have made him extremely convenient in obtaining exclusive news and arranging interviews.
All of this not only ensures the survival and development needs of "Ordinary PANCH" itself after Ning Weimin took over the magazine.
Even the entire magazine under the MAGAZINEHOUSE Publishing Group may benefit from it.
After all, for those big-name French fashion companies, Japan has now become its fastest-growing market, and the advertising volume of a magazine alone will definitely not meet their needs.
That is to say, for any Japanese magazine publisher, Ning Weimin is like a rice head teacher in terms of advertising or providing news materials.
That's not all. The most important thing is that Ning Weimin's Huiwentang Bookstore is too small and he has no relevant experience in his personal experience.
Even if you start to get involved in the magazine publishing industry, it is impossible to form a competitive relationship with MAGAZINEHOUSE Publishing Group in the publishing business.
What's more, the business strategy expressed by Ning Weimin is also reassuring.
In the operation of magazines, he will not be indiscriminately commanded and is willing to maintain the original business system. He has no unrealistic hope and relies almost entirely on the existing magazine structure.
To put it bluntly, he just values the circulation volume of the magazine here and the experience of the original editorial department, and wants to take a bite of it ready-made.
His entire demand is to own this magazine in capital and provide financial guarantees. While meeting his own public opinion and propaganda needs, he also maintains the interests and power of most people.
There is no doubt that such mergers and cooperation are the most popular.
Then what else is there to worry about Shimizu Dafu?
How else can he refuse?
To be honest, Takafu Kiyomizu was even grateful at this time. Fortunately, Ning Weimin came to him through Sumitomo Bank to discuss cooperation from the beginning.
Otherwise, if Ning Weimin cooperates with Jiyingshe and Kotanshe, it will definitely help their competitors grow effectively in the future and have an impact on their own magazines.
So his mentality at this time also turned 180 degrees, fearing that his response was not positive and enthusiastic enough, and would push Ning Weimin to his competitors.
It is even more impossible to have the mentality of being a rare product and offer an outrageous price.
So with such a foundation of mutual trust and mutual needs, the next thing will be much easier.
As the formal consultations between the two sides began, and after several joint meetings and discussions, the details of the cooperation were determined one by one. This transaction, which was originally impossible at the beginning, was really successful.
On May 2, 1988, under the witness of Sumitomo Bank, the two parties formally signed the transaction contract for "Ordinary PANCH".
Ning Weimin, in the name of the president of Huiwentang Bookstore, borrowed 5.5 billion yuan from Sumitomo Bank and bought the magazine "Ordinary PANCH" for 3 billion yen, and used 2.5 billion yen to fund it. Injection provides financial support for the subsequent development of the magazine.
In terms of operation, Ning Weimin not only reprinted the magazine's name to "Mist PANCH", but also proposed a 3R strategy.
It retains tradition, quality and talent.
He even said that his original intention of entering the media industry was not to simply pursue profits, and he would not pursue profits in the future. He hoped that the magazine could explore its own unique cultural style.
And it will ensure that the scale of the magazine will not be reduced, but will only be expanded.
Such a "literary youth" boss made such a rich and generous expression.
It has been favored by those editors, and most people feel that the constraints in creation are less, which makes these old employees overjoyed.
MAGAZINEHOUSE Publishing Group is also very powerful. With their strong cooperation, it privately lobbies for important backbones of the magazine.
In the end, there were 93 employees originally belonging to "Ordinary PANCH". Except for the former president and deputy editor-in-chief, and two employees who were old and retired, they chose to leave and return to our company, everyone decided to stay.
In this way, Ning Weimin really retained experienced talents and almost accepted the magazine.
This is his original intention and is worth the money.
Otherwise, if all the talents left, this magazine would be just an empty shell. What's the use of him?
So Ning Weimin generously raised his salary to those who stayed.
The increase is higher than the five percent standard of Japan's "Spring Fight", up 10 percent.
In particular, he also announced that he would set up branches in France in the future and would rotate employees who were willing to work abroad to France, responsible for collecting news from the French fashion and film and television industry all year round.
And the first stop for the first group of people in May this year was the Cannes Film Festival in France.
He even revealed that Mist Studio's "Crazy Rich" will participate in the competition for this film festival.
Therefore, during this film festival, not only the crew of "Crazy Rich" will cooperate with them for the interview.
All Japanese, mainland mainland filmmakers who participated in the film industry, as well as some well-known directors and actors from the European film industry will also accept their exclusive interviews.
They can use this as a major news for the first issue.
Such news made the magazine people feel more at ease and their morale surged.
For the staff of the magazine, taking materials abroad, making large budgets, attending media screenings, interviewing celebrities, staying in the best hotels, and entering and leaving the most advanced restaurants are all the most desirable for young Japanese people during that economic takeoff. Life, let alone going to France, where everyone yearns for.
Such a destination alone is enough for them to yearn for.
Especially with such interview privileges, it is really full of style and is arrogant enough to look down on others.
Everyone will naturally re-examine their future, and their expectations and enthusiasm for this job have been improved. They will also respect Ning Weimin, a boss who actually does not understand the specific operation of the magazine.
And Ning Weimin of course also rewarded him for the MAGAZINEHOUSE Publishing Group.
In order to thank the other party for helping him retain talents, and to rely more on the other party's strength in the future development of magazines.
He formally signed a cooperation supplementary contract with him.
We will decide to exchange and complementary resources with MAGAZINEHOUSE Publishing Group in magazine operations, advertising services and news resources in the future.
And for other publishing groups, both parties also stipulate exclusive binding terms.
This is tantamount to the establishment of a strategic alliance.
At this point, the two sides were actually tied together.
All in all, this deal is beneficial to both of them and it is a complete joy.
For MAGAZINEHOUSE Publishing Group, it recovered 3 billion yen of cash at the cost of an outdated magazine and more than 90 employees, and also obtained a stable source of scoops and high-quality advertisers. This is naturally a big deal. Make a lot of money.
It will surely allow them to continue to dominate the throne of the number one in Japanese magazine publishing industry and widen a bigger gap with the second in the industry.
However, for Ning Weimin and Matsumoto Kyoko, there are actually more benefits.
It was equal to suddenly, this magazine made up for the most important shortcomings in their careers for the couple. From then on, not only did Ning Weimin's own career have a better paper media publicity platform to help promote, but also, for Matsumoto Kyoko, her works and artists have guaranteed the public's exposure and topicality. If you want to make newcomers famous, you should Much easier.
Even they have more bargaining chips to exchange interests with other companies and peers.
Like the fantasy movie "Summer with Ghosts" that Song Zhu is filming, they have designated it as the film and television version of the first issue, in return for the help given by the other party in this year's Academy Awards.
Moreover, there will be no entertainment magazines in the future. Sports tabloids dare to slander and public opinion attacks on Matsumoto Keiko and her artists. They are no longer afraid because they also have their own weapons in their hands.
Instead, it is the other party’s turn to worry, because the other party will be surprised to find that he will be jointly attacked by magazines under the MAGAZINEHOUSE Publishing Group.
From this point of view alone, Ning Weimin and Matsumoto Kyoko's strength exceeded that of the combustion system under Zhou Fang Yuxiong's rule.
After all, the combustion system was just relying on threats to force some newspapers and magazines of different sizes to serve them.
No one dared to mess with him when he saw him, but they were not able to tell him that he could tell him that he could tell him that he could not tell him.
Ning Weimin, through the binding of interests, made the number one group in the Japanese magazine publishing industry his own support.
There are worlds of difference in the two modes, not to mention the pattern, and the effects are also very different.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
Such allies with common interests are the real one-heartedness and it is difficult to betray.
In addition, Ning Weimin can even solve domestic demand problems.
The domestic market in the future will be a huge enough blue ocean.
With this trendy magazine in Japan, Ning Weimin will enter the country and occupy the industry's high point in the country. It will lead the trend in every minute and hold it in your hands.
What's more, Ning Weimin had long suggested to Piercaton Huaxia that the company should have its own trendy magazines.
Song Huagui and Zou Guodong also accepted it and are currently in preparation.
So now this is what I want to sleep and have a pillow.
Ning Weimin sent a fax to the country, communicated with Song Huagui and Zou Guodong in time about buying a Japanese magazine, and sent several "Ordinary PANCH" magazines.
If they think the magazine style is fine and are willing to directly apply ready-made templates, then there will be no headaches for related technical issues immediately.
And perhaps "Mist PANCH" is not limited to being released in Japan, but will soon be available in Chinese version.
Putting aside the stock composition list, this magazine has become a transnational magazine published by China and Japan without any obstacles.
In the future, there may be a French version or even an English version.
This is not counting. Once the Internet age arrives, it is a real big opportunity. Who says that Ning Weimin’s magazine cannot become the headlines of new media?
At least in terms of technology, magazines have become electronic web pages and apps without any problems.
This is the future prospect that Ning Weimin has never told anyone.
Historical trajectory proves that the so-called decline of traditional industries is actually just a missed opportunity due to conservative and unprofitable missed opportunities.
Think about it from another perspective. If the newspaper takes the lead in making online media platforms, if the supermarket takes the lead in making shopping platforms and fresh food, if the taxi company takes the lead in making online ride-hailing services, if the catering company takes the lead in making takeaways, if the bicycle manufacturer takes the lead in making shared bicycles, Where are the opportunities for those Internet upstarts?
To put it bluntly, Ning Weimin bought "Ordinary PANCH" from MAGAZINEHOUSE Publishing Group, which is a seedling full of infinite possibilities in the future.
What a towering tree that can grow into in the future is definitely not something that anyone except him dares to imagine.
To be honest, Ning Weimin's guarantee for MAGAZINEHOUSE Publishing Group can definitely be called pretending to be a pig and eating a tiger.
Because what he is looking at is not the hundreds of thousands of Japanese trendy magazine's circulation, or even the entire Japanese magazine market can satisfy him.
He actually regarded this magazine as a profitable basis, as his technical reserve and shell resources for his future involvement in online media platforms.
So maybe it may take less than twenty years to MAGAZINEHOUSE Publishing Group to regret today's deal.
I'm afraid that only then will they truly understand what "inducing wolves into the house" and what "dance with wolves" means.
Of course, since Ning Weimin has so much hope for this magazine, he will not be completely unwilling to insert his own people except to pay so much thought, make so many compromises, and pay such a great price.
It was a coincidence that during the Spring Festival this year, Rinko Kagawa happened to submit her resignation to Piercaton Japan Co., Ltd., and decided to leave this company that she was destined to be unable to get a promotion, and concentrate on managing the Huiwentang Bookstore for Ning Weimin.
So, taking this opportunity, Ning Weimin simply added a burden to Rinko Kagawa, allowing her to serve as the manager of Huiwentang Bookstore and the supervisor of the magazine.
In fact, she doesn’t need to do anything to do. Ning Weimin’s meaning is to let her stay at the magazine for two days a week, be familiar with the magazine’s work process, and help herself pay attention to the magazine’s work. , and exert a little pressure and influence on the magazine.
Don’t let the existing magazine members think that they can do whatever they want and be lawless, and just control capital in turn.
But for Rinko Kagawa, this is like an unexpected joy and a grace to know the encounter.
Rinko Kagawa, who had left Piercaton because she was disappointed in her work, did not expect that Ning Weimin would realize her career dream so quickly.
I didn't expect that Ning Weimin's career would develop so unreasonably. The small Huiwentang Bookstore began to involve magazine publishing business, and directly bought a big-name magazine with a brilliant history and countless professional talents.
For her, leaving the original company became a wise move and she got an opportunity to apply what she learned.
Let yourself finally get in touch with the real fashion industry and do some important jobs you have always dreamed of.
This magical career turning point is equivalent to a person who wants to be a designer being fired by a second-tier clothing brand, but he turns into a decision-maker of a big-name fashion magazine, and even TV series dare not shoot like this.
So where is Rinko Kagawa unhappy?
I really wish I could bow to Ning Weimin and give my knees.
As for overtime, it was completely voluntary by Rinko Kagawa.
She spent the night watching the store, and went to the magazine almost every day during the day, and 996 every day without any regrets, but she was happy.
What else can Ning Weimin say?
Zhou Yu beat Huang Gai and refused to let her do things. Instead, he had to complain, so he had to let it go.
Of course, the so-called bullying and gender discrimination will not exist.
After all, Ning Weimin has installed such a private person, and Rinko Kagawa has a very modest attitude, and the current president of the magazine is the former vice president, and she is already grateful to Ning Weimin for giving him the opportunity to be the top leader.
No matter how he doesn't open his eyes, he won't be as good as the only representative against Ning Weimin.
Even though he was originally a macho, he would not dare to reveal it to Rinko Kagawa.
In fact, he is actually very good at this beautiful Japanese girl, Rinko Kagawa, who is an outdoor room with a special relationship with Ning Weimin, and dare not offend him and try his best to take care of him.
At least we have to maintain a sense of face.
So, Rinko Kagawa was truly happy, and for the first time she felt that her work ability was valued. (This chapter ends)