The Sky Studio press conference was brightly lit, and David Ellison faced the reporters proudly.
He introduced the movie "Creation of War" to the reporters with great enthusiasm, as if it was the best movie to come.
"We spent five years preparing for this movie, researching the original series, and doing a lot of adaptations. I think it's a great movie that both passers-by and fans will be satisfied with. Movie work…”
David Ellison was so scattered, but the media reporters below would not let him go.
During the media's questioning session, the reporter began to attack.
"Mr. Ellison, Sky Studio puts "Creation of War" in the same period as "Inception", did you do it on purpose?"
Of course David Ellison It was intentional, but obviously I can't answer this way.
He said: "This is the result of our careful consideration. We think the film is very competitive in the summer."
The implication is that he is not afraid of "Inception" , and there is no fear of competing with Jibert Jr.
But the reporters obviously didn't think so, and one reporter continued to ask:
"As we all know, Jibert Jr. has always been difficult to defeat in the summer. Even if the quality of "Creation of War" is good, both sides will suffer at most.
What confidence do you have to defeat Jibert Jr. with this movie?"
David Ellison was a little angry. Why didn't these annoying media praise him for his merits? Isn't he better than Gilbert Jr.
Fortunately, after years of Hollywood training, he finally controlled his emotions.
"I am not concerned about whether I can defeat Jibert Jr.. In short, everyone will be shocked by this movie during the summer next year."
The press conference has been held, so there is no room for maneuver.
After all, you just finished talking about yourself, but you changed your schedule and couldn't get over it.
David Ellison is a face-loving person. He will never accept changing schedules, even if Michael Orwitz tried his best to persuade him.
Mel Gibson also mocked Michael Orwitz, the bolder he was, the younger he was.
Michael Orwitz was helpless. He had an ominous premonition. Although the project "Creation of War" was stolen by David Ellison from Gilbert's childhood.
But he always felt that this was the trap Jibert Jr. set up for David Ellison.
Gibert Jr. can emerge from the Hollywood world, in addition to his film talent, his methods cannot be underestimated.
If you think he is a great good man, you would be very wrong.
But it's a pity that David Ellison no longer thinks there is any trap in this project because of the success of the Transformers project.
Justice Gibert was willing to do so and actually set a trap for David Ellison with a Transformer. This trick is really great!
Michael Orwitz feels that the subsequent releases of "Alien Battlefield" and "Super Battleship" have significant hidden dangers.
But things have developed to this point, and he can only do his best to leave his fate.
Gibert Jr.'s mood for David Ellison to defeat him is understandable. Although he is not optimistic about the movie "Creation of the War", David Ellison has a commendable courage.
Although I appreciate David Ellison's courage, Jibert Jr. is not ruthless.
While starting post-production, the promotion and promotion of "Inception" also began simultaneously.
In today's era, if commercial movies want to sell well, the story structure must be simple. For example, "Avatar", which has already cut more than 400 million US dollars in North America, is a simple story with a focus on visual effects. The story of "Inception" is not simple, it can even be said to be a bit brain-burning, so it is far from being as simple as having a high quality of the movie.
Gibert Jr. suggested that the publicity and distribution department should make more use of the Internet and start viral marketing solutions.
Disney Propaganda and Distribution Department has established a website for Inception. The homepage only displays a rotating top, and the relationship with the plot is not announced. This mysterious gratitude arouses the audience's curiosity and expectations for the movie.
In addition, Disney has also held some linkage activities with the film's sponsors Apple, Banana, Hamilton Watch, etc., to spread marketing through physical objects such as T-shirts and USB flash drives.
These items are printed with patterns and QR codes related to the movie, guiding viewers to visit specific websites to further understand the background and settings of the movie.
Secondly, film marketers start from the core creativity in the film, such as dream machine technology, consciousness crime, etc., to popularize dream science knowledge.
They filmed a video of Gilbert Jr. interviewing dream scientists to explore the principles of dream science and consciousness crimes in order to stimulate audiences' interest in the prospects of dream science portrayed in the movie.
This popular science publicity not only increases the exposure of the movie, but also gives the audience a deeper understanding of the theme and background of the movie.
In addition, after participating in the official website activities, lucky movie fans have the opportunity to get the dream machine in the film.
Some movie fans showed the dream machine he obtained through social platforms, including "Dream Code", "Dream Maze Construction and Application", "Dream Technology Development Report" and other contents.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
The content inside sounds very high-end, and it is written so realistically that people can't help but wonder if it is true.
In addition, there are signatures and posters of the main creators, as well as a gyro. The poster previously released showed the picture of Little Plum turning the gyro.
These marketing methods and activities have effectively attracted movie fans to continue to pay attention to the movie "Inception".
It can be said that if it were an ordinary Hollywood film director's film, it would definitely not be able to create such a big momentum.
But Gilbert's movies have always been valued by movie fans and the media, and the things and content that leaked from his crew have also attracted much attention.
Using the curiosity of movie fans, continuing to pay attention to the movie and participate in the puzzle solving process is a strategy set by Disney's publicity and distribution department.
As fans participate in interactive activities more and more frequently and in-depth, there are unknown pasts about the role played by Li Zi, and the respective responsibilities and tasks of the members of the Inception team are also unlocked simultaneously.
On the eve of the Golden Globe Awards ceremony, "Inception" officially released its first trailer, with only thirty seconds.
The trailer was launched on Xigua Video, with more than 7 million clicks in 24 hours, and more than 2.4 million shared and forwarded, and 130,000 messages left.
According to the content on the official website in the past few days, movie fans have given their own plot speculations.
This is also part of attracting fans to participate in the discussion, allowing fans to arouse their strong curiosity about the plot, thereby attracting more fans to participate.
After this, an organization called Dream Inferno Union on the Internet suddenly announced that several confidential activities of the union were leaked, and the union was contacting the FBI to find out the reason for the leak.
Then several documents suddenly appeared on the Internet, and some key contents were coded. But it can be seen that the target of this Dream Infernalers team is Steve Jobs.
The purpose of the action is to obtain the core secrets of Apple 4 so that it can be used to obtain high benefits.
No doubt, this is a linkage activity between the crew of Inception and Apple, which is also promoting the film for Apple's new mobile phones.
Although I know this is a promotional event, fans who already have a sense of immersion still participate in this puzzle-solving event and enjoy it.
At this point, it can be said that the film has achieved good publicity and promotion results. (This chapter ends)