Chapter 171 This is also part of the plan (6k requests)
At the Lingnan Penguin Management Meeting, when someone took out a line again, the atmosphere in the conference room suddenly became a little strange.
It should be unlikely that a newly established game company will carry out two projects at the same time, so one of them should be a smoke bomb.
So this group of management immediately started brainstorming.
Some people say: "According to Lu Yao's personality and way of doing things, it is very likely that he uses MOBA mobile games as a cover."
Who doesn’t know that the status of the leader of the computer-side MOBA mobile game has been gradually replaced by League of Legends? Due to the excessive operation difficulty and operator failure, and the siphon of Penguin, the player loss is particularly serious.
Although there are still players who are debating about which is more fun or the Dota, and whose players are stronger.
But Penguin’s inference is that in a few years, Dota will completely become a place for faith players to retire.
The rest of the remaining Meng Sanguo and Qifan are not even able to fight.
In this case, even if other game companies want to do MOBA mobile games, what will they compete with themselves?
So after a brainstorming, these executives concluded: "It's reasonable, this newly established "Guangan Game Company" has no reason to fight with us in the MOBA mobile game category, if they follow League of Legends I made some things, and some of them were fun. "
They spend hundreds of millions of dollars on the company's legal team every year, and their legal team is not a joke.
So the highest-ranking manager in this meeting asked "Then do you have more detailed information on this chessboard game? "
The executive who got the news continued to look at the information and said, "They said that in this board game, the chess pieces are modeled in 3D and can automatically attack enemies on the board. Those who reveal the news are only responsible for this part of the content, and there will be no more news. ”
The executive finished speaking and fell silent again at the meeting.
What is the gameplay?
Is it a turn-based strategy game like "Heroes Invincible" and "Fantasy Westward Journey"? Then revise this game into the chessboard for faster-paced games?
I have to say that this group of management still has something to do, and I thought of so many things with just a little information.
But auto-chess is a game that was only released in 2015.
But humans cannot imagine something they have never seen before, so they can't imagine what kind of gameplay it is.
Innovative and unique, coupled with the high-performance equipment era where the game is booming, if this game really comes out and operates in Jiangnan, it might be able to really build a world in the game industry.
Although the management of this group of penguins does not think that "Light Ran Game" can be comparable to their own penguins, they must believe in the principle of zero trust when doing the Internet. No one knows whether the weak Internet company will be the current situation. Will grow into a future giant.
Just like Facebook was only popular in college at the beginning, the team was terrible.
For example, Uber, they didn't even have a taxi or car of their own at the beginning.
In the Internet era, as long as you have a keen sense of business, the Internet can give you a miracle.
This is also the reason why Penguin and Alibaba have been crazy about expanding towards people's "food, clothing, housing and transportation" in recent years, because these traditional industries can be empowered by the Internet.
So the existing Internet giants just want to create all Internet startups equally. If they can’t create them, then invest in them and turn from enemies to teammates.
Anyway, under the domestic Internet operation ideas, they are unwilling to give up their market share.
After some brainstorming, the executives on Penguin made a decision quickly.
No matter what tricks Shangnan is doing, they all started moving. They had two studios following up on MOBA mobile games, so they decided to allocate funds to form a studio to target this "chessboard". The game is being developed.
Just as Penguin will collect information and analyze the market everywhere, so will other companies.
As the human resources manager of Huasheng Life, Gan Xiaoxi also arranged a lot of people in the circle, and successfully learned about Penguin's trends after the Penguin's management meeting.
In the end, all the news was summarized on Lu Yao's side.
Two days later, Huasheng Life's seventh floor.
Lu Yao was invited here to have a monthly meeting to learn about the recent operation of Huasheng Life.
After nearly a year of market competition, Huasheng Life's popularity and influence in Shangnan have almost reached the point of "everyone knows it".
As the project of Huasheng Life Underground Food City gradually progressed, and when the "Yong" brand was released, the huge glass palace waterfall standing at the door of Huasheng Life has also become a tourist for tourists from Shangnan and even from other places. Opened.
The Huasheng Life Plaza alone has begun to gradually drive the economy of the Southern New City, and the high-end tone of the Southern New City has also been highlighted.
The most obvious reaction is that the land prices around Huasheng Life Plaza began to rise rapidly, and even the surrounding housing prices began to rise. The second-hand prices of new houses bought here continued to set new records.
But Rong Nianqing still used her relationship to leave a piece of land near Huasheng Life Plaza for future expansion and development.
After the monthly meeting, when Lu Yao walked on the seventh floor of Huasheng Life again, many people's eyes changed when they looked at him, and they became full of awe.
Inside Huasheng Life, they know that the thriving situation of Huasheng Life is closely related to this man who started his business by making a living by making a living. It can even be said that without him, there would be no Huasheng now Sheng Life and the "Yong" that supports the high-end tone of Huasheng Life.
So even if Lu Yao is now just a shareholder of Huasheng Life and does not hold any specific position within Huasheng Life, most executives and management respect Lu Yao very much.
There is even a saying circulating in Huasheng Life -
You offended Mr. Rong and the problem is not too big. Mr. Rong can even reason with you and listen to you idea.
But if you want to offend Mr. Lu, you can pack up the bedding and leave the land of the east area.
After the meeting, Rong Nianqing called Lu Yao, Gan Xiaoxi, Sister Wang and other executives to her office to chat.
Rong Nianqing made tea for Lu Yao and the others in the reception area and said, "How is it, Mr. Lu, this is the first time you have participated in our monthly meeting in the past few months. What's the matter with this? Guidance and suggestions."
Lu Yao directly made a wave of high emotional intelligence flattery and began to say: "That's what Huasheng Life has developed to this day, isn't it all up to Mr. Rong, your wise leader? I can have it What guidance and suggestions? "
Gan Xiaoxi responded directly: "yue~~ I'm so disgusting. Can you speak well?"
Sister Wang also glared at Lu Yao, knowing that you have a high EQ, there is no need to show off all the time, right?
Lu Yao smiled and said, "But I really have a little idea."
Rong Nianqing poured tea for Lu Yao and said, "Then I have to listen carefully."
Lu Yao said: "At today's meeting, you have decided to start building "Xiao Yong"'s own home furnishing factory. It's better to hold on as big as possible and then hold a unique product launch conference. "
"The final effect of the press conference is to make "Xiao Yong" become a technological upstart in the smart home market and increase the fashionable and technological value of "Xiao Yong" in the era of intelligence. ”
Lu Yao said a lot about this, but in summary, it is just one sentence: "Abandon the previous distribution model, use the Internet thinking to build the smart home market, and focus on short, flat and fast."
Although online shopping is now very common But online shopping still has a lot of room for development.
If we can create such a unique press conference in 2016 and make "Xiao Yong" the "Apple" in the home furnishing industry, then the money will be unlimited.
Rong Nianqing fell into deep thought after hearing this.
It took several minutes to look at Lu Yao and smiled, and said sincerely: "This kind of Internet thinking is good. I will set up a project director immediately after your proposal. Would you be the supervisor in it?"
"Don't worry, Xiaoyong, I will also give you shares."
Rong Nianqing recognizes the Internet thinking. Today, when smart devices are becoming more and more developed, the status of Internet thinking will become more and more serious. important.
But this thing is not something you can see and touch. For many people, this is something that is almost impossible to force.
This is actually what the "network sense" mentioned in the Internet era later.
People with Internet sense play the Internet as simple as "breathing and drinking water". Even if a number is blown up, they can quickly start another number and can detect it in advance before the Internet wind direction changes. to change, thus cleverly transforming the track.
This kind of person is the "Internet" holy body that everyone envies on the Internet.
Of course, there are also some people who can cultivate the so-called sense of internet through a lot of learning. This sense of internet is definitely not as sharp as the natural "sense of internet", and the upper limit is also lower.
More ordinary people, no matter how much they learn, how much they slice and analyze, they can't get the so-called sense of the internet.
Lu Yao is the so-called "naturally born holy body of the Internet" in Rong Nianqing. He is Han Xin, who is born to be a general. He is born in the wild but can kill Hua Xiong in front of thousands of horses. Guan Yu.
She is so fussy!
Lu Yao didn't refuse, and said with a smile, "thank you, Mr. Rong." Rong Nianqing chatted again, "By the way, the information leaked from your game company, and the Nanshan Penguin They have already started to follow up. They are very rich and are directly grabbed with both hands."
Lu Yao smiled and said, "I know, let them catch them."
Gan Xiaoxi knows more inside information. More: "Those are all real trade secrets. You are not trying to kill a chicken to scare the monkey. You are obviously trying to kill a peacock and scare the monkey."
She actually didn't understand.
At first, Lu Yao said that the real news was released. She thought that the real news was released to make the opponent feel fake, while the development of another board game was fake, but the opponent felt real.
This true and false operation really makes Gan Xiaoxi feel very good.
But unexpectedly, after she released the news, she realized that the two news were actually true. Some of the core gameplay of a game was actually revealed by Lu Yao himself.
What makes Gan Xiaoxi most difficult is that now the opponent is holding both hands together, no matter what tricks and conspiracy are.
This is the courage to be rich and powerful.
Lu Yao smiled in confusion with the people around him, "Don't panic, this is also part of the plan. Since Penguin has both hands together, it means they have to invest more resources."
Make a How much does the game cost?
Lu Yao didn't know about it before, but after doing this industry, he realized that a real good game was really expensive in the development stage.
The average monthly salary of employees of the game company in Lu Yao is about 20,000 yuan, and the company has more than 300 people. The salary of these 300 people is more than 70 million yuan in a year, which does not include Distribute dividends to some senior executives' companies. In contrast, the various equipment used for development seems less exaggerated.
With such a large investment, if there were no money raised by Rong Nianqing, Lu Yao would not have been able to do it now.
Although compared with the investment and returns of other industries, it is typical for small profits and small profits, the investment in a game is also a heavy asset for ordinary entrepreneurs. .
No wonder so many game studios in China are keen on the development and operation of the legendary skin replacement.
With a despicable giant like Penguin blocking it, who is willing to work hard to develop a good game and a new game in the small studio?
Now Lu Yao revealed a "new game development project". Even if Penguin only forms a small team of dozens of people, it will cost at least 20 million yuan a year.
Of course, this money is not counted for Penguin, but for the personnel responsible for these projects, the production ratio is a must-be considered, not to mention the "promotional and distribution" expenses incurred between different departments after the game is launched.
Don't think that they are all "Penguin" games. You can spend money on games between your own families.
Different departments also have assessments, so don’t pay for other departments to provide publicity and distribution?
How is it possible!
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Sometimes you even have to give higher quotations under the same group to get those promotion channels.
There is no limit on the cost of promotion.
A bad movie about weight loss ten years later, even if the pay for big-name actors is included, the overall production cost will not exceed 30 million, but they claimed to have used 350 million.
There must be moisture in 350 million, but during that period, TikTok, Weibo, Xiaohongshu, official accounts, circle of friends, and even Keep and QQ were overwhelming publicity.
These promotion and distribution costs alone cost at least 100 million or 200 million.
Not to mention the promotion and promotion of major group buying apps and offline theaters.
It can be seen that the cost of publicity and distribution in the Internet era is high.
But this high cost of promotion is also useful. The weight loss movie that plagiarized from Dongyang eventually won a box office of 3.8 billion, using the reputation accumulated by the previous movie and the directorial career in the second half of its life It's quite good to get such a result after breaking.
Lu Yao said the importance of promotion and promotion: "When it's almost time for us to go online, as long as we reveal a little bit of news, the opponent will definitely take the lead in carrying out promotion and promotion in one step." >
"What happens then?"
The more Gan Xiaoxi listened, the brighter his eyes became: "Is it a waste of promotion? But what if the game they figured out became popular?"
Lu Yao smiled. According to the penguin's usual urination, it was unlikely. .
In fact, the gameplay of auto-chess appeared very late. It will not be released until next year that a game similar to auto-chess will be released, but this game is not mature.
Although the game "War Three Kingdoms" also uses the mechanism of collecting interest and winning streaks and losing streaks, the game also has a formation system similar to the bonds. For example, Liu, Guan and Zhang can form a " The effect of the Taoyuan Fighting" is that a lineup composed of heroes such as Zhang Liao and Lejin can obtain the effect of "Five Sons and Good Generals".
But later, they did not develop the three-in-one star-up mode, and the playability of the game itself was also very average, so the game did not make a big splash.
Whether a game can become popular has a decisive relationship with whether it is fun or not.
The gameplay developed by players based on the game mechanism that even the game designers did not expect is the core of a game.
For example, the early "AP Sword Saint", "Glazing at Sain", developmental tactics based on the jungle route, or various body techniques in the apex, "Empty City" in the Genting Games," Winning/lossing”, “95/48” and other ways to play.
This is all the highlights of the game discovered by players themselves during the development of the game.
At the moment when the concept of "automatic chess" has not yet appeared, can they create an extremely complete auto-call chess based on their "imagination out of thin air"?
If the penguins are so awesome, Lu Yao personally went to the gate of the Penguin Park to kowtow one for them.
So Lu Yao smiled and said, "Then I bet their game won't be popular-if it's really popular, I'll go and kill one for them."
The three girls laughed when they heard this. The sound comes.
Lu Yao continued: "And once they consume a lot of promotion resources but fail to cause any response, they will naturally be much more cautious about the subsequent promotion."
Wait until early August, Lu Yao After releasing the polished works here, Lu Yao speculated that both "The Great God of the People" and "Heroic War Trails" will definitely be rebuilt.
But it is hard to say whether they can get better recommended resources next.
With a wave of promotion resources already consumed, will the performance of Penguin's various promotion departments be completed next year? If you want to achieve your performance, you can only get your own wool. Can the person in charge of these projects withstand it?
This is only one aspect.
Updated interesting gameplay, better modeling, better matching mechanism, and marketing capabilities that Lu Yao has accumulated since last year.
With the intentional calculation and unintentionality, the price the Penguin has to pay is definitely not small to completely crush Lu Yao.
Even if the person in charge of these projects wants to fight with Lu Yao, the power to decide to fight with him is not in the hands of these project leaders.
The most important thing is that the other party is launching a board game, which is to help Lu Yao open up the land. When the time comes, Lu Yao can completely rely on his own IP to launch a self-propelled chess game, and Penguin All the preparation work in front of the game will become the stepping stone for Lu Yao's new auto-chess game.
A brand new game is easy to die suddenly when it comes to open up land, and real monsters are often not that profitable.
The people who really make money are the second group of people who touched the monsters who opened the mountain and crossed the river.
When Lu Yao finished speaking, Gan Xiaoxi sighed: "You have tried your best and you have done everything you need."
Lu Yao spread his hands and said helplessly: "The opponent is a penguin, what can I do?"
"Even if I have done all my tasks, my chances of winning against the future fierce battle are only less than 40%. "
Rong Nianqing also sighed after hearing this: "Yes, I have achieved this level, but there is only a chance of winning in less than 40%. "
...
After chatting with Rong Nianqing and the others, Sister Wang had to continue working, so Lu Yao drove away from Huasheng Life Plaza by himself.
He returned to the game company and swiped his card to the game company. Lu Yao rented all three floors above the MCN company, and one of them was a game department that specifically helped Lu Yao realize his ideas.
Lu Yao was holding more than one smoke bomb in his hand.
In the timeline expected by Lu Yao, whether it is MOBA mobile games or auto-chess, they are products that require a long development cycle to be made, and MOBA mobile games will not be released next year.
The auto-chess chess has to wait until the penguin takes thunder before it can be released according to the opportunity.
Then the remaining year, Lu Yao could not be so quiet. He must have done something to accumulate reputation and fame for the newly established game company.
This requires him to launch various short, flat and fast mini games during this period.
In Lu Yao's mind, there are many "small games" that will be popular in the future, such as "The Chef of the Plane", "The Sheep", "Traveling Frog", and "Synthetic" Big Watermelon, "Summoning the Dragon" and other mini games.
If it really doesn't work, you can still play some brainless decompression game of "Zombie War".
Don't look down on these mini games. Although these mini games are simple to make and have a relatively single gameplay, they are easy to spread because of the highlights.
In addition to the rapid spread of the Internet, it is easier to attract players to follow the trend and play.
The key is that this type of mini-game has good money-making ability, and the advertising revenue inside is very good.
In 2014, people's pace of life has obviously become faster, and the impetuousness of the whole society has begun to show its climax, but there are not many interesting games in mobile games, and there are relatively high playability.
More games are also concentrated on the computer.
Most of the mobile phones of many people are mostly subway parkour, fungic music, fishing experts, and defending carrots.
Lu Yao didn't think these games were not fun, but after playing these games for so long, it was time to change the taste of mobile game users.
Among these games that will become popular in the future, Lu Yao is more optimistic about "Aircraft Chef". This game uses the "stewardess" profession as a carrier to process ingredients on the plane and simulate business.
The challenges behind it are getting higher and higher. After unlocking different countries, you can also unlock different local cuisines and cooking methods.
Combined with the cartoon fresh graphics and the task process designed for women, it is easy for many female players, even calmer male players to become addicted.
The most important thing is that this game is actually entertaining.
The super-fast cooking screen, combined with the intense and exciting sound effects, can gain a certain amount of attention on the live broadcast platform.
As long as there is a live broadcast effect, it can trigger spread on the Internet.
In contrast, the later releases "Jump" and "Sheep" were obviously based on the WeChat ecosystem to become popular, and even the promotion and operation of WeChat itself is indispensable.
Small games that do not have live broadcast effects are even less powerful than Greedy Snake's live broadcast field.
So the way to play this kind of mini-game is simple, that is, to play games that try to produce live broadcast effects.
For example, archers beat zombies - constantly upgrade and strengthen the bow and arrows, and the archers behind them fire tens of millions of arrows at a time, but the zombies will come from all directions.
The pleasure of archers killing one arrow, and the excitement of more and more zombies surrounding them, plus the list of challenges to the next level. The communication power of this kind of game is obviously stronger.
After all, Master Dong, who is keen on intra-summers, has been making the rankings all his life.
(This chapter ends)