Chapter 405: The first person to eat crabs!
I have to say that
With the supply of sufficient food, the workers are more motivated and have no worries!
After such overtime production,
In the blink of an eye, three months later, the first batch of Hongxing brand rice cookers are also ready to be launched.
Thanks to the previous electric kettle,
It has already made a name in the market, and it has made the brand of Hongxing Electric in the hearts of many consumers. impression.
So this time, in order to achieve a stunning effect, Xu Yi also stocked up a total of 5,000 rice cookers in the factory to avoid insufficient inventory when it was launched.
In addition, he also asked his subordinates to contact the TV station to discuss whether they could place advertisements.
Then,
I learned a surprise news.
It turns out...
No one in this era has advertised on TV stations.
Of course,
This is also related to the fact that the popularity of TVs in this era is not high.
However,
Not to mention that TV commercials in Xiangjiang have already become popular.
As a person of later generations, Xu Yi naturally knew that in the period without the Internet,
The influence of TV advertising.
Of course, the most vivid thing is the most vivid way to remember it.
Especially after the first bidding event, the Kongfu banquet was sold for more than 30 million yuan.
Overnight, the advertisement of "drinking the Kongfu banquet wine and doing articles in the world" also made the originally unknown Kongfu banquet wine well-known.
The following year, Qinchi Wine Industry won the CCTV bid for more than 66 million yuan.
It was even more circulated afterwards.
Boss Qin Chi drove into a Santana on CCTV every day and drove a luxury Audi.
Although the TV commercials in this era did not achieve the effect of being the king of the later generations,
As the first person to eat crabs,
Not mentioning it, br>
Many people in this era still do not realize the importance of TV advertising.
In terms of price alone, it is probably not an exaggeration to say that it is a bargain!
So,
Xu Yi also ordered his subordinates to contact various provincial TV stations.
Especially in Sijiu City and Magic City,
As for the time to sign an advertising contract, the longer the better.
Of course,
At this point,
Although Xu Yi has no acquaintances on the TV station, he has a thick thigh!
——
The next day,
Xu Yi came to Director Bi's home with a brand new rice cooker.
"Director Bi,"
"Show you something good, I promise you will be interested,"
"This is the rice cooker developed and produced by our electrical appliance factory itself!"
Obviously,
Director Bi was naturally curious about the rice cooker that Xu Yi said.
And after obtaining the consent of Director Bi,
Xu Yi immediately demonstrated the use of rice cooker at the other party’s home.
"Director Bi, madam, look..."
"This rice cooker only needs to put the washed rice and water into the inner liner,"
" Then connect the power supply and press the switch directly, and it will automatically cook the rice."
"When the rice is cooked, the sensor inside will cut off the power supply and will automatically trip,"
"It's enough to have hands, it's easy to do it."
You know, before there is no rice cooker, it's quite inconvenient to make rice.
Either put the rice in a pot and cook it to a porridge state,
Then, put it in the steamer and steam it over low heat for a period of time.
Or put the washed rice into a steamer and steam it directly.
However,
For those who do not cook at home frequently, it is difficult to control the time and temperature.
If you are not careful, the rice will be cooked or half-cooked, and it will become a rice that is mixed.
After more than twenty minutes, Director Bi's eyes lit up, as well as some I asked curiously.
"Xu Yi, how much do you plan to sell this rice cooker?"
"The retail price is 99 yuan per piece, no ticket..."
"If it is a channel dealer In wholesale, it will be eighty yuan."
"What about the cost?"
"Without the labor situation, the cost of each rice cooker is less than thirty yuan! ”
Of course, the labor cost in this era is still very cheap.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Even in the 1980s and 1990s, wages did not increase significantly.
So,
Hearing this, Director Bi couldn't help but nod.
"Tell me, you guy came to me today, probably not specifically to introduce the rice cooker."
"Sure enough, you can't hide anything from Director Bi,"
" > "That's right. I plan to advertise on TV, but I don't have any relationship with this,"
"So I want to ask Director Bi, please help me contact the TV station's people."
Although, the Metallurgy Department where Director Bi is located is indisputable to the TV station. The relationship between edges.
However,
After all, China is a society of personal affection. Especially at the level of Director Bi, it is just a greeting for people who want to know the TV station.
"Okay, I'll ask you to inquire for you."
"If I remember correctly, there seems to be no such precedent in China, right?"
Xu Yi naturally knew this.
The earliest TV commercial in China was the Gangui Yangrong Wine of Magic City TV in 1979.
But this time,
Xu Yi is also going to be the first person to eat crabs!
——
A week later,
Xu Yi also personally received the people from Sijiucheng TV Station.
After some discussion and struggle, we signed a ten-year contract with the other party.
As for the price,
It is also a bargain price that later generations dare not even think about!
As for the time being of this contract,
Although Xu Yi has this idea, the TV station is not Fools also know that there have been similar forms of TV advertising abroad.
However,
Compared with foreign countries, the TV penetration rate in the mainland is not high.
Even these knowledgeable people would not have thought that domestic TV sets,
It will become popular so quickly in the future!
So,
Under such a situation of poor information.
The past ten years, on the one hand, is for Director Bi's sake,
On the other hand,
It is also the time they estimate that they will not suffer any losses.
It can be said that at this point, everything is ready to go before the rice cooker is officially launched!
Xu Yi personally discussed the time and format of the advertisement.
Of course,
There are still many restrictions within the TV station for the first advertisement.
Even as a person of later generations, it is impossible to Made too outrageous.
But it can be imagined that even so, after the TV broadcast,
For consumers of this era,
It is absolutely true that after the TV broadcasts. It's at the level of the king!
Sure enough,
It was time for the rice cooker to be officially launched, not only did the advertisement of Sijiucheng TV start its first shot, but also, The newspapers are also not stingy in the second edition,
Some of the boards were even squeezed out from the front page to advertise for rice cookers!
In this case, even a total of 5,000 rice cookers were sold out within three days!
Xu Yi, who learned the news, couldn't help but sigh,
The business in this era is really easy to do! (This chapter ends)