Chapter 483
The Spring Festival holiday made Weibo completely popular. Countless netizens who were idle at home seemed to have opened the door to a new world and flocked to Weibo to read jokes.
Hundreds of marketing jokesters have tried their best to post on Weibo.
What are homophones, cold jokes, shit, pee, fart jokes, and hell jokes. As long as the reading volume and forwarding volume reach a certain standard, you can get a bonus of 100 yuan.
These first-generation Weibo celebrities think hard every day when they open their eyes, trying their best to pull the data up.
There is no naval army business yet, otherwise they would have to maintain a batch of accounts and brush data for themselves.
Weblog users no matter how hard it is to make jokes these people are. They just go online during the Spring Festival to have fun. If you are interested, click a like and forward it. If you are not interesting, just pass it directly.
Making jokes is naturally in short supply, and there is even plagiarism between each other, so it inevitably makes a fuss and blames each other.
Later they found that there was traffic to quarrels.
Apart from watching jokes, users like to watch the excitement and fight. What's wrong with eating melons during the New Year?
So Weibo bloggers who lack comedy talent discovered the new world and started a fight, either sincerely or falsely, and soon several accounts quarreled.
The more fierce the two sides competed, the more data it was, and everyone was happy.
Some people even privately talked about the lines and scripts with each other and wrote them in advance before posting on Weibo.
The two people who were so angry that they were talking on QQ were laughing and laughing.
Making money is not shabby.
After the holiday, Weibo officials were very happy to announce the data during the Spring Festival.
From New Year's Eve to midnight on the 8th day of the lunar month, a total of 55 million Weibo posts were born on Weibo, with the highest number of online users reaching 23 million, and the registered users officially exceeded 50 million. people.
Equivalent to every user posting a Weibo post, the most users posted a total of 670 Weibo posts in seven days, and posted high-intensity Weibo comments every day.
Among these 55 million Weibo posts, 56% come from mobile text messages, and the rest are all from web pages.
Registering Weibo has become another new fashion on the Internet after stealing vegetables, forming a grand occasion where netizens across the country are browsing Weibo.
The popularity of Weibo shocked other Internet peers again. They did not expect that this Internet rookie had such amazing data just one month after it was born.
Although the campus network spent a lot of money on marketing and advertising, 100 million was spent during the Spring Festival alone.
But this money is worth it. Now Internet companies can't spend money. If they can have this number of users online, they will be willing to spend 200 million.
Of course, Weibo is not something that can be made up by money.
The social 2.0 that Qin Shaoyan did is indeed something. The content of a Weibo post is just 140 words, which makes users easily addicted to it. Reposting and likes are fun.
There was a rumor in the industry that Qin Shaoyan was the number one product manager of China's Internet. Many people were very disdainful and thought it was just bragging.
Now it seems that Qin Shaoyan is indeed awesome.
A "Happy Farm" and a Weibo have led the two Internet booms. Whether it is marketing or product design, they are classics that are difficult to reach.
These two products themselves are very simple, but they capture the pain points of users, which are simple and direct, and reduce the cost of users to get started. This is not too difficult, but using a simple design to make users addicted is quite a test Design level.
Qin Shaoyan did both, and he launched two products, one after another, and swept the entire Chinese Internet.
Sure enough, the Internet is hidden and hiding. There are talents in the generations of the country. The Yangtze River pushes the previous waves. A 26-year-old young man has surpassed the limelight of the Internet predecessors.
Youth is a unified label for Internet entrepreneurs, but Qin Shaoyan's age seems too young compared to the boss of an Internet company of the same size.
…
The popularity of Weibo has made the Internet giants more vigilant and attached more importance to Qin Shaoyan.
Although Qin Shaoyan was also a storied figure in the Internet before, the campus network was also very popular, and the stock price exceeded NetEase and became the number one Internet company in China.
But the campus network itself is not very threatening, because its social networking website itself is rooted in college campuses, with active data and good performance.
But after leaving university, the campus network did not have much influence.
The gap between community data such as Tianya and Maopu and the campus network is not big, especially Baidu Tieba, where the number of users is far greater than that of the campus network.
The reason why campus network has a high market value is entirely because of its online game business.
Online games are cash cows of the Internet, but apart from providing funds, online games themselves have basically no impact on the ontological business of the Internet site.
NetEase is a very good example. Although it is the three major portal websites, it relies on the online game business to bring Ding Sanshi the richest man and the first market value.
But NetEase's gaming business has no promoting effect on NetEase's portal, it should be like or what it should be like.
So the stock price of campus network has been rising one after another. For other Internet companies, there is no other emotion except envy and jealousy. It is not on the same track, everyone plays their own games.
However, after Weibo appears, the situation is completely different.
Because Weibo is different from campus network, its users are targeted at the entire Internet user.
The number of users on Weibo has soared, making all other leading Internet companies pay attention to it, some of which are ambitious to enter the social field.
Baidu, NetEase, and Sohu all held high-level meetings urgently to discuss the analysis of Weibo's situation and its impact on their own business.
Sina is obviously one step ahead of others at this time. On the first day after the Spring Festival holiday, Cao Guowei gathered the head of the blog section and technical backbones together.
"From today on, the company's Weibo project will be officially launched." Cao Guowei announced with a serious expression, "This is a highly confidential project of the company, and everyone must keep it confidential."
" This project company attaches great importance to it and has sufficient funding budget. I personally led the Weibo project. I will report to me if I have any questions and tell me if I have any difficulties."
"Anyway, within three months, you have to come up with a product that can be used."
Everyone present was excited, with a sufficient funding budget for new projects, so the treatment would definitely not be bad, although it was a little harder , but the bonus is also very generous after finishing.
It's just this project...
"We want to do Weibo?" Liu Zheng, the head of the technical department, asked hesitantly, "Is it the Weibo that Qin Shaoyan made?" br>
"Yes." Cao Guowei gave a positive reply.
Everyone knows it, and the leader gives specific reference cases, so everyone has a clear idea.
What are you most afraid of? The leader has no idea what he wants to do. He thinks about product design and overturns and reworks halfway.
Since you want to copy Weibo, everyone has a specific direction, and several programmers have already started to think about technical solutions.
Liu Zheng was still a little hesitant, "It's not good for us to copy Weibo directly."
"I'll definitely not copy directly, the basic functions are the same, and we must have our own characteristics and breakthroughs at the same time. .” Cao Guowei said seriously, “This is our company’s key product this year, and we must do it well.”
Someone raised a question, "This will not infringe, right?"
"How can this be considered infringement?" Someone refuted, "Product creativity does not have intellectual property rights."
"But we The copy was Qin Shaoyan, who knows if he will mess with us?" The person who asked the question continued, "Look at the QQ farm that Penguin built, I was accused."
"That's because the QQ farm is stupid Just copy other people's art resources, who else can you tell them? If you copy the gameplay directly, the campus website will have to watch it no matter how unhappy it is." "Okay, okay." Cao Guowei interrupted their argument, "This is not what you should care about You just need to do it on Weibo."
Wang Wei, the head of the blog business, looked a little gloomy and asked tentatively: "What should I do with the blog business? Will the company continue to provide resources?"
"At present, the blog is still the company's key business, so you can stabilize those first Blogger. "Cao Guowei reminded, "These people will be the first batch of users on our Weibo, and they will rely on them to divert users."
There is still...that means that it will not be the case in the future, Wang Wei I felt even more nervous, "What should I do after the traffic is drawn?"
"What should I do? Then I will go to Weibo as a whole, what else can I do?" Cao Guowei frowned, "What are you afraid of? It is the first priority for you to stabilize the blog position, and you are still responsible for Weibo."
Wang Wei felt relieved and smiled, "I will do it well."
< br>
Cao Guowei assigned the task and emphasized the confidentiality discipline again. Then he arranged an assistant to arrange a quiet office for the "Weibo" project team to concentrate on secret development.
Then Cao Guowei came to the chairman's office and found Wang Yan to report, "They have been arranged and their morale is pretty good. The first generation of product development can be completed within three months."
"Well, just stare at it." Wang Yan nodded, and then sighed, "Weibo is really amazing. Modern young people are really amazing, and new concepts and new products are released one after another. "
"How long have you said this blog been popular? It's just overwhelming by Weibo."
Cao Guowei was also a little nervous, and he was only seven or eight times after joining Sina. As the year goes by, the Internet landscape is changing with each passing day, and new fields of giants are born every year.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
As the first Sina to go public in the United States, it should have been at the forefront of the Internet, but it was left behind a year or two after it went public.
If it weren't for its strong foundation and with the support of the stock market, Sina would probably have fallen into the second and third ranks.
The two of them sat opposite each other speechlessly. The wave of the Internet changed too fast. If they couldn't grasp it, they would be thrown behind soon.
But Wang Yan quickly cheered up, "Weibo still has great potential. We can't miss it while taking advantage of this wave of storm."
"Yes." Cao Guowei said with a serious expression, "Qin Shaoyan's Weibo can earn about 10 million by relying on text messages during the Chinese New Year. If it is operated properly, it can make a profit in the second year, which is very potential."
"We have more advantages in SP business, relying on Sina portal to make content, and at the same time relying on Weibo to make social platforms to build our ecosystem."
Hear the word "Ecosystem" Wang Yan's heart moved and suddenly asked, "What actions did Qin Shaoyan do after our Weibo is online?" Cao Guowei was stunned. He had never thought about this question deeply. He had just thought about it before. Imitation of Weibo.
He thought for a moment, "We have a direct competitive relationship with him, and he will definitely work hard on marketing. After all, he is indeed a good player in marketing."
"In addition to marketing, there is also the key to how to compete for traffic." Cao Guowei continued, "He used to import a large number of users by relying on campus network and "Happy Farm", which allowed Weibo to quickly accumulate popularity, and then continued to attract traffic. Promoted. "Baidu is the key." Wang Yan pointed out incisively, "We must convince Baidu to cooperate exclusively with us and firmly grasp this traffic entrance." "
"The rest is Relying on the traffic of Sina portal and advertising of other websites, it has attracted traffic. "
"Yes, we have to take Baidu first." Cao Guowei agrees with Wang Yan's plan very much, "As long as you search for Weibo, you can only See our Weibo."
Wang Yan thought for a while, "You are still wary of Qin Shaoyan using other means. You must be careful of the lessons of QQ Farm."
Cao Guowei hesitated for a moment, "It shouldn't be possible. We have no infringement. Qin Shaoyan couldn't catch our handle even if he wanted to sue."
"He is a man who is crazy about doing things, but who knows what ideas will come up with." Wang Yan has recently studied Qin Shaoyan's information, "When he was working on campus network, he defeated his competitors in two moves, and his opponents couldn't even guess what he was going to do."
"The military strategy is cloudy , Only by knowing yourself and your enemy can you win every battle. Now we know yourself but not your enemy. "
"Mr. Wang, are you trying to find someone who knows Qin Shaoyan?" Cao Guowei frowned, "This is not easy, campus It is not easy to poach people on the Internet. This person has a good job and can win over employees. In the past two years, there are few who can be fired. "
" You must not be able to dig. "Wang Yan said lightly, "There must be a brave man under the heavy reward. Before, I heard that Shi Yuzhu had dug Qin Shaoyan as the backbone of online games, and the two sides had a very unpleasant fight."
"Then I'll try it." Cao Guowei thought for a while, "I'll go find a headhunting company, they must have a solution."
"It's better to follow Qin Shaoyan often and understand his style of doing things the most. ” Wang Yan added.
"Okay!"
...
After the holiday, Sentinel Technology's Human Resources and Administration Department was filled with a depressing atmosphere, and many people were keenly aware of the company's Undercurrents surging within.
Soon, everyone discovered that Mr. Qin's secretary Chen Yao seemed to be in a very bad mood and kept his face tense.
The executive director Belinda walked past Chen Yao's workstation in high heels and holding a folder in her arms. She found that her computer was not turned on, and she was staring at the dark screen.
Belinda immediately judged that something was going to happen.
She couldn't help but feel a little nervous and expectant. It seemed that it was the New Year's Eve dinner that made Mr. Qin very unhappy.
When she thought of this, she was excited and couldn't wait to know what Mr. Qin would do to this secretary.
It’s not that she has any grudges with Chen Yao, nor that Chen Yao is so disgusting, but that this person occupies a place and blocks many people’s way.
Belinda walked back to her office, deliberately not pulling the blinds, staring at Chen Yao from time to time.
Then she saw Chen Yao walk into Mr. Qin's office, and after a few minutes, she walked out in dismay.
What was even more surprising was that Chen Yao seemed to have red eyes and seemed to be crying.
Belinda cheered in her heart, and immediately left the office, approached to observe carefully, and pretended to be caring on her face, "What's wrong with Xiao Chen?"
Chen Yao's mouth twitched a few times, and she didn't say anything. Tears couldn't stop flowing down, and she was packing up her things in a muffled voice. "What are you doing?" Belinda screamed in surprise. Everyone in the administrative department looked over and stretched her neck and tried to watch.
Soon people gathered around Chen Yao, and a group of people asked with concern. Chen Yao gritted her teeth and said nothing, and quickly packed up her things and stood up.
The door of General Qin's office suddenly opened, and Qin Shaoyan shouted seriously, "What are you looking at? Don't work?"
The gathering crowd immediately dispersed, Belinda Gang When he wanted to leave, Qin Shaoyan stopped him, "Director Bei, come in."
Belinda immediately sorted out her appearance and walked into Mr. Qin's office in high heels, with a standard smile on her face, "Mr. Qin, what's the matter with me?"
"You give it to me later Chen completed the resignation procedures. "
"Ah?!" Belinda felt ecstatic, but her face showed a surprised expression, "Why, Mr. Qin, what did Xiao Chen do wrong? She has always Those who perform well, why should they resign? "
"Do I still need to explain the reason to fire someone?" Qin Shaoyan asked with a cold face.
"Uh, okay Mr. Qin." Belinda was shocked and dared not say anything else.
"In addition, you can find me a new secretary right away. I have a lot of things to deal with!" Qin Shaoyan said impatiently. "Okay, Mr. Qin, what kind of thing do you need? Do you have any specific requirements?" Belinda asked.
"Just be smart."
Belinda thought for a while and asked carefully: "Then before finding the new secretary, I will be your secretary for a while. How about it? ? "
"You?" Qin Shaoyan looked at her and nodded, "Okay."
(This chapter ends)