Chapter 1192 Taihua City
"Is the Chaoyang Taihua City open?" Xu Liang asked.
"It's been more than a month since the opening, it's pretty good?"
"Have you been there?"
"I've been with my family a few days ago, and the traffic is very high Big, we waited for half an hour to have dinner," said Li Jinling.
"Is that so? Gangzi, let's go over and take a look."
Huo Gang agreed, stepped on the accelerator in gear, and the black Maybach slowly drove out of the garage, and the two guards quickly followed up. .
After years of development, Taihua Commercial has now nine commercial projects in Beijing.
China Trade Taihua Oriental Plaza, Xizhimen North Street Taihua Century Plaza, Chang'an Street Taihua Times Square, and Gongzhufen Taihua Colorful Plaza are all unfinished buildings.
The basic construction area is between 200,000 to 300,000 square meters.
Includes shopping malls and apartments, or shopping malls plus office buildings.
The two types of business are purely based on which one is more suitable.
The office buildings are near the commercial area, and the business atmosphere is not strong enough, so the apartments are there.
In addition to the four ‘Taihua Squares’, Taihua has built five projects in six years.
Taihua City, developed together with Hongmeng Headquarters, has built the largest Taihua shopping center in the country with an overall construction area of 330,000 square meters.
If you include two hotels, 9 office buildings.
The overall construction area is 1.24 million square meters.
It is one of the largest urban complexes in the country built by Taihua.
The sixth project: ‘Xidan Taihuali’.
The original plan to be bought by COFCO to build the essence of "Xidan Joy City", but Taihua bought it from MCC in advance.
In fact, the project had been transferred several times before the start of construction, and finally MCC established a project under the name of "Xidan Digital Technology Plaza" and was topped off.
At that time, MCC was not positioned as a "shopping center", but to take over the original digital square in Xidan and build a digital city similar to Zhongguancun Dinghao.
But MCC does not know much about commercial real estate and is unable to operate it. After the cap, it will be sold.
The initial buyer was an Irish fund. Later, the fund exited halfway and the project was purchased by COFCO as a whole. Therefore, the project has many flaws, such as the floor height and glass curtain wall.
Xu Liang started in advance and took it off before the MCC project was topped off.
But he definitely doesn't like the design plan of "Xidan Digital Technology Plaza" made by MCC.
Originally, the 16,000 square meters of land had to be built into three types: shopping malls, hotels and office buildings.
Each one is not big.
The area of the shopping center is less than 60,000 square meters.
When shopping malls are scarce, you can still make a lot of money with the prime location of "Xidan".
After the rise of e-commerce, there are more and more huge shopping malls with an area of more than 100,000 or even hundreds of thousands.
The unreasonable design and small area of "Xidan Joy City" inevitably suffered an impact.
So, Xu Liang, who knew the future development trend of commercial formats, gave up the design of MCC aging from the beginning.
Even without hesitation, the framework that was about to be capped, spent nearly 80 million to explode and started over.
Just this wave of operations, nearly 150 million yuan wasted.
The new design plan comprehensively improves the shortcomings of the old plan.
The original underground four layers and ten layers above the ground have been changed to underground four layers and nine layers above the ground.
The ninth floor, which was originally less than three meters high, was removed, but was unified into 4.2 meters.
The negative fourth floor and the negative third floor are parking lots.
The second floor of the minus is a boutique supermarket and a catering water bar.
The first floor of the basement is creative catering and casual sportswear, the first floor is electronic products and cosmetics, the second floor is shoes, bags and accessories, the third floor is daily necessities, the fourth floor is men's and women's clothing, the fifth floor is ultimate sports, the sixth and seventh floors are The dining water bar and desserts are the eighth floor for gaming and entertainment, and the ninth floor is the cinema leisure.
The top floor is an observation deck and casual dining.
The overall construction area is 214,000 square meters and the commercial area is 18.4.
After completion, it became the largest shopping center within the Second Ring Road.
Especially on the top floor, because it can overlook the beautiful scenery of the entire Forbidden City, it has become the most popular check-in point in Xidan.
Especially at night, there were crowds of people.
It is also the highest rented floor in the entire 'Taihua Center'.
Opened at the end of 2006, and after a year of operation, it has become a flagship project within Taihua Commercial Real Estate.
The annual revenue exceeded 2 billion Huaxia coins.
The seventh project, ‘Sanlitun Taihuali’.
It occupies the land of Taikoo Li, Sanlitun.
'Sanlitun Taikoo Li' is famous. Xu Liang has been here several times when he traveled to the capital.
The beautiful women who were young and energetic and dressed in cool clothes left a deep impression on him.
Of course, the stunning design and unique positioning of ‘Sanlitun Taikoo Li’ are still fresh in his memory.
So after he won this place before Swire Group, he basically copied the design of the later "Swire Li". Although there are certain differences in details, the overall situation is similar.
At present, "Taihuali" is still under construction and will not be completed until the end of next year.
The eighth project: Dongdan Taihuacheng.
This is a high-quality project Xu Liang bought from Li Chaoren-Oriental Plaza.
Including 8 office buildings (Oriental Economic and Trade City), 2 luxury apartments (Oriental Haoting), 1 large open shopping mall (Oriental New World), and 1 luxury five-star hotel (BJ Dongfangjun Yue Hotel).
Covering an area of 100,000 square meters, with a total construction area of 800,000 square meters.
In order to get this long-awaited commercial real estate project, which can be said to be the best quality commercial real estate project in Sijiu City, Xu Liang sold Internet Science to Li Chaoren.
Also took out a share of Pacific Group of US$200 million.
After taking down the long-awaited Oriental Plaza, Taihua followed its own naming rules (projects with a construction area of more than 500,000 are named after "Taihua City").
Change Oriental Plaza to 'Dongdan Taihua City'.
This is also the third "Taihua City" of Taihua Group in Beijing, and it is also the smallest one.
The ninth is also the last project of Taihua in Sijiu City - Chaoyang Taihua City.
Originally, ‘Jianwai SOHO’ and ‘Yintai Center’ should have been built here.
The high-quality plot in Chaoyang is not only the two male and female Zhang and Pan who are interested in it, but Xu Liang is also very jealous.
After taking this piece of land, the plot next to Intai had already taken down also caught his eye.
Because the Yintai plot is close to the East Third Ring Road and Jianguomenwai Street, and it is Yintai after the subway Guomao Station.
A successful shopping mall with convenient transportation comes first.
So since taking over the 'Jianwai SOHO' plot, Taihua has been buying the 'Yintai Center' plot.
Intime Central Plot was taken down by Intime very early, but due to lack of funds and the poor overall environment, construction has not started officially.
So when Taihua came to the door, Intai did not refuse immediately.
The two sides have been talking for nearly a year.
Taihua acquired the 31,305 square meters of Yintai plot at a sky-high price of 120,000 yuan per square meter, which is nearly twice the market price.
At the same time, the area of the entire Chaoyang Taihua City has increased from 12.28 hectares to 15.56 hectares.
At that time, the entire real estate circle was ridiculing him as an amateur.
Scarying him as a sucker.
I envy Yintai for making a big profit. But in just three years, the price of high-quality plots in Chaoyang has more than doubled.
It has doubled to date.
Xu Liang's investment not only did not lose money, but made a lot of money.
At the end of 2003, Taihua spent more than half a year on design at Xu Liang's request.
On this huge plot of land, a huge shopping center including 300,000 square meters has been built.
Six 5A-level office buildings, five-star Liangmuyuan Hotel and three-star Taihua Hotel, as well as Jinfeng, Sequoia, Fuhua, high, medium and low brands, with a total construction area of nearly 1.5 million square meters. 'Chaoyang Taihua City'.
Now, in addition to Chongwenmen, Taihua has layouts in the mainstream business districts in Beijing, which is relatively complete.
The situation on Chongwenmen has long been fixed, and there is no suitable land to be released, so he can't even insert it even if he has money.
The only way is to acquire.
But we have to wait for the opportunity.
The car carried Xu Liang onto the Third Ring Road. After more than half an hour, he came down from the Guomao Bridge and a white complex appeared in front of Xu Liang.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Under the afterglow of a winter afternoon, large glass curtain walls are shining, orange-red, and very beautiful.
The car got off the loop and entered the underground parking lot.
Four floors have been built underground in Taihua City, Chaoyang.
The minus fourth and minus third floors are underground parking lots with 5,000 parking spaces.
Xu Liang is well aware of the difficulty of parking in first-tier cities.
Many times, just an easy parking can attract a large amount of passenger flow.
The second and the first floors of the negative are Taihua Shopping Center.
The combined commercial area of the two floors is nearly 300,000 square meters.
So this is also a commercial shopping mall that is completely underground.
The above ground is office buildings, apartments and hotels.
They can directly reach the underground shopping center or parking lot through the elevator, which is very convenient.
After parking the car, take the elevator to the second floor of the minus.
Although each floor of Taihua Shopping Center is huge, the layout is actually very simple.
There is a round high-end design in the middle.
Then a 'cross' shape divides the two-story shopping center into eight different areas, ensuring sufficient vision while avoiding the loss of consumers by complex design.
The second floor of the bottom is a catering water bar, boutique supermarket, leisure and entertainment, and children's education and training to meet the diversified needs of the family customer base.
The negative layer is clothing, shoes and hats, jewelry, electronic products and cosmetics, department stores and daily necessities, forming a one-stop shopping scenario.
In addition, each area has a large number of leisure spaces (such as rest areas, green plant landscapes), artistic spaces (such as interactive screens, creative ornaments), combined with regular performances, enhance the immersive experience.
Shopping, entertainment, leisure and performance are closely integrated, and through multi-business stores and diversified designs, customers stay time and increase repurchase rate.
The bustling crowds, different logos, and diverse and personalized shops made Xu Liang, who saw it, feel urge to go shopping. "Sister Li, you and Lao Zhang follow me. Gangzi, take the others back a little further." Xu Liang said.
Huo Gang also knows that his figure is too eye-catching.
She took the other bodyguards and dragged them back 20 meters.
Xu Liang, who had already put on makeup, put on a brown glasses and walked forward.
Li Jinling and Zhang Hongwei hurriedly followed.
In foreign countries, in order to ensure safety, Xu Liang almost never goes to public places with a large number of people.
Only after returning to China and having relatively safe security, can you browse the mall and feel the atmosphere of the market when it is rising.
In the middle of the spacious Cross Avenue, there are many elevators connecting the first and third floors of the negative floors, but there are also various stalls selling snacks, books, crafts, and children's toys.
Xu Liang bought a few strings of candied haws.
He often ate this thing when he was a child. At that time, there were only two types of hawthorn and yam beans. Now he has developed multiple flavors such as strawberries and grapes.
The price is also very expensive.
Fortunately, he is not short of money.
After a string of hawthorn candied haws, I suddenly found a familiar figure in the crowd not far away.
After carefully looking, I made sure it was correct, I walked over quickly.
The female bodyguard in charge of protection became instinctively alert when he saw a stranger, but when he saw that it was the big boss, he wisely chose to shut up.
"It feels like this is much lively than in Taihua City, Fengtai, and the braised cooked food is even better."
The woman ate a Rumi meatball, which was covered by her sunglasses. The look of enjoyment appeared on his pretty face.
"Give me some food so delicious."
A familiar voice sounded in my ears.
The woman turned her head suddenly and saw Xu Liang's face, and almost threw the braised pot in her hand out.
"Husband?"
Fan Xiaopang was surprised and panicked.
Xu Liang hurriedly stepped forward to support her, "I've been pregnant for more than six months and I'm still running around. What are you thinking in your head? And the doctor doesn't let you eat randomly, what if there is blood sugar. Ascend to the point, what should I do if something happened to you when you were born? ”
Although it is a blame, it is more concerned.
Fan Xiaopang became pregnant for the second time and found out that he was twins.
Although I'm only in my early six months, my stomach is already quite small.
Enjoy the man's support, Fan Xiaopang smiled while leaning against him. "Honey, my blood sugar has been normal for the past half month. It's okay to eat some braised cooking occasionally."
Xu Liang did not continue to blame him.
She was pregnant hard, and while ensuring her health, she occasionally ate some snacks and had a tooth salon, and he didn't say much.
"Why are you here?"
Fan Xiaopang: "The second part of "Hulaoguan" is released today, I'll come and see the situation."
"No Want to run here to watch? There are theaters close to home."
"Isn't Chaoyang Taihua City just opened? I'm just going to see the 'Jiahua Cinema' here."
Jiahua Entertainment Group accepted its theater business from Taihua after accepting its theater business , it was officially renamed 'Jiahua Cinema'.
As Jiahua's capital continues to grow, this theater chain is now not only concentrated in Taihua's shopping malls, but has begun to expand nationwide.
At present, Jiahua has 83 cinemas, basically multi-hall cinemas.
There are at least 6 halls.
Like "Chaoyang Taihua City", there are 25 halls of all sizes.
There are even two small theaters.
Jiahua Entertainment Group controls 738 screens for these 83 theaters alone, and the number of giant screens exceeds 130.
Beyond China Film Star Mei, which has 107 theaters and a total of 365 screens, is firmly ranked as the largest theater chain business in the country.
However, the current film market cannot support a large-scale theater chain like "Jiahua Entertainment Group".
But Xu Liang would rather be prepared first than just cramming to add the screen.
As for the excess site rental fee that arises, Xu Liang personally came forward to ask Taihua to reduce part of it.
After all, the existence of Jiahua Cinemas has also attracted passenger flow for Taihua Business.
(This chapter ends)