Chapter 462 WPG0461: The ubiquitous Sun God Alliance, the third-phase pricing plan, the routine in repurchase!
Faced with the remarks of two bad-hearted capitalists, Li Shiyu and Chen Hongzhi, it is natural that safe and safe cannot support it.
An Wuyang admitted that he was influenced by An Huchun's education, so An Wuyang has his own bottom line.
Similar to Chen Hongzhi and Li Shiyu's suggestion, lupus erythematosus relief agents are made into per-month consumables to earn more benefits. This is not something that you like.
In fact, Chen Hongzhi and Li Shiyu's proposals are the most suitable way to survive in the business field.
There have been similar business cases in history.
For example, in the lighting field, there is a company that has gone bankrupt called ‘Shelby/Shelby Electric Lighting Company’.
As early as more than 80 years ago, giant companies led by Philips, OSRAM, and General Electric created the [Sun God Alliance] in the lighting field.
The Sun God Alliance stipulates that in the lighting field, various companies that produce electric lights strictly prohibit the production of electric lights with lighting time exceeding 1,000 hours, but Shelby Electric Light Company did not participate.
And to this day, the electric lights produced by Shelby have been illuminated for more than a hundred years, and the record of this lighting time is still increasing.
But what about Shelby Electric Lighting Company?
It has been cold for many years!
After all, if the electric lights are not broken, then who will the new electric lights produced by Shelby Electric Light Company be sold to?
Li Shiyu and Chen Hongzhi have similar ideas.
Although lupus erythematosus relief agents are still only drugs that treat symptoms but not root causes, after being treated, as long as you maintain a healthy living habit and routine, the possibility of lupus erythematosus recurrence is quite small.
More importantly, the number of patients with lupus erythematosus in Xia Guo is actually not large, only from 800,000 to 1 million.
At the same time, there are differences in the economic conditions of these patients.
For example, some patients have poor financial conditions and do not even participate in medical insurance, which means they cannot afford too high drug prices.
In this case, who will the lupus erythematosus relief agent produced by Hongyuan Pharmaceutical R&D Company be sold to?
Hongyuan Pharmaceutical R&D Company is very likely to fall into the dilemma of Shelby Electric Light Company!
So from the logic of business development, Li Shiyu and Chen Hongzhi's proposal is the "Sun God Alliance" in the new era.
In fact, the Sun God Alliance of the New Era exists in various fields.
Taking the pharmaceutical industry as a representative, then taking a certain suspension as an example.
Every time you use 8 ml or 10 ml, but the corresponding company insists on making a large 100 ml bottle, and even pretends to be considerate and makes a measuring cup on the bottle cap.
However, pharmaceutical companies can completely make 8 ml or 10 ml similar disposable oral liquid packaging.
But why didn't it?
The reason is very simple!
If you make small-capacity packaged, how can you sell more?
Most 100 ml large bottle suspensions are actually ineffective, but they cannot be stored for a long time after use. After all, the shelf life after opening the bottle will drop significantly.
This is called a premeditated plan to be scrapped!
For example, some cars loaded with mild hybrid systems will easily be damaged once the shelf life is out, and the maintenance price is very high.
Is the trick in this? Isn’t it the Sun God Alliance in the new era?
It can only be said that most capitalists have no conscience in order to make more money.
After all, in the business field, if you lose your conscience, won’t you make more money?
Gu Mingyue also heard the proposals of Chen Hongzhi and Li Shiyu, but she did not participate because Gu Mingyue thought more deeply and knew that the An family had always accumulated good deeds and got married.
Coupled with the good reputation of Wu Gengtian Pharmaceutical Group, she doesn't think she will choose this kind of unscrupulous businessman.
If Wu Gengtian Pharmaceutical Group really has no bottom line in order to make more money, then Wu Gengtian Pharmaceutical Group will not choose any five major dealers at all, but will stand directly with overseas pharmaceutical giants. Reap benefits.
"Brother Hongzhi, I will give back to Professor Wei Zhenghong for your proposal." An Wuyang said that he had received Chen Hongzhi's proposal.
As for the results after feedback, who knows?
Yang Yuxin passed the thoughts in her mind again, and then she said, "Mr. An, I have an idea."
"Tell me?" An Wuyang asked.
Yang Yuxin expressed her ideas, from the high price of the first lupus erythematosus mitigation agent to the repurchase discounts, and paid membership system.
"Have Manager Yang considered the specific price?" An Wuyang asked.
Yang Yuxin responded, "When the first batch of lupus erythematosus mitigation agents are on the market, we must sell them at a relatively high price, such as 100,000 yuan per serving, so as to harvest patients with strong economic strength. .”
“Although there are only about 800,000 to 1 million patients in China, as long as five percent of the patients pay, we can get about 5 billion in revenue.” Yang Yuxin explained.
"At the cost of 2032.1 yuan, the total cost of 50,000 shares is only just over 100 million yuan. In addition to various marketing, warehousing and transportation costs, our gross profit is close to 4.9 billion yuan." Yang Yuxin added.
As for tax costs
This cannot be escaped!
But some reasonable operations can be carried out to reduce this cost as much as possible.
After all, the tax cost is really a bit high, and the profits obtained by Hongyuan Pharmaceutical R&D company when selling products are the profits earned by the company.
If you want to distribute this money to each shareholder, you need to pay personal income tax again. The tax type refers to [interest, dividends, dividend income], and the tax rate is 20%.
The tax on the enterprise side and the personal side of the tax on the final scale can easily exceed 50%.
So if these tax costs can be saved a little, then it will be quite good to save a little. good.
Of course, it must be guaranteed to be within the legal scope!
"When the first batch of lupus erythematosus relievers are sold, or they are on the market for a period of time, but sales have significantly slowed down or stagnated, then we can consider entering the second phase of sales .” Yang Yuxin added the explanation.
"When sales enter the second stage, we can say that the R&D cost has been recovered and that it means concessions to sell, thereby reducing the price of lupus erythematosus relief agents by a part, such as directly reducing the price from 100,000 to 50,000." Yang Yuxin continued to explain. .
"Given the high price of 100,000 yuan before and now it only costs 50,000 yuan, the sales of the second batch of lupus erythematosus relief agents should be increased a little, right?" Yang Yuxin guessed. "Assuming that the sales volume in the second phase doubles to reach 100,000 people, our total sales should reach 5 billion Xia Guoyuan." Yang Yuxin added.
"In the first and second phases, when our total sales reached 10 billion, we established a basic platform." Yang Yuxin continued to explain. "Next we enter the third stage, trying to develop more lupus erythematosus patients into customers, and we can further reduce the price." Yang Yuxin suggested.
"For example, the price of lupus erythematosus relief agent will be directly reduced to 20,000 yuan, and this price will be maintained for a long time as the daily average price in the future." Yang Yuxin explained.
"When lupus erythematosus relievers were sold at 100,000 yuan and 50,000 yuan, most patients might really not be able to afford it, but after the price dropped to 20,000 yuan, most people gritted their teeth, Actually, it can also bear it, right?” Yang Yuxin explained. "In addition, we can also conduct family marketing!" Yang Yuxin added. "For example, we can ask our husband to buy it for our wife and our children to buy it for our mother." Although Yang Yuxin also has capitalist ideas, her bottom line is obviously higher than that of Li Shiyu and Chen Hongzhi.
Lin Qianli joked, "Manager Yang, aren't you afraid of being punched?"
"Why is it that only the husband buys it for his wife, but no wife buys it for his husband? Children only buy it for their mothers, but not for their fathers?" Lin Qianli added.
Yang Yuxin responded calmly, "The proportion of men and women with lupus erythematosus is about 1 to 7 to 1 to 9, and the proportion of female patients is higher."
"." Lin Qianliren It's irritating!
Li Shiyu, Chen Hongzhi, and Zhu Guanghao all laughed loudly, and even showed a smile on his face.
Yang Yuxin brought the topic back again, "We can even make installment payments around lupus erythematosus relief agents."
"The risk cost of 20,000 yuan is relatively low. For example, we can charge 4,000 yuan in the first phase, so as to directly recover the cost and make a lot of money." Yang Yuxin added. "We can even subsidize interest by ourselves, and then provide consumers with interest-free installments of 1 to 12 periods, so that more patients can afford the cost of lupus erythematosus relief medicine." Yang Yuxin said another New marketing routines.
I have to say that Yang Yuxin's routine is more in line with consumers' consumption psychology. "Master! Manager Yang, you are this!" Chen Hongzhi gave a thumbs up.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Li Shiyu praised him with the consent, "I am worthy of being an elite general of Ping An Xingtian Group. I think Manager Yang's proposal is very good."
Yang Yuxin looked at An Wuyang.
An Wuyang deliberately asked, "What if someone can't afford even 20,000 yuan?"
As for the answer to this question, An Wuyang has his own plan in his mind, and he wants to hear Yang Yuxin I want to see if Yang Yuxin’s ideas are consistent with him?
Yang Yuxin responded, "Didn't Professor Wei still need to do the clinical verification process for the original drug?"
"Those patients who cannot afford the relevant costs can also apply for volunteers who participate in clinical trials!" Yang Yuxin added.
This idea coincides with being safe!
Anyway, Professor Wei Zhenghong also has to go through the verification process of phase 1, 2 and 3 clinical trials, and those who cannot afford the cost can also apply to become clinical trial volunteers.
This way, you can get free relief medicine for lupus erythematosus.
It’s just that we need to cooperate with Professor Wei Zhenghong’s team to conduct experimental records.
An Wuyang smiled, "This proposal is a good idea! It can be said to kill two birds with one stone!"
"Do Manager Yang have any specific ideas about the paid membership system and the repurchase discount plan?" An Wuyang and Ask Yang Yuxin.
As the saying goes: Don’t bother the two masters in one matter!
Yang Yuxin's previous pricing plan was initially recognized. She is safe and safe and want to hear about Yang Yuxin's follow-up plan.
Yang Yuxin responded, "My initial idea is that by paying an annual fee of 1,188 yuan per year, you can become a VIP member of our Hongyuan Pharmaceutical R&D company."
"Whether in the first stage, second stage, or the last third stage, as long as we are our VIP member and repurchase again during the membership period, the corresponding price is 16,888. Yuan.” Yang Yuxin explained. "What do you think of this price?" Yang Yuxin asked. "Is it too cheap?" Chen Hongzhi said hesitantly.
"Since our sales price is divided into three phases, what do I think the repurchase price is also divided into three phases?" Chen Hongzhi suggested. "For example, in the first phase, the sales price is 100,000 yuan per piece, and the repurchase price is set at 66,666 yuan, which is actually not bad, right?" Chen Hongzhi added.
Li Shiyu agreed, "I also think it can increase the price."
Yang Yuxin responded, "I also had this consideration at the beginning, but we need to comprehensively consider the repurchase rate after increasing the selling price."
"In fact, whether it is a price of more than 60,000 or a price of more than 16,000, we make money, it's just that we make more money." Yang Yuxin first determined the tone of making money.
"We need to carefully consider the sales volume of high repurchase prices and low repurchase prices. After all, high repurchase prices are only a higher profit margin for a single repurchase, and low repurchase prices may bring more Repurchase rate, thus earning more profits.” Yang Yuxin explained. "And what's more important is the low repurchase price, which may create a better corporate image for us," added Yang Yuxin.
Chen Hongzhi hesitated, "No, shouldn't it be when we sold 100,000 yuan, the repurchase price was only more than 16,000 yuan, and then we were called a profiteer?"
Yang Yuxin's negative answer, "We It can be promoted! "
"In the first phase of the price of 100,000 yuan, we can promote R&D costs and R&D time, as well as the cost of raw materials." Yang Yuxin explained.
"As for the repurchase price of only 16,888 yuan, we can directly impose more restrictions!" Yang Yuxin added.
"For example, if the annual VIP membership of 1,188 yuan is repurchased once, the member will be invalid directly and needs to be recharged to become a VIP member." Yang Yuxin gave an example.
"In addition, we can also promote that the repurchase price is the price that removes the R&D costs, and it is to give back to patients and allow patients to enjoy a healthy life." Yang Yuxin added. "Most patients only care about whether they have gained affordable benefits, rather than thinking deeply about how much we earn." Yang Yuxin added.
An Wuyang nodded slightly, expressing his agreement with Yang Yuxin's remarks.
Patients with lupus erythematosus must be more concerned about the price. If they are asked to choose the repurchase price themselves, they will definitely choose a plan that costs more than 10,000 yuan without thinking.
As for how much money can Hongyuan Pharmaceutical R&D company make.
In fact, it is highly likely that non-lupus erythematosus patients have dark minds to think about such problems!
Because normal patients with lupus erythematosus, they are more willing to consider another question, that is, are there any specific drugs for relieving and treating lupus erythematosus?
Just like lupus erythematosus does not have any special medicine at all, is that a good thing for patients with lupus erythematosus?
So considering how much money Hongyuan Pharmaceutical R&D company makes, it is likely that non-lupus erythematosus patients will consider. Real lupus erythematosus patients are more considering the treatment of lupus erythematosus!
(This chapter ends)