With a new day approaching, the weekends during the summer season always seem very busy.
Cavin Towns came to a cinema under the Fifth Avenue Imperial Theater in New York early in the morning to observe the situation. This is one of his work.
"Davis, what's the situation?"
Cinema manager Davis reported: "Since the morning, audiences have been queuing up to enter the venue, basically for summer movies. .
Our surrounding supply is also sufficient, and products such as Coke popcorn fill the entire warehouse. ”
Carvin Towns nodded with satisfaction: "It's very good. You must remember to do a good job in service and hygiene. In addition, security and fire prevention measures must be done well. I don't want to see anything happening."
Dai Weiss said he understood, and the two continued to discuss some details.
At this moment, the cinema staff came to report: "There is no audience in the "Creation of the War Chronicle" in Hall 2, and it was empty."
"No audience?" David S looked at Caven Towns.
Caven Towns touched his chin and thought about it, "Can the theater be free and add an Inception."
"Okay."
Looking at the theater staff leaving hurriedly, Caven Towns had a thought about this.
This is a summer weekend. Although there are generally not many audiences in theaters in the morning, there are no audiences that Caven Towns did not expect.
Although this phenomenon may be an isolated case, it also proves from the indirection that "Chuang·War Chronicle" is indeed unpopular.
In contrast, because of the good early promotion and strong box office appeal of Gibert Jr. and Leonardo DiCapri, "Inception" shows strong competition force.
Almost all the audiences who came here in the morning watched "Inception".
Caven Towns noticed that audiences who came out of the theater where "Creation of the Chronicle" basically did not discuss the movie itself. They talk more about what to eat for lunch or go to watch "Inception" in the evening.
Some of the audiences who came out of the "Inception" cinema were confused, some were thinking, and some suddenly realized. If you are watching a movie together, you will discuss the plot of the movie when you come out.
For example, a group of viewers who came out of IMAX Cinema No. 1 had various discussions on the plot of "Inception". "I think Cobb was fantasy in the end, and he didn't actually return to reality."
"What you said is wrong. He is back. This is absolutely true."
"Is that true? If he comes back, why didn't the last gyro stop?"
"Man Everyone, I think the gyro has stopped. Look at the last picture, are there any signs of falling down? "
"No, I think the gyro is still spinning." > "No, no, no, what you said is wrong. Did you not pay attention to the lines? Cobb said that the gyro was the totem of his wife Mel, but did not say what his totem was.
I think Cobb's totem is something else, maybe it is the face of his children, so seeing his children's face in the end means that he has returned to reality. ”
Although it is reasonable and well-founded, it is obviously impossible to convince others.
In order to find evidence, everyone agreed to go and see it again in the afternoon or evening.
Cawen ·Downs noticed this phenomenon and found that there were many similar phenomena. Everyone has their own understanding of the plot. In order to find evidence, they will of course return to the cinema to watch the movie again.
And those who did not participate in the discussion When you go home and go online to share your experience of watching movies, you will find that a discussion on the plot of "Inception" has started online.
Needless to say, this was the navy arranged by Gilbert Jr. that came into play.
The purpose is to arouse the interest of movie fans in exploring the plot, thereby attracting them to go to the cinema repeatedly. This trick is very effective, and many viewers who participated in the discussion said they would watch the movie again. Michael Orwitz had just come out of the theater in a Los Angeles cinema and shook his head helplessly.
He knew, just knew, how could the original movies made by Gilbert Jr. be so easy to defeat?
As expected, watching the movie-watching process that the audience around him enjoyed, Michael Orwitz understood that "Creation of War" should lose, and that it was the kind that had no power to fight back.
But what can he do? He also persuaded him, but David Ellison refused to listen.
Maybe it can only be like Martin Bob said, anyway, Sky Studio can afford it, and hope this failure will make David Ellison wake up.
He walked to the surrounding stores of the theater and saw that peripheral products including "Creation of War" and "Inception" were selling well.
However, the peripheral products of "Chuang·War Chronicle" are placed in the corner of the shelves and are rarely visited, but the sales of peripheral products of "Inception" are quite good.
Especially the gyros used by Dom Cobb in the film were sold out. The salesperson kept replenishing the goods, but the supply was still in short supply.
"How much does a gyro cost?"
Michael Orwitz picked up a gyro and asked the salesperson. "$9.9, sir!"
No mistakes, one song, one content, one in one 6, one book, one bar, one bar, one bar!
Michael Orwitz paid $9.9, bought a gyro and put it in his pocket.
With the arrival of the golden age of the evening, the flow of people in theaters increased significantly. Michael Orwitz observed for a long time and found that most of them were for "Inception".
No need to doubt it anymore, "Creation of War" is not the opponent of "Inception" at all.
When the first day of the box office was released, everyone knew that Inception won without any suspense.
The film received a box office of US$34.6 million on the first day, which was a very good result. If the midnight box office is included, the first-day box office will reach US$50.26 million.
For an original, non-sequel action science fiction movie, this first-day box office was simply an explosion.
In terms of the most critical audience reputation, Disney sent a total of 135,354 questionnaires.
The number of viewers with scores above A+ is as high as 89,795, while the number of scores below C is only 1,337.
The super high audience reputation also indicates a good trend for the film.
As expected, on Saturday, Inception scored $38.92 million in a single day, continuing to dominate the first week of the summer season.
The box office fell on Sunday, but it still scored $31.67 million in a single day, pushing the total box office to $120.85 million, winning the North American weekly box office championship without any suspense.
"Inception" also broke a record quietly, which is the first week box office record of the original non-sequel movie.
Although "Avatar" is now the box office No. 1 in North America and the world's film history, it relies on its super stable box office performance.
Inception broke the first week box office record of original movies created by Gilbert Jr., once again proving that original movies can also be sold well.
From then on, Hollywood filmmakers can no longer use original movies as excuses.
Because whenever they say it, others can use the examples of "Avatar" and "Inception" to refute them.
Compared with the achievements created by Inception, "Creation of War" is a bit miserable.
On Friday, it only received $17.5 million, and continued to decline on Saturday, only $15.03 million, and on Sunday, it fell, only $11.48 million, with a box office of only $44.01 million in the first week.
For a super blockbuster with an investment of $200 million, the box office in this first week can be said to be extremely dismal. (This chapter ends)