Chapter 614 KFC's rapid development
The meeting with Li Xiaolong is just a by the way, and it is not a big deal. Only when the filming of this movie is completed will it be the first step to success. Whether it is Li Xiaolong The Hollywood road is still its own global entertainment industry layout.
On May 9, Yang Wendong came to a 12-story building south of downtown Los Angeles. Here, he met an older acquaintance, who was the founder of KFC: Harlan. Tax.
"Eric, long time no see." Sanders' voice was a little hoarse.
Yang Wendong hurriedly said, "Yes, it's almost a year. What's wrong with your voice?"
"Normal, I'm old, and of course my voice is not very good." Sanders said with a smile.
At this time, a middle-aged man about 50 years old next to him said, "Mr. Yang, my father got the flu last month, and it was a bit serious. He was hospitalized for more than a week. Although he recovered, he was not in good health. It's so good. I often cough and my throat is always uncomfortable when I speak."
"So that's it. Influenza really needs to be taken seriously." Yang Wendong nodded and said, "Sanders, if you don't have any health Just have a good rest. Although this work matters are important, it cannot compare to the body." Sanders nodded and said, "Yes, I know, even if I think work is important, it is useless. I'm not doing well, it just so happens that you're here in Los Angeles this time, and I want to tell you that I want to officially retire."
"Okay, no problem, I'll let KFC give you enough every month ” Yang Wendong agreed.
It would be too much to not agree, because Sanders is 81 years old this year, and even in his previous life, he has exceeded his retirement age by 16 years.
A few of the super rich are still working in their eighties and nineties, but they are basically involved. Sanders is not the boss yet, but they are doing CEO things. Although this He has basically participated in the past few years.
No matter what, this age is not suitable for working anymore. You should retire and rest in terms of reason. Yang Wendong naturally agreed and gave him some retirement funds.
In fact, this Pension is nothing to the Sanders family, after all, KFC sold millions of dollars at the beginning.
Sanders smiled and said, "Okay, thank you."
"It should be me thank you, Sanders." Yang Wendong also said with a smile.
After KFC was successfully purchased, Sanders could have retired directly. At that time, he was not young, but because he liked KFC, he continued to serve KFC;
In history, he did this, probably because of his limited ability and KFC is under too much pressure in his own hands, but when it comes to the hands of other big capitals, at least there is no need to worry about funds.
Yang Wendong was naturally happy that the founder could continue to work. The company's founder abilities may not be good, but most of them are much more reliable than randomly looking for outside.
Sanders smiled and said, "Eric, this is William. You have seen him once. He will be the head of KFC in the future. Next, he will report to you. Here’s what KFC has made in the United States in recent years and its development plans for the next five years.”
A blond white man in his 50s next to him also said, "Hello, Mr. Yang, here are KFC's current stores and financial data in the United States, including 1,326 stores, of which 212 are self-owned, and the others are franchised;
We now have a total of 23 slaughter factories and 4 distribution centers covering some cities in the central, eastern and western United States, about 42%.
Total turnover last year was $126 million, net The profit is 11.7536 million US dollars."
"The profit margin is not very high? Is it because I want to continue to expand?" Yang Wendong also asked while looking at the data.
The profit margins of traditional industries are generally not very high, but at least 10%, and the food industry is generally higher, which is a characteristic of this era;
Only after the 21st century, the efficiency of the Internet has led to fierce competition and social enterprises have become more complicated, and the profit margins of many industries have declined; of course, due to scale reasons, the profit margins of large enterprises are generally low, even in previous lives. Apple's profit margin is only over 30%, and this may not be as good as a small factory alone.
William replied: "Yes, now we are advertising on a large scale, competing with McDonald's, and joining the franchise expansion also requires publicity. The advertising costs last year were as high as $8.3 million; >
In addition, we need to build more slaughter and chicken factories according to the location, and we also need investment in transportation to meet the needs of franchise stores' expansion."
Building high-quality franchise stores does not only collect Just money is enough, and the relevant supporting facilities must be done well. At least if someone joins, you must deliver the food they need on time according to other people's needs, not more or less;
This task is easy when there are few stores, but when there are many stores, if you want to maintain the entire distribution system, the investment will also be very large.
"Well, how many stores do McDonald's have now?" Yang Wendong asked.
He also knew that in the era without the Internet, it was very difficult to do a good job in logistics. Carrefour in Hong Kong often had problems. This was still in the same city, so Walmart could do it in this era Rise is definitely not just a coincidence. Just managing American logistics requires very strong abilities.
Of course, KFC's delivery types are definitely far worse than supermarkets, and relatively speaking, they are much simpler.
William replied, "There are almost more than 1,700 companies."
"Then at this speed, you can catch up in a few years?" Yang Wendong asked back.
KFC in history, because its development was restricted by its owners and even sucked blood in reverse, has never surpassed McDonald's in scale, and even if it seizes the domestic market, it is still not enough;
< br>If it can be built into the first fast food restaurant in the United States in its own hands, it would be a very memorable achievement;
And the fast food restaurants, let alone now, even for decades Later, it is unlikely that the United States will protect this industry. This will be a constant money tree. Although it cannot compare to technology giants, at least it can hold it directly for a long time.
William nodded and said, "In theory, this is true. McDonald's is definitely not as good as us in terms of funding, but I heard that they have also been seeking help from Wall Street recently. If they can succeed, they may There will also be some financial support."
"Let's not worry about this, just do our best." Yang Wendong nodded and said, "We can continue to expand later. What are the plans for the next five years?"
No mistakes are made, one song, one post, one post Read the content in one 6-9 book one!
The five-year plan is the rules that Yang Wendong customized for some of his own industries. It does not need to be detailed, but it needs to have a clear direction so that future development can be guaranteed.
Especially in industries where Prophet Goldfinger cannot control, they can only rely on professional managers, and Yang Wendong is also paying more attention to these things.
William then replied: "In the next five years, the company is ready to continue to maintain a low profit model, make full use of Citibank's funds, quickly expand in 200 cities without KFC in the United States, and establish corresponding food factories and The total investment of the distribution system is estimated to exceed US$100 million;
In addition, in the publicity field, if the coverage area is large enough, you can enter the three major TV stations for publicity, which will be better. "
If you want to advertise on the top TV stations, the premise is that the product must cover the whole country. Otherwise, only half of the states have your products, then half of the national advertising will be useless.
Stores like KFC can only expand from point to round, gradually expanding. At most, if you have money, you can click more, but it is impossible to open stores across the country at the same time, and the franchise model is not possible.
"RCA and I The relationship is OK. If you have any needs, you can go to NBC. There may be some discounts or some better resources. "Yang Wendong nodded and said, "In the future, I will have some business dealings with some Hollywood companies, and KFC can also participate in Hollywood advertising implantation appropriately. "
William smiled and said, "It would be better if this could be done. I had thought about letting KFC enter some movies a long time ago, but small movies don't make much sense, and big-name movies may not necessarily have resources. ”
"Well, there is no hurry to do this. We also need to wait until you cover the whole country or at least most of it." Yang Wendong also said.
Although many film companies will not make money, soft advertising is also limited in order to consider the quality of the movie. Therefore, advertisements for popular movies are difficult to implant. Similar to the prime time of a TV station, it is not you You can buy it if you have money.
PS: Please give me a monthly ticket
(This chapter is over)