The second season of "Seventeenth Floor" begins to be preheated and a promotional video is released.
It is a very popular drama in itself. Now that the sequel is coming out, all the original crew members have returned, and of course they have attracted much attention.
As the male lead, Lu Yanhe did not participate in the propaganda schedule of the large army. In fact, it was not just him, and Jiang Jun did not.
Fortunately, there are enough stars in this show, and even if the two of them don’t participate, the others can still drive the publicity.
And Jiang Lan did something at this time.
She paid 20 million to the marketing and promotion team of "Jump Up" to ask the "Jump Up" team to promote the second season of "Seventeenth Floor".
Chen Ziyan said: "They are indeed smart enough. Even if your relationship with Beijing and Taiwan is in a stalemate, she will still show goodwill in this way to maintain her personal relationship with you."
< br>Lu Yanhe nodded.
The second season of "Seventeenth Floor" must have sufficient publicity funds.
But no matter how sufficient this funding is, Jiang Lan has the final say on where to use it.
Jiang Lan took 20 million to jump up and did a drama promotion for the team, which was definitely a high price.
On the one hand, under normal circumstances, whether it is drama promotion or movie promotion, they are all "showing a wide net" behavior and will not invest too much money in a publicity team.
No matter how large the publicity team is, the coverage of the entire market is small.
The promotion and marketing of the team has always been about quality rather than quantity.
On the other hand, Beijing TV itself is a large traditional TV station with its own media matrix and many companies and studios that do this business.
Strictly speaking, they all belong to the same group. According to convention, these resources are generally given priority to contracting them to their own companies rather than looking for them outside. Especially for the sequel to the second season of "Seventeenth Floor", what it needs is to let everyone know that this drama is about to be aired. Audiences who like this drama remember to watch it, it is enough. It is quantity rather than quality.
The publicity focus is different.
In this situation, Jiang Lan found the jumping team.
-
In fact, the biggest profitable project of the team now is the advertising business.
Because Jumping is essentially a content platform, from magazines, to electronic versions, to different media accounts and content platforms under its jurisdiction, as well as signed author accounts...
Jumping has now established a huge media matrix.
This media matrix is so large that it is coveted by many capital forces, and people come to discuss acquisitions every week.
In this case, why does Chen Siqi's team still insist on doing other business segments?
Because any company, if its profit source is single, is easily restricted and falls into a crisis due to its low risk resistance.
Promotional and marketing business is something that Chen Siqi values very much. According to the requirements of the Jump Up team for publicity and marketing business, the net profit of this business cannot achieve significant growth. They are following the "high-quality route" and personalized and customized publicity and marketing plans, rather than volume.
All business models that cannot achieve volume are doomed to be difficult to achieve magnitude growth in profits.
However, Chen Ziyan believes that this plays an important role in the jumping brand.
At the same time, we can also use this business segment to open up the relationship between jumping up and the film and television industry. You should know that there is another very important business that jumps to the point, which is IP operation and development.
So, for the second season of "Seventeenth Layer", he took the initiative to come to the door and took out 20 million to ask them to do publicity, and even had no substantial requirements for the effect they wanted to achieve. Chen Siqi's The first reaction is—
Who are Beijing and Taiwan trying to cheat? -
"This can be accepted." Chen Ziyan told Chen Siqi, "The Seventeenth Floor" is a project that Jiang Lan is responsible for. Jiang Lan is the only person in Beijing and Taiwan who has a really good relationship with Lu Yanhe. She also wants to do so. Thanks to Lu Yanhe for his willingness to cooperate with the broadcast of the second season of "Seventeenth Floor" and his willingness to continue to complete the third season."
Chen Siqi suddenly realized.
She asked, "So, are their relationship pretty good?"
"Yes." Chen Ziyan said, "Originally, Lu Yanhe and Jingtai no longer had any contact, but now he The only person from Beijing and Taiwan who is willing to take care of is Jiang Lan. "
Chen Siqi: "I was worried that Yan He is not willing to pay attention to Beijing and Taiwan now, so Beijing and Taiwan suddenly came to me and asked me to promote the second season of "Seventeenth Floor" and tell the truth. We don’t need to do the promotion of the second season of the Layer” at all.”
Chen Ziyan: “I want to know quite a bit. From your perspective, do you think if there is a second season of the Layer” in “Seventeenth Layer” What place is worth promoting? Where do you think it is? "
Chen Siqi said: "I haven't watched the drama yet, and I haven't watched the materials. Just from the theme and lineup of this drama, there is actually nothing It's easy to say, after the broadcast of "Seventeenth Layer", only "Squid Game" was broadcast more popular, and there were no more popular dramas of the same type. I once tried to analyze After all, you see, several platforms have developed similar dramas with the lineup of big stars, but they are often loud, with little rain, and are more homogeneous. They are all the kind of people being concentrated in a certain place. Actively or passively accept some life-and-death game-like challenges, which is similar."
Chen Ziyan heard this and said, "But isn't this kind of drama the same? This is also a kind of drama , the biggest selling point. "
"But the problem is that this type of drama often needs to have very distinct character characteristics, especially the emotional direction and character destiny that can resonate with the audience's emotional resonance in order to truly be able to Let the audience enter this world view, otherwise you will not be able to believe these characters just like watching a group of children playing house games.”
Chen Siqi shrugged helplessly and continued, "But look at the domestic one, to give a simple example, the "First Year" developed by Icefield Video, the main story is that a couple who have broken up and their friends are invited to a house. On the island, there is a treasure hunting game, but I didn’t expect that there was a fatal danger hidden in these games. This drama was very popular at the beginning, and the starring actors were all popular stars, but after six or seven episodes, the reputation dropped directly. Why? The game world design has B UG was discovered by the audience. This is one of them. Once there is a bug in the game world design, the world will be falsified. Audiences who like this type of subject will abandon it mercilessly. Second, their main line changes Become the male and female protagonists constantly quarreled and recalled all the things they had been together before, and carried out their emotional drama in an environment full of fatal crises. Which audience is not annoyed to watch? "
Chen Ziyan Nodded thoughtfully. "The most important thing is that if these emotional quarrels, reunions, etc. can become the key factors that promote the development of the plot, then I won't say it - although this itself is a taboo for such subjects, Because the audience doesn't like it, but on this basis, these have nothing to do with the main line. I feel like I found a screenwriter to write the emotional line, another screenwriter to write the game line, and then got together bluntly." Chen Siqi "I went to inquire later. To put it bluntly, they really found a few screenwriters to create this project as soon as possible and saved up such a script. To put it bluntly, the current platform still does not pay attention to scripts. No matter what, they don’t pay attention to it. Those actors are not fuel-efficient. Those who are a little famous require adding drama to their roles. How can I add a show? Every character has a set arrangement. Which level is going to be injured or which level is going to die, then I can only add a love scene, and a memory scene."
Chen Ziyan : "It's so sad to say. Everyone knows the importance of the script, but the result is that anyone can interfere in the script."
"Yes." Chen Siqi said, "We have worked together in the theater. Most of the first-line stars will not make any suggestions for revisions to the script. Of course, this is not an absolute bad thing. It is normal to have opinions. As long as it is proposed during normal contact, we can discuss it. The most annoying thing is that everything is fine during early communication. When it is time to join the group or start filming, it starts to modify the script in various ways."
"How did you solve this situation?"
"I can't stand it." Chen Siqi said, "I basically tell them directly that they want to be big shots. OK, then we will send it directly Notify that even if the film is not filmed or re-shooted, they will not be accustomed to it, as long as they can bear the consequences of the matter. To put it bluntly, their actors are used to being arrogant in other crews and always feel that they are big names. We will tolerate keeping them as the starring actor." Chen Ziyan: "Is there anyone who fights you to the end?"
< "No." Chen Siqi said, "You have to know that the main reason why these actors dare to challenge so arrogantly is that there is someone behind the scenes. Even if you are a producer or a director, then It doesn't matter. They have someone to support them on the platform and are not afraid of being banned. But the problem is, I have the final say. No one can care about me, no one can say good things. Use, after I patted the table with me a few times, no one dared to jump anymore." Chen Ziyan sighed.
“It’s really sad to think about it,” she said. “We are constantly committed to getting the industry on track, but whenever we feel like we are making a little progress, there will always be one or two things to remind us, Actually, it didn't. "
Chen Siqi: "But there are always changes. At least in our own film and television projects, we really attach importance to scripts and respect the ideas of creators."
Chen Ziyan: "Compared with the entire industry, this is too drop in the bucket."
"If one day, among the top ten movies in the annual box office, there are four or five of them that we made, and the annual hit TV series Half of them From our projects, the rules we set will become rules of the entire industry, and I am very confident." Chen Siqi said, "To be honest, look at those big names who treated themselves as emperors at the beginning, but in the end they didn't. It was better to finish the show of jumping up the theater honestly. "
"That's because you are strong enough, but many crews are not able to be as strong as you." Chen Ziyan said, "Forget it, we are also You can only do what we have on hand, and there is no way to be so lenient. You are right. At least those who come out of our projects know what to do to make a good show." >
"Yes." Chen Siqi said, "The production funding of the theater next year can be further increased. The dramas launched by the theater this year have been very stable overall broadcast results. After working on this theater for a year, all aspects have been in use. Everyone has been on track, and now everyone has recognized this theater. When preparing for the project, they finally no longer have to talk about explaining to others what it means to jump into the theater."
Chen Ziyan: "Then jump next year The theater is still like this now Is the same way? "
"Yes." Chen Siqi nodded, "I just use this short drama model, because we don't have the ability to produce film and television dramas when we jumped up, mainly through Linghe and Yuehutai The production companies under Ice Field Video and Northern Lights Video are responsible for shooting specific projects. Short dramas can reduce the production cycle without having to stretch the front line too long, which is more suitable for us. "
No mistakes are made and one song is wrong. One post, one content, one in one 6, one 9, one book, one bar, one read!
Chen Ziyan: "I guess Yan He will focus overseas in the next few years besides acting by himself. He still seems to want to build some overseas through his own strength. Our own power and power, of course, I think so, and I think doing this is also a good thing. But you also know that Linghe still relies on his projects now. Although there are several projects to be done, They are all series of works such as "The Little Owner", "Bankrupt Sisters" and "Partners and Women". I want to say that if you are still planning to continue to do the jumping theater as before, you should ask you to give me more spirits here. There are several projects in the river. Otherwise, I'm afraid they will really not be able to play with it."
"Of course, I will." Chen Siqi said, "I heard that Linghe has signed a lot of production staff."
"Yes." Chen Ziyan said, "But not everyone can do it. When they entered those projects, many of the people they signed were newcomers who had just graduated from school and needed to continue to follow the group to accumulate experience."
Chen Siqi nodded.
"I will try to provide them with some job opportunities in the project of Jumping Up the Theater."
-
-
Lu Yanhe actually didn't think about whether his future focus should be shifted overseas.
Chen Ziyan only saw this trend from Lu Yanhe's next few projects.
She rarely discusses with Lu Yanhe specifically how to plan his career next.
This is actually not in line with Chen Ziyan's usual style.
But now Chen Ziyan feels that Lu Yanhe’s plan will never keep up with changes.
The biggest variable in him is his endless scripts. The emergence of every new script seems to be able to bring Lu Yanhe to a stage that he dared not think about before.
For example, after the scripts "Source Code", "Red-Eye Flight" and "Buried Live" appeared one after another, no one expected that they became several breakthrough points after "Doom Day" was deadlocked, and they were still here Under this situation, Lu Yanhe accidentally seized the opportunity and became the producer of "Doom Day".
Linghe became one of the investors in "Doom Day" and officially entered the investment circle of Hollywood movies. Although, there are great accidental factors in this.
This time, the initial purpose of this magnificent trial was actually just to win the Chen Pinhe blocking battle.
But, as Chen Ziyan said to Chen Siqi, after Lu Yanhe successfully pushed Jiang Jun to the position of the male lead in "Doom Day", a new idea did a deep impression arise in his heart. : On the one hand, he is working hard to promote the overseas Chinese film and television dramas. On the other hand, he should also play the biggest publicity tool in this industry and the role of stars. For example, he should promote more Chinese actors to be recognized by more people in the world and let them pass Actors, learn more about Chinese films and TV series.
He himself is a typical example.
The movies starring Lu Yanhe can basically achieve a record of one million US dollars in the box office of American theaters.
This is a very amazing achievement. For many foreign-language films, it is extremely difficult to break the box office of $5 million.
Many people can only see the dark horse work that has achieved shocking results. In fact, if they really have their own loyal fans like many directors, their works can still break the barriers and Restricted.
Like Spanish director Pedro Almodovar, his films may not achieve particularly high box office results in any single market, at most millions of dollars, but such directors, There are fans in every country. Their movies are released and are not even bound by various aspects such as schedules - because the audience's goals are clear, and finally, they will look at the global box office of their works, ranging from 30 to 40 million US dollars. At most, nearly 100 million, or even exceeded 100 million.
Now Lu Yanhe has a somewhat "author-type filmmaker" nature in the film markets around the world. A small number of movie fans recognize him as a person. Therefore, whether it is the director, the starring or the screenwriter, as long as he is a film project he really participates in, there will be a group of movie fans willing to buy movie tickets.
Lu Yanhe has achieved commercial influence through "Mist", "Squid Game" and "Friends".
But true and core movie fans, no matter what they film or do, have an influence that is willing to support and pay. Lu Yanhe relies on "Three Mountains", "Late Spring", "The Road to Glory" and "Roaster" Movies like "Dou" have accumulated bit by bit.
Whether Jiang Jun or Jiang Yuqian, they are both standing at a very high starting point now.
It can be said that if there are appropriate projects to promote them to be recognized by global audiences, they can completely further increase their popularity, and even their appeal and influence as actors.
However, whether there are Asian characters in the Hollywood project really requires luck and also requires waiting.
So, Lu Yanhe felt that instead of always waiting for others, it was better to take the initiative to create some projects by himself.
Just like the project "Red Eye Flight".
It is indeed not a classic masterpiece, and it cannot win awards, and it may not have exceeded 100 million in the box office.
But this is a thriller drama film that really holds the box office by the heroine. At that time, the whole United States received more than 50 million US dollars in box office, and it had no other movie stars (Killian Murphy, but still This movie made a name for itself in Hollywood, and he even noticed Nolan because of this movie), Rachel held the box office alone, and finally, it was a movie with very good returns. Career helps a lot.
You know, if you really have a movie in Hollywood that is where you hold the box office alone and finally succeed, you are basically waiting to be on the front line. Because after that, invitations from major film companies will be sent here to test your schedule. (This chapter ends)