Chapter 490
Although Sina Weibo changed its name to Boji, in addition to its reputation being damaged, its basic foundation is still there.
The top bloggers accumulated by blogs, coupled with the huge number of blog users, make "Boji" still very strong.
Sina "Boji" is quite outstanding in data, which also makes Sina pay more attention to this new type of social product and gradually increases its resource tilt.
A large amount of promotion funds have been spread, and subways, roadside advertisements, and newspaper booths are covered with "Boji" advertisements, and Sina's drainage entrances have also appeared on the advertising spaces of major websites.
Sina even learned Qin Shaoyan's method and spent a lot of money on Baidu to obtain advertising space on Baidu's homepage.
Under such advertising and promotion bombardment, Boji's registered users have been rising all the way, and it is a trend of overwhelming Sentinel Technology's "Weibo".
Weibo is not willing to be outdone and has also spread a large number of advertisements, and the competition between the two companies has entered a white-hot stage.
The media gave a gimmick title at this time, "Sina and Sentinel Technology's social battle - Weibo war!"
Sina also likes this title very much, Cao Guowei is here An internal meeting declared, "There can only be one winner in this social war! It must be our Sina."
"We must make a concerted effort to completely defeat Weibo and let them retract back to the university campus to make money for students." Wang Wei kept cheering the project team members, "As long as we defeat Weibo, we will It soared, everyone has a share of promotion and salary increase!"
Under the continuous drawing of executives and PUA, Sina's "Boji" employees were all full of fighting spirit and felt that they were sure to win. If you hold it, the little Weibo will definitely be vulnerable.
Sina's "Boji" quickly launched a second wave of publicity offensive, taking foreign internet celebrities' entry into "Boji" as the main event, and calling on netizens across the country to launch foreign language learning activities in a vigorous manner.
At this time, even New Oriental and Li Yang jumped out and shouted loudly, "It's good to learn foreign languages, you have to learn foreign languages. If you don't learn foreign languages, you can't even communicate online! You are already out of date , can't keep up with the trend of the times."
This wave of large-scale PUA has indeed made many netizens nervous. Many people have found the English dictionary that has been curled up and worked hard to learn the spelling of abandonon.
Of course, more netizens are full of expectations and curiosity about the arrival of foreign internet celebrities.
Although the Internet has been in China for ten years, everyone has been influenced by the public and thought that the Internet has connected the whole world, and the Internet has turned everyone into villagers in the global village.
As long as you can access the Internet, you can chat with people from any country in the world, and everyone can communicate with each other across geographical barriers.
But this vision has proved to be just a beautiful fantasy for many years, and the Internet is all developed, but netizens can basically only communicate with their own netizens from all over the world.
The reason is actually not complicated, nor is it caused by the legendary "wall".
There was no wall at this time, and it was very convenient to go to foreign websites, but under the language barrier, it is always a few people who can truly communicate with netizens around the world without any obstacles.
Language is always the first obstacle to communication.
This is the first time Sina has taken the initiative to introduce foreign internet celebrities to Chinese social platforms.
So a large number of netizens flocked to Sina's "Boji" to prepare to watch foreign internet celebrities.
Watching the fun is human nature, especially Western scenery. Countless people actually watch it with the mood of watching animals.
Sina doesn't care about this. It doesn't matter what purpose they come with. What's important is that they have brought in the number of registrations and huge traffic.
This wave of activities directly pushed Sina's number of users to half of Weibo. If this trend continues, it will soon surpass Weibo.
…
At 6 o'clock in the evening, Sina's "Boji" employees were all facing a big enemy, because tonight was exactly eight o'clock when foreign internet celebrities officially debuted.
This also means that the server of "Boji" will usher in a huge impact tonight, and there is a high probability that the server will crash.
Before seven-thirty, a huge amount of traffic flowed into the platform and the server immediately stuttered.
Operation and maintenance technicians immediately started to work hard to repair, but the server went down again after less than ten minutes of repair.
It's just like this that it's been repairing and it's been broken. It's eight o'clock, and the accounts of foreign internet celebrities have shown that they have logged in. They have already started posting their first blog posts.
The users of "Boji" desperately refreshed the page, cursing and looking forward to it in the slow stuttering web page.
Foreign Internet celebrities all seemed very polite. The first blog post was full of words. They first greeted the users of "Boji" and then said a few scenes.
The next second item is the picture blog post. These foreign internet celebrities can't wait to start showing themselves.
When the picture slowly loaded out, the users of "Boji" were all excited. "Wow, it's actually a swimsuit, it's so exciting as soon as you get started!" "Foreigners are so enthusiastic and open, it's really direct."
"Damn, this one is even bigger, come and see, highly recommend it!"
The foreign internet celebrities with graceful figures, bulging front and tilted back begin to show their proud bodies, although they are not as good as professionals. The model's figure is better than each model.
The enthusiastic and unrestrained foreign internet celebrities kept posting their various "sexy and hot" photos, and the exciting netizens' passion continued to boil.
At this time, netizens did not know the terms "wealth girl" and "female Bodhisattva", but they did feel that they appreciated free benefits. "It's better to learn a foreign language, you have to learn this foreign language!"
Netizens immediately began to forward it wildly, and publicly advertised it on major forums, calling on friends to attract their companions and calling on everyone to learn foreign languages.
At less than nine o'clock, the server of "Boji" went down again and it was not repaired until half an hour, causing netizens to curse.
Fortunately, everyone is very satisfied with this event, at least I really see the benefits.
Sina is even more excited about the enthusiasm of netizens.
Wang Wei angrily scolded the operation and maintenance technicians, and was excited to be like "I immediately bought a house for my long-distance girlfriend if I won the grand prize."
Cao Guowei, who received the news, also arrived at the scene and personally supervised the battle. By the way, he also encouraged Wang Wei, praising him for doing a very good job and the event was very successful.
Although the server crashed many times, at least the popularity and traffic were available. "I hope everyone will continue to work hard and defeat the opponent in one fell swoop." Mr. Cao did not say clearly who the opponent was, but everyone knew it well.
From today's situation, Weibo is already like a native chicken and a tile dog. The situation of "Boji" is very good. What will the opponent win?
Wang Wei also sighed in his heart that it was Mr. Cao who was the first to get better and let himself take the lead in intercepting Weibo's plan.
Otherwise, after these foreign internet celebrities arrive on Weibo, the "Boji" will really be cold.
Look at how hard these foreign internet celebrities work and are dedicated. After coming, they just post pictures without saying a word. A large group of netizens are fascinated and work hard!
This money is worth spending!
Wang Wei even felt relieved about the small matter of foreign internet celebrities keeping hot pictures. These people are quite professional and know how to attract fans quickly. Although major websites can't blatantly post all kinds of astringent content, there are no shortage of pictures that are edging, suggestive, and provocative, and you can even see a lot on the homepage.
What's wrong with exposing the flesh?
It is trendy and open. As long as it can attract attention and attract traffic, everything else doesn't matter.
And how did blogs become popular?
It was not that the "Muzimei incident" was popular on the entire Internet, but the concept of blogging became a trend for a while.
Mu Zimei’s blog is more explicit and unrestrained, attracting countless people to watch.
The pictures of these internet celebrity hair on "Boji" are nothing. They are just showing swimsuits. Some domestic websites are more exciting than these foreign girls.
And these are all traffic passwords!
Wang Wei even had an impulse to tell the internet celebrities, "Continue, don't stop, increase your efforts!"
...
"No, don't increase the intensity, this scale is just right." Qin Shaoyan held the phone and told seriously, "Edward, remember not to be eager for quick success and instant benefits. The current time is very good."
"What we want is The effect of boiling a frog in warm water is not to use the ultimate move when you come up, it would be a waste."
No mistakes, one song, one song, one content, one in 6, one book, one bar, one reading!
"From the future, I will post photos every day, break through the scale bit by bit, test the bottom line bit by bit, and reduce the fabric bit by bit."
"If you have too big steps, you will easily get the egg." >
"Tell MCN's managers to let them interact more with their fans and not just post pictures like a robot."
"It will be almost done in two months."
After Qin Shaoyan hung up the phone, he let out a long sigh, "It's really exciting!"
Zhang Pingyi looked at Qin Shaoyan speechlessly, "Where are you from?"
" Which side of it? ”
"I think you don't look like the boss of Weibo now, but the boss of Sina." Zhang Pingyi said contemptuously, "What are you holding back when you are so active in giving advice to your opponent?"
"What are you talking about?" Qin Shaoyan said righteously, "Our peers have opened their business, so you can't celebrate and give some gifts."
"I sent such a big wave of traffic over there. Cao Guowei has to send me a banner with the words "Help others" on it. "
"I can't even be happy!" Zhang Pingyi was speechless, "Why are you sending traffic to your opponent? I'm afraid that the other party is not strong enough, so I'll do it. But Weibo? "
"You see, you are anxious." Qin Shaoyan said with a smile, "Some traffic is a big tonic, while some traffic is poison."
"Poison?" Zhang Pingyi frowned, "What does this mean?"
"Those foreign internet celebrities are just playing a demonstration role. After a while, after the window-breaking effect is formed, the imitation will follow the example. More and more. "Qin Shaoyan explained, "As long as Sina does not prohibit it, the scale on social platforms will become larger and larger, and there will be more and more affinity content."
"So what?" Zhang Easy is a little puzzled.
"A man is either engaged in key politics or yellow when he is together. No matter which of these two, they are sensitive topics that are on the high-voltage line." Qin Shaoyan asked back, "If it is a social platform, it is not only discussed political topics and yellowing. There is nothing else outside the picture. So what's the point of this social platform?"
"This..." Zhang Pingyi was stunned and suddenly felt a chill on his spine, "Your move is too damaged Right? ”
"What does this have to do with me?" Qin Shaoyan retorted, "They took the initiative to poach those foreign internet celebrities. It was obvious that they did not talk about martial ethics first, so I just pushed them."
"What's more, if it weren't for my guidance, they would have chosen this path themselves. I just accelerated this process a little bit."
Zhang Pingyi frowned speechlessly, pondered for a moment and suddenly asked, "You Why do you determine that your opponent will follow you What about the expected development? Instead of becoming something else? "
"It's okay, now Boji has become a train that is swept by traffic data. Even if you want to stop, you dare not stop." Qin Shaoyan said confidently, "Even if some deviates from the track, they will be corrected soon."
"The next battle is the real beginning." Qin Shaoyan said with a serious expression, "I want Sina to see what it means to burn money." A big battle.”
"Buy money?" Zhang Pingyi heard a new term again, "How to burn money?"
"It is the creation subsidy plan." Qin Shaoyan said lightly, "Content is king, traffic is king, as long as it can Creating good content with traffic will receive a monetary reward."
"We must support a large number of top accounts that can output high-quality content, drive more traffic and output more content."
>
"Seize Sina to create high-quality content and attract all talents to our platform."
"Sina either admits defeat and watches being poached by us, or just follows directly Let’s subsidize and spend money together with us.”
Zhang Pingyi was shocked, "How much does it cost?"
"It's worth spending, and what do you feel sorry for when it comes to spending money from American stock investors?" Qin Shaoyan joked with a smile, "Sina is the same There will be a lot of fun for US listed companies at that time."
"Do you want to use money to buy traffic directly?" Zhang Pingyi frowned and was a little worried, "I'm afraid the effect is not obvious. Will it be useful? "
"Don't worry, it's useful." Qin Shaoyan said confidently, "No matter whether it is high-quality content or not, you can get money as long as it can bring traffic." "
"Of course, we want Severely crack down on sensitive and sensitive content, let us not have toxic traffic."
Hearing this, Zhang Pingyi suddenly understood.
As long as you are willing to spend money here, a large number of creators will come to Weibo. Boji can only keep up with the creators, and the traffic on Boji has been hailed by foreign internet celebrities. It is sucked away, and it is difficult to compete for this part of the traffic.
After all, a small number of people can create content. If you want to make money from this traffic, you have to think of bad ideas. With the demonstration of foreign internet celebrities, there will definitely be a large number of people who will follow suit.
In addition, the crackdown on Weibo will be severely cracked down on this part of the game. This will soon pour into Boji, so that Boji will form a traffic as long as you post a picture to get the edges. Exchange money.
Once you get caught in this cycle, Sina will be like a high-speed train, and you can't stop even if you want to.
"It's too toxic." Zhang Pingyi gave a thumbs up, "You are so cruel."
"But why do you firmly believe that those foreign internet celebrities will listen to you?"
>"Because MCN's major shareholder is TNB company."
"..."
Zhang Pingyi sighed, "If we become rivals, please tell me before you start .”
"How dare I harm you? Master Zhang Tian, I'm afraid you will hit me with lightning." Qin Shaoyan said with a smile, "But before the money-burning battle, we still have to deal with the official Olympic partners."
"This is the amulet on our Weibo."
"Okay." Zhang Pingyi nodded, "I have made an appointment with Director Hao and will meet tonight."
( This chapter is over)