After the millennium, after more than 20 years of development, the domestic film market has become increasingly mature.
In addition to the continuous changes and progress of filmmakers in filming new movies, the audience's aesthetics and viewing needs are also constantly changing.
Early, domestic audiences liked Hollywood blockbusters because Hollywood commercial movies are all fast-paced and large scenes, which are full of sensory stimulation.
At that time, many viewers were not very wealthy. Everyone thought that when you go to the cinema to spend, you had to watch special effects blockbusters before you could get the ticket price.
The same is true for watching dramas and comedy movies on computers or TV.
Therefore, the [Titanic] big ship hit an iceberg and ranked first in the box office of Chinese film history with a box office of 360 million yuan, and maintained this record for ten years.
More than ten years later, [Avatar] achieved a box office of 1.715 billion yuan in mainland China with its pioneering 3D movies, becoming the box office myth at that time.
Hollywood blockbusters are like McDonald's and KFC, and they are spread all over the world with convenience, speed and good taste.
However, if you haven't experienced it, you may start to feel delicious, but you will feel tired after a long time and will feel tired and have no nutrition.
The same goes for Hollywood movies.
After years of development, domestic audiences’ special effects on Hollywood blockbusters are no longer new.
From robots, big dinosaurs to various superheroes, the simplicity, clichés and lack of depth of Hollywood movie plots are exposed after the special effects filter is gone.
And due to the differences in Chinese and Western cultures, domestic audiences cannot empathize with many plots in Hollywood movies.
This is also the main reason why Hollywood movies are becoming less and less attractive in the domestic market over the years.
The story of [Avatar] is actually a piece of history to domestic audiences, and the male protagonist is a traitor.
Chinese people say that "their hearts will be different if they are not my race." They should be aliens without even being humans. On this basis, there is no point in talking about peace and environmental protection.
[Avatar] was able to have such a big impact in China when it was released, which has nothing to do with the plot. It is completely a benefit brought by the pioneering 3D special effects technology at that time.
This is the first time that domestic audiences have seen such a realistic and impactful movie scene, so they don’t care so much about others.
【Water of Water】It is almost impossible to replicate the success of [Avatar]. The 3D special effects are now a mess. Unless Cameron develops a real VR movie, [Water of Water] is also the same The box office level of ordinary Hollywood blockbusters.
". Director Cui Rui is also in Hainan now," Yang Liwen continued.
Gu Wei was stunned at first, then reacted.
"Is it ready for [Gone Her]?"
"Yes, after the later stage of [Manslaughter 2], Director Cui devoted himself to the preparations for [Gone Her].
The casting has been done almost the same thing, and he flew to Hainan to inspect the shooting site.
Boss, you also know that the background of this movie is a certain place in Southeast Asia, and it is appropriate for Hainan to choose a location. ”
From the two films [Manslaughter] to the [Extreme Rescue] being filmed to [Vanished Her], the locations are all in Hainan.
For the relevant staff under [Wei Ming Tianxia], it is already familiar with which city here has what kind of scenery.
"【Return to the World】The current box office has exceeded 1.5 billion. Director Guo Fan is preparing to prepare for a celebration banquet this weekend. Boss, can you come back to attend?"
"My side The shooting has reached the final stage and I can't leave. Let's wait until I go back to Beijing to find him for dinner~"
The entertainment industry, the entertainment industry, and the entertainment industry are actually one circle after another.
To put it in a big way, there are some Beijing circles, Shanghai circles, and Northwest circles, and to put it in a small circle of good relationships with directors and actors.
Gu Wei has been famous for so many years, and as one of the top big guys in the circle, he naturally has some circles centered on him.
For example, Lu Yang, Guo Fan, Wu Jing and others became famous after cooperating with Gu Wei, so their relationship naturally became better and better, and they would cooperate with each other on many projects.
[The Road Back to Home] is a typical example. The three companies, [Wei Ming Tianxia], [Guo Fan Pictures] and [Free Cool Whale], have successfully made money together.
"Director Guo Kuo from [Lotus Building] has been here several times during this period. He has already prepared this costume drama. I want to talk to your boss about casting and shooting issues."
[Lotus Building] This project has been delayed again and again due to Gu Wei’s personal schedule. However, for the top stars in the circle, the situation of dramas and others is inevitable. Moreover, the drama itself is produced by [Wei Ming Tianxia]. Even if Guo Kuo is a little anxious, he has no choice.
"When the [Extreme Rescue] is finished, I will go back to the capital to meet Director Guo.
[Lotus Tower] will definitely start the film in the first half of next year." A few days later, Cui Ruilai, who was in Hainan, was in Hainan. The crew visited the set.
After filming during the day, Gu Wei, Wen Mu and others went out for dinner together.
".The scenery here in Hainan is still so beautiful.
In the past two days, I have been walking around several alternative locations I had seen before, and have already decided on several places in Lingshui and Wanning.
The construction of some sets required for shooting will start this month and will be completed in about December."
At the dinner table, Cui Rui talked about his gains during his time in Hainan.
He has been very busy since signing in [Wei Ming Tianxia].
At the beginning, it was better to be an assistant director in the online drama version of [Detective Tang] crew, but later he directed [Love Saint 2] and [Manslaughter 2] one after another, preparing for the film [Disappeared She] is almost busy hitting the back of the head, no A little time to rest.
However, Cui Rui likes this state, and career success is the best supplement for men. As a young director, he knows the rare opportunity for these directors in his hands.
"Thank you for your hard work~" Gu Wei nodded.
"The company has decided that [Manslaughter 2] will be released at the end of December. At that time, it will be hard for you to lead the team to run for a while."
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Cui Rui smiled and said, "This is what I should do." "Is the company not going to arrange for [Manslaughter 2] to be released in the Spring Festival?" Wen Mu also asked.
Gu Wei shook his head: "The subject matter is not very suitable.
With the quality of [Manslaughter 2], the New Year's Day is just right.
Without strong competitors, you will be on the screening schedule. Have great advantages.
Moreover, the company participated in the Spring Festival production of [Wandering Earth 2]."
Wen Mu also nodded: "According to the popularity and box office of the first part, [Wandering Earth 2] won the box office championship this year's Spring Festival. It will be very relaxed, and the box office will exceed 5 billion yuan. "
"There is hope, but other movies in this year's Spring Festival should not be underestimated, especially the [Man Jianghong] directed by Zhang Yimou, which will be [Wandering Earth 2]. 】A major competitor! "
Wen Mu was also surprised: "Director Zhang's level is nothing to say, he is the top director in China.
But his previous movies seem to have not had too high box office. Is it possible that [Man Jianghong] is comparable to [Wandering Earth 2]?
I remember [Man Jianghong] seems to be a comedy movie, but it can't be another [Three Shots]? "
Gu Wei shook his head: "I have seen the script of [Man Jianghong], which is a comedy sketch-style movie with historical themes.
Director Zhang may not be very good at filming comedy, but this time, Xu Zheng and Ning Hao are the producers, and the [Happy Twist] team join the team, and Shen Teng is the starring actor, so there is no need to worry about this aspect. .
And the producers of this movie include film and television companies such as [Happy Media], [Light Media], [China Film], [Happy Twist], and [Maoyan Movie]. From online to offline, they will be promoted and distributed. There will be great advantages in terms of aspects! "
At this time, the box office of [Manjianghong] will exceed [Wandering Earth 2], and no filmmaker in the industry will believe it.
[The Wandering Earth] is known as the number one science fiction movie in China, with its own traffic and movie fans. The first movie received a super high box office of 5 billion.
Although Gu Wei is missing the participation of the second part, director Guo Fan and starring Wu Jing also have a strong appeal among the audience.
Although Zhang Yimou has a high status in directorship, he has never made a movie with particularly high box office.
Before [Man Jianghong], the highest box office movies he directed were [Great Wall], with a domestic box office of 1.17 billion, followed by [Shadow], [Sniper] and [Jinling Thirteen Fork], both of which were 600 million. There is a big gap between the big commercial films that are now 20 billion or 30 billion or even 40 billion.
"Our company is one of the promotional agencies of [Wandering Earth 2], right?"
"Yes, our company and [China Film] and [Guo Fan Film] jointly promoted and promoted it!"
Gu Wei said this, thinking that he had to find [China Film] and [ Relevant personnel from Guofan Pictures talk about the promotion and promotion of movies.
In fact, the box office of the original time and space [Wandering Earth 2] cannot be compared with [Manjianghong], and the promotion and distribution must be taken a certain amount of blame.
One is a science fiction masterpiece with huge investments, and the other is a comedy sketch shot in the courtyard, but it ended up losing at the box office.
To put it bluntly, this will have a great blow to the development of domestic films.
When the film company sees it, it doesn’t have to make blockbusters with big scenes and big productions. Just find well-known actors to shoot comedy, with small investment and high output, and make big profits with small profits. (This chapter ends)