Chapter 492 Money-burning duel on social platforms
As soon as Weibo's "Creative Incentive Plan" was launched, it caused a sensation.
Netizens are more excited than the other ones. They can get money by posting on Weibo. This kind of good thing last time was during the Chinese New Year.
Weibo held an event called "Watch the Spring Festival Gala, go to Weibo, and receive the grand prize!", and Weibo claimed to have prepared 100 million yuan in bonuses.
Many jokesters and users just watch the Spring Festival Gala and post on Weibo with their mobile phones and computers. Many people have indeed received money.
At that time, Weibo had just been online for a month, and the number of users was incomparable to the present. Most users were a little regretful if they didn’t catch up with the benefits, and now they can catch up with this group.
The "Creation Incentive Plan" is not a new thing. Kuaibo.com also did it when he was competing for users with other video websites.
But the threshold for video shooting and editing is high, and only tens of thousands of people can join the plan. It is a gimmick in itself, and most of the bonuses for creative incentives are divided by top creators.
Weibo is different. It mainly features a "short essence", with only 140 words in total, and you can post it as long as you can type.
I can’t make a video, can’t I post it on Weibo?
As long as you post on Weibo, you will have the opportunity to get money, so what are you waiting for?
Although a Weibo post is likely to be popular, as long as I post more, will the probability go up?
With the mentality of going to the supermarket to grab discounted eggs, a large number of Weibo users excitedly devoted themselves to the "posting Weibo" plan to fetch the wool.
On the day the event started, 80 million blog posts were born on Weibo in one day, and the server almost went down again.
…
Wang Wei, the head of Sina's "Boji", was a little depressed. He finally defeated his opponent, but the other party set up a "creative incentive plan" and snatched away the popularity.
Although the data of "Boji" has been rising steadily, the opponent's data seems to be even stronger.
What made him even more unrestrained was that the bloggers reported to him that all the top bloggers on Sina had gone to Weibo to open accounts. The blog and blogs have not been updated in the past two days, and they are all on Weibo. Is there a joke? "It's outrageous!" Wang Wei was very angry, "Didn't they agree not to go to Weibo? Why did they go back on their word?! Is there any credibility!"
He knew in his heart that this Whatever promised in the past few days is fake, and even many people have to pay back the debt after signing the contract.
People are just making a name for themselves and making money. Now they have no shortage of Weibo traffic and are willing to spend money generously. Why do they have to work hard to write a blog here?
Isn't it good to just post on Weibo?
Many famous bloggers have tens of thousands or hundreds of thousands of fans themselves, and taking away only a part is enough to call the wind and rain on Weibo.
Others may have to forward a few jokes, but they may forward them at least a few thousand or even tens of thousands of dollars, just waiting to receive the money.
Studying on Weibo is equivalent to receiving money for them. Who can withstand this temptation!
Wang Wei was very angry, "How many people have opened an account on Weibo?"
"About half." The director responsible for maintaining the blog was very frightened, "But there are still many people who haven't opened a Weibo account." Bo, the situation is not very bad yet."
"You know what's the matter!" Wang Wei slapped the table hatefully.
The people who haven't left either are not short of money and don't like to join in the fun, or are still reserved and have a good face, but their hearts have been shaken.
The people who stayed are either cultural celebrities or entertainment stars. Those who engage in finance, authors, Internet celebrities, etc. have already left.
Wang Wei knew very well that more people would run like this.
"You have someone contact those bloggers immediately and tell them that it doesn't matter if you go to Weibo to open an account, but you can't favor one or the other. You can also open an account on Boji and update it simultaneously."
< br>Since it cannot be stopped, it is also good to distribute some traffic.
"This...is probably a bit difficult." The blog director Khan came down, "Weibo has signed contracts with them, so we can only post on Weibo, not both sides, so there will be no Creative bonus."
"Money and money!" Wang Wei was completely angry and shouted hysterically, "Does these evil pens know money? How much traffic has been given to them by our blog? Is it true that we have turned against each other now? I recognized someone! ”
Wang Wei also knew that this was just incompetence and furious, and being angry could not change anything.
The bloggers have signed contracts with some bloggers before, but these contracts are not too mandatory, especially exclusive agreements.
Even if there is an exclusive agreement, it is useless, because their contract content only includes the category of blogs and does not include a new social platform like Weibo.
"Mr. Wang!" A product manager of Boji rushed over, "A foreign internet celebrity appeared on Weibo, and was sending a swimsuit photo to say hello."
Wang Wei was just right. He became nervous and immediately asked, "Did you see clearly which internet celebrities are? Are there any internet celebrities we signed with?"
"No, they are all small models from Facebook. I didn't find that the internet celebrities who signed with us opened an account." The product manager added, "Mr. Wang, don't worry, those internet celebrities who have signed contracts will not be able to change jobs if they have signed contracts. , Americans have a spirit of contract. "
"The spirit of contract is nothing!" Wang Wei stared at the product manager with a look of a pen, resisting the urge to curse.
It's enough to deceive ordinary people with Yilin Chicken Soup, but you don't believe in old fried dough sticks like him at all.
In the face of money, the spirit of contract is worthless.
The United States also advocates free market. Doesn’t the free market mean “as long as you can make money, you can default.”
Isn’t it funny to shout about the free market while shouting for contract spirit?
He used to pay money to poach these internet celebrities. If they can't make money from Boji, they may run away to Weibo at any time.
As for the contract...
Sina can't go to the United States to sue these internet celebrities. Can you win? It's enough for him to drink a pot of stock prices after the news is exposed. .
After thinking about it, Wang Wei had no choice but to find CEO Cao Guowei.
"Mr. Cao, this time Weibo has invested a lot of money and paid to those users." Wang Wei was heartbroken when he mentioned it, "Some accounts can earn thousands or tens of thousands of dollars a day."
Bai Spreading the poor with a lot of money is a sin!
"What are you panic!" Cao Guowei has seen strong winds and waves, and he was very calm. "Stay steady first and don't be confused."
"You are in chaos, what else can the people below do? Work."
Wang Wei immediately calmed down and said in shame: "Mr. Cao taught me the right lesson, I was confused."
"What are you going to deal with it now?" Cao Guowei asked directly. "My current plan is to stabilize the bloggers in our hands first and sign a contract with them as soon as possible. We must have an exclusive agreement and we cannot let them go to Weibo again." Wang Wei quickly gave it The first plan is, "If you don't have any remedies, it will be too late."
"The method is good, but it's useless to rely on contract remediation." Cao Guowei reminded, "Some people have a rebellious mentality and don't plan to leave. If you are forced to leave, those who are not firm in their position will run away directly. "
"If you want to bind, you have to let them see the benefits first, otherwise who is willing to sign an exclusive contract with you?"
Of course, Wang Wei understood this truth, but he was not easy to speak because such things had to be spent, and it was a lot of money.
At his level, he could not make such a decision, and he did not dare to ask for money directly.
In order to promote "Boji" and tap the corners of foreign Internet celebrities, Sina spent money like flowing water.
If Wang Wei dares to raise the budget, it will be difficult to say whether the board of directors can agree, and it may even affect his evaluation. Originally, his promotion and salary increase was almost certain, but he just waited for the "Boji" to break out and entered a stable stage. After he was promoted, he asked others to take over.
It seems a bit difficult now. Weibo's reaction was quite fierce. He just used money to force Sina to follow up.
Cao Guowei is very clear about the current situation. He is naturally not an ordinary person in the position of CEO. He said directly: "You go and tell those bloggers who have not left yet, as long as we come to Blog Journal, we will have subsidies every day."
"You don't have to worry about money, do your own thing." Cao Guowei looked serious He said, "We have to do it too if Weibo makes money, otherwise the top bloggers will be snatched away and the social platform of ordinary users will lose its vitality."
"Save these people with money first Let them actively post blogs and call on fans to make data."
"I know Mr. Cao." Wang Wei nodded immediately, "I will arrange for people to talk to these people."
>
"Also, find someone to keep an eye on Weibo and try to dig up some more people who can create jokes." Cao Guowei added, "At least, we should let them come to us to open a double account." br>
As long as "Boji" also provides creative subsidies, a large number of people will definitely come. Although they cannot directly dig up people, it is also good to let them step on two boats.
Wang Wei had a sudden inspiration at this time, "We can also let people directly carry popular jokes on Weibo, which can not only boost data, but also build a group of Internet celebrity accounts."
Cao Guowei waved his hand, "You can do it yourself."
The newest ⊥小⊥ said⊥ on ⊥6⊥9⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥!
Neither agreed nor opposed, Wang Wei naturally understood Mr. Cao's intentions.
No objection is to accept it. If the leader is inconvenient to say, he will naturally do what the leader is inconvenient to do.
Cao Guowei sent Wang Wei away and went to Wang Yan directly. He played an ace on Weibo. He had to keep up with the Biaoji, otherwise he would not be able to defeat the other party.
But if you want to follow, you have to have bargaining chips. As the CEO, he can't make the decision, so Wang Yan has to do it.
…
Faced with Weibo's powerful offensive of "creative motivation plan", Sina finally took action after a few days of silence.
Boji has officially launched the "Quality Blog Post Reward", announcing that as long as the published blog posts meet certain standards, you can receive cash subsidies.
According to the reward standards announced by Sina, it looks similar to Weibo, but the data required by Sina Boji is a little lower than Weibo.
So many users, with the mentality of "one sheep is also driven, two sheep are also released", started to step on two boats, preparing to pull out the wool on both sides.
After the "Boji" announced its reward plan, a large number of accounts followed suit, including many famous Weibo jokeists.
Sina's "Boji" shook again.
Wang Wei also breathed a sigh of relief. Now the situation has returned to balance, and the rest is the competition between the internal strength of both sides.
Stimulated by money, users began to search the ink in their stomachs and desperately output the content of the blog post. The jokers posted jokes one by one, and sometimes they couldn't hold it out and even posted rumors.
Of course, a person's wisdom is always limited.
A smart person soon had an idea. I couldn’t think of it alone. So should I find a group of people to help me think about it?
A group of people run an account and get money and score points.
So the first marketing account studio was born in a dormitory in the university. Several students in the dormitory held a complete collection of jokes for reference and kept compiling various jokes and jokes.
The effect was immediate, and their account data became better and better, and they received a reward of more than 3,000 yuan in a week.
After receiving the bonus posted on Weibo, several college students beat him hard, and then made up their minds to continue working hard.
Soon afterwards, students from the same school followed up, and they also gathered several students to open accounts and post jokes.
This became the prototype of MCN, and several small studios quickly achieved considerable results.
After continuous high-intensity output, Weibo quickly noticed the abnormality of this account, and someone immediately followed up.
I found that it was a small workshop organized by several college students, so the professionals put forward suggestions to let them operate in a regular manner.
For example, register a company, determine the account ownership and shares, plan to maintain accounts, and how to communicate with advertisers in the future.
Many college students rejected the suggestions from Weibo. They were just a side job and didn't really plan to do this job. They basically lived a mediocre life.
However, he was still smart and listened to Weibo's advice and started a college student entrepreneurship directly, registered a cultural and creative company, and also included other teams from the same school.
In this way, in the Weibo war, some rely on their own fame to collect money, some stand out based on their own talents, and some rise up with collective wisdom.
This Weibo war quickly entered a white-hot stage. I was roaming around the two platforms and kept making money.
Of course, there is plagiarism if there is originality.
Many accounts simply don't create, and they focus on a batch of accounts on Weibo to copy and paste them on "Boji", and then go to Sina "Boji" to copy and paste them on Weibo.
This kind of account itself is aimed at making quick money, so naturally I won’t pay attention to content quality control or something.
So people often see the jokes on Weibo being copied to "Boji", and they are plagiarized back to Weibo because they are too popular.
It is true that domestic sales are transferred to export and then domestic sales.
Weibo will naturally crack down on this behavior. If you find plagiarism, you will never be ruthless.
The attitude towards "Boji" is ambiguous, and basically turns a blind eye, so all kinds of plagiarism accounts on "Boji" become more and more rampant.
It's strange that some of the accounts on Boji are not very popular, but the plagiarized accounts are very popular, and all kinds of comments and reposts are outrageously high.
Looking at all kinds of accounts that make money by plagiarism, the original blogger is naturally furious and complaining for a long time. Many people simply go to Weibo and never again Updated "Boji".
After all, people’s Weibo really protects originality, so that they can protect their own interests.
The "Boji" doesn't care about this. As long as those plagiarism accounts can continue to be popular, others can leave as long as they are willing.
The two sides fought hard and they were difficult to separate, and they spent money like flowing water.
A month later, Weibo posted its own battle report, and a total of 60 million yuan was sent out.
The "Boji" side is not to be outdone and announced that it has subsidized 40 million yuan.
The two sides barely tied, while other Weibo platforms remained silent.
What can they do when two big brothers fight and open AOEs?
They are also very desperate.
I just hope that these two elder brothers will shake hands and make peace, and don’t burn any more money, and spend tens of millions in a month. Is this a human being able to play with?
But Weibo obviously did not plan to give up and issued another announcement, "The reward plan is increased again!"
(This chapter is over)