Chapter 445 Big Boss and Legend Advertising Man
Early Friday.
Hotel, buffet breakfast.
Xu Chen, Sun Aimi and Su Rong were sitting by the window, each eating.
The hotel is right next to Zhongguancun and you can walk to Baidu headquarters.
In early 2007, the construction of the "Baidu Building" had not yet begun. At this time, Baidu Company was in the Ideal International Building located in Zhongguancun.
Su Rong ate a long and thick golden butter strip, and her cheeks bulged.
She chewed heavily while saying, "Whooping": "The fried dough sticks in the north really don't taste the same as the south!"
Sun Amy was eating soup buns, and obviously liked them very much.
There was also a bowl of bean juice on the table, which Su Rong brought with her with curiosity.
She and Aimi Sun took a spoon and took a sip, but they almost came out, and frowned and set it aside.
…
Xu Chen was eating a bowl of wontons and laughing with his cell phone in his hand.
Su Rong: "What is Xiao Xu laughing at?"
Xu Chen: "I was reading Baidu boss's gossip, which was compiled by Xinxin.
It's more interesting..."
Su Rong: "What is it?"
Xu Chen: "I'll pass it to you."
The document compiled by Gu Xinxin was prepared for Xu Chen's report today.
"Little Butler" Gu Xinxin should have learned from his mistakes and re-engineered his life after being "criticized" by the Cadillac project. This document is really complete.
The documentation is full of useful information.
It includes the situations of several companies participating in the project comparison today, namely McCann Light, Intelligence and Solid, and Blue Cursor.
There is also background information about Baidu's vice president of marketing Zhao Ling.
Xu Chen took a look and found out that before Zhao Ling joined Baidu as the vice president of marketing, she was the marketing director of Lenovo Group.
Lenovo's headquarters is also in Zhongguancun, and Zhao Ling's job-changing trip to Baidu is probably going to go downstairs and visit the door.
However, from the perspective of advertising marketing alone, Lenovo is also a "traditional" company and currently does not have very innovative advertising promotion.
It is estimated that Zhao Ling, who was born in Lenovo, will find it difficult to have very innovative marketing ideas...
In addition to the above information, Gu Xinxin has also compiled some information about Baidu founder Li Yanhong alone. .
Gu Xinxin should also know from Miao Xiaoyu that Baidu founder Li Yanhong is also paying attention to the marketing department's promotion and is likely to directly participate in today's project meeting.
Then Li Yanhong will undoubtedly influence the results of today's draft comparison.
In the information compiled by Gu Xinxin, in addition to some public information about Li Yanhong, there are some gossips and interesting stories about him, which are also content that just caused Xu Chen to laugh...
Su Rong flipped through her phone and slid the document sent by Xu Chen.
She looked at the information and introductions of some advertising companies, but she felt that the words were dense and boring without looking closely.
"You are really working hard and are still looking at project-related information when you have breakfast."
Xu Chen smiled: "Teacher Amy is still more diligent and has been reading the report content."
Amy Sun has been looking at her phone since she entered the restaurant.
Xu Chen naturally knew that she was looking at the proposal to submit the plan later.
Amy Sun put down her cell phone, held her round-frame glasses, and said embarrassedly:
"I'm still a little nervous to report the plan later.
I heard that the manuscripts today include McCann's Guangming and Lingzhi Jingshi..."
Xu Chen: "Amy" Don't be nervous.
Olympics' project won us by Ogilvy.
Tianlian BBDO also lost to Dongchen's advertising...
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There is no problem today! "
Sun Amy seemed to feel a little relaxed when she heard Xu Chen say this.
Yes, Hays and Jeep have both won, and Baidu's project is not more complicated than that .
Xu Chen naturally didn't have much pressure in his heart. After all, what Dongchen advertised today was also a "standard answer" from his previous life.
Unless there is an unpredictable big Variables, otherwise this project would be the one advertised by Dongchen.
Amy Sun nodded vigorously: "I will work hard!" Xu Chen smiled and said: "Amy has worked hard during this period, how many The project is a roundabout way.
This weekend happens to be in Beijing, so you can eat, have fun and relax! ”
Amy Sun: "Thank you, boss!"
After reporting today, Amy Sun was about to fly back to Shanghai.
But Xu Chen booked Sun Aimi for two more days, which was a reward for her "travel holiday".
Asia Sun has indeed worked diligently and worked extremely hard during this period.
As the boss, Xu Chen actually saw it all.
The opportunity that happened to be borrowed was also considered to comfort the hard work of "Sister Amy".
After all, he is the core talent in the team and cannot be just a worker.
Xu Chen was considered a "low-class social animal" in his previous life. Although he later went to some so-called "big factories" and had a high salary, he still had a strong feeling of being squeezed.
With the empathy, he will naturally be better for his employees.
…
Su Rong suddenly spoke again: "Brother Bing is already in Tiancheng?"
Xu Chen looked at the time:
" He should be going from the provincial capital. On the way to Tiancheng.
Brother Bing arrived in Tiancheng this morning and would attend the commendation meeting in the morning and afternoon.
When we arrive at Tiancheng later in the afternoon, Brother Bing should be almost finished! "
Su Rong looked happy: "Good! "
She smiled again: "Can I go and see your wedding room?" ”
Xu Chen: "Ah? What wedding room?"
Su Rong: "I heard Feifei talk last time and said I would like to reward Brother Bing with a house."
Xu Chen: "That It's not a wedding room yet..."
Su Rong: "I don't care! You want to send me a wedding invitation!"
Xu Chen: "Eh?!"
…
…
Zhongguancun, Ideal International Building.
Xu Chen and the other two arrived ten minutes in advance. After contacting the assistant Miao Xiaoyu, they took the elevator to the 12th floor.
As soon as the elevator door opened, Miao Xiaoyu was already waiting in the elevator hall.
"Welcome to Mr. Xu!"
He was warm and polite with a smile.
Xu Chen exchanged a few greetings, and then briefly introduced Sun Aimi and Su Rong.
"I'll take you Mr. Xu to the company first. We need to wait in the rest area first!"
Xu Chen: "Okay, no problem."
…
Baidu’s office decoration is simple and has a very "geek" style as an Internet company.
Li Yanhong himself is from Silicon Valley. Baidu's initial technical team basically has a Silicon Valley background. Therefore, the overall company atmosphere also has some style genes there.
Xu Chen spent some time in Tencent and Alibaba in his previous life, and now he has swayed slightly in Baidu's office. He feels that the atmosphere of the three BAT companies is really significant.
…
While Miao Xiaoyu took the three of them towards the "rest area", she whispered to Xu Chen: "Mr. Xu, there is a situation that I have to tell you in advance." Chen: "You talk."
Miao Xiaoyu: "Today, our boss Robin really came to participate in the meeting." Xu Chen turned his head and looked at Sun Amy, showing her a "resolute" smile .
And Amy Sun held the round-frame glasses and instantly showed a hint of cowardice.
Miao Xiaoyu: "Robin's meeting time is very tight.
So, after waiting for Dongchen's advertisement, there is only fifteen minutes to submit the time, and then five minutes to provide it. Q&A...
The other three companies have the same arrangements."
Xu Chen frowned. There was only fifteen minutes to report, so he was indeed a little nervous.
But now that things have come to this, I can only follow the client's arrangements.
He thought a little bit, and it was actually fifteen minutes enough, but Amy Sun needed to streamline the content of the verbal report.
Xu Chen did not rush to answer the conversation, but turned his head to look at Amy Sun.
Amy Sun didn't say anything. Although she looked embarrassed, she still nodded to Xu Chen.
Xu Chen then spoke:
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
"No problem in fifteen minutes. Let's streamline the content and speed up the reporting progress."
Miao Xiaoyu showed a look of apologetic expression:
"It's like this when she has a meeting with Robin , we report to him, and we basically have to control it within twenty minutes."
Xu Chen nodded:
"Have the reports from several other companies started?"
Miao Xiaoyu:
"The first company is McCann Guangming, and it should be reported soon.
>The second one is the blue cursor, which is already waiting.
The third one is the spiritual and intelligent person from Shanghai City, and then it is Mr. Xu, you..."
Xu Chen turned his head and looked at Aimi Sun: "Then we still have time, adjust the report rhythm according to the fifteen minutes." Aimi Sun, who was standing beside him, nodded.
…
The seating area is very spacious and is an open large space.
It is also divided into small spaces such as sofas and coffee tables, and is equipped with a bar to provide self-service coffee, tea drinks, etc.
Several young men with Baidu Industrial Brands hanging around their necks were picking up coffee on the bar.
…
"Mr. Xu, you three are here for a while. I will come and call you later!"
Xu Chen: "Okay!"
Miao Xiaoyu smiled politely again:
"The team with a strong intelligence should be here in a while, and another colleague went down to pick it up...
I guess he brought it here too."
Xu Chen nodded: "Thank you for your thanks." Tell me."
Miao Xiaoyu didn't say anything more, and turned around and left with a smile.
For the Lingzhi Jingshi team "arrives in a short time", Miao Xiaoyu only informed the facts and did not mention "help introduce it", or "Mr. Xu can get to know each other".
This is exactly the wisest thing about this "little assistant"'s emotional intelligence.
After all, today's Dongchen Advertising and Lingzhijing are a competitive relationship in the project, and the atmosphere is still a bit subtle.
It is also a kind of kindness to Miao Xiaoyu tell Xu Chen in advance.
…
After all this time, a group of four or five people came over and were placed in the sofa area opposite by a Baidu employee.
Xu Chen recognized at a glance that one of the strong middle-aged men with fitness habits and gray glasses at first glance was Wu Tianfu, a creative partner with a smart and savvy figure.
Wu Tianfu is also a "big boss" in the advertising circle. Xu Chen heard of his great name when he was involved in the advertising circle in his previous life.
Of course, in his previous life, only Xu Chen knew someone, but he did not know the unknown low-level advertiser Xu Chen...
At this time, in the 4A advertising circle in the second half of the year, the middle and upper-level positions were held in the middle and upper-level positions...
At this time, the 4A advertising circle in the second half of the year, the 4A advertising circle was in the middle and upper-level positions. It is basically controlled by overseas creatives, and it is rare for mainland creatives to be directors.
A few years ago, when Wu Tianfu became a "creative partner" in Lingzhijingshi, it still caused widespread discussion in the industry.
Wu Tianfu must have his own uniqueness to be able to become a "big boss" in Hong Kong, Taiwan and Southeast Asians.
Amy Sun seemed to recognize the other person as well and whispered:
"That's TifWu..."
Su Rong: "A very powerful person "
Amy Sun: "He is very powerful. He is a mainland creative person with pure local background in the 4A creative tycoon circle.
It's very powerful in the industry. "
Although Su Rong is a student in the advertising department, she has not yet entered the advertising circle and still knows very little about creative tycoons in the industry like TifWu.
…
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The four or five intelligent people on the opposite side naturally noticed Xu Chen.
"The three on the other side should be here to compete today, right?"
"It should be true, I didn't bring Baidu's business card! I don't know which company it belongs to."
" They are all so young. The girl wearing round glasses looks more senior. The remaining two are children! "
"I don't know which company is from, so I send such a young team to do Baidu. Is the manuscript? "
"Brother Tif, do you want to get to know each other?"
Wu Tianfu was watching around.
At this time, my colleague asked me, then I turned my head and looked at the three young people opposite me.
When he saw that the three people on the other side didn't know at all, and they were all very young and tender, he became interested in it instantly.
Wu Tianfu helped his cool glasses and changed the topic: "McCann Guangming, the capital, has also come to compete. I heard that Mok led the team himself. ”
Mr. Mok is talking about the advertising tycoon and legendary advertiser Mo Kangsun from Hong Kong Island.
Mo Kangsun is also a "godfather" figure in the Chinese advertising circle. When he was in Kuncheng, Xu Chen happened to meet him.
…
I heard that Mo Kangsun would come today, and several young subordinates of Wu Tianfu were obviously surprised.
"Old Mok? I have never seen it before!"
"The famous Mo Kangsun, a legendary advertiser of Hong Kong Island!" Wu Tianfu crossed his legs and said with a smile: "If you meet later, I will introduce you to you! "
"Okay! Brother Tif still has a wide connection!"
...
A young female subordinate with great vision has already brought Wu Tianfu a cup of coffee.
Wu Tianfu took the coffee and said coolly: "Thank you Sandy."
The Sandy smiled and said:
"Today, Brother Tif took action personally, The draft was won 100%!"
Several colleagues next to him also immediately followed suit.
Wu Tianfu was praised and looked very useful.
He took a sip of coffee and said: "The Baidu project is still very important, and our team also needs to open up new business lines.
There are many Internet customers now , Today I strive to open the situation from Baidu! "
The words were full of confidence, which attracted compliments from several subordinates.
Wu Tianfu paused again, and said with a straight face: "It's still a bit of pressure to propose to Li Yanhong today.
In addition, after all, the opponent has McCann Guangming and Mok We always lead the team in person...
So it is not 100% stable. Let's prepare carefully and keep awe!"
As we were talking, the group came over from a distance.
"Is that Mr. Mok?" "It seems yes, isn't it the boss Mo Kangsun?" "Who came from afar was McCann Guangming, who had just finished his report. Creative team.
The one who walked in front was Mo Kangsun.
…
(This chapter ends)