Chapter 447 Mr. Xiao Xu’s guess
Zhongguancun, downstairs of Baidu headquarters, a Beijing noodle restaurant.
When I come to Beijing, I naturally eat the fried noodles with old Beijing.
Xu Chen ordered three large bowls and ordered some beef, beef tendon and so on...
Su Rong had already eaten "huffly", and her cheeks were bulging like a bulge. It's like a little squirrel.
Amy Sun still looked restless, obviously still worried about her report just now.
Xu Chen was eating a piece of beef sauce with big mouthfuls, thinking that the taste was still slightly worse than that made by his father Xu Zhiquan.
Lao Xu is still very knowledgeable about braised beef and his production is not worse than that in any store.
Even Lao Xu mentioned that before working in the village, he actually considered opening a restaurant selling braised beef in the city...
Xu Chen's mobile phone was shocked and he opened it. I looked at it and was a message sent by my assistant Miao Xiaoyu.
Xu Chen frowned and took a breath.
Amy Sun looked at Xu Chen and asked timidly: "Boss... has he already received feedback from the report just now?"
Xu Chen hesitated After thinking that this matter could not be hidden, he said, "It's true, Li Yanhong really didn't like our plan."
Amy Sun was stunned for a moment, and then she burst into tears in grievance.
When he saw Amy Sun crying, Xu Chen was suddenly a little panicked, and he really didn't know how to deal with this situation.
Su Rong put down her chopsticks and hugged Sun Amy into her arms, and gently touched her head like comforting the injured kitten.
Xu Chen thought for a while and said, "This is how the draft is, there is a lot of uncertainty in itself."
Amy Sun whimpered: "But Mr. Xu has never lost the project that he has taken on...
I lost one of them today!"
Xu Chen: "It's all." It's not your problem."
He thought about it for a while, and then said:
"In fact, the reason is also very obvious..."
Su Rong seemed to be interested: "What's the reason?"
Xu Chen had actually thought about it and said: "Today's decision-maker is Li Yanhong, he is a standard technical man. He may not be tempted by the overly erratic and funny creativity we have reported today. "
He paused for a moment and said to Sun Amy:
" So, it’s not that our plan is not good, nor is it that Amy reported just now. It’s purely that he is not on the same channel as today’s decision makers.”
But Xu Chen was still a little distressed.
What I came up with today is the "standard answer" from my previous life, but in theory it will be an inevitable choice for Baidu.
Is Li Yanhong's appearance today an interfering variable itself?
…
At this moment, Xu Chen's cell phone started to vibrate again.
I picked it up and saw that it was Zhao Ling who called him.
"Mr. Xiao Xu, I'm really sorry for what happened today...
You haven't left yet? I'll treat you to a meal!"
Xu Chen replied politely: " Mr. Zhao is so polite!
We have already eaten in the noodle restaurant downstairs."
Zhao Ling: "Then Mr. Xu, please wait a moment, I'm going downstairs!"
...
In his words, Zhao Ling still expressed a "sorry".
After all, Zhao Ling invited Dongchen's advertising to come here specifically, and Dongchen's plan was killed in the first round of report, which still made Mr. Zhao feel a little disgusted.
…
A few minutes later, Zhao Ling really came to the store.
Seeing Xu Chen and the other two from afar, he walked over with a polite smile.
"You all got to eat Mr. Xu...
I blame this for me, and I didn't say it in advance if I wanted to treat you to dinner."
Xu Chen: "President Zhao Don't be so polite. We have to catch a plane later and just make some work at noon.
Let’s find another opportunity in the future and I will treat Mr. Zhao to a meal! "
Zhao Ling sat down next to her and whispered: "Actually, I personally like Dongchen's advertising plan very much. Compared with the plans of several other companies, It's also the most interesting movie.
But our Robin's general preference is that we still pay more attention to logic and data.
So I couldn't choose Dongchen Advertising's plan..."
Amy Sun, who was standing by, couldn't help but look lost when she listened.
Xu Chen looked at Zhao Ling and asked with a smile: "Is it convenient for me to ask which company's plan in the end? Has it been recognized by General Robin?"
Zhao Ling: "It is a smart and practical solution."
Xu Chen said "Oh" and nodded.
It turned out to be the plan of that TifWu Wu Tianfu.
No wonder he is a purely local advertising person who can be a "partner" with intelligence and solid intelligence. It seems that he has two tricks.
Zhao Ling showed another apologetic, and then explained a few more words: "The intelligent and practical solution pays great attention to user data, which is what we, the boss of Robin is most concerned about. .
For today's plan, they even specially made a data crawler and conducted a detailed analysis of the preferences and needs of domestic search users.
Finally, a solution was derived.
We Robin are always technically born and attach great importance to data and user feedback.
So Lingzhi Jingshi took out the user big data, and in fact he almost took down President Robin..."
Xu Chen nodded and thought to himself, "So that's it." br>
It seems that Wu Tianfu and Lingzhi Jingshi team are indeed prepared.
Wu Tianfu is also a proposal expert who knows how to "meet his preferences". He actually suppressed the preferences of today's decision-maker Li Yanhong and specially customized a set of proposal content.
As Zhao Ling just said, perhaps the smart and savvy creativity itself is just like that, but when they come up with a set of "user big data" collected by crawlers, this is itself a matter of the technically born Robin General , formed great persuasion.
It is natural to be able to win the project.
…
Xu Chen: "I'll ask you if you have a specific plan for spiritual intelligence and rigorousness?"
Zhao Ling thought about it and said with a smile: "Of course, but after all, it's a plan that has not been released yet. Mr. Xu should keep it confidential." Xu Chen smiled Nodded: "Of course this." Zhao Ling may have a rough discussion of the plans of the other three comparing companies with Xu Chen out of her inner apology.
The intelligent and practical solution seems very direct at first glance.
The creative concept is called "Baidu search, you can fight with all the stability, accuracy and ruthlessness in one network."
Wu Tianfu's team did enough homework, using web crawler tools, summarized the preferences, cognitions, etc. of a large number of domestic search engine users, and formed a brief report and placed it in the proposal document. .
Finally, based on user needs, the concept of "striking everything in one place is stable, accurate and ruthless".
In a sense, it is indeed in line with the search needs of current netizens.
In terms of creative presentation, the intelligent and practical solution is also very direct, which is to use the "hawking" method to refine and package the selling points of Baidu search with "stable, accurate and ruthless".
It is a simple, direct and efficient creative form.
Nothing around, it must be easy to understand for Li Yanhong, who is a technical background.
…
McCann Guangming's plan has a very traditional 4A tone, and it still pays great attention to feelings and tone.
The creative concept is, "We are all people with problems, and we look for Baidu if we have problems."
It's a bit similar to what Xu Chen saw in later generations, and the promotion content of another Internet product is somewhat similar.
McCann Guangming still made some ingenious ideas in terms of creativity and collected dozens of questions asked by real netizens in search engines. And we used "attitude issues, angle issues, height issues, progress issues..." and so on to associate it with the final "Looking for Baidu if you have any questions".
In creative processing, it can be regarded as clever and thoughtful.
...
There is another blue cursor solution, which is very "public relations" feature.
They planned several public relations events, such as publishing an "Internet Search Engine White Paper", holding an "Internet Search Summit", etc.
In a sense, the blue cursor is here to show off its public relations resources. You can invite CCTV, as well as some big names, big leaders, etc. to support Baidu.
…
...
After Zhao Ling roughly shared, Xu Chen knew it.
In fact, purely from the perspective of the solution, spiritual intelligence and solidity do not have any crushing advantages.
Purely speaking to his preferences in the report, he specially set up a user report extracted by crawlers for Li Yanhong, which increased the persuasiveness of the proposal.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
The disadvantage of Dongchen Advertising’s plan is that it is too reckless and too creative, which is indeed a bit difficult for Li Yanhong, who is purely a technical background.
So the problem lies in "people".
But this also confirms that Li Yanhong was the "variable" of this project, which led to the Dongchen advertisement, which was reported with the "standard answer", was killed in the first round.
…
Zhao Ling looked at Xu Chen and showed another apology:
"Actually, I really like Dongchen's advertising plan.
Our advertisements are to be spread on the Internet channels, and your film is the most likely to cause self-dissemination and user discussion. ”
While chatting, the cell phone on the desk shook.
Xu Chen glanced at him and it was Gu Xinxin who sent a message in the group:
[How is it? Is the proposal still going smoothly? 】
...
When when he saw the message from Gu Xinxin, Xu Chen was suddenly stunned.
He suddenly remembered that Gu Xinxin sorted out the document information.
The last part of it involves some interesting stories and gossips involving Baidu founder Li Yanhong...
Xu Chen seemed to have figured out the crux of the problem in an instant.
He smiled and looked at Zhao Ling and asked: "I read the news before. It seems that Baidu's marketing module has always been reported to MelissaMa, right?
Why is Robin always personally now? In management? "
MelissaMa Ma Dongmin is Li Yanhong's wife.
It is said that Ma Dongmin also has a unique position within Baidu and has been in charge of many business modules before.
Li Yanhong focused on the technology field, and his wife Ma Dongmin was more concerned about the market, administration, management, etc.
In some gossip rumors, this Robin is always suspected of "severe control of his wife".
It is said that before Li Yanhong returned to China to start a business, he worked in Silicon Valley, California, America.
In your spare time, Li Yanhong likes to grow vegetables in the backyard of his villa.
So one day when I went home, all the vegetables grown by Li Yanhong were pulled out by his wife Ma Dongmin, and he said:
"I don't want my husband to be just a California farmer."
Since then, Li Yanhong was "forced" to return to China to start a business and formed a Baidu company.
Xu Chen thought of this festival and had some guesses.
I took the "standard answer" from my previous life to report, but was killed by Li Yanhong.
So something unexpected must have happened...
Now it seems that this accident is undoubtedly Li Yanhong's intervention.
So in my previous life, could it be the "Madam" Melissa Ma Ma Dongmin who controlled the choice of this plan?
…
Zhao Ling couldn't help but be stunned when she heard Xu Chen mention MelissaMa.
She smiled awkwardly:
"I didn't expect that Mr. Xu would know a little about the internal affairs of our company." Xu Chen made an excuse casually: "I seem to have seen news reports before," Melissa, Robin's wife, is also a strong woman.
The market and several business lines in the company are managed by Melissa..."
Zhao Ling nodded: >
"The marketing line is indeed reported to Melissa...
But Melissa is on vacation this time, and our wave of marketing promotion is crucial, so Robin came here to watch it myself." Xu Chen: "Then you should report it to Melissa!" Zhao Ling nodded: "Our report line is still on Melissa's side."
>Xu Chen smiled and joked:
"Don't you send me the plan to Melissa for a look?" Zhao Ling was a little stunned.
She blinked and then took a breath.
"Mr. Xiao Xu, this reminder is very necessary...
It needs to be sent to Melissa for a look."
Zhao Ling also showed a hint of panic inadvertently.
Although Melissa Ma Dongmin is on vacation, she is still her immediate boss after all.
The situation of this project was not reported to Ma Dongmin at all, so it was indeed a very negligent.
Although Li Yanhong is the founder and chairman, in many things, his wife Ma Dongmin has the final say...
Zhao Ling suppressed her anxiety and smiled at Xu Chen He said again:
"I have to thank Mr. Xiao Xu for reminding me...
I have a meeting at noon and I have to go back to the city. Mr. Xiao Xu, I will go on a business trip next time in Shanghai, and I will visit you specifically!"
Xu Chen : "Mr. Zhao is so polite! If you come to Shanghai City, I will arrange a reception!" Zhao Ling went upstairs in a panic.
Amy Sun and Su Rong looked at each other, both of whom were confused.
Su Rong looked at Xu Chen: "Why do you want to ask Melissa specifically? Who is she?"
Amy Sun: "Melissa is the boss lady of Baidu, right?"
Su Rong: "Ah?" Xu Chen ate a large piece of beef tendon and said with a smile: "Wait until the changes!"
…
…
At the same time, a Beijing restaurant near Zhongguancun.
Wu Tianfu is also a foodie. He rarely comes to Beijing and ordered a large table of authentic Beijing dishes.
Several young subordinates surrounded "Brother Tif", and everyone was eloquent and very good at providing emotional value to the boss.
Wu Tianfu looked very happy while drinking a bottle of sour plum soup.
The young female subordinate named Sandy looked at her phone and suddenly screamed. "What's wrong with Sister Sandy?" asked the colleague beside him.
Sandy looked surprised and looked at Wu Tianfu and said, "Congratulations to Brother Tif, I won the Baidu project!"
When several colleagues around him heard this, they were extremely surprised: "Really, Sandy?" "Didn't you just finished reporting? Is this a result?!" >
(This chapter ends)