Chapter 456: You still have to listen to you
Zhang Yuchen and Xu Chen are already familiar with each other.
When Zhang Yuchen went to Doha to watch the Asian Games, he was the captain of the organization. Later I also saw it when I went to Kuncheng to participate in the China Advertising Festival. "Senior sister, I didn't expect you to be here too!" Xu Chen took the initiative to say hello.
Zhang Yuchen smiled slightly with a restrained smile:
"Yes, it's rare that you have a job opportunity to have internship experience."
She was stunned for a moment, and then smiled enthusiastically:
"I'll introduce you to you!" br>
Several seniors gathered around and met "Mr. Xiao Xu".
They were still very respectful and polite in front of Xu Chen, the junior.
"Last time I heard you share the case of fear of getting angry, I really benefited a lot!"
"I am mainly following Jiang Yuze to do the communication project of Ice Riben Sports. Mr. Xu will give me more advice in the future!" "I am from the senior advertising class, and I want to dive into the advertising industry after graduation...
It is really fortunate to be able to do projects with Sister Xinxin and Sister Amy now. ”
…
After hearing this roughly, Xu Chen learned that three of them were in the "Dongchen Advertising" and followed Gu Xinxin and Sun Aimi respectively.
The four of them were in "Ice Burning Sports", and Sister Fei arranged for Jiang Yuze and Sun Lingfeng respectively.
The interns "Mr. Xiao Xu" have never interviewed them. They were also afraid of embarrassment. After all, they were all seniors from the same college.
Now after a few simple conversations, I realized that they are all smart and flexible children, and they can still share some of the pressure of execution when they are interns in the company.
The two companies just happen to have a lot of execution work, and formal employees are not recruited so quickly. With these seniors and seniors interns, they can be calmer.
But when these seniors came to Xu Chen's company, they realized that "Mr. Xiao Xu" had not only one advertising company, but also a sports brand, which was officially cooperated with Asian Games champion Xie Bingran.
This undoubtedly gave them great surprise and surprise. I thought I would still underestimate the younger brother Xu Chen after all.
Senior Zhang Yuchen thought of going to Doha to watch the Asian Games, and guessed that Xu Chen actually went to watch Xie Bingran in the name of "Ice Burning Sports".
It is even more natural for "Mr. Xiao Xu" who has two companies to go to the VIP stands with SVIP tickets.
There are two seniors in seniors who are about to face the choice of finding a job after graduation. At this time, I couldn't help but think that it is actually very good to join the company of "Mr. Xiao Xu". , worthy of the option.
Although "Dongchen Advertising" is not large in scale, it is all about large automobile and real estate customers.
"Ice Burning Sports" is still officially collaborating with Xie Bingran.
No matter which angle, these two companies have great potential in the future and are indeed worthy of serious consideration.
And judging from contact with existing employees such as Gu Xinxin and Sun Aimi, their satisfaction with the company and the boss is obviously very high.
…
...
Conference room.
Gu Xinxin held a meeting, and there were also Amy Sun and Tang Xiaowei.
Because I was working on the project plan with "Mr. Xiao Xu", I did not call other interns.
Aimi Sun, let’s briefly review the shooting plan of the “Haifeisi” commercial.
Brother Bing’s shooting schedule has been communicated and arranged all day on February 1st.
The advertisement film of "Haifeisi" lasts from morning to 4:30 p.m. on the 1st.
After 4:30, the shooting module of "Chenfeng Ice Power" was also communicated and coordinated by several parties.
Xu Chen had roughly seen the shooting plan of "Haifeisi" before, and there was no big problem.
It was all shot in the studio, and the green screen was cut in the later stage.
The shooting script was reported in the previous Dongchen advertisement. The overall creativity revolves around "Haifeisi, help me win cleanliness", focusing on anti-dandruff function, combined with Bing Ge's personal image of refreshing short hair.
Although they are all shot in the shed, they are still divided into several scenes: the arena, the podium, the press conference, the scalp laboratory...
These scenes will be in the shed. Set the scene and complete it with the special effects of the computer.
In these scenes, several scenes under the Bing Ge competition, award collection, and flash will be linked together to highlight the refreshing product functions brought by HiPhase.
There is no big problem overall, so Xu Chen did not give too many complicated opinions.
The shooting plan for "Chenfeng Ice Power" has also been briefly passed.
According to the production direction given by Xu Chen before, the overall situation will not be too complicated.
It's nothing more than a few interactive scenes between Xie Bingran and "Chenfeng Ice Power", including static Pose displays, dynamic bicycle riding images, etc.
The post-production scene will also be very simple, with a clean technological background, focusing on the image of Bing Ge and the appearance of Chenfeng Ice Power.
In terms of theme, considering the product attributes and communication audience of electric vehicles, we did not create very creative and conflicting content, but focused on "beautiful and easy to drive, Chenfeng Ice Power".
Xu Chen himself is an advertisement, and he knows very well what kind of content can really bring sales.
For electric vehicle consumers in the overall northern market, relatively plain advertising films have more sales motivation.
As long as it is shown that it is the endorsement of the Asian Games gold medal Xie Bingran, and the car is shot very well, supplemented with product benefits and promotional information, it is an effective and suitable advertising film.
…
In addition, Gu Xinxin synchronized the progress of several other projects in the industry.
On the "Kunlun Mountain Mineral Water", there are now some fixed design needs every month, mainly because Tang Xiaowei is dealing with it.
There will be a design intern at the back who will help you with it.
Vanke's brand advertising "No matter how expensive the tree is, it is not as expensive as the one you remember" has been arranged for production and media schedule, and will be promoted nationwide in mid-February.
The schedule was originally scheduled after the Spring Festival, but Wang Shi liked Xu Chen's creative manuscript very much, so he urged him to go all over the country before the New Year.
There are two projects that need to be followed up a few years ago. One is the shooting of Baidu's "Tang Bohu's angry criticism of foreigners and doesn't know" advertisement, and the other is the shooting of Xie Bingran's LV endorsement advertisement.
Sun Aimi is mainly following the execution arrangements of Baidu Advertising, and it is already in full swing.
Xu Chen basically didn't bother much about this project later. It was done by Sun Amy alone, so Sister Amy is still very reliable and appropriate.
For Amy Sun, the process of winning this project is still a bit rugged, and she feels like "lost and gained again", so she is doing it more seriously.
The specific shooting schedule has not been finalized, but it is expected to be in mid-February.
LV's Xie Bingran's endorsement advertisement is still waiting for the national team to confirm Bing Ge's schedule.
Xu Chen is only a "observation" role in this project and does not participate in the specific project creation and execution.
After all, LV is a truly strong brand, and the overall creativity and production are completely done by their own "artists", so Xu Chen is not good at taking the initiative to intervene.
Gu Xinxin is communicating with Director Li Yue of the national team. After determining the specific shooting schedule and execution plan, he will also come here immediately.
The current preliminary estimate is also in mid-February... There is another shooting project after the Spring Festival, which is the Cadillac "The Degeneration of Male Is the Sorrow of This Time".
The shooting and execution of this advertisement is much more complicated, especially visual elements such as beasts and muscular men.
In the early stage, Sun Amy followed up with the execution script. At present, Gu Xinxin is following up with the execution docking, and has also finalized the shooting team and is communicating the specific shooting execution plan.
It's still very hard to do anything.
"Mr. Xiao Xu" was still very pleased. Gu Xinxin and Sun Aimi were both able to stand alone. No one had to worry too much about these things. The two little girls could push their work forward by themselves.
Although I can't be completely a "hands-off boss", I basically have nothing to do with.
Xu Chen thought for a while and said, "Among the interns, there are two senior graduates, right?
You can evaluate it in the past two months, if you pass the ability , you can also consider staying.
If it is not suitable, Xinxin and Amy will also look at the recruitment matters.
The projects are still relatively intensive now, and only the three of you are still Too busy.
Our team does not need to be expanded to be too large, but if you run several projects in parallel, you cannot work too hard.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
After all, our company does not encourage overtime work..."
Gu Xinxin: "Boss, I understand, Amy and I will discuss it privately first. ”
…
...
"Mr. Xiao Xu" had nothing to do, so he wandered around the office again.
After this period of time, I was addicted to my studies and didn’t come to the company, and there were still some changes.
There is an additional display area in the office. It was designed by Mr. Amy before by Xu Chen, but I didn't expect that it had been arranged.
In addition to some case projects of Dongchen Advertising, there are several large posters by Xie Bingran.
The spokesperson posters include Jeep, Kunlun Mountain, Ice Rift 001, Chenfeng Ice Power, as well as several high-precision posters on the Bing Ge arena.
There are two separate display stands, one displaying the earliest double-profile shoe model of "Ice Burning 001", and the other displaying the Chenfeng Ice-powered electric car.
So decent.
The separate "financial room" of Teacher Fang Jun has also been placed.
The last time Fang Jun came over, he still made some "modification suggestions", so Gu Xinxin arranged for the decoration company to come and tinker.
They are also reasonable arrangements, mainly to add two safes and locked storage cabinets.
In addition to storing some important financial information, there is also a separate cabinet to store some archived project materials.
Fang Jun is still mainly remotely controlled, and Gu Xinxin is also the sorting of financial information and bills here.
But Xu Chen thought that it was not a long-term solution. He still needed a formal financial classmate in the later stage, either asking Sister Fei to recruit one, or asking Fang Jun to send a child to help.
…
Xu Chen returned to his "general manager's room" and sat in front of his large desk.
Gu Xinxin walked over with his laptop in his arms and knocked on the glass door lightly.
"Boss, for Yichun's project, the other party sent the final payment of 150,000 yuan..."
Xu Chen was stunned: "It wasn't last week." The project has been suspended, are you not given the final payment? ”
Gu Xinxin: "Not only did they get the final payment, Director Lou also sent a special email to thank him." Xu Chen was speechless and took the computer from Gu Xinxin's hand.
He roughly flipped through the email from Director Lou Ting and realized it in his heart.
Director Lou's emails were written in official articles, but Xu Chen still saw the key information.
About two weeks ago, the project was indeed stopped by its superiors, and even the publicity department where Lou Ting was located was punished similarly to "inspection".
But in the past week, Deputy Mayor Cheng Yumin has been engaged in some relationships and carried out a series of persuasion work within the country.
The most important thing is that after the publicity of "Jiuchun", two investors actually took a fancy to the tourism project of "Mingyue Mountain" and came to negotiate investment.
This actually confirms the effectiveness of this wave of promotion.
It can boost Yichun City's popularity and even achieve "investment promotion", so some so-called risks and negative impacts can be ignored.
At this time, for many places, as long as the "investment" can be solved, all problems will not be a problem.
"The economic foundation determines the superstructure." Deputy Mayor Cheng took the pressure to carry out this wave of publicity, which brought external tourism investment and became a good leader who was "pioneering and enterprising and unconventional".
After all, no matter how black cats are, a "good cat" can revitalize the local economy.
"Dongchen Advertising" successfully received the final payment and even received a thank-you email from Director Lou, which was natural.
Xu Chen returned the computer to Gu Xinxin: "Thank you for your hard work, then this project can be closed.
Not much money, but it's enough to mess up. "
Gu Xinxin seemed very pleased: "The boss is still good, everything is within your prediction. "
Xu Chen suddenly remembered Jiao Tianbo who had come to find him in a hurry before, and said, "Hurry up and tell Jiao Tianbo, the project on Director Lou was called off before. But it scared him. ”
"Okay!"
Gu Xinxin went back with the computer.
Xu Chen was browsing the news on his phone and couldn't help but smile.
It turns out that Jiao Tianbo had known about it before Gu Xinxin could sync the good news.
In the small group of the "Called Spring" project, Jiao Tianbo couldn't hide his excitement and sent many messages.
"Director Lou just called me and said that their entire project team was commended!"
"It is said that our wave of promotion not only directly boosted the popularity of Yichun City, but also directly gave Mingyue a direct promotion. Shanla has brought investors in Hong Kong Island to develop hot spring tourism projects..."
" Secretary Ding of the Propaganda Department and Director He of the Tourism Bureau both gave instructions...
As for Our previous implementation plan will further guide and harvest the topic! ”
…
Xu Chen looked at the message sent by "Brother Xueba", and replied with encouragement: "Congratulations to Jiao Tianbo, the first promotion project he participated in was a complete victory!" >
Jiao Tianbo was "entering" for a long time before finally replying: "Thank you Xu Chen!
I was so panicked before, you obviously have made arrangements. , I almost got lost.
Still want to, listen to you..."
(The end of this chapter)