Chapter 191 Jian Xiaojie: What’s the price? (6k requested to order)
Lu Yao spent a lot of effort to reach a cooperation with ByteDance.
In fact, many of the things Lu Yao does at this stage are lacking a core platform. Without a strong social system like Penguin as the basis, the player stickiness of a game is always a problem.
It is unrealistic to have a strong social system yourself.
Because the social content in the Internet field is the absolute reverse scale of Penguin.
Any company that wants to do this industry will encounter almost crazy attacks from Penguin.
Two years ago, Mr. Lei made MiTalk out of the game three times in one day. A server cluster that started out in the Internet and was determined to enter the Internet field, can support tens of millions of users, but cannot withstand the area More than 10 million MiTrade users?
Later, Mr. Lei even publicly stated that MiTalk had completely lost to WeChat, but MiTalk's historical mission has not yet ended.
Midai was incorporated into Xiaomi Interactive Entertainment by Xiaomi and will regroup and go online again in three years, but WeChat's magical power has been achieved. Neither Xiaomi Interactive Entertainment nor Miidai can escape the decline. In 2020 Nianmi Chat is completely obsessed with the server.
Xiaomi has begun to focus on the creation of the Internet home car ecosystem.
Wei Xueying, who was previously capital, did find Lu Yao, hoping that Lu Yao's "Called" can join Xiaomi Interactive Entertainment and fight against Penguin with them.
But just a Xiaomi Interactive Entertainment is not enough.
Lu Yao also needs a powerful platform that can break through the siege to help them reach another level.
ByteDance is Lu Yao's choice.
After Wei Xueying finished chatting with Lu Yao, she went back to chat with her superiors. Then Wei Xueying's direct boss, Mr. Shang, quickly contacted Lu Yao and helped Lu Yao through Shunwei Capital's relationship. The talks were matched.
ByteDance came forward to negotiate with Lu Yao and the others this time, Mr. Liang, co-founder of ByteDance.
This Mr. Liang is responsible for product research within ByteDance, and is responsible for many important products and businesses now, including Toutiao, Toutiao, advertising system and user growth system.
And Mr. Zhang from ByteDance spends most of his time taming algorithms with the technical team.
ByteDance is particularly willing to spend money in talent mining. Just this year, ByteDance has dug up a large number of technicians from Baidu. Mr. Zhang even publicly stated that ByteDance's office Within, the number of algorithm engineers per unit area is the highest in the world.
So let Mr. Liang, who is in charge of group affairs management, be in charge of this meeting, which shows how ByteDance values this meeting.
By the morning of December 3, Lu Yao dressed up carefully.
He wore a wide and a little old-fashioned suit, which made him look solemn and casual. Then he set out with Mr. Shang, Jian Xiaojie and Liang Yilan from Xiaomi Interactive Entertainment, to Yingdu, who was in Beijing. The building meets Mr. Liang of ByteDance.
After arriving at the location, Mr. Liang from ByteDance had already greeted him downstairs in person.
The moment the car door opened, Mr. Liang came over to shake hands with Lu Yao and the others and greeted him: "Thank you for your hard work, let's find a more peaceful place to have a good chat!"
Mr. Shang As an intermediary, he laughed and said, "I think Mr. Lu is also a pragmatic person. Why don't we just start talking about it in your company's conference room."
Mr. Liang laughed and said, "Ah? Is it true?"
Lu Yao smiled and said, "Of course, let's talk about the important things first."
Mr. Liang immediately stretched out his hand: "Then please ask everyone." Come to the humble house."
After a group of employees, Lu Yao and Mr. Liang and others arrived at ByteDance's office together. At this stage, ByteDance is far from being the later Internet giant. It is still just a company with more potential in Yingdu Building.
But such a company with potential is worth every inch of land in Beijing, full of opportunities and future cities.
In fact, there are not many companies that are really optimistic about ByteDance at this stage, because ByteDance is actually snatching and even smashing Penguin’s job, so many investors are not very good at ByteDance at this stage.
Their Series C financing this year is led by Sequoia Capital and New Micro Fund.
The main components of Sequoia Capital's domestic funds are Alibaba and Ant Financial, and the main capital composition of Xinwei Fund is also Alibaba... So Byte's C-themed investment is purely Alibaba helping Penguin to cultivate its competitors.
This is also the reason why ByteDance President Liang will talk to Lu Yao in person.
Because ByteDance has also made a back-tuning internally, the resources, channels and capabilities that Lu Yao now has happen to be what ByteDance needs. '
so.
Although Lu Yao was worried about whether he could negotiate this event, what he didn't know was that Mr. Liang was also worried.
But when the two sides met and sat down, they immediately realized that this wave was "a man with love and a lover."
After a brief chat in ByteDance's office, Mr. Liang of ByteDance discovered that the young man who came here had a lot of ideas that coincided with ByteDance.
Mr. Liang suppressed his inner excitement and introduced the core competitiveness of their company: "The number of activated users of our company's Toutiao has been from 10 million at the beginning of this year to nearly 200 million now, and it has been realized in one year. Nearly twenty times the growth."
"The number of active users of Nei Confucian jokes is still above Toutiao. Not only that, our company has launched a charge in new fields. In terms of the pioneering nature of the domestic Internet, although our ByteDance is not very large at present, it is definitely The potential is unlimited."
Of course, this kind of occasion is so glamorous.
But the reality is that Byte's direct opponent is WeChat's official account.
The WeChat public account has become popular with WeChat business circles with its strong social attributes, and the public account has also become the new favorite of merchants to place advertisements.
In 2016, Mi Meng's first public account quote exceeded 600,000, and there are many public account owners like Mi Meng in the WeChat ecosystem.
And what about today's headlines?
Because of interest algorithms, the information flow recommendations in Toutiao have created one information cocoon after another, which limits the development space of "word media bloggers". More Internet manufacturers actually have It is to regard Toutiao as a platform for attracting traffic.
Lu Yao conducted special research back then. From 2014 to 2017, many online novel sites, online video sites, and even online pirated sites were crazily driving traffic from Toutiao.
A certain online novel site even relied on the traffic headlines to bring back its lives, creating more than 5 million yuan in a year.
What about today's headlines?
In order to maintain the initial popularity, he had to bleed to the outside world to maintain his own "bubble".
This is also why the industry has no confidence in them. No matter how much money you have, it is not enough to burn.
In fact, burning money was one of the main reasons why "ByteDance" and "Pinxixi" could rise rapidly later. "Burning money" plus "grasping human pain points" and "viral marketing spread" , it can form an extremely terrible fission effect.
If ByteDance relies solely on "Toutiao", it will not be a rival to the WeChat ecosystem.
And the connotation jokes will soon die under the "praise and kill".
So around 2016, ByteDance was very passive.
In order to quickly find a new breakthrough, they created three short video software in one go - Douyin, Watermelon, and Volcano.
In the end, only Douyin coincides with the domestic economic fire. The desire of netizens to show off and the need for young netizens to show their personality makes Douyin quickly become popular among young people, because Cooler, higher-end and more capable of showing off, Douyin has become the new favorite of young people.
Although Kuaishou, which also took the rural route, was also very large later, in the eyes of many short video players, "Diaosi" has become an indelible label on Kuaishou's products.
Lu Yao pointed out the difficulties faced by ByteDance one by one, which gradually cast a shadow on Mr. Liang's face.
After he said that, he smiled and said, "Mr. Liang, I'm not here to pour cold water."
"My game company has also been hit hard by Penguin recently, and all the data are declining. In China, it's a one-sided side If you want to do this business on the Internet, Penguin is a mountain that we can't avoid."
Mr. Liang sighed and agreed with it: "Yes."
Lu Yao: You have said that you are also engaged in products in the video field, but software in the video field needs more fun, interesting and novel content to fill in, entertainment anchors, appearance anchors, emotional anchors, game anchors, outdoor anchors, plot anchors Wait a lot."
"Video is a broadcasting medium that is more capable than words. I think the direction you chose is the right one."
Lu Yao changed his style: "But the same sentence, this kind of product penguins is a mountain that we cannot avoid."
Mr. Liang was broken by the sharp current situation pointed out by Lu Yao, so He said, "So we are very happy to hear the news that you are here! You have games, anchors, and energy! If we can cooperate, it will definitely produce 1+1 greater than 2 The effect. "
Lu Yao didn't take it airs either: "I really wish I had met you too late in this conversation!" "
"This is my idea, it's under my name The investment company invested 30 million US dollars, and I only asked to hold 5% of the shares, and promised not to participate in your management."
Mr. Liang, who had a round face and glasses, suddenly had his eyebrows unable to suppress his eyebrows. rise.
This condition is too generous.
They raised $100 million in Series C in the middle of this year, but they cut out 20% of their shares.
Lu Yao came here to inject US$30 million this time, but only asked to hold 5% of the shares.
The previous conditions are so generous, which means that there must be some restrictive conditions later.
Asolutely.
Lu Yao approached and said, "We do not participate in ByteDance's main management, but the funds we inject will be limited to the game promotion under our company, including but not limited to investment promotion, event holding or even The event was funded and held. "
Mr. Liang frowned and pondered. This requirement was actually not too much, and it could even be said to be very reasonable. While helping Lu Yao's company operate, they will also be exposed. Increased with it.
But this made them have a little disparity in their status, which made Mr. Liang feel a little uncomfortable.
It is just because byte's prospects are indeed unclear, Mr. Liang pondered and did not express his thoughts.
Lu Yao just glanced at him and saw what Mr. Liang was thinking, so he smiled and said, "Since we want to reach a level of cooperation, we naturally have to make the connection between the two parties closer." >
Mr. Liang immediately raised his eyebrows again, so that the glasses on his face kept jumping around. Lu Yao said: "My MCN company and the game company under my name will give you 3% of your shares respectively."
The combined shares of the two companies are 6%. Although the valuation and market prices of different companies are different, they obviously made a profit in this wave.
They came here and gave them all their faces and the matter was so open-minded.
After thinking for a while, Mr. Liang really had nothing to say: "Okay! Then let's set the contract today."
After that, there was a double-made shopping mall and some details were corrected.
After about 1:00 p.m., the two sides happily signed a contract for offense and defense mutual assistance. Then, as a shareholder and specially hired ByteDance content director, Lu Yao signed a cooperation contract with Xiaomi Interactive Entertainment.
The three-party cooperation will be good luck!
…
Mr. Liang, who had completed such a big cooperation, was very happy. In the afternoon, he actively took Lu Yao and his group to have a meal. Some of ByteDance's executives also called over.
During tonight's cooperation celebration banquet, Lu Yao also met with the later Douyin product development director Zhang Xiaonan and Zhang General Zhang.
In ByteDance, a team of executives with great programmers, Zhang Xiaonan, who has a beautiful and gentle skin, looks like a unique landscape.
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If it weren't for the presence of a beautiful girl like Jian Xiaojie and Liang Yilan, she would undoubtedly be the brightest pearl at tonight's banquet.
No wonder ByteDance's bunch of software with more hard temperament can actually jump out of such an alien as Douyin.
Zhang Xiaonan, who looks beautiful and gentle, and has a graceful temperament, immediately attracted Jian Xiaojie's attention.
Especially tonight, Zhang Xiaonan was wearing a pair of pink-framed glasses, a white loose shirt, and the hem of the shirt was pierced into a pair of washed jeans, looking very small and pure!
But Jian Xiaojie has seen countless girls and knows that many girls wearing glasses will have a very contrast whenever they take off their glasses.
So at the banquet tonight, Jian Xiaojie kept asking Zhang Xiaonan to drink, and later she even sat next to Zhang Xiaonan and chatted very easily.
Liang Yilan talked about the special speculation with ByteDance President Liang.
Especially when I knew that Liang Yilan was actually the person in charge of advertising media promotion channels among Lu Yao’s partners, I felt even more surprised.
They talked so much today, but they still didn't know that Liang Yilan was actually in charge of this.
Although ByteDance's products are exaggerated in daily activity, their profits are actually relatively average. The reason why their user growth has increased so quickly is not only because of their algorithmic advantages, but also the Internet today The factory has no end.
When the Toutiao business model matures next year and truly starts to make a lot of profits, Baidu's Baijiahao, Penguin's Penguin, Alibaba's Big Fish, and NetEase's NetEase have all begun to come out in overwhelming ways.
Yes.
Alibaba, which secretly invested in ByteDance, has also launched its own font media product, but this product is more like it was launched to follow the trend and gold plating it on, and it has not caused any waves anyway.
After the big factories joined the war, the media era would have a brief prosperity for two or three years, and then it would be completely replaced by short video content platforms.
ByteDance is also very clear about the current environment.
They even knew clearly that the big companies are waiting for ByteDance to find a mature and reliable business model, and then quickly rely on their own body to crush ByteDance with scale.
This feeling is like a piglet, staring at them by several butchers, waiting for the New Year.
Now that Liang Yilan, a new force that controls a lot of advertisers joins, they can reserve more bullets in advance.
So Mr. Liang started to get close to him: "We are our family!"
"What a fate!"
Liao Yilan is also full of charm and has various high emotional quotient. The slogans are easy to use, making the atmosphere of the dinner to be particularly good.
When the three rounds of wine were over, Lu Yao began to "use a little bit of wine" and said, "Actually, I also care about your products. I noticed that many small Internet sites are stealing our traffic. Why can't we open a recharge platform in our software? ”
"Then we gather all the small websites on the Internet and make money with them."
Then everyone started talking.
When talking about stealing traffic, ByteDance's internal attitude is actually quite complicated.
Some people think this is something that will inevitably appear in the development process of their product, and some people hate these traffic stealing behaviors, but now is not the time to rectify them, because they need these people to boost their products.
As for the way Lu Yao said, they have never been exposed to, and they don’t know much about this, and they actually don’t have much energy to do this at this stage.
Lu Yao just mentioned it and didn't continue.
It was not until after 2018 that Douyin established its position as the number one in the Internet short video platform that ByteDance began to make free efforts to integrate the entertainment source novel sector and relied on Douyin to compete with Penguin.
When TikTok became the new social darling of young people, Penguin did what Bytes did again.
It's just that the tomatoes created by Bytes' integration of resources later were somewhat wrong. This company does not have the gene for cultural content.
So Lu Yao's plan is that after Douyin gradually gains its foothold, he can suggest that they rebuild the Toutiao account and form a centralized distribution model with small websites in the industry to impact the large entertainment market. Penguin is causing trouble.
Yes, the most important purpose of doing this is to make things difficult for the opponent.
Not to make money.
Although Lu Yao's words at the table triggered some thoughts, they would not have any impact on the current changes.
After that, everyone was at the dinner table to discuss how to do marketing for "I'm Shooting", and to do second-generation and live broadcasts.
The arrival of Lu Yao can indeed bring more content to ByteDance's products, especially the content in the game sector.
You should know that since 2012, game live streaming has gradually become one of the important entertainment for netizens on the Internet, especially the most popular League of Legends and later the PlayerUnknown's Battlegrounds.
A variety of technical anchors, entertainment anchors and funny anchors have contributed a large number of Internet hot memes. People in live broadcast stations such as Xiaotuantuan and Wuwukai have not only gained a large number of fans on live broadcast websites such as Huya, but also siphoning from Douyin. flow.
Because many of these games have been represented by Penguin, Douyin not only cannot get the benefits, but will be sucked in blood... Douyin is particularly depressed.
So later, a complaint was handed over to Douyin, and the two families began to massacre each other at the lawsuit level.
This kind of tit-for-tat confrontation will not be lifted until 2024.
If there was a game company comparable to Penguin during this period, coupled with Douyin's huge user base, what effect would it have?
Lu Yao is looking forward to this.
At the banquet tonight, after the three parties determined the direction of cooperation for the next period of time, they ended the banquet happily late at night, and then everyone entered the second game.
We played until almost two o'clock in the morning before everyone started to end one after another.
Before the end of the show, Jian Xiaojie said to Zhang Xiaonan with great affection: "We have contact information~ We can contact more if it's okay~"
Zhang Xiaonan was a little confused. This sister seemed a little too enthusiastic, but it was hard to say anything in this occasion, so she had to agree with a smile on her face.
After several groups of people returned, Zhang Xiaonan said to President Liang, "It's so strange, that sister seems to be interested in me."
President Liang started a business with President Zhang at the beginning. Although people now have become the upstart in Beijing by relying on the Internet, they are upstarts after all and do not understand Jian Xiaojie's strength.
So a smile appeared on his round face: "What can girls mean? It must be because you really want to be good sisters with you."
Zhang Xiaonan sighed. This big straight man!
...
After parting with ByteDance, Lu Yao, Jian Xiaojie, Liang Yilan and Mr. Shang were sitting in the MPV chatting.
Everyone was very satisfied with this cooperation negotiation.
The next step is to work together with the three parties. Xiaomi Interactive Entertainment uses MiTalk and its channels to help promote Lu Yao's games, ByteDance's software, ByteDance will specially open up jumps in the software. To MiTao’s group chat link.
At the same time, Xiaomi will also help Lu Yao hold the first game competition.
The advertising alliance company that Liang Yilan took out by himself will reach in-depth cooperation with many parties. At the suggestion of Lu Yao, Liang Yilan also began to form his own advertising recommendation algorithm team to connect with ByteDance. .
As chatting, Liang Yilan suddenly raised his arms and said, "I decided! The name of my new company is "Strong Quan Engine Business"! "
Lu Yao smiled and said, "It's a bit like the Internet. "
The atmosphere in the car was very happy.
Lu Yao suddenly said after a little silence: "Sister Jian, please do something about it. ”
Jian Xiaojie was holding her head with one hand in the car and pretending to sleep. When she heard Lu Yao's words, she didn't even open her eyelids: "So~ what's the price?"
Lu Yao said seriously: "Any price is OK!"
Jian Xiaojie then opened her eyes, with a little drunken look charming and mysterious: "It's so serious, what do you want to talk about first."
Lu Yao looked around everyone and said, "I'll go ahead and I'll go ahead." Don’t spread a word about what you said in the car.”
Shang and Liang Yilan immediately patted their chests and promised.
And the driver of this MPV is Jian Xiaojie's man.
Lu Yao continued, "Sister Jian, help me carry the head of the Penguin "Legend of the Brave" project team into the top leadership of the Penguin game business."
(End of this chapter) >