Chapter 461 It is definitely going to be sold out too
Nie Fei took Jiang Yuze and Sun Lingfeng to have a meeting in the conference room, and there were also three interns who followed up with the "Ice Burning Sports".
She saw Xu Chen coming out of time, so she asked Sun Lingfeng to call him into the conference room.
"You can listen to the second wave of the 'Ice Burning 001' release in synchronized,"
"Okay!"
Xu Chen pulled a chair and sat down next to Sister Fei.
He glanced at the person in the conference room and whispered: "Why didn't you see Vice President Zhou Xiao?"
Nie Fei approached a little and opened He joked, "He went to be a commercial spy."
Xu Chen: "Ah?"
Nie Fei: "Anta is developing cost-effective soft-soled jogging shoes, which may form a direct competitive relationship with us.
They are also in contact with suppliers and manufacturers...
Zhou Junjun passed Friendship, I went to chat in the name of suppliers, and I was considered to touch the other party’s product plan. "
Xu Chen: "Can this still be like this?"
Nie Fei smiled: "Vice President Zhou Xiao was bored, so he went to have fun.
But it is also a good thing. Please help us find out the possible future competitors. "
Xu Chen remembered the chat with Director Li Yue yesterday, and asked again: "Is it Anta? "
Nie Fei nodded.
Xu Chen: "Yesterday, Director Li Yue privately revealed that Chen Lan of the National Track and Field Team had just signed to Anta.
It is said to be a new running shoe product line, so it is not just a matter, right? ”
Nie Fei: “It is possible. "
Xu Chen: "Then, Anta originally wanted to sign Bing Ge, but later settled for Chen Lan, who signed the silver medal at the Asian Games. "
Nie Fei: "At least in terms of spokesperson potential, we are weaker.
Product competitiveness and promotion scale have to wait for the news brought back by Zhou Junjun. ”
Xu Chen nodded.
Nie Fei said again:
"Don't worry too much. We have competitive barriers in midsole materials. After all, Wan Rong signed us exclusively.
Currently, consumers' feedback also has a good feeling, and it is unique in the domestic running shoes field.
Unless Anta is willing to spend a lot of money to buy newer TPU materials from BASF, Europe...
But in that case, the cost will also increase.
In addition to marketing costs, the price may not be able to compete with "Ice Burning 001". ”
…
Sun Lingfeng cast a store operation data, which is a summary of the release status of the second batch of "Ice Burning 001".
After last month Brother Bing won the gold medal in the "World Youth Track and Field Championships", and the hype of the Sanya Marathon, can naturally bear the second wave of sales.
Yesterday, after the official store started selling on the 1st day, it was also in a state of vacancies.
Sun Lingfeng: "According to the strategy determined by Sister Fei before, we are currently controlling the sales.
A batch of goods will be released every week. On the one hand, we will maintain market popularity and users' continued attention. , on the other hand, it also guides users not to fry shoes."
Nie Fei added: "In terms of production capacity, it can basically stabilize after the New Year.
When I went to Lifeng factory to see it last month, the hardware production line was all done, and the pressure was on recruiting workers.
It happened to be the Spring Festival again, so I encountered some pressure.
But the New Year will get better quickly, and Zhou Junjun has made arrangements in advance. ”
Xu Chen: “Everything is going well, take off immediately! ”
…
...
Tea room.
Xu Chen went to get a soda water, while Nie Fei was making coffee. "When is the design proposal for 'Ice Rib X'?" Xu Chen asked.
Nie Fei: "At 4:30 pm, Chen Youjian will give us an online proposal."
Xu Chen: "Okay, then I'll go back to sleep for a while at noon and come back in the afternoon."
Nie Fei remembered another incident:
"You'll leave tomorrow, right?" Xu Chen: "Yes, I'm going to have a movie with Brother Bing Louis Vuitton on the 14th.
If there is something wrong, I can come to the company."
Nie Fei: "The 'Effie Awards' dinner is on the 10th, Beijing.
Are you still free to attend?"
Xu Chen: "Sister Fei, go, I'm too lazy to make trouble. ”
In the original advertising case of "fear of getting angry", Chen Xinyi from "Kaduobao" helped sign up for two awards. In addition to the "Great Wall Award" that has been announced, there is also "Ai" Philippine Awards”.
The "Effie Award" is an effective advertising award, and it pays more attention to the actual effect brought by advertising.
Therefore, it is almost natural for the advertisement to win "Effie" to win "Aifei", and there is no suspense than the "Great Wall Award".
Last week, the "Effie Award" announced the shortlist, and "Dongchen Advertising" was naturally among them.
Xu Chen was drinking soda water: "What specific award?"
Nie Fei: "I have to wait for the awards dinner to find out."
She smiled: br>
"At least get a gold medal!" Xu Chen laughed out loud: "Put the bonus directly into the company's snack treasury!"
Nie Fei: "Then I'll take Amy to receive the award."
Xu Chen: "No problem."
Nie Fei turned his head and looked at the "display area" next to him, and said with a smile: "There can be more display racks here, and I feel that more trophies will come in next year." Xu Chen: "Sister Fei reminded me."
He called "Xinxin", and Gu Xinxin trotted over:
"What's the matter with the boss?"
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Xu Chen: "Please sort out our advertising cases and then study the registration of domestic and foreign advertising awards next year.
Pick a more confident and important award to invest in it, which will increase the impact of our industry It is helpful! "
Gu Xinxin: "Okay, I'll study it in the past two days!"
...
...
...
At noon, Xu Chen had a meal with Su Rong alone.
Su Rong is going home this afternoon, and Xu Chen heard about it yesterday.
I was originally thinking about helping her carry her luggage and taking her to the station, but Miss Su said calmly:
"My dad sent a driver to pick me up. On the way."
Xu Chen: "Help me say hello to Uncle Su!"
Su Rong smiled sweetly: "Here to me say hello to Uncle Xu."
...
After the meal, Xu Chen escorted Miss Su back to the dormitory .
A white Toyota Alpha was parked at the entrance of the tenth floor in the southwest. Sure enough, it was here to pick Su Rong up. The driver is a burly uncle who looks in his thirties.
He saw Su Rong from afar and greeted her with a smile on his face.
But I also found a tall and handsome boy next to Su Rong, with a strange expression.
Su Rong still introduced it: "This is Uncle Liu from my dad's company, and this is my classmate Xu Chen."
Xu Chen politely called "Uncle Liu", and the "Uncle Liu" seemed to have thought about it, then smiled and said: "It turns out to be Mr. Xu's son!
Mr. Xu visited our company before, and I drove over to pick it up. "
...
After saying goodbye to Su Rong, Xu Chen went straight to the company again.
He returned to his small world on the 8th floor, made some fruit snacks, and enjoyed a comfortable and leisurely afternoon.
Xu Chen was chewing a big strawberry and thought to himself that Brother Bing was already training hard.
This is the bad thing about being an athlete. All the hard work must be carried by yourself.
The most new ⊥小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小�
Unlike "Mr. Xiao Xu", you can hand over your hard work to your subordinates.
Moreover, Brother Bing did not slacken even during the holidays, and he finally had to do some physical and strength training.
As a matter of cruel competitive sports, we should not neglect every day, and if we do not advance, we will retreat.
…
……
…
At four o'clock, Xu Chen swayed to the 6th floor company.
The team was busy, and Xu Chen deliberately went to his "General Manager" office without saying a word.
After a brief glance at the news, Sun Lingfeng ran over and knocked on the door: "Mr. Xiao Xu, the design plan meeting of 'Ran Bing X' is about to begin."
Xu Chen nodded, got up and followed him to the big conference room.
In addition to Nie Fei, Jiang Yuze and Sun Lingfeng, Sun Aimi was also called by Sister Fei.
After all, I’m talking about design, so Sister Amy can still provide some professional advice.
The meeting discussed the design plan for the new product line "Ice Burning X". After all, it involves new product planning, so there is no intern who has not officially joined the company and signed a confidentiality agreement.
The gentle and sweet Nana brought a bunch of drinks, and naturally handed him the soda water that Mr. Xiao Xu loved to drink.
When when he saw Nana, Xu Chen couldn't help but think of Vice President Zhou Xiao who had always coveted her.
Sister Fei seemed to have thought of the same thing and said casually:
"Originally, Zhou Junjun was going to come back to attend this meeting...
He just sent me a message, and it happened that the product director of Anta was communicating product needs. Zhou Junjun couldn't get rid of it for a while."
Xu Chen nodded with a smile:
"Let him continue to be a commercial spy first, this matter is also very critical."
At 33, Hong Kong Island "Chen Youjian" The studio "accessed on time and on time.
A female voice came from the other end of the phone. It was Qian Mandi, the other party’s business director. She had visited her before and expressed her intention to cooperate in person. This was why today’s design plan was reported.
Qian Mandi briefly laid a few words and began to introduce the participants opposite him.
Of course there is the boss of their studio, Chen Youjian, who is also the top tycoon in the Chinese design and art circles.
When Chen Youjian greeted him, he politely expressed his honor and apologies.
The honor is naturally to be able to participate in the projects of "Ice Burning" and Xie Bingran.
Sorry, the previous design case of "Ran Ice 001" was not connected due to team communication negligence, and at the same time, he was still in New York at the moment and could not come to report it in person.
The words are honest and sincere, but Xu Chen is quite impressed.
Chen Youjian also had a strong Hong Kong accent, and it was obvious that he was already working very hard to speak Mandarin.
The "Ice Rising Sports" is hosted and connected by Jiang Yuze, so he naturally focused on introducing "Mr. Xiao Xu" and "Sister Fei".
Nie Fei and Xu Chen said hello respectively, and then efficiently entered the plan report stage.
The PPT submitted was sent immediately, and it was proposed by Chen Youjian himself orally.
He still uses broken Mandarin, and when he really doesn't know how to speak some of the vocabulary in the middle, he mixes a few English sentences.
The previous one is some strategy import and design element extraction, which can indeed show a high degree of professionalism and artistic style.
Xu Chen recalled the previous proposal of London's "Pearl Cat", which is indeed a different style from Chen Youjian's side.
I couldn't help but feel a little worried. If the style and tone of "Rimbled Ice X" and "Rimbled Ice 001" today are too different, it will be useless.
Although they are two different product lines, they are all "ice-burning" brands, and they still need to have a unified tone style.
Of course, for "Ice Burning Sports", it doesn't matter if there are any problems with today's plan. Just look for "Pearl Cat" to make the plan, but it's just a waste of time.
When I finally saw the specific plan, Xu Chen and Nie Fei looked at each other, couldn't help but smile, and felt relieved.
"We still follow the established core and intention expression of the 'Ice Burning' brand, and the beauty of sports collided and merged with the Chinese elements..."
"At the same time, considering the existing 'Ice Burning 001' Design will not be too far away, and maintain certain commonalities in internal expression..."
"The following is the plan submitted today. "Ice Burning X" will be divided into two types: men and women, with a design concept...
[Phoenix Seeking Phoenix]."
Above the screen projection, there is a design draft for the "Ice Burning X" for both men and women.
Male running shoes are "phoenix" and women's running shoes are "phoenix".
Phoenix is a typical Chinese traditional element extraction, and itself has strong dynamics and potential energy associations, and has powerful and mysterious image connotations.
In Chen Youjian's design, the classical image of phoenix and phoenix is integrated into the modern and fashionable atmosphere with the beauty of flowing, which is eye-catching and stylish.
The positioning of "Ice Burning X" is higher-end than "Ice Burning 001", with better materials and more expensive prices.
It is a more extreme and more boutique lightweight running shoes, and the image of the "Phoenix" can just support this high-end association.
The most wonderful thing about Chen Youjian's set of manuscripts is that he did not use "dragon" to correspond to "phoenix", but instead came up with the concept of "phoenix seeking phoenix".
This is completely free from clichés, which is considered a great ingenuity.
The most important thing is that both "phoenix" and "phoenix" happen to be very suitable for Xie Bingran.
Xu Chen imagined the scene of his shoes wearing on Brother Bing's feet, and couldn't help but nod.
Whether it is the "phoenix" version of men or the "phoenix" version of women, Brother Bing will look cool and beautiful in it.
Xu Chen was a little surprised by Chen Youjian's plan today.
It can be regarded as a great project progress and gain before leaving Shanghai City.
…
After more than ten minutes, the online proposal on the opposite side ended.
Xu Chen and Nie Fei were not in a hurry to give feedback, but expressed their gratitude first and said, "We will give feedback in detail after discussion."
Hanged the phone, Xu Chen smiled and stood up, and said happily:
"I was worried that the price of 'Ice Rib X' would be difficult to sell, but if this design is made, it will definitely be very popular!"
Amy Sun is also a designer, but in fact she just saw the plan It's a little difficult to suppress excitement.
She held the round-frame glasses and said, "This design is really eye-catching...
When our Ice Burning Sports was first established, Xinxin and I have collected a round of domestic and foreign running shoe designs.
Nowadays, domestic sports brands basically refer to foreign design styles...
The 'Feng Qiuhuang' set of things is also very eye-catching and innovative in the industry! ”
As Sun Amy said, in 2007, domestic sports brands and sneakers had almost no designs of their own, and they were referring to and copying Adidas, Nike, Asics, Mizuno, etc. Design.
The earliest design direction of "ice-burning sports" "integration of classic Chinese elements and sports fashion" is also one of the brand differentiation that Xu Chen had already preset.
Xu Chen watch To Nie Fei, he said with a smile:
"I still have to thank Sister Fei for finding the 'Chen Youjian Studio'.
It's really something..."
(The end of this chapter)
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