Chapter 495
Although Weibo platforms were unhappy in this wave of conversation, they still expressed their attitude.
As for the effect, we need to follow up after rectification.
Sina "Boji" was very active and dealt with a group of accounts that exposed photos with their edges. All of them were banned from banning from one week to three months.
You ask why you don’t delete the number?
It can't be deleted, it's all about traffic mothers. After deleting the account, the person who ran away, and the fans followed.
Without traffic, what else can I eat for "Boji"?
Accounts with more fans and more influence are banned for one week, and those with fewer fans and smaller traffic will disappear.
However, when it comes to cleaning up illegal information, they are treated equally, and all of them are deleted regardless of the size of the account.
Platform users are very unhappy about this. Do you want to block so many accounts?
There are so many wonderful pictures? Have you deleted them all?
How else can we learn foreign languages?
So the platform users began to become irritable and posted blog posts to complain, "You might as well delete your platform."
After foreign internet celebrities and those accounts that specialize in banning the edge, "Boji" began to try to push some accounts in other fields.
For example, "entertainment gossip", "funny jokes", "current political comments", "financial information", etc., but the effect is quite poor.
Many of these published accounts are plagiarized and transported studio accounts, and the content is second-hand.
There were many original bloggers on "Boji" before, but the traffic that was hit by foreign internet celebrities before was bleak, and many people directly switched to Weibo.
The main players of "Boji" were all stuffed with balls, and they could no longer post all kinds of content that could drive traffic, and those who were promptly pushed out could not bear it.
The one with the least impact on this rectification was Weibo, because Weibo had cracked down on various illegal information before, and what was the atmosphere of the platform itself and what was it now.
Cao Guowei looked very irritated when he saw the situation in front of him, but he had no choice.
Sina's "Boji" has been on the news broadcast, ranking first and was criticized by name, and there are still thirty seconds of news footage.
In the camera, the reporter logged into Sina's "Boji" platform and pulled it down from the top. After pulling it for a long time, he couldn't see the end. All the content displayed was coded, which made it look very awkward.
The next day, the newspaper and media started writing articles and scolding, which was very unfavorable to Sina in terms of public opinion. It was really a pill to jump to it at this time.
But without the traffic responsibility and the cliff-like decline of various data, it would be a pill if this continues.
Cao Guowei called all the people who "Boji" together and began to review and summarize, and then he keenly realized a big problem.
That is, a large amount of affinity content was flooded before, and the normal content on the platform was eroded very much, and it once exceeded 60%.
The traffic of bloggers in different fields and categories was greatly compressed before. At the beginning, they could make money by subsidies, but the influx of large numbers of edge accounts attracted most of the traffic, and their income was reduced.
Weibo has never been idle and is constantly poaching. Many people have signed contracts with Weibo after being pulled away and only posted content on Weibo.
The large number of bloggers in other fields has led to a sharp decline in the richness of "Blog Memories". Everyone is looking at the picture and how can they feel like watching other ones?
Cao Guowei realized at this time that even without this rectification, "Boji" would take jujube pills. The content of the entire platform was completely unbalanced, and if it was allowed to develop, it would become a pure love platform.
"Trade! Traffic! Every day I know how to do traffic, and I don't care about it for the sake of KPI." Cao Guowei gritted his teeth angrily, wishing he could kill Wang Wei.
After now that everything is useless, Cao Guowei calmed down and decisively began to change his coach, preparing to reshape the image of the platform.
So Belinda, who was poached as a consultant, volunteered, "Our current primary question is how to sort out the platform content ecology."
"Build user insight, innovative combination, system operation and ecological coordination. Comprehensively understand user needs, dig deep into user pain points, find new tools, and align granularity."
"Taking content as king and traffic as the main focus, build a matrix social brand system, build a systematic brand power, realize ecological coordination from internal management to external, and establish a higher level moat for the brand."
These words were a little confused to Cao Guowei. Although he couldn't understand, he seemed very noble.
Especially, the content ecology of this platform, digging deep into user pain points, and building moats, these theories are very novel.
Cao Guowei suddenly felt that Sentinel Technology was very magical, and there were some things in it. "Director Bei, can you say more details?" Cao Guowei asked humbly.
Belinda's face was filled with a confident smile, "We are now imbalanced in the platform's content. The main problem is that there is too much single content, and these contents are extremely risky and belong to gray traffic."
"What we need to do is to rebuild a richer content system and actively cater to the current focus of young people, such as celebrity scandals, entertainment circle gossip, and jokes."
"At the same time, in order to reverse the disadvantage of public opinion on us, we must take the initiative to reshape our brand image."
"Reshape the brand image?" Cao Guowei nodded appreciatively, "Well said, our Sina Boji really needs to reverse the brand image."
Boji's reputation is indeed not very good now. When netizens mention Boji, it is like a pornographic website. This inherent impression must be changed, otherwise there is no way to talk about anything else.
"So what should I do specifically?"
"Prepare the banner of feminism, Propaganda is the most friendly social platform for female users, attracting more female users to enter." Belinda said slowly, "In terms of content, we must conform to the preferences of female users and create content that women like."
"In addition, start with the subsidy plan to provide more subsidies for content that women want."
"Female rights?!" Cao Guowei frowned. He subconsciously felt a little weird, but he couldn't say it.
"Female rights in Europe and the United States are very fashionable and trendy topics, and can also win the favor of European and American public opinion." Belinda added, "And it is not recommended that women be able to stand half of the sky in China, but it is also politically correct."
"From the big data analysis on Weibo, female users are more valuable than male users. Judging from data such as forwarding, commenting, and likes, female users have higher interactions, three to five times higher than men."
"From the number of posts on Weibo, female user content is 670% higher than that of males." Cao Guowei asked in surprise: "Is so much?" "Data will not lie." Belinda replied with a confident smile.
Data does not lie, but how to do data is a knowledgeable thing. Belinda only selectively said part of the matter about Weibo big data.
But Cao Guowei was very satisfied with this plan and immediately made a decision to let Belinda take over as Wang Wei and began to reshape the image of the "Boji" platform.
Create the most friendly "Weibo" platform for women.
Belinda does have the style of an elite workplace woman. She began to clean up and reorganize the "Boji" project team on the first day of taking office.
After replacing several product managers, several female product managers were recruited, claiming that "women understand women better."
Originally, she wanted to replace programmers, but there were too few female programmers and it was hard to find them, so she temporarily put aside this idea.
Belinda also submitted a suggestion to Cao Guowei, which is to establish a big data platform in Boji, so as to facilitate analysis of user preferences and more accurately grasp user psychology.
Next is to start writing soft articles on public relations to whitewash the marketing of the "Boji" platform.
Belinda found a classmate and invited a reporter from the Women's News through relationships. Several women's magazines came over and gave her an exclusive interview to her.
Cao Guowei agreed to all kinds of funds.
At present, money is not a problem, and how to save "Boji" is an important issue.
It is still unclear whether these measures have any effect, but her latest measures will be immediate.
The "Boji" platform immediately launched the "Female Power" activity after the rectification, doubled the subsidies for female bloggers, and at the same time vigorously supported women to content.
What old Deng, middle Deng Xiao Deng, lower head men, and ordinary men all stand aside to make way for the friendly atmosphere of women.
The bloggers on "Boji" were in an uproar and protested, all of them were bloggers, why do you women get twice as much as you KPI is half lower than ours.
The head blogger was originally suppressed by foreign internet celebrities and was depressed. He was full of fire on the "Boji" platform. Belinda was cruel and ruthless and immediately said the blogger's ban on banning the blogger, which caused a more intense rebound.
Then Belinda was a little panicked. She didn't expect that these bloggers would be so resentful that they dared to protest under the threat of banning the speech.
This is not right. How dare they disobey the platform?
Guess! Stop all of them!
Soon a big blogger in the field of "joke jokes" jumped out directly, "In view of the various disgusting behaviors of the Boji platform, I announced that I would immediately withdraw from Boji, cancel my account, and switch to the Weibo platform."
Some people took the lead, and naturally some people responded. For a time, dozens of bloggers stood up and called on everyone to run away.
Belinda was a little confused. How could these people dare to rebel?
Just when Belinda was a little confused, a "little fairy connoisseur" sent a long list of blog posts to criticize these people.
"The entire platform is filled with oppression of women. In the patriarchal environment, discrimination is everywhere. The platform only makes some small compensation to us women, so that this group of greasy men breaks their defense. Is it really sensitive?"
"The joke king really thinks he is a character. Look at the statement full of father-like flavor, and it seems that he thinks that the platform will not be able to leave you? It's so ordinary and confident. It is recommended to pull out your pants first to see how many millimeters you are."
The joke king was angry immediately and immediately started to fight back, squirting at the little fairy.
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The "Little Fairy Connoisseur" is fully fire-powered, and every sentence is inseparable from the bottom three ways. It can't resist the joke king, and immediately calls friends to call more people to siege them.
But the little fairy has extraordinary combat effectiveness, and with the assistance of the platform, they all sent bloggers who came to scold them to the banned package.
"Little Fairy Connoisseur" proudly posted screenshots of the banned account, as if showing off, "This is the end of going against us women!"
A group of female users appeared in the comments below, praising "My mother is so cool!" "It's too tidy!" "The man below broke his defense!"
For a time, the "Boji" platform was filled with calls for women to revel in the carnival.
…
"Excellent! So wonderful!" Qin Shaoyan slapped and was amazed, "Sina Boji has really found its own track, and is getting closer and closer to the goal of the All-Women Platform."
Zhang Pingyi was also confused. He couldn't understand it, but he was shocked.
After "Boji" developed women's power, various data rose again and the platform was extremely active.
"This... is a bit too powerful, all kinds of data are taking off." Zhang Pingyi scratched his head, "Do we want..."
"Wait a minute!" Qin Shaoyan immediately interrupted him, "Remember me, the female data workers' words are all farts, don't listen to them."
"What they are best at is making data, making 80% sounds with 1% of the amount."
"You see that the Boji platform is active now, and it will soon become a garbage concentration camp."
"Why?" Zhang Pingyi was very shocked.
"Because they will fight first." Qin Shaoyan said with a smile.
Sina knows nothing about its situation. Cao Guowei is also very grateful that fortunately, he has launched a talent to make the platform active again.
As for female bloggers being too noisy, it is a small problem. The environment at this time is still very primitive, and I have never experienced the fierce confrontational environment like that in later generations.
No matter which Internet company or game company it is, they like to use women to attract male users, and they even often use ads such as edge-browing and sexual suggestion, and they want to announce that they are a hook-up platform.
So in their thinking, female users are high-quality users and can attract more male users.
This was indeed the case at the beginning. After male bloggers left one after another, more female users flocked to the platform, and then male users became active again.
Belinda's "Female Power" subsidy plan officially came in handy, and female bloggers began to display their talents to gain the platform.
Writing articles and jokes, tarot divination, emotional consultation and other accounts have all started to do it.
But these accounts...it seems that the traffic is not good, and it is not as high as those bloggers who simply post photos.
Hayek's invisible hands are everywhere and have great magical powers. A strange scene appeared on the "Boji" platform again.
If you don’t use the edge, there will be no traffic, there will be no money without traffic. If you want to make money, you have to use the edge, so the female competition began.
Soon a smart blogger invented the "threshold charging" model, attracting male users to pay for money and join the group, and then post larger-scale photos, and even further communication can be made.
Originally, "Boji" has a reputation, and everyone will smile when they mention it. Now it is normal for them to reopen and then re-engage in their old business.
The male users who were originally lost came back again and began to appreciate the new "female Bodhisattva".
With the traffic, the "female Bodhisattvas" naturally began to make money. With the subsidy plan, they seemed to be picking up money with sacks, and they made a lot of money.
Then more "female Bodhisattvas" joined in, and the track became more and more popular.
Those "8-point" sisters with poor appearance were anxious and their money was earned by the "fashionable" blogger. What should we do?
Report! Report it hard!
The Cyberspace Administration of Information Technology and the Ministry of Information Technology have received a large number of complaints accusing the "Boji" platform of being frustrated.
The superior department was very angry. Boji dared to commit crimes against the wind and refused to correct his mistakes. The entire platform was immediately closed and rectified.
The rectification period is tentatively set to three months and can be extended at any time.
Cao Guowei was stunned when he received the notice. It has been less than two months, why did something happen again?
What are you doing? !
Close for three months, then Boji is going to be cold!
Cao Guowei was so anxious that he jumped straight into his foot and immediately found Wang Yan, "Mr. Wang, you can't shut down. If you do anything, you will never be able to turn over again."
Wang Yan snorted coldly, "Do you still dare to disobey?"
"Don't dare, don't talk about it." Cao Guowei was sweating coldly. If he disobeyed, let alone Boji, Sina Pills, "Can you be active? Don't be kept for so long, even for a week? A month?"
Wang Yan glared at him, "Stop it first, and commit crimes against the wind, and if you don't change it, you will be punished severely and severely!"
"Old Cao, now you must express your attitude first, and then talk about other things. The Cyberspace Administration of China wants to kill the chicken to scare the monkey. We are in a collision."
The relationship between the former chairman of Sina can be very broad, but this matter is not worth using this level of relationship.
Accepting the punishment obediently is the only solution in slow public relations activities. "Then just watch Boji be banned for three months?" Cao Guowei felt sad. "Stay the green mountains without worrying about burning firewood." Wang Yan comforted, "Wait first, avoid the limelight, and then compete with Weibo for a high or low. Boji is still very potential, and the accumulation is also good."
But Cao Guowei knew that the difficulty of falling behind three months and trying to compete with Weibo again was not on the same level as it is now.
Cao Guowei was unwilling to accept it, but he had no choice but to do anything. When he was depressed, his assistant suddenly broke in and reported a bolt from the blue.
"Mr. Cao, a foreign internet celebrity company has filed a lawsuit against us in the United States, accusing us of breach of contract and demanding compensation for liquidated damages and mental damages, and a total of one billion US dollars."
"What?!" Cao Guowei stood up in shock. "And Weibo also sent us a lawyer's letter saying that our platform plagiarized a lot of content on their platform and asked us to compensate." Cao Guowei's eyes turned dark and he almost fell to the ground, slumped on the chair.
It's over, it's all...
This time is different from being interviewed last time. This time it is really troublesome, and Boji may never be able to make a comeback.
(This chapter ends)