Chapter 331 Win at the starting line (Happy New Year, brothers)
"At present, almost as we predicted, Xu Kong's new drama has increased rapidly, almost surpassing the "Master of Power" some time ago."
"And there is obviously a great public opinion advantage in terms of reputation and all aspects."
When hearing these news, Zeng Xi was indeed in a complicated mood at this time.
There is no way. As early as when he saw the first few episodes of "The Beginning", he had a great feeling, that is, Xu Kong's new drama this time is likely to explode.
This has nothing to do with the investment cost of the entire drama, and it just starts from the first feeling.
It feels almost the same as when I watched "Legend of Sword and Fairy".
And the most important thing is that during this process, Zeng Xi almost did not take into account the fact that Xu Kong and Song Youyou are male and female actors.
So all this is the most terrifying thing.
This is also the reason why he was willing to spend such a high copyright fee to buy the so-called exclusive broadcast rights.
At that time, he thought that if his copyright fee was exposed, most people would probably think they were crazy.
But in fact, there were some professionals at the scene at that time, and after all, they were the heads of major platforms. It was obvious that he was not only the one who had such a vision.
…
"So what I wonder most is what conditions are given by Tudou Video."
"Feng Ge can directly choose not to continue talking to us."
Zeng Xi said subconsciously.
This is also the most puzzled thing he has been during this period.
It can be said that at that time, he really felt that they had won the Penguin Video steadily.
Toudou Video does not have the financial strength to compete with itself.
And the only biggest opponent, the other end of the kiwi fruit, is almost the attitude shown by the other party, because Qin Xian, the vice president, is destined to Xu Kong not choose to cooperate with them.
This has nothing to do with the amount of copyright fees, but about the understanding of Xu Kong.
It looks very easy to get along with, and it is a teenager who is completely unprepared for nothing.
In fact, he is quite vengeful and arrogant.
As for Kiwi Fruit, as long as the Qin brothers are still the two Qin brothers, any subsequent drama by Xu Kong should be said to be all the subsequent dramas of Feng Ge.
Almost all of them have no fate.
…
"Mr. Zeng, I think it is highly likely that Tudou Video has offered some conditions beyond copyright fees."
Hearing his subordinate's answer, he rolled his eyes speechlessly.
Isn't this tm nonsense?
In terms of financial strength, how could Tudou Video compare to them?
And the reason why Feng Ge didn't even continue to bargain.
This means that in addition to giving Feng Ge a condition that makes Feng Ge feel moved, this condition is that they cannot get it from Penguin Video no matter what.
He did ignore Tu Qiaoer, who had previously.
It is obvious that the other party seems a little restrained due to the platform's financial strength, planning and various reasons.
But really, in terms of courage, this female vice president of Tudou is actually not inferior to anyone.
And it can be seen that the boss on Tu Dou Video also trusts Tu Qiaoer very much.
Even if he can make the decision in such a short time, even if he himself can't do it.
…
"But at the end of August and the entire September, all the dramas that should be withdrawn have been withdrawn." Zeng Xi said with some gratitude.
In fact, in his opinion, who will win a great victory or defeat in this new drama "The Beginning" about Xu Kong and the other "The World" broadcast on Kiwi Fruit in the end?
He himself wasn't sure.
But what should be avoided must be avoided.
No need to forcefully interfere at this time.
Anyway, in about a month, their Penguin videos have also been delayed.
Originally planned to be broadcast, Zeng Xi gave two dramas with high expectations, and both chose to postpone the broadcast, but fortunately there was no formal schedule.
Apart from communicating with the producer, there is actually not too much trouble.
…
"There is no way at the moment."
"I can only wait for the two dramas to be broadcast and show the truth in data and reputation."
After Qin Xian returned from the capital, he did change a lot of his past thoughts.
Especially about your personality.
Before, he almost didn't think he had any problems.
Even if it was really beaten by Xu Kong's fairy sword, he was even forced to stop his work and give up some of his rights.
But in Qin Xian's opinion, this is actually just a relatively ordinary win or loss.
The price was due to my aggressiveness at that time and choosing to broadcast the fairy sword on the same day as Xu Kong's.
He waited for Fengge's company all afternoon and finally did not see Xu Kong himself.
When he was so angry that he was about to explode, Xu Kong's assistant suddenly told him that in fact, this was just returning what he did to Xu Kong.
He suddenly thought of a lot.
For the first time, I tasted the consequences and experiences of my own self-conceit.
Perhaps if he was really a little more polite at that time, Xu Kong might have worked with them for a long time.
Even when Fengqing Entertainment sold Xu Kong's contract, they could buy it.
But now, it is obviously too late to say this.
…
So after thinking about these things clearly, his previous prejudices against Xu Kong suddenly disappeared.
Recalling the first few episodes of "The Beginning" he watched this time, he immediately realized the potential of this drama.
He was indeed a little disdainful at that time.
It is mainly caused by his opinions on Xu Kong.
Who knows, it is obviously too late.
And there is no way to control it at all.
Otherwise, he would most likely not have let Changyun Film and Television's "Powerful World" choose to broadcast the same schedule as Xu Kong's new drama.
But now this matter is no longer something he can influence.
First of all, their cooperation with Changyun Film and Television this time signed a bet agreement.
So it's not like some dramas that bought copyright, most of the decision-making rights are in their own hands.
Secondly, he could not have known about the grudge between Fengge and Changyun Film and Television.
This matter is ultimately no longer as simple as the commercial competition on the surface.
It is obviously impossible for both sides to hold their breath and take the initiative to withdraw the schedule and postpone the broadcast.
Zhu Changyun would not agree, and at the same time, there are too many aspects to coordinate to achieve this.
The last and most critical.
That is, this drama signed a bet agreement with Changyun Film and Television. So if they really lose, their platform will actually not suffer too much.
Even far below expectations.
I can only say that Zhu Changyun and Changyun Film and Television are really too confident about their new drama this time.
If it really fails, it will not seem unfair.
After all, the entire industry is not the first to invest in promotion and distribution costs like the other party, but it is definitely quite a few.
...
As time gets closer, the relevant public opinion in "The Power of the World" is indeed a little more controllable.
As for the measures taken, they are quite simple, but very effective.
It is the beginning to reduce the overwhelming publicity and distribution methods before.
This is actually not an easy decision. After all, all the early promotion and investment in the entire drama has been invested.
It suddenly stopped, obviously things can easily have a great impact.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
However, as public opinion is already feeling more and more intense.
If you don’t have a little movement, continuing to promote and distribute will have the opposite effect.
So this is a solution.
After all, it all depends on Xu Kong's new drama this time.
If it weren't for Xu Kong that netizens began to compete with each other, there wouldn't be such a compromise.
…
"At present, the effect of promotion and distribution is better than we imagined."
Feng Ge, Yan Rui, when reporting to Xu Kong, also felt a little incredible.
Mainly, so far, it has been about a week since "The Beginning" officially scheduled to be promoted and distributed.
At the same time, Yan Rui estimated that the publicity and distribution expenses invested by the opposite "Power of the World" would probably not be less than 50 million.
This is still paper data.
That kind of almost all-round screen sweeping is simply a direct money burning.
But in comparison, the promotional and distribution expenses invested by Fengge and Tudou Video here are estimated to be about 2 million.
Judging from the final promotion and distribution effects of the two dramas, they are quite different.
For the producer, of course, I feel it is incomprehensible.
After all, the difference between the two dramas, whether it is promotion or investment, is too much.
But in fact, for viewers who really watch the show.
There is really no big difference.
Netizens are not idle. When watching the show, they will still care about the investment costs of the show.
As for the opponent, one of the so-called luxury lineup, has always been one of the key points of publicity.
It seems that it seems to arouse the interest of the audience, but it is not as good as Xu Kong and Song Youyou's three-game combination.
…
Yan Rui had already relatively overestimated Xu Kong's current popularity, traffic, and most importantly, his audience appeal.
Who knows, it's still far underestimated.
From some feedback online now, it is really hard to say how many viewers are interested in "The World of Power" a big investment and a luxurious lineup of power drama.
Because there are a large number of water troops on the other side, some related data have no so-called reference value.
But there are really a terrifying number of netizens on "The Beginning" and are shouting to bring them up quickly.
Yan Rui has only realized it recently.
Xu Kong's three dramas and one movie have almost all achieved quite impressive results.
But more importantly, the themes themselves are different, from suspense love to the original fairy tale, the suspense crime with a realistic theme, and the literary and artistic romance film like "Sweet Honey".
Almost all have a high reputation. The lowest movie "I Want to See You" also maintained a score of around 8.6.
This is almost a pretty outrageous result.
As for any domestic director, it can be said that he is definitely the kind of god.
Unfortunately, the commercial results of these three dramas and one movie are actually quite good, even exaggerated.
And Xu Kong himself has too many topics and too many identities, which has led to not many people who actually discuss this matter completely independently.
But the audience is not fools either.
After the accumulation of reputation among the previous three dramas and one movie, netizens now refer to the situation where Xu Kong’s fans and even passers-by are excluded.
Some ordinary audiences have high expectations for Xu Kong's new works.
I am still really willing to watch the show, spending real money to pay for the content, and when no one pays attention, it has developed to a very exaggerated group.
These people may not even pay attention to online news at all, and of course they will not express their opinions.
It seems that there is no presence at all.
But in fact, this is the silent majority.
The people who really contribute paid members and related data are not the so-called true fans or the blackheads who like to pick on the tricks, but the ordinary audiences who silently watch the show.
They will be influenced by some views like Kol, who are film and television bloggers.
But you really have to keep reading, what you are interested in is what they really care about.
…
"At present, there is no need to continue to increase the budget for subsequent promotion and promotion." Xu Kong also spoke.
The main reason is that he himself did not expect that he now has such a high audience appeal.
I originally planned to start concentrated publicity and distribution in the early stage, and about a few days before the broadcast was about to be broadcast.
Of course, the overall promotion and distribution cost is still controlled within 10 million.
The main reason is that the entire drama is not very invested, and there is no need for too much investment in publicity and promotion.
And Xu Kong also has confidence in the quality of the drama. In fact, in the previous life, the drama "The Beginning" was almost even 0 promotions in the early stage, but it was still very popular.
So Xu Kong was not very worried because Xuanfa lost his hind legs.
…
The only thing he didn't expect was that judging from the current situation, it seemed that the same publicity efforts were maintained later, which was completely fine.
There is too much tap water!
Almost at the same time as the release was scheduled, many netizens on the Internet began to help promote it spontaneously or indirectly.
In fact, it is very simple. A "Xu Kong's new drama" is more than enough.
And more importantly, the promotion and promotion of the drama "The Beginning" is not like the one in "The World".
As long as the publicity efforts are reduced, the effect will begin to decrease visiblely.
On the contrary, with the same publicity efforts, the effect is steadily increasing.
It can only be said that in this regard, as long as Xu Kong can always ensure the quality of his new drama, he can save a very exaggerated cost in promotion and distribution.
Because the audience is really too proud and willing to buy it.
A more name is equivalent to winning at the starting line.
…
(This chapter ends)