Chapter 879 The lottery is a complete life!
From a head of a social project team in a pig factory that is not valued, to the CEO of a well-known domestic Internet company, Cheng Hao's life has undergone earth-shaking changes in ten years.
After the boss came back from North America, his mood was a bit complicated.
Orange Technology's second transformation, the first transformation can be understood as reducing business. He has also been promoted from Chief Technology Officer to his current position.
In the first transformation process, he gained enough benefits, and his personal wealth and social status were rapidly improved
"Boss, don't worry, boss, I will fully cooperate with Mr. Lu and Mr. Gu in my new position."
In more than ten days, Cheng Hao's mood has been adjusted and he has accepted his new position.
Chief Operating Officer, responsible for daily operations and auxiliary management, and reports to the new CEO Lu Qi.
From the position of CEO, I feel a little awkward, but whether it is in terms of self-interest or the company's relationship, the boss's decision is correct.
It is also good for him. He currently holds a lot of shares in Orange Technology.
In addition, Lu Qi, who took over, is a Silicon Valley celebrity and has a very high social status in Silicon Valley. It is not embarrassing to give such a big shot.
Tan Jincheng stared at Cheng Hao and smiled, "Okay, then I won't talk nonsense anymore. In short, it is good for us to become bigger and stronger."
From the position of the boss of the company, there is no awkward feeling at all, and no ghosts believe it. However, Tan Jincheng believes that Cheng Hao can adjust his mentality. He is a veteran who is in the workplace and must pass the psychological quality. "Haha, that's true. I still expect the shares in my hands to continue to appreciate." Cheng Hao currently holds 1.836 million shares of Orange Technology, with a current market value of about US$130 million. These shares are fully circulated and unlimited, but as long as he leaves his job, he can cash out all of them.
Whether in terms of his own capabilities or the development of the company, he has to support his boss's decision.
Besides, the boss gave him some comfort, and his administrative level was upgraded to senior vice president level, and he was on par with the boss's wife.
"Okay, then you can sort out the company with Mr. Gu during this period. After Mr. Lu takes office, let him take a look at our appearance and don't underestimate us."
For partners who start their own business with him, Tan Jincheng's thinking has always been a common prosperity, but he has his own set of principles in the company's business management. If Orange Technology is still the same scale as before, Cheng Hao's ability will not have much impact.
No matter what the market value is, based on the existing foundation, Orange Pin will be able to eat it for many years even if it is like Baidu.
But it certainly won't work now.
It is no problem to share wealth and honor, but it cannot affect his plan. Cheng Hao is not a person who is confused. After following Tan Jincheng for ten years, he naturally understands what Tan Jincheng's personality looks like.
After personally comforting Cheng Hao, Tan Jincheng came to Gu Qingqing's office. "How is it? What's the feeling of coming back again?"
Orange Technology has long moved to their own headquarters as a whole, and the overall office environment has been significantly improved. Gu Qingqing's office was temporarily prepared, and the decoration is not very luxurious, but everything should be.
Except for a very small number of people, Orange Technology is a little surprised by the return of the boss lady. Last month, the boss lady also appeared at the scene of the Honor of Kings Professional League to cheer them up.
No one expected the boss lady to come back suddenly, and even the media was confused by Tan Jincheng's operations.
The news that Lu Qi joined Orange Technology has not been announced yet. "I don't feel like a big deal. I've come to this office building a lot, but I haven't really stayed there for a few days."
Gu Qingqing was wearing a professional suit and answered Tan Jincheng's questions casually behind the desk.
The office area of Tianmei Studio is in the Orange Technology Annex Building. She has indeed come to this building a lot, but as she said, I have never stayed much. "If you do this, things will be a big deal." Gu Qingqing certainly understood her position, which was nothing more than taking the personnel and affairs into her own hands before the company was transformed and reorganized.
Personnel rights and finance are the focus of a company. Tan Jincheng is still very clear about the financial situation of Orange Technology. His revenue in the third quarter was roughly around 12 billion yuan, a year-on-year increase of between 35% and 40%.
This has been the profit of Orange Technology (Orange Pinhui) for 16 consecutive quarters, and the number of user activity and order volume are the fundamentals of rapid growth.
The revenue growth forecast for Orange Technology this year is about 40%, and the revenue forecast for the whole year exceeds 55 billion yuan. As for net profit, there will be roughly an expectation of about 3 billion yuan. "Yes, it's really a big deal. It's a bit of a pity for the existing Orange Technology. But since it has started, there's no reason to stop."
This year is the first time that Orange Technology's annual revenue exceeds 50 billion yuan. Compared with the traditional two strongest e-commerce companies, this scale is indeed not enough, but the problem is that this kind of state of being at ease is very good.
If the market value is not considered, companies like Orange Technology should be the most exciting, and their employees are not as popular as other companies.
But after the reorganization, everything is different.
"Sure enough, power will grow ambitions. You said that Orange Technology would be a small and beautiful company. Now this is a slap in the face, right?"
When Tan Jincheng came, Gu Qingqing temporarily stopped working. The two started chatting. She came back this time to focus on personnel affairs and reorganize the board of directors, which was also to clear obstacles for Lu Qi after taking over.
This is how Tan Jincheng is in character. When he wants to use this person, he will fully support him. "State things are temporary things. If there is no artificial intelligence, Orange Technology will definitely maintain the status quo, but now artificial intelligence is the direction of future development, and we can only move forward in the direction of the times."
The era founded a certain person, not a certain person created an era.
It is necessary to let its companies follow the development of the times. Artificial intelligence needs a breeding ground. If physical enterprises are not suitable, then only Orange Technology is the best platform. "After all, you are different from before, or you have such ambitions in your heart from the beginning." "Ha, maybe it is."
Tan Jincheng doesn't agree. As a man, he has ambitions when he grows up. Either this ambition or that ambition, Tan Jincheng naturally cannot avoid the vulgarity.
I didn't stay in Orange Technology for long. After chatting with my wife for a while, Tan Jincheng left.
Orange Technology's restructuring plan is not small, but it has other more important things to do now, that is, to prepare for the Yangcheng International Auto Show in November.
Golden September and Silver October, the automobile industry ushered in the peak sales season for the whole year. The auto market sales were booming in September, and the SUV track was even more explosive. The Yuechi A1, which sold over 50,000 units in a single month, put a lot of pressure on the market.
The difference is more than 10,000 units from the second-ranked SUV model.
The SUV with sales of over 50,000 per month was not only shocked by the competitors, but even Wei Lai himself had never thought of it.
"Get a lottery."
No matter what, this result has come out. Domestic SUVs with sales of over 50,000 yuan per month are not only honors from Weilai, but also honors from domestic cars. No matter what happens, you have to make some noise. "Release prize?" "Yes, just draw directly. It's better to give consumers something real than celebrations." "Then what to draw? What is the grand prize?" "What is the grand prize?" "What is the grand prize? Tan Jincheng hit the tabletop. He had to think about it. The lucky prize must not be able to draw Yuechi A1. This thing sells so well, and even the lottery is just the icing on the cake.
Besides, I'm a little stingy.
"Go to the first prize of the tank 500, and you can decide the others."
Zhao Xinyi looked surprised and suspicious: "Tank 500? Isn't this released yet? Boss, what are you doing?"
Tank 500 is a new medium-to-large luxury off-road launched by Weilai, positioned between 300,000 and 400,000 yuan. It has a self-developed 3.0TV6 twin-turbocharged engine, a 9AT gearbox, and a comprehensive power of 360 horsepower, which can adapt to multi-terrain driving mode.
It is the ultimate embodiment of Weilai's off-road, integrating Weilai's cutting-edge technology in the SUV and off-road fields over the years, and also equipped with Weilai's intelligent driving.
The design and testing of the Tank 500 have been underway since the 300 performed well. With the advancement of technology and continuous supplementation and internal iteration over the years, Tan Jincheng feels it is time to launch it to the market.
High-end models are often a means for a car company to show its technology. Weilai, who was born from Changfeng Motor, has accumulated considerable accumulation of technology in off-road vehicles and has been continuously researching and developing it over the years.
The Tank 300, which is being marketed, performed well and has also accumulated a lot of off-road customer feedback for Wei.
"Yes, so what? Isn't this going to be released soon? Just use this first prize, and you can also promote it."
The day of Weilai in the new year is about to start again. This wave of Weilai will still have a big one. In addition to the Tank 500, there is also the first concept car of Weilai, the pure electric version of Weilai EP9.
As a pure electric sports car, EP9 will not be mass-produced. It is only launched as a concept car. There are not many first batches of production, which is for investors to collect.
In addition, when you go to the New North Raceway, car companies have their own pursuits for the New North Raceway. In previous years, our models had no advantages in the New North Raceway, so even if you go, they mainly participated in the test, and the media rarely reported it. However, with our leading electric vehicle technology, more and more car companies have begun to use electric vehicle models to travel to New Zealand and Northeast China, and media reports are becoming more and more.
In terms of technical highlights, the EP9 is equipped with four high-performance motors and four independent gearboxes, with a maximum power of 1360 horsepower, accelerating by 2.7 seconds per 100 km/h and a maximum speed of 313km/h are all very eye-catching.
In addition, the entire body is designed with all carbon fiber material, and the overall body is lightweight, and the battery technology is also the most advanced technology developed by Weilai.
In terms of aerodynamics, it has also achieved its current top level. EP9 is a technical show of Wei Lai's muscles.
In addition to the promotion of Weilai's headquarters, the day of Weilai in the new year continues the rhythm of the opening of Lutes.
In addition to last year's Lotus series, Lotus also introduced several other models through cooperation with some dealers at Tianjin Port. The overall price range is between 720,000 and 1.1 million yuan, and the benchmark is also the Porsche 718cayman series.
It's too niche and the sales are average. However, the loyalty of core users of this niche model is still relatively high. The road to revival is still long, but it is much better than last year. Next, it depends on the performance of Jiangcheng factory after it is put into production.
"How many cars are more suitable to get? Is the top-end version?"
"If you calculate it at 400,000 yuan per vehicle, you can get 25 vehicles. In addition, some other things, if you look at it, the total value is within 30 million yuan. It is fair. Employees from dealers within the company are not allowed to participate."
No form of lottery can be absolutely fair, but excluding employees of dealers in their own dealers can at least cause less controversy.
"Also, the lottery is a lottery. Don't make some messy settings. Let's just give benefits to consumers and fans. The lottery account should be used by the official account."
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The limit on the lottery limit of 50,000 yuan on the Internet platform has not been implemented yet, so there is still a lot of room for lottery operation.
"Okay, we will do it seriously."
The Yuechi A1 exceeded 50,000 in September, and a new record will be born in October, and sales in November and December will not be bad either.
This is related to the current market.
"According to the prediction of professional institutions, the sales of Yuechi A1 this year should be a record that is difficult to meet with domestic models, and we should indeed celebrate it."
Since last year, Weilai has been paid attention to by more and more professional institutions, especially because he is very interested in Weilai's sales.
The three major brands of Yuechi series, Aian series and Weilai series constitute the main sales volume of Weilai. In addition to these three brands, there are also Kirin pickup truck series, tank off-road series, and Yellow Sea bus series to build a niche peripheral market.
The professional institutions gave Weilai a high evaluation. Weilai, who is deeply involved in the SUV market, has continuously made breakthroughs in overall sales in the past few years. During the period of great explosion, Weilai also gained the biggest dividend on this track.
In addition to the dividends in the SUV market, Weilai's continuous investment in the new energy vehicle market over the past eight years has also brought them great benefits.
The upgrade of the verification of subsidy fraud incidents in the second half of the year, the adjustment of subsidy policies and the raising of entry thresholds, etc., not only prompted car companies to increase sales in the fourth quarter, but also brought considerable dividends to leading companies.
The little Karami and those who were not obeying the rules were fined, so the vacant market was naturally given to the leading companies. In the current domestic new energy vehicle industry chain, Weilai, BYD and BAIC New Energy almost account for more than 80% of the market sales.
Weilai's new energy vehicle sales this year are between 90,000 and 100,000 vehicles, and the probability of exceeding 100,000 vehicles is not high. However, even so, it will make Weilai the sales champion of global new energy vehicle companies.
BYD's sales are also not bad as BAIC New Energy, but from the comparison of models, Weilai is more reasonable.
Aian series has monopolized most of the online car-hailing market with Tan Jincheng's influence in the Internet circle and excellent quality.
Wulai's two new energy models for the high-end market are not as powerful as those of Aian and BYD Dynasty series under the operation of Tan Jincheng, but they are not bad at selling, and the profits of this high-end model are quite considerable.
Wei Lai can achieve a good balance in terms of volume and profit margin.
"2016 is the biggest explosion period in the SUV track, but in my opinion, the SUV track next year and in the future cannot be as crazy as this year. In addition, with intensifying competition, the peak of Yuechi A1 should be this year."
"Even the peak period of domestic SUVs is this year. The market still needs to remain rational about sales next year. There is no need to blindly expand production capacity. I think Weilai's current capacity demand for fuel vehicles is enough."
On October 17, when interviewing Weilai's official Weibo account on giving back to consumers, Tan Jincheng seemed very rational in the face of reporters' concerns about Weilai's production capacity.
In terms of fuel vehicles, Weilai's overall production capacity will not expand, but Weilai's production capacity in new energy vehicles will be further improved.
In fact, the growth rate of SUVs like last year and this year is already very exaggerated. In the mature market environment, SUV models can maintain a growth rate of more than 50% for two consecutive years, which is obviously impossible to become a regular state.
Take this year as an example. In addition to the changes in aesthetic trends, more reasons are the development of urban and rural markets. Independent brands penetrate into fifth- and sixth-tier cities through low-price and high-equipment strategies, and at the same time, they compete with joint venture brands in first- and second-tier cities with cost-effectiveness.
The best-selling independent brand models are basically concentrated in the range of 70,000 to 120,000 yuan. Take Yuechi A1 as an example, the starting price starts at 95,800 yuan, and it is equipped with a halving policy for 1.6L and below displacement purchase tax, as well as the discounts of car companies and 4S stores themselves.
Catching up with the special period, you can get a beggar version for about 80,000 yuan. The performance and space are acceptable, and there is still a very market in fifth- and sixth-tier cities.
In addition, there are technological breakthroughs and more and more car companies that have begun to focus on this track, which has also had a positive impact on the overall environment.
The other is the introduction of new models of some joint venture brands and the price drop, forming differentiated competition with independent brands, driving the entire market.
As the overall atmosphere became popular, sales naturally increased.
But there are also discordant parts in this, such as plagiarism and quality problems. Some car companies are just to make a quick money and enter this track.
But these purely plagiarized cars sold well, and they didn't seem to have much impact in a short period of time, but after using them for a long time, it will have an impact on the entire market environment.
It's almost 2017 and I'm still playing with the tape ruler. How can consumers not feel disappointed with the entire environment?
In the second half of the SUV explosion, the secondary market was reflected in the continuous recovery of Weilai and Great Wall Shares, which was in sharp contrast with those car companies that mainly engaged in sedan business. Great Wall Motors' market value returned to 100 billion yuan, and Weilai's stock price also stabilized at more than 100 yuan.
Car companies like BYD, which mainly focus on sedan business, have relatively average stock price performance.
In addition to the EP9 and Tank 500, Weilai also plans to release its first pure electric sedan, which is also Weilai's first sedan model.
"Weilai performed very well in the SUV track, but we are still a newcomer in the sedan field. This time, ET7 is just an attempt."
Faced with the reporter's questions, Tan Jincheng did not shout any loud slogans like other models.
The sedan field is too rugged, the competition is too fierce, and pure electric models are even less popular. In addition, ET7 is positioned as a medium and large luxury pure electric sedan, and it is still the same high-end market as ES8.
In terms of sales, Weilai did not have much expectations. The reason why he launched high-end models was simply because he was attracted by the current subsidies. "It's a period of large subsidies, but this kind of subsidy will definitely reduce heat. Maybe there will be no such large subsidies from when. Using this time to build a brand image is better than purely eating sales."
New energy vehicles have national subsidies and local subsidies, and power battery production also have subsidies. Weilai can get more than 1 billion yuan in subsidies every year.
If such a large subsidy is for the purpose of reducing sales rather than long-term considerations, it would seem a bit short-sighted.
Tesla can establish its high-end image in the era of large subsidies. Wei Lai can also try it. In a few years, the models of 300,000 to 400,000 yuan may be a little painful for consumers without much subsidy.
But now the highest car has a subsidy of nearly 60,000 yuan. Car companies are more generous and provide some services, and then cooperate with the market to carry out activities after they are listed for a period of time.
The price of a car is almost 20% off. From the perspective of consumer psychology, it is a good means of promotion.
"Now we are using the state's subsidies to build our brand image. When the subsidies are reduced, we can launch more popular models."
High-end brands and popular prices, Tesla is currently following this path. Compared with Tan Jincheng, Director Ma is more radical. The first mass-produced model they launched is an electric sports car.
Even if one of them is a concept car, it is the first time that three new cars were released at one time.
Tan Jincheng and Weilai have always been cautious about the launch of new models.
There is no choice, the company's foundation is too poor and I can't afford to be injured.
Only based on the current sales volume, can we dare to launch multiple new models at once.
The lottery action of Weilai was announced from October 17. Gifts totaling 30 million yuan, including 25 tanks, 500, are real. In addition to tanks, 500, there are also Tanks 300, Yuechi series and some peripheral products from Weilai.
This large-scale lottery of using mass-produced cars has once again refreshed the Internet marketing method. The most important thing is that Wei Lai's lottery this time has no routine.
Employees from Weilai Group and dealers are not allowed to participate. They do not need to be Weilai users. You can follow and forward Weilai Auto’s official Weibo. The way to distribute the prize is also very simple, which is to arrange delivery on the day when the Tank 500 debuted at the Yangcheng Auto Show for the first time. "There is no routine, you have a chance to participate!" In mid-October, for the sales sprint of Weilai's last two and a half months, Weilai's marketing department began to make a living again.
While Wei came to do his job, an announcement from Orange Technology was released in a low-key manner.
Mr. Lu Qi, former executive vice president of Microsoft, will officially join Orange Technology as executive president and CEO from January 1, 2017, and will be fully responsible for Orange Technology's products, technology, sales and marketing operations.
At the same time, Cheng Hao, former CEO of Orange Technology, was transferred to the position of Chief Operating Officer of Orange Technology to assist Lu Qi in management.
After the boss's wife and former CEO Gu Qingqing returned to Orange Technology, Orange Technology once again made major personnel adjustments.
(This chapter ends)