Chapter 632 The foundation of Hong Kong's entertainment industry
"Okay, this matter really needs to be done slowly, and I can't be anxious." Yang Wendong naturally agreed.
In fact, it is difficult for Hollywood to achieve many of its peripheral returns in the Asian market. It is difficult for Hollywood giants to make profits from various cultural, legal, customs and other issues, and it is naturally the same in Hong Kong movies.
Theoretically, the peak period of Hong Kong movies, TV series and music can easily feed tens of thousands of employees in Hong Kong, but this sustainability is difficult. After all, it is just a city, and it is difficult to cultivate so many people for a long time without an overseas market;
After the mainland's reform and opening up, there will be about 20 years for the peak period of Hong Kong culture. Although the mainland's cultural industry will definitely rise, it can also be integrated. It is also a good thing if the former Korean wave can be replaced by Hong Kong flow.
So the surrounding area is very important. After all, the market is an economic problem. As long as there is economic returns, the industry can prosper, and otherwise it will inevitably collapse.
Together study the development of Asian surrounding markets, on one hand, Hollywood is good at, and on the other hand, there is a local Asian cultural consortium, which can be said to be the most perfect combination.
Smith also smiled and said, "Okay, I hope this will succeed. The Asian market is also very important for us Paramount and even Hollywood."
In terms of economy, Asia may not be as good as Europe and the United States in a few decades, but the population is too much larger, and the population of Southeast Asia accounts for half of the world.
The film industry, both in box office and surrounding areas, is not a high-priced product. Except for the treasures of a few enthusiasts, everything else needs to be increased. No matter how rich European and American billionaires are, they will only watch movies once, buy peripheral toys worth a few yuan, etc., and will not spend more money. Then these rich people are naturally not an important customer group in Hollywood.
On the contrary, a large number of countries and regions with appropriate economic income, cultural deficiency and large population are simply an indigenous island with no shoes to shoemaking companies. You can imagine how big the market will be in Southeast Asia, which has a population of billions, in areas where the economy is taking off and the cultural base is 0.
Of course, the person in front of you is also one of the few local cultural enterprises in Asia. However, Hollywood will not take it seriously in a Hong Kong city. They can eat most of this cake, and it is normal for the others to be taken down by the local area. People should not be too greedy. "OK, then in the future, I will introduce some American movies appropriately. Let's take a look at the results first and then talk about subsequent cooperation." Yang Wendong nodded and said.
It is impossible for me to invest in a large number of theaters in Asia to only play Hong Kong movies. First, there are not so many exciting Hong Kong movies that can meet so many people in Southeast Asia and even Japan. Second, at present, Hong Kong movies are still mainly based on Chinese customers.
Cinemas themselves are also a big business, which is a heavy investment and requires the ability to recover, or in other words, they must have the ability to recover, so that banks can be optimistic and provide sufficient funds to support their expansion. This naturally requires the introduction of many exciting movies around the world, including those in the United States.
In the future, American movies and Hong Kong movies will be certain competitors in the Asian region, but not yet. He will not restrict the development of his company for more than ten years. No one knows what changes will be in the future.
No matter what, with enough movies, your theater chains are spread all over Asia. In this way, unless ZZ is suppressed, thousands of overseas theater chains will continue to bring enough benefits to Hong Kong movies in the future. In addition, he will inevitably do the same thing in the mainland in the future, so that the smooth development of Hong Kong movies and the continuous layer of talents can be guaranteed in the long run;
There is the surrounding area. If this road is opened, Hong Kong and even mainland movies in the future will benefit from it.
Smith said with satisfaction: "Okay, I will arrange for people to choose suitable movies to play in Asia. I hope we can cooperate for a long time in the future."
Not to talk about the future, Yang Wendong has achieved 1,000 theaters in Asia, covering hundreds of millions of people, and with the strength of his local capital, he will continue to expand theaters. With this, Paramount or any Hollywood company will not ignore it, and no one will be unable to get along with the money. "Okay." Yang Wendong agreed.
After Smith left, Yang Wendong said to Zou Wenhuai: "Old Zou, in the future, we must fully learn the various business models of Hollywood and strive to increase the profits of the Hong Kong film industry. Their market has been nearly a hundred years, and they are rich in experience, so learn more."
"I understand, Yang Sheng, in fact, I had sent someone to investigate in the United States a few years ago, but the surrounding area at many levels. The reason why the United States does a good job is because the law suppresses various piracy, but it is difficult to implement in Asia." Wu Wenhuai explained.
Yang Wendong said: "I know this too, so try to ensure that the rich people in big cities are using genuine editions. In addition, cooperate with some local forces to give them part of the genuine edition through the benefits of genuine editions, so that they can attack some of the arrogant and large-scale pirated versions, and do as much as they can."
It is unlikely to completely suppress pirated versions, but it is still possible to suppress part of the market, especially after the economy of many countries in Asia has developed, in order to do business with Europe and the United States, many industries have to implement the "patent and copyright" laws;
In this matter, it is mainly to take care of the interests of large European and American companies. However, as long as the law is issued, some companies in Hong Kong have the right to enjoy this treatment. Perhaps their execution will be a little worse, but in terms of reason, some big cities and supermarkets will still abide by the rules. In this way, it is also good to be able to win some markets first.
Wrinkle said, "Okay, then we will start with countries such as Singapore, Malaysia and Thailand. After the template is completed, it will be more convenient to promote."
"Okay." Yang Wendong nodded and said.
The special thing about the film industry is that it can actually export large-scalely, unlike industry, unlike finance and real estate, it can only circle within Hong Kong, and wealth will also be gathered in the hands of a few people;
Originally, in history, at its peak, there were as many as 30,000 employees in the Hong Kong entertainment industry, from directors and actors with annual salary of one million to extras with ordinary wage income, these are countless positions, and external funds can also indirectly drive the service industry.
This is also an industry that Yang Wendong intends to leave to Hong Kong in the future. As long as this industry is done well, it does not care about the high wage costs in Hong Kong. Compared with manufacturing, it can exist forever.
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In fact, it was almost successful in history, but it was just that it did not seize the mainland market. Hong Kong dramas at the peak of the 1990s even suppressed the Spring Festival Gala, forcing the mainland government to restrict Hong Kong dramas. Many Hong Kong dramas in the 2000s also performed very well. TVB, Tangren and Zhou Yi were called the three major TV giants, but after 10 years, the talent gap was completely broken. The essential reason was the rise of mainland culture and there was no market for Hong Kong entertainment industry.
Of course, Yang Wendong didn't mean to compete with mainland entertainment giants. The best result is to integrate into one, everyone competes with each other, and create products with better quality. Especially considering the domestic junk TV series around 2020, if the Hong Kong entertainment industry was not severely divided, it might have had the opportunity to occupy a certain mainland market in history.
But this will happen a long time later. What he is doing is to build the foundation of the Hong Kong entertainment industry in the future. The foundation of the film industry is the foundation of the cinema and the TV series industry is the various TV stations. However, it is difficult for foreign capital to control this aspect, so he can only seek cooperation, such as doing a good job in variety shows;
As for the final music, it depends relatively on your own strength. If you have good strength, you can become famous without capital.
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(This chapter is over)