On the eve of the release of "Interstellar", Wang Shu not only returned to China to record an interview program, but also appeared on the cover of Time magazine with starring Matthew McConaughey, Anne Hathaway and Jessica Chastain.
Not only that, before October, Paramount Chairman Brad Gray held several private internal screenings in advance and presented them with the IMAX version of 70mm film. Major directors including Li An, Edgar Wright and others participated in the internal screenings to warm up the release of the film.
And, because this is a film directed by Wang Shu, Paramount and Yikeshu Company distinguish the difference between China and other regions in the trailer. It will release a China-exclusive trailer two days before the release, exposing more movie content.
At the same time, as the publisher of China, China Film Group has also put a lot of effort into domestic publicity.
Soon, the Asian press conference of Interstellar will be held in the Magic City.
At that time, director Wang Shu will attend the press conference with starring Matthew McConaughey and Anne Hathaway.
This is the only stop for the film to tour Asia around the world, and it is also the first time that two Hollywood celebrities have visited China to warm up the film to do their final work.
At the same time the film was released, there was also the "space seat" that simulated the driving environment that Wang Shu chose, namely the virtual reality experience of "Interstellar" was launched in five countries around the world, and Beijing City became one of them.
Generally speaking, the film marketing of the producer is nothing more than the entire creative team making public appearances and frequent interviews on TV or magazines. These marketing methods often disappear after the premiere day as if they were completely wiped out by a basin of cold water. The subsequent trend of the box office of the movie is purely based on reputation.
But "Interstellar" is different. At that time, it will rely on the large amount of physics knowledge and difficult professional vocabulary brought by Professor Kip to "Interstellar" to make the film regarded as the annual "scientific brain-burning" work for publicity.
At the same time, we will also use some methods to make relevant physics popular posts, "expert" analysis posts, etc. appear on the Internet.
The success of a movie has a lot to do with publicity.
As a blockbuster, "Interstellar" will promote the film in various ways.
High IQ movies can make the audience both minded and thoughtful, and at the same time can arouse widespread discussion among fans, which has the soil for implanting advertisements.
However, unlike other Hollywood blockbusters, the advertising implants of high IQ series of films are mostly based on luxury goods, cars, and airplanes.
In Interstellar, the watch, which was a key clue, was implanted with an advertisement for Hamilton's watch.
Other implants include not only RedWing's work boots, but also the luxury brands established by Wangshu.
This is an opportunity. Through the implantation of "Interstellar", the luxury brand he founded to fool people before looks more real and better fool people.
…
On October 26, Anne Hathaway, Matthew McConaughey and others came to the China Magic City to promote "Interstellar".
Anne Hathaway is invited to participate in interviews with some media as soon as she came to Shanghai.
Media: "Director Wang Shu has always been good at using lenses to show ideas related to time and space, and "Interstellar" has brought this to the extreme. In Wang Shu's own words, if there must be a villain, it is time."
"Anne, as far as we know, the astronaut and explorer you play in the film is a mission to save humanity and travel through time and space to outer space. Can you talk to us?"
Anne Hathaway smiled and said, "My dream since I was a child is to be an astronaut. This movie has a feeling of dream come true."
"But in order to be competent in the movie, I also paid a lot of money, and the first thing I bear is physical training."
"To be honest, although I was very excited to wear a spacesuit for the first time, I quickly felt that it was really heavy and powerful."
Anne conducted a lot of fitness training during the shooting so that her body could withstand the pressure of the spacesuit.
Immediately afterwards, the media asked her role this time was very different from the weak "girl next door" image of her past.
Anne Hathaway laughed: "Weak? Haha, I'm a 'tomboy'!"
She is the truth. Although "The Princess Diary" has created the screen image of a sweet princess for her and "The Queen of Prada" has created the image of a girl next door for her, she is not like this.
I'm a funny guy and a little bit of a work.
At the same time, there are many common problems of beauties, which are more self-centered.
But this is in daily life. If she works or works for her, she will restrain her problems.
The media then asked why Anne Hathaway participated in Interstellar.
Anne Hathaway smiled and said, "At that time, Paramount called me and said that there was a character in the new movie of Tree. I would like to play it or not? I immediately said yes! Paramount also asked me, 'Don't you ask about the content and the characters?'"
"I said that everyone knows which new movie of Shu is, and Shu is a very talented director, especially when it comes to making science fiction films."
"Actually, I was very excited when I received the call, because many people knew that Paramount's new movie was prepared for was collaborative with Shu, and the script was written by Shu."
"After the casting was announced, many people were interested in this film."
"I didn't expect that Shu chose me in the end."
Media: "What does the story of "Interstellar" mean to you?"
Anne Hathaway: "I was shocked by the soul, I was deeply attracted and couldn't extricate myself. I was amazed by the science fiction concepts in the film, and the emotional elements were also very powerful. This is a very emotional story, and I like it in all aspects."
Media: "You play an excellent scientist, and at the same time she also has the weaknesses, shortcomings and persistence in love of the most ordinary people. This should be a very beautiful character, right?"
Anne Hathaway: "That's right, it's a very beautiful character. I took some time to get to know her. At first she was a very strong character. I spent some time to understand where her strength comes from. "
"I think we are all very fragile deep in our hearts. I think her strength is just a cover-up of fear. During this journey, she must face fear. This journey makes her humble. I am very interested in exploring this because, according to my personal experience, when you learn to be humble, you can learn something, and you can truly start to grow and change."
The media then asked again: "Do you have the confidence to compete for the Oscar for the Best Actress with the role of Dr. Brand?"
Anne Hathaway smiled and gave a negative answer: "No! This is not a character who can lead you to win an Oscar. She plays an important role in the movie, but it does not mean that there is a lot of room for acting to let me win the award."
At this point, she smiled sly and added humorously: "But in order to give everyone more positive energy, I should say that everything is possible."
This actually shows that she really wants to win the Oscar winner Little Golden Man through this role, but "Interstellar" is a commercial film. On the Oscar stage, it is very difficult to compete with the best actor and actress Xiao Jinren with a commercial film.
Anne Hathaway knew this and immediately gave a negative answer.
But she also had extravagant hopes in her heart, so she finally asked for another sentence.
Media: "Overall, how would you describe this filming experience?"
Anne Hathaway: "It's very good. I think I'm very lucky. I have a lot of wonderful filming experiences. Not all of them are very good, but most of them are. Filming this film has made me some changes. I don't know if it was influenced by the theme of this film or the collaboration with Matthew. I know Matthew has had a great influence on me. He has always been an actor who has attracted much attention from the media. He is talented, but he still lives a down-to-earth life. His kindness touches you. Then you see the tree again. He should be the greatest director in existence..."
...
October 27.
Wang Shu, Anne Hathaway and Matthew McConaughey appeared at the launch of the "Interstellar" in the Magic City.
This time, like previous foreign film press conferences, the two starring actors were particularly enthusiastic about China and said that they were visiting mainland China for the first time.
In fact, in the original timeline, Anne Hathaway and Matthew McConaughey just greeted him politely and said that they were both here in mainland China for the first time and were not enthusiastic.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
This time it was different, because Wang Shu was the director, and even if it was his first time, he seemed very enthusiastic.
Because it was a press conference for a foreign language film, it was a bit bad after all.
Some things should be paid attention to when you need to pay attention, and if you are not careful, you must go into the ditch.
There are no more gimmicks and gimmicks for press conferences. After the host’s several warm-up questions, several people quickly entered the group interview.
Faced with the problem of the plot, Wang Shu was still silent. Some media asked what the meaning of the ending of the film was? Wang Shu also directly stated that he refused to answer this question.
Some media directly told Wang Shu that this film may be too obscure, and the overly profound astronomy theories and concepts in the film will seriously affect the interest of ordinary audiences in viewing.
In response, Wang Shu gave an example to fight back: "When viewers watch 007 dismantling nuclear bombs, will they think about understanding the structure of the nuclear bomb? No! Everyone just needs to understand 'If Bond is not dismantled, the nuclear bomb will explode'. The same is true for this film. You don't have to specialize in the theories in the film, just enjoy the movie watching process."
Then, the media enthusiastically promoted Wang Shu's "The Three-Body Problem", which is regarded as a masterpiece by domestic science fiction fans, and Wang Shu did not argue about this.
He is also planning to bring "The Wandering Earth" to the big screen in the future.
No domestic media recommendations, he was also interested in Xiao Liu's works.
The two actors Anne Hathaway and Matthew McConaughey faced a reporter's question and talked about their experience in working with Wang Shu in the film.
Matthew talked about his character's identity as a father and an astronaut, but in fact he was a very complicated character. Wang Shu always helped him get into the state on the set very carefully, no matter how noisy the surrounding environment was.
When some media asked Matthew McConaughey, Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Li
Matthew McConaughey spread his hands and said, "Actually, I don't know. When I received a call from Paramount that it was Shu who invited me to star in this movie, I also knew that Leon and Matt were both interested in this drama, and from this we can see that this drama must be an extremely excellent work, so I chose to agree without thinking."
Wang Shu listened on the side, and couldn't help but feel that the reporter's question was a bit presumptuous.
Although he is a big director, Matthew McConaughey is also a big Hollywood movie star. Even if he doesn't work with him, there will be many big projects to ask him for cooperation, and he is not favored.
Fortunately, Matthew McConaughey gave him more face.
At the same time, Anne Hathaway, who has many fans in China, talked about her experience in wearing a space suit like an interview in North America: "I was still very excited when I first put on this outfit, but after 40 minutes, I felt extremely heavy. When I tried to run in it, I felt very difficult."
Anne Hathaway said that she had to apply for a fitness coach, and for this film to exercise, she successfully completed the shooting.
As an actor from Disney, Anne Hathaway not only has good acting skills, but also has many fans in China.
This is due to the sweet princess image she has created since her debut, but now she is trying her best to get rid of this image and has achieved considerable results.
However, the movie she is well-known to Chinese audiences is "The Queen of Prada".
The movie's image of the girl next door has gained fans, and then I learned about her sweet princess image since her debut.
Since it is China holding a press conference, there will naturally be media asking the main creators some questions with Chinese characteristics.
Some media asked Hathaway if she would participate in some movies with Chinese elements. In response, Hathaway said: "I will only cooperate with professional filmmakers and excellent projects, regardless of whether it has Chinese elements. Of course, if it was a tree to invite me, I don't think I would refuse."
When the media heard the answer, they asked Wang Shu again: "Director Wang, will you invite Anne to star in Chinese films in the future?"
Wang Shu smiled and replied, "If you have the chance, you should do it."
This is a polite word, and anyone can hear it, but the media reporter just pretends not to hear it seriously.
At the same time, he asked again: "Director Wang, will you make movies with Chinese elements in Hollywood in the future?"
Wang Shu listened to the words and repeated the words at the beginning: "If you have the chance, you should do it."
The media reporter did not ask any questions again, but asked which Chinese movie Anne Hathaway and others like?
Faced with this problem, Anne Hathaway said without hesitation: "The Tuner."
Immediately, "I watched the English version first, and then the Chinese version."
Matthew McConaughey continued: "I'm the same."
In the original timeline, the two of them had never seen a Chinese film at all, and they didn't know anything about it.
Nolan has watched Zhang Yimou's "Jupitou". As for Director Chen, who has promoted Nolan's "Interstellar" to heaven, Nolan has never watched his movies... (This chapter ends)