As December begins, the promotion and promotion work of "La La Land" is progressing vigorously.
Wang Shu, as a director, is a behind-the-scenes worker. Under normal circumstances, the publicity and distribution work is mainly based on actors in the crew.
But the starring team of "La La Land" is not as famous as him, so he had to go to the front stage.
In fact, the promotion and distribution of a movie is usually divided into 7 steps.
1. Clarify the promotion and distribution goals: First, it is necessary to clarify the market positioning and target audience of the movie, and determine the brand image and communication direction of the movie. This stage requires in-depth analysis of the theme, style, cast, etc. of the movie to determine the core selling points of the movie.
2. Formulate promotional strategies and plans: Based on the target audience and movie characteristics, formulate appropriate publicity strategies, including online and offline publicity channels selection, publicity timeline planning, and setting important publicity nodes. At the same time, a detailed publicity plan is formulated, including publicity material production, publicity activity arrangement, media promotion, etc.
3. Implement publicity and promotion activities: At this stage, various publicity activities will be carried out, such as press conferences, movie premieres, celebrity meetings, etc., to attract the attention of the media and the public. At the same time, online promotion, including social media promotion, advertising placement, film review website cooperation, etc. In addition, word-of-mouth marketing will be carried out to spread movie information through the evaluation of film critics and the word-of-mouth of audiences.
4. Preheating period: Before the movie is released, a series of preheating activities will be carried out, such as the launch conference, the final press conference, the scheduled press conference, etc., to produce and release posters and trailers.
5, Intensive Period: When the movie is about to be released, increase publicity efforts and expose promotional materials through various channels, such as pilot posters, character posters, ultimate posters (previews), etc. At the same time, we organize previews and premieres and other activities to conduct urban roadshows and variety shows cooperation.
6, Tracking Period: After the movie is released, continue to review and box office tracking of critics to maintain the popularity and topic of the movie.
7. Evaluation and feedback: During the entire publicity and distribution process, we continuously collect feedback information, evaluate publicity effects, and adjust publicity strategies and activity plans according to actual conditions. The evaluation results at this stage also provide valuable experience and reference for future film promotion and distribution work.
It is not advisable to promote the cast of the film "La La Land".
Because the starring actor has nothing to say except Ryan Gosling.
So, before the release of "La La Land", its core selling point was directed by Wang Shu.
In order to highlight Wang Shu's bull's nose, he will count his many works one by one to show his value.
For example, the promotion and promotion of "Interstellar" that has just been released from the theater, and the promotion of "La La Land" can take the opportunity to take advantage of the popularity.
Xuan Cai clearly stated that "La La City" is the hard work of the director of the $850 million box office movie "Interstellar".
Of course, "La La Land" is an art film, which is much less powerful than commercial film promotion.
But no matter how small it is, it is a change of soup and no medicine.
For example, before it was released, media promotion, advertising, movie posters, etc. were overwhelming.
Art films are not as big as that, and the scale of promotion and distribution is much smaller.
It's like the promotion and promotion of "La La Land", which focuses on highlighting Wang Shu's directing and listing Wang Shu's achievements to attract people to the cinema.
……………
"Doctor Wang, will you return to China during the Spring Festival?" Fan Binbin and Wang Shu had dinner together, and asked while eating.
"La La Land" began to promote it. She would not miss this opportunity to show her face on the international stage, so she squeezed out the schedule to come to Los Angeles.
"It depends on the situation. If you have time, go back, and if you don't have time, don't go back." Wang Shu answered.
The 2011 Academy Awards ceremony was held on February 27, and New Year's Eve was held on February 2. In theory, I had time to return to China.
Even the 2011 American TV Film Golden Globe Awards, the award ceremony was held on January 16.
Even the 2011 British Film Academy Awards, the award ceremony was held on February 13.
As for other movie awards ceremonies, I can not go there.
Therefore, Wang Shu had time to return to China for the New Year.
And he really planned to return to China for the New Year.
However, in the face of Fan Binbin's inquiry, he answered ambiguous words.
Fan Binbin nodded and smiled and complimented: "Interstellar's global box office is 850 million US dollars. If you return to China, Han Dong will definitely ask you to make a movie."
"Haha." Wang Shu laughed and said, "He has always had the idea of making blockbusters."
When Fan Binbin heard the words, he blinked, looked at Wang Shu intently, and asked with a smile, "Do you have any ideas?"
Wang Shu laughed and said, "This depends on the situation."
"You also know that the global box office of Interstellar is 850 million US dollars. Now there are many people in Hollywood who are looking for me to make movies."
Although this is not explained clearly, Fan Binbin also understands it in his heart.
Wang Shu is now at the peak of his life in Hollywood, so he should continue to make a living here. Returning to China to make movies is a waste of time.
Because even if it becomes a co-production film released worldwide, it will be difficult to achieve a box office of US$850 million.
When making movies in Hollywood can not only achieve this box office, but also be even higher.
Fan Binbin sighed softly and said, "I still think that if you return to China to make a movie, I will have the opportunity to participate."
Wang Shu is not a dog licking dog, and he will not be impatient to answer the words, "Even if I make a movie in Hollywood, you will have the opportunity to participate."
But he smiled and said, "I won't stay in Hollywood all the time. If there is a suitable opportunity, I will still go back to China to make movies."
This is not what Fan Binbin wants to hear.
She pretended to say that inadvertently, just to guide Wang Shu to give her the opportunity to participate in a Hollywood movie, but Wang Shu didn't make it up.
"Oh~" So he pretended to sigh, "You said you wouldn't stay in Hollywood all the time, but it might be how long."
Wang Shu smiled and did not respond.
Fan Binbin was silent for a while, changed the subject and said, "There is another thing, Director Wang, do you know?"
"What's the matter?" Wang Shu asked with his head up.
Fan Binbin pursed his lips and said with a smile: "I heard that Huayi and Shangying both have the idea of making science fiction blockbusters."
"Science fiction blockbusters?" Wang Shu was a little surprised when he heard the words, thinking that he had finally flapped his wings?
In recent years, domestic film and television companies such as Huayi and Shanghai Film and Television will inevitably not be able to sit still and it is impossible not to invest in similar projects.
It’s like selling buns on the street stalls. There are many people buying them. It won’t take long to come and sell buns. This is the reason.
Wang Shu made money by shooting science fiction films. Film and television companies in both sides of the Taiwan Strait and the Three Places could not sit and watch him make money, but would pour into this track. "Yes." Fan Binbin nodded and said with a smile, "It should be because he can't sit still when he sees your movies making money."
Whether it is Huayi or Shanghai Film and Television, they are rich film and television companies, and investing in other movies is also investing in them.
Now that science fiction movies make money, I naturally want to invest in science fiction movies.
But, at this stage, it is a science fiction film directed by Wang Shu to make money, and it is not just a science fiction film that can make money.
Whether the audience will buy it or not has to wait until the science fiction films of Huayi and Shanghai Film Academy come out.
It is now the end of 2010, next year is 2011, and the year after that is 2012. The domestic film market has also entered the fast lane, with 1 billion, 2 billion and 3 billion box offices appearing one after another.
Huayi and Shanghai Film now make science fiction films. Even if they are faster, they will start filming next year and be released the year after.
The year after that, it was 2012.
This year, a movie called Lost in Thailand achieved a box office of 1.267 billion.
There are as many as 44 movies (including foreign language films) with a box office of more than 100 million yuan throughout the year.
So, even if the investment in science fiction blockbusters is relatively large, as long as it is not super large, by 2012, the domestic market will be enough to recover the cost.
Wang Shu asked curiously: "Huayi invests in science fiction films? Who directs it? Feng Xiaogang?"
If it were in front of the stage, Wang Shu would definitely call Director Feng politely.
However, in private, as the director of Lianzhuang Oscar, there is no need to say Director Feng at all. "I don't know...it should be..." Fan Binbin shook his head, saying that she was not very clear about the matter.
Wang Shu saw this and then asked, "Where is Shangying? Who is the directing?"
No mistakes, one song, one content, one in 6, one book, one bar, one bar, one bar!
"I don't know this." Fan Binbin responded, "I just heard that Shanghai Film Festival is looking for someone to make a science fiction script, and then news came out."
"I heard that Shanghai Film Group wanted to buy the film and television adaptation rights of "Three-Body Problem", but the film and television adaptation rights of this science fiction novel have been bought by Huayi."
""The Three-Body Problem?" Wang Shu was a little surprised again, but he did not expect that the film and television adaptation rights of this novel were obtained by Huayi.
Fan Binbin nodded: "I saw many people recommending this novel to you. I hope you will adapt it into a movie script and make it into a movie."
Wang Shu listened to the words and said calmly: "I have always been in Hollywood, I don't know this."
It's not that he doesn't know, but that he doesn't pay attention.
He is concerned about the novel "The Wandering Earth", and has already obtained the right to adapt the film and television.
In the future, even if Liu Cixin's science fiction novel is to be made into a movie, it will be a film called "The Wandering Earth".
As for "The Three-Body Problem", he never thought about touching whoever loves to shoot. "That's a pity. Hua Yi got the first to climb." Fan Binbin felt sorry for Wang Shu. "It's okay." Wang Shu smiled, "There are many producers in Hollywood who want to work with me to make a movie with the copyrights of various science fiction novels, but I'm just waiting and watching."
"So if you miss it, you miss it. It's no big deal."
When Fan Binbin heard this, he felt that it was true. Wang Shu has no shortage of producers in Hollywood and has taken the initiative to come to him. He can't even pick up projects here, let alone go back to China to film "The Three-Body Problem".
At the same time, we have a new understanding of the degree to which Wang Shu is "popular" in Hollywood.
Compared with Zhang Ziyi and Gong Li coming to Hollywood, it is difficult to ask for a character, but Wang Shu is the opposite.
It is the producer and film company in Hollywood who is asking him to cooperate, rather than seeking opportunities in Hollywood.
Fan Binbin understands very well that even though it is unlikely that she will be the heroine of the Hollywood movie project when she gets to Wang Shu, it is just a matter of one sentence to be appointed as the second and third female leads.
Because we are at the level of Wang Shu, we can negotiate the conditions.
It is completely possible to say that if you want to cooperate with him, you must give her the role of the second or third female lead to play.
Fan Binbin believes that with Wang Shu's weight, as long as the key role of the female lead is not involved, even the projects of the eight major Hollywood film and television companies will agree to this condition.
The premise is that Wang Shu is willing to propose such conditions for her.
Fan Binbin actually always wanted to ask Wang Shu to propose this condition when she cooperated with Hollywood production companies. However, she realized that even if she had a frank relationship with Wang Shu, she did not have this weight.
In particular, Wang Shu also knew that she had a boyfriend.
A woman with a boyfriend asked another man such a thing, Fan Binbin couldn't even speak up.
She stopped eating, supported her chin with her hands, and her eyes flashed, and she said sincerely: "I really envy you!"
"What do you envy me?" Wang Shu took a bite of the meat and asked.
"It's so popular among producers and film and television companies in Hollywood," said Fan Binbin.
Wang Shu smiled and said, "They just watch the movies I made to make money."
Fan Binbin sighed and said, "It would be great if I could be sought after by producers and film and television companies like you in Hollywood..."
Wang Shu didn't respond when he heard the words. Everyone has the right to dream, and so did Fan Binbin.
After the dinner, Fan Binbin did not return to the hotel, but followed Wang Shu to his apartment.
After a while, Wang Shu lay on the bed, looked at Fan Binbin and said comfortably, "If you like to eat, eat more."
Fan Binbin rolled his eyes when he heard the words.
She doesn't like to eat, and she wouldn't have worked so hard if she didn't want anything.
…
The next day, Fan Binbin returned to the hotel early.
There is an event promoting the movie in the afternoon, and she needs to go back to the hotel to put on makeup.
Fan Binbin is a busy man nowadays. Although he came to the United States to promote the movie with the crew of "La La Land", he still has to return home after a few days.
Because she still has many activities or notices in the country.
Fan Binbin's busyness is not limited to joining the crew to film, she still has many activities to attend.
So, after only staying in the United States for three days, he flew back to the country.
Wang Shu is still promoting "La La Land" in the same crew in the United States.
During this period, I often meet with Sister Stone, Alexandra Dadario and others.
When meeting them, Wang Shu, as the director of Lianzhuang Oscar, would take the initiative even if he didn't take the initiative.
Luckily, Wang Shu is in good health now, otherwise he would not be able to bear it.
"Shu, do you like Emma or me?"
Alexandra Dadario asked while teasing Wangshu's apartment.
If it was a scumbag, Sister Shi Tou was not here at this moment, she would definitely answer: "You".
However, Wang Shu is not a scumbag. He replied without thinking: "Everyone likes it." (End of this chapter)