Chapter 275 Industrial Ecology
Jiang Miao has been back in Shanmei for more than a month.
The couple has been dealing with some things in the company and research, and they didn't get a little free until the Spring Festival approached.
Due to the emergence of Hailufeng Company, Magong Town and Hongcao Town in the western part of Shanmei City have undergone great changes.
The employee community opposite the company's headquarters has now entered the fourth phase, and all reserved residential land has been consumed.
However, Hailufeng Real Estate Development Company still obtained a large area of land in Jincheng Village next door again in October last year as a new real estate development land.
The Dongtian Employee Community in Xinxiang has built a total of 5,400 houses and 1,800 houses under construction.
All the built residential buildings have been moved in, and most of the employees working in Shanmei City have moved into this community.
Of course, Hailufeng Real Estate also has employee communities in Haifeng, Lufeng and Luhe. The existence of these supporting communities greatly guarantees the living needs of employees and enhances the sense of belonging of employees.
Jiang Miao and his wife came out of the headquarters with their daughter.
Opposite is the south gate of the employee community, and on both sides of the employee community are street-facing shops under Hailufeng Real Estate Company.
In the middle is the new highway to Magong Town, which is changed to a six-lane in both directions.
The difference from the old built-up area in the urban area is that there is basically no parking on both sides of the road. The main Hailufeng Company headquarters and employee communities have enough underground parking lots. The parking lots in the employee communities can basically meet the standard of two parking spaces per household. In addition, there are 1,500 parking spaces in the company headquarters. As long as there are not a large number of foreign vehicles suddenly pouring in, no one will park their cars on the side of the road.
The couple did not cross the road, but walked from the pedestrian bridge to the opposite side of the road.
The community property has been laying out red lanterns, ribbons and stickers with blessing characters.
Come to this row of shops across the road.
Yaya's daughter shouted, "Dad..."
Jiang Miao held her daughter, and the nine security personnel on the surface were arranged in a distance, middle and near manner, and were scattered around Jiang Miao and his wife.
In fact, considering the safety issues, this street shop called Xinfeng Road is not rented to outsiders. It is either a physical store or a restaurant under Hailufeng Company, or a relative of the employee and a villagers in Xinxiang.
No one without guarantees cannot rent these shops. The purpose of this is to minimize strange outsiders and hide in these shops.
Moreover, the property companies in the community have special regulations, and the owners of residential buildings are not allowed to rent out houses at will, and the tenant's identity and social relations will be investigated comprehensively.
Even employees hired by the store, the same is true. No person with risks can rent houses or shops here, nor can he work here.
After all, this is where Jiang Miao's family lives for a long time. They are not afraid of ten thousand, but they are afraid of if they are. No matter how careful they are, there is nothing wrong. "Dad... hungry..." Hearing his daughter's shouting, Jiang Miao touched her little head: "I understand." Shuya's life nanny quickly took out the special milk from the insulation bag.
Although Shuya has always had the habit of breastfeeding her daughter, she is busy with work and sometimes has to go on business trips in other places, so she can only use breast milk and special milk to feed her.
After taking the milk just hot, Jiang Miao handed the bottle to his daughter. The daughter immediately smiled, grabbed the bottle with her little hands, and couldn't wait to suck the pacifier.
Shuya looked at her daughter who was drinking with relish, then raised her hair and asked, "Amiao, how is the baby milk powder from Hero Dairy selling?"
"It's OK." Jiang Miao just took a rough look at Hero Dairy's annual report. This year, Hero Dairy is almost in full bloom in the dairy industry.
Owning Hailufeng Company, a powerful parent company, Yingxiong Dairy has also received extraordinary support. Just the more than 700 franchise stores, more than 100 storage supermarkets, and Shanghai Lufeng Store APP, this powerful channel has transformed Yingxiong Dairy into its sales channels.
In the past, Yingxiong Dairy's products could only be barely sold within Ganzhou Province. Now Yingxiong Dairy has a Gannan dairy cattle breeding base, a Guangdong-dong dairy cattle breeding base, a Qiongzhou dairy cattle breeding base, a Ganbei dairy cattle breeding base, a Liangzhou dairy cattle breeding base, and a Zhelimu dairy cattle breeding base.
The core sales areas can cover Ganzhou, Lingnan, Qiongzhou, Fuzhou, eastern Monan and eastern Ganzhou Province. At the same time, with the help of the Hailufeng store system, it has spread and penetrated all over the country.
In terms of milk powder formula, Jiang Miao took action himself and specially prepared 5 staged milk powders for his daughter. The basic general version of these 5 formulas are the current 5 baby milk powders from Hero Dairy.
As for why it is just a basic general version, it is mainly the formula for Jiang Miao to give his daughter. It is specially formulated based on the daughter's genes and is a special version. Other babies do not have fathers like Jiang Miao, so they can only use the basic general version.
However, even the basic general version is actually a milk powder that is highly suitable for East Asian people among the global infant formula.
This series of milk powder can effectively enhance the immunity of infants and young children, and at the same time make the children's brain develop better and the body stronger.
Of course, this so-called brain development is actually not awesome effect, it only ensures that infants and young children can achieve a better result within the framework of human genetic potential.
In easy-to-understand words, it means that you will be smarter. As for how smart you are, it can only depend on genes and other acquired environmental factors.
This milk powder is equivalent to laying the foundation.
In fact, the reason why many mothers choose Hero Dairy’s milk powder is not to listen to publicity to enhance immunity, strengthen the body, and promote development, but to safety and price.
As a company of Hailufeng, Yingxiong Dairy uses self-operated ranches, and the feed, drinking water and grass of dairy cows are produced by itself, which is very safe.
Food safety has always been the golden signboard of Hailufeng Company, which is also the main reason why many people choose products of Hailufeng Company and its subsidiaries.
And another important factor is naturally the product price.
At present, the prices of infant milk powder in Hero Dairy are uniform. The market retail price is 90 yuan per can, and one can is 900 grams of milk powder.
A freshly born child needs to consume 4 to 5 cans of milk powder in about a month, which is about 360 to 450 yuan.
Compared with those imported milk powder that can cost two or three hundred cans, the price of Hero Dairy is the lowest in China.
The main reason why such a low retail price is that the production cost of raw milk has been greatly reduced. Currently, the cost of raw milk in Hero Dairy is about 1.6 yuan per kilogram.
The average production of 1 kilogram of milk powder requires almost 9 kilograms of raw milk raw materials, and the cost of raw milk raw materials is 14.4 yuan.
In addition to the cost of auxiliary materials, packaging costs, site equipment depreciation costs, scientific research costs, and other miscellaneous expenses, the total production cost of a can of milk powder is about 46 yuan.
Hero Dairy's wholesale price for franchise stores and other dealers is 75 yuan per can, and the unified retail price is 90 yuan.
Good and cheap, and safe, so sales are of course quite a lot.
In 2027, Yingxiong Dairy's sales in infant formula milk powder were 5.9 billion yuan. If calculated based on the market retail price, the sales will be 7.08 billion yuan, accounting for about 5.1% of the total annual sales of the domestic infant formula milk powder market.
It is just a brand of infant formula that has been launched for less than a year, and has achieved such huge sales.
Hailufeng Company's products often have one characteristic, that is, they are full of momentum. As long as they accumulate reputation, the sales scale will expand like a snowball.
Faced with the impact of Hero Dairy, all domestic dairy companies in the infant formula milk industry have to lower prices to maintain sales.
Overall, the retail price of domestic infant formula milk powder has now reached a can of 90 to 120 yuan, while imported milk powder has begun to show a steadily retreat.
The key factor among this is the emergence of fairy beans and soybeans.
Many farmlands in the Northeast and North China Plain that originally planned to grow soybeans have also begun to adopt mixed soybean soybeans to plant various forage grasses to mix high-protein legume feed such as soybean meal and alfalfa.
This has caused the feed cost of dairy cows to plummetly, and the production cost of raw milk in many large domestic ranches is close to the range of 1.6 to 2.2 yuan per kilogram.
Among other milk producing areas around the world, the cost of raw milk production in Australia and New Zealand is the lowest, at around 2.5 yuan per kilogram; Amika is about 3.2 yuan per kilogram.
In other words, the domestic raw milk production cost was almost the lowest in the world at this time.
Other domestic costs are originally relatively low in the world. The only flaw before is that the costs of forage and concentrate feed remain high. With the decline in the cost of forage feed and the decline in water and electricity costs, these advantages are the real crushing.
Especially, Hero Dairy, they used traditional techniques to refine milk powder before, but since January this year, they have begun to try to use a brand new process. Through the negative pressure vacuum evaporation technology of silicon carbide nanotubes, they can maximize energy savings and compress production time to about one-fifth of the original.
The improvements in these processes will promote the reduction of overall production costs.
Domestic companies are better, at least they can enjoy the technical dividends overflowed by Hailufeng Company, while those foreign companies are in a dilemma at this time.
Mainly, Hailufeng Company has implemented very strict technical control strategies and strictly guarded against foreign companies. Unless these foreign companies come to build ranches, farms and production bases, it will be difficult to get the technical dividends overflowed by Hailufeng Company. However, foreign companies have been subject to very strict restrictions on building large ranches and farms in China, so these foreign companies are now very uncomfortable.
Although many families still have the old idea of advocating foreign countries and believing that foreign milk powder is good, the number of users of this kind has been increasing in recent years.
Especially after the big reconciliation began, many people have begun to disgrace Europe and the United States.
When one rises and the other falls.
No wonder European and American companies are as anxious as an ant on a hot pan.
…
Jiang Miao held his daughter and walked on the sidewalk with Shuya.
The kapok on the sidewalk has blossomed.
Many kapok flowers were blown off by the wind and fell on the sidewalk.
Shuya was holding her pockets in her hands, and suddenly she stopped and looked at a hamburger fried chicken restaurant not far away. She smiled and turned her head and asked, "Our hamburger restaurant is still open?" Jiang Miao, who was teasing her daughter, raised her head when she heard this, and then saw a shop five or six meters away.
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The overall store is black and blue, and the sign on it says: Western Fast Food.
Jiang Miao is not aware of the project of the physical business department: "I don't know either, it may be my sister's idea!"
In fact, this is normal. With the current size of Hailufeng Company, Jiang Miao generally needs to wait until the pilot results come out before knowing the specific situation.
This is because this fast food restaurant is open at the company's headquarters, otherwise he would have to wait several months to find out about such a small project. "Let's go in and take a look." Jiang Miao suggested holding his daughter. "Okay!" Shuya also felt that she could go and have a walk.
When you come into the interior of Western fast food, the decoration style is similar to that of Kenda Chicken and Golden Arches, both of which are relatively decoration styles of Western fast food chain stores.
The people who come to consume are also mainly young people among company employees, employees' relatives, and surrounding villagers.
Because the Chinese New Year is approaching, the business of this fast food restaurant is average, with six or seven people sitting scattered at 15 tables. However, after Jiang Miao and his family came in, they seemed to be very popular.
The fast food restaurant waiter who knew Jiang Miao and his wife came over in embarrassment.
"Boss, boss, do you have any need?"
"Where is the store manager?"
"I am." The waiter replied helplessly.
Shuya did not make things difficult for her. After opening the menu, she looked at the nine security personnel, nanny and others: "Give us a family bucket, order whatever others like!"
"Okay."
The security personnel also quickly ordered what they wanted, but they all chose a drink and a hamburger to make it easier to eat and take it away.
After a while, the waiter brought the whole family bucket.
Through the identification panel, Jiang Miao looked at the materials in the fast food restaurant and found that the overall situation was still relatively good. Whether it was meat, vegetables, beverages and cooking oil, they were all products produced by the company themselves.
The shortening used for fried chicken is also very short.
It was not because he came over that the clerk changed the oil. He observed the French fries, fried chicken and other products that other customers were eating, and the shortening was better.
A hand was released and picked up a piece of chicken wings. He took a bite of chicken wings: "The taste is OK, it's the taste of ordinary fried chicken."
"What else do you want? The taste of fried chicken is similar." Shuya smiled and shook her head. She carried a glove, picked up a small piece of cheese chicken chop, and tasted it in small mouthfuls.
Jiang Miao took a sip of Coke, and he smiled and said, "This Coke is also one of the brands under our company."
"Is it Tianfu Coke acquired last year?"
"Yes."
In fact, Hailufeng Company has expanded very quickly in beverages, snacks and other products. If you can buy a brand, you can directly acquire it for full capital; if you can't buy it, then build it yourself.
At present, the physical business department is not only developing Chinese fast food chain stores (Jianghai Food Mansion) and Chinese cold food chain stores (Magong Cold Meal), but also trying to develop Western fast food chain stores (Western fast food).
Jianghai Restaurant has the most complete and mature operation and management. Currently, there are 157 chain stores in South China and the middle and lower reaches of the Yangtze River.
Magong Cold Restaurant is a mid-range restaurant, so there are currently only 11 chain stores across the country.
Jiang Xia feels that Hailufeng Company cannot only do Chinese catering, but also needs to develop Western catering.
So she started preparing for Western fast food chains and Western mid-range restaurants in October last year, which is the origin of Western fast food and Taohua Stone Restaurant.
Food is the most important thing for the people. As a large agricultural group, Hailufeng Company must not only deepen its efforts in the field of agricultural raw materials, but also have a layout in the deep processing of agricultural products and catering industries.
In fact, Hailufeng Company has a very basic foundation in establishing a Western restaurant. After all, the company can produce high-end ingredients such as white truffles, glass eels, cheese, snowflake beef, golden lobster, king crab, Arctic sweet shrimp, oysters and other high-end ingredients.
With this kind of basic blessing, as long as the management does not have any in-depth knowledge and the management is better, there will definitely be no major problems in profits.
Jiang Miao came to eat, but it was just a whim. He ate a piece of chicken and corn and looked at the uneasy store manager: "How long does the shortening in our store usually last?"
The store manager replied carefully: "Boss, our store changes every day."
"Well, this frequency is good." Jiang Miao knew very well that in fact, shortening in general fast food restaurants will be used for three or four days, or even for a week.
"How to deal with shortening after use?"
"We will temporarily store it in a special freezer, and the company will send people to recycle it regularly."
This is the confidence to change the shortening of Western fast food shortening every day, because the parent company owns the oil refining industry, and the shortenings collected by these restaurants will be uniformly pulled to refine biodiesel.
The catering companies and catering individual business operators cooperated with all the same requirements, and the biodiesel department of Hailufeng Company will be recycled by the biodiesel department of Hailufeng Company.
The standard price of shortening provided by Hailufeng Company to cooperative enterprises, self-employed businesses and its own subsidiaries is 6 yuan per kilogram, while the recycling price of waste oil is 2 yuan per kilogram.
The core raw materials of these shortening are soybean oil, palm oil, tea seed oil, lamb oil and so on.
In particular, the production cost of a ton of soybean oil edible oil is about 3,500 yuan. If it is directly used as a raw material for biodiesel, the cost is obviously higher.
But after food processing, the cost of soybean oil that becomes waste has dropped to more than 2,000 yuan, and it becomes more profitable to use it to refine biodiesel.
The food processing industry also obtains cheap food processing raw materials.
Therefore, among the various food subsidiaries of Hailufeng Company, the daily replacement frequency for shortening with soybean oil-based is very high, basically changing it once a day, which not only improves product quality, but also allows the biodiesel production line to operate stably for a long time.
Other chain fast food restaurants do not have supporting industrial chains, so it is difficult to learn from Hailufeng Company's model.
Of course, there is another way, that is, to cooperate with Hailufeng Company and join this industrial chain.
Hailufeng Company also welcomes other companies to join its industrial chain. At present, many domestic chain catering companies have various business dealings with Hailufeng Company. These companies and self-employed businesses form the huge peripheral ecosystem of Hailufeng Company.
In order to speed up the layout, Jiang Miao has approved the company to establish biodiesel refining plants in eastern provinces to facilitate the recycling of waste oil and fat in catering nearby.
In fact, Minqin Environmental Protection, a subsidiary of Minqin Group, also has a lot of waste oil and fat every day. After all, they can easily obtain waste oil and fat by pumping urban sewer waste, and the price of these waste oil and fat is more than 2,000 yuan per ton.
(This chapter ends)