Chapter 430 is released, popular, smearing
The premiere begins
"Thank you all for attending the premiere of "Silent Land". Star Entertainment has been exploring genre films since its inception. I want to explore what kind of movie genres are suitable for the domestic market.
So far, we have explored four tracks.
Horror film track~
Action film track ~
Comedy film track ~
Science fiction film track ~
Horror film track is actually a very niche track. Even though the "Dark Invasion" series has achieved pretty good results, the upper limit is still very limited.
So we are trying to improve and reduce the creation of a horror atmosphere. "Silent Land" is a product of this background.
In the process of making a movie, we pay more attention to creating a tension, so I define it as a thriller rather than a horror movie.
The action film track is actually a very mature track, but the focus of China has always been on costume action films.
To this end, we did the opposite and made urban action movies, and they focused on firearms rather than kung fu.
This aspect is also quite successful. We already have a very mature brand - "Hurricane Rescue".
So far, we are invincible in the action film track. At the same time, we have tried to introduce the concept of the universe, hoping to bring you a newer experience. ”
As soon as Zhang Chen finished speaking, there was a tide of applause from below. Zhang Chen had the confidence to say this. "Hurricane Rescue" is currently the box office of Chinese movies, and its influence in the international market is not low, and it has a stance to create an action movie genre.
"The comedy track has always been a traditional track and the most competitive track. Many big names have established a good brand.
Just like Stephen Chow's movies, in the field of comedy films, Stephen Chow is equivalent to comedy.
We are also trying, and we tried "Crazy Stone" before, and the effect is not bad. "Crazy Racing" will be released in the second half of this year. Multi-line narrative + black humor of the same type. I believe that Ning Hao's movies will become a golden signboard like Stephen Chow's movies~"
Another applause.
"Crazy Stone" is so alternative that everyone doesn't know how to evaluate it. It directly set off a wave of black humor. Countless people want to learn it, but find that they can't learn it.
Ning Hao is a rising star, which is the consensus of everyone.
As long as the new film "Crazy Racing" maintains the same level, Ning Hao's divine character can be forged.
Speaking of this, Xingchen Entertainment is really amazing. Other companies, new scenes, Huayi, a big director is enough to support a company.
But Xingchen Entertainment has two.
After the applause gradually stopped below, Zhang Chen continued: "Everyone knows the science fiction track. A super-large-scale investment "Pacific Rim" is still in preparation. It is expected to meet you at the end of next year. In our expectation, this is also a series of films..."
A series of applause rang out again below.
Zhang Chen and others stopped applause before saying again: "Actually, what I want to tell you is that among these four tracks, except for the science fiction track, the other three have been proven to be feasible.
Domestic film and television companies can completely consider digging into one of the tracks, so that it is easier to produce high-quality products and more likely to succeed...
Everyone can make money in the film and television industry, so that this industry can develop, and only if the entire industry develops, can the individuals in it benefit from the industry..."
Zhang Chen selflessly shared his industry experience, and there was a wave of applause again.
No matter whether Zhang Chen is sincere or has other purposes, at least he is talking about practical things, and everyone here is filmmakers. Is it useful to understand if it is useful?
"Okay, let's not talk much, let's watch the movie first..."
Star Entertainment has always been a habit, and the premiere is full of films.
The lights went out, and the awesome dragon in China appeared, followed by the factory logo.
The movie begins
Bingbing's family walked silently on the road paved with fine sand, everyone was barefoot.
The next scene is a dilapidated town, looking like a doomsday.
The town is obviously American in style, proving that the story takes place abroad.
They walked into the small supermarket and quietly searched for supplies.
The youngest child fell in love with the plane toy, but the father refused, but the deaf and mute sister quietly stuffed the toy to her younger brother.
The group returned, walking on the fine sand road, and did not dare to make any sound.
The son at the end of the railway bridge was playing with the airplane toy, and the toy suddenly made electronic music sounds.
Everyone was surprised, followed by fear~
The father ran towards his younger son, but the younger son was killed by the monster that arrived first.
At this point, the beginning and end of high energy.
Ten minutes, Zhang Chen finished explaining the background of the story. The earth entered the apocalyptic era. A monster hunted by hearing appeared. In order to survive, humans dared not make any sound.
Since then, the movie has successfully substituted everyone. If someone was talking in a low voice before, then from now on, no one dared to make a sound.
The video continues, and the following is daily life, the family is looking for supplies and preparing a delivery room for the upcoming child.
The father repaired hearing aids for his deaf and mute daughter, but the stubborn daughter blamed herself for her brother's death and became a estrangement from her parents.
My mother made a sound due to her injury and attracted the monster, and in desperation, she sent a signal.
The father and son who returned from looking for supplies saw the signal and knew that their mother was in danger.
The father asked his son to go far away to open the mechanism and attract the monsters.
My mother suddenly had amniotic fluid ruptured and was about to give birth.
Seeing that his mother was about to be found by the monster, the sound made by the mechanism led the monster away.
The father successfully found his wife and took him into an underground shelter.
In the shelter, the wife who finally relaxed did not see any other children and urged her husband to look for her.
My father left, but he did not find that the broken water tank was leaking.
My wife fell asleep, but when she woke up, she found that the shelter was flooded. What was even more terrifying was that a monster was shuttled through the water of the shelter.
The wife quietly picked up the newly born child and hid in the water from the monsters.
The monster seemed to notice it, and the more I pressed, the tighter it became.
The two children who were away gathered together and gathered in the barn as agreed before.
The eldest son fell into the barn, and the sound made just to save his mother.
The good news is that the monster is attracted to it and the mother is safe.
The bad news is that the monster is running towards the barn and the eldest son is in danger.
The deaf and mute sister jumped into the barn to save her younger brother, and the monster rushed into the barn.
In danger, the synchronous noise of the hearing aid scares the monster away.
The father found two children and took them home, but was attacked by monsters on the way.
In order to attract the attention of the monster and give the two children a chance to escape, the father sacrificed himself.
The two children returned home, and the monster followed.
In the basement, my daughter saw her father's workshop for the first time, which was full of parts of hearing aids. For the first time, she knew how much her father had done silently for him.
The father-daughter estrangement disappeared, but it was too late and the father was dead.
The monster chased into the basement. Just as the mother was about to hit the dying blow, her daughter's hearing aid made a noise again.
The daughter noticed that the hearing aids could cause damage to the monsters and directly used the microphone to amplify the noise.
The monster is almost paralyzed, and at the same time, due to noise interference, the monster's hard outer armor will open, revealing the fragile internal tissue inside.
The mother and daughter discovered the monster's weakness. The monster was shot to death and was shot by her mother.
The gunshot attracted other monsters, but the mother and daughter were no longer afraid, and they found a way to kill the monsters.
Two more gunshots~
Zhang Chen ended the video in a voice-over way.
The lights were on again and the hall was revived.
Many people have a look of relief on their faces.
After feeling relieved, he looked at each other.
This movie is so strange. There are almost no lines in the whole movie, just like watching a silent movie, but it is so nervous that it makes people breathless.
If you are abroad, there will definitely be "Amazing" praise, but it is generally more implicit in China. Everyone just smiles, and then they don't know who wants to applaud. Then more and more people applaud, and applause is sensation~
"Thank you, thank you everyone, it seems everyone is quite satisfied~"
Zhang Chen brought a group of main creators to enjoy the applause on the stage. "Everyone should have seen that this is a very alternative film. I have made some innovations and have been worried that everyone will not accept this innovation. Now it seems that the effect is pretty good..." Zhang Chen originally wanted to say something, but looking at the reporters below, "Okay, now you can ask questions. I see that everyone is very anxious..."
The audience burst into laughter.
As soon as he finished speaking, a reporter immediately grabbed the microphone: "Director Zhang Chen, what is the box office estimate for "Silent Land"?"
Zhang Chen did not answer immediately, but said with a smile: "It's better to ask our theater managers for this question. I think they have more say..."
Wu Hehu is the representative of the theater managers. The microphone was handed to him. Wu Hehu said: "At the movie meeting, the theater managers of 35 theaters in China all recognized the quality of the films of "Silent Land". Our evaluation is that there is no problem with the box office exceeding 100 million. Whether it can exceed 200 million depends on the situation..."
His statement is still too conservative. You can say that Zhang Chen's movie exceeds 100 million, and it is up to you to say that everyone knows it.
Zhang Chen breaks 100 million is not news, but it is news if he doesn't break 100 million.
Or it can be over 200 million.
Someone was unwilling to give up and continued to ask: "Director Zhang, what about you? Do you think you can break 200 million?"
Wu Hehu smiled bitterly, and Zhang Chen smiled, "I think it is expected to be achieved after breaking 200 million, but it may be more difficult. This requires the support of movie fans and media friends to help promote more. It depends on everyone whether the third movie that breaks 200 million can appear in China. I also promise here that if it breaks 200 million, I will make "Silent Land" a series..."
Oh yell~
Reporters like this topic. Do you care whether he can break 200 million. If you do publicity, you must dare to brag~
As for Zhang Chen’s promise, it was a surprise.
Another reporter grabbed the microphone and was about to ask questions.
Zhang Chen saw that the scene was basically orderly, so he ignored it for the time being. "I want to interview the two starring actors, especially Mr. Jason Statham~" Jason didn't expect that someone suddenly mentioned him and took the microphone with joy.
"Mr. Statham, this seems to be the second time you have worked with Fan Binbin, and they both play couples. Is there really a relationship between you..."
After listening to the translation, Jason raised the microphone and said with a smile: "Miss Bingbing is a woman I admire very much. Unfortunately, we don't call each other."
Calling~
A burst of laughter. Jason continued: "Let's talk about cooperation. In fact, we did not cooperate twice, but three times, "Lake Eden", "Silent Land" and "Pacific Rim".
But what I want to say is that in these three dramas, I ended up in a miserable situation.
In "Lake Eden", I was her fiancé and was fucked to death by a group of naughty children.
In "Silent Land", I am her husband and was killed by a monster to save the child.
It's similar in "Pacific Rim". She and I were partners, driving the same mecha. I died in the battle with monsters, and she survived.
I was about to talk to the director about this. I couldn't arrange me like this every time. I was so miserable~"
After the simultaneous translation of Jason's words immediately caused laughter at the scene.
Zhang Chen couldn't help laughing: "Sorry buddy, I will pay attention next time, try to keep you alive until the end..."
Hahaha~
The crowd burst into laughter again, and Fan Xiaopang couldn't straighten his waist.
Immediately someone asked: "I would like to ask Miss Fan Binbin, how do you think of your performance in this drama?"
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
Fan Xiaopang replied with a smile: "I borrow a sentence from Han Han. I have contributed the strongest acting skills in my life in this drama~"
Fan Xiaopang has never been so confident.
She graduated from Xie Jin's Academy of Performing Arts, she is not a professional class, and she has no talent.
The acting method has never been up or down.
However, after participating in several dramas by Zhang Chen, she has made significant progress. If she had to put it in the past, she would not be able to control such a role.
Everyone could feel her confidence, and Zhang Chen hurriedly expressed his affirmation: "Now Binbin is indeed matched with beauty and talent~"
In fact, Jason just spoiled the content of "Pacific Rim", but it was not important.
Science fiction movies, everyone is watching special effects, and even if the whole story is spoiled out, it will not have any impact.
That night, major media published reports on the premiere.
"Silent Land" premiered by Thousands of People~
The male protagonist of "Silent Land" complained that every time my character was fucked to death~
Zhang Chen called on film and television companies to genre the domestic films~
The "Silent Land" premiered by Sandwich, and thousands of people watched the movie silently~
Okay, the last one was actually deliberately hyped by Xingchen Entertainment, but it was not nonsense, because no one was talking during the movie.
It is the summer season now, and young people have money and leisure. In addition, the early publicity of "Silent Land" is both embarrassing and from the Shanghai Film Festival, and the topic has long been hyped up.
As soon as the movie was released, it immediately set off a wave of movie viewing.
Zhang Chen's movie, Zhang Chen from "Hurricane Rescue"~
Although this time it is not an action movie, the brand has been established. As long as it is Zhang Chen's movie, everyone subconsciously wants to watch it.
For a time, there were queues in cinemas everywhere, and tickets were hard to come by in many places, and many cinemas simply started selling extra seat tickets.
The situation is similar in North America.
The movie will be released simultaneously in both China and the United States on July 11.
The publishers in the United States are Xinyi, which opens 2,900 painting theaters, which is absolutely a big deal.
Horror films released by independent film companies are usually painted in more than a thousand theaters, but the new line does not regard "Silent Land" as a horror film at all.
Where is scary?
It's not scary at all, okay~
That's suitable for the whole family to watch movies, so he dares to release it in the summer season.
Only only A-level masterpieces or sequels of well-known movies dare to open paintings in more than 3,000 cinemas. For a small cost like "Silent Land", 2,900 cinemas dare to open paintings, which is unprecedented.
The first day's box office was soon released:
In China, the first day's box office was 11.3 million, which is much different from the 19.7 million "Hurricane Rescue", but the theme is still limited~
North America had a box office of 11.03 million US dollars on the first day, which can be considered a very awesome even in the summer season.
The media rushed to report, and the popularity continued to rise, affecting more people.
The movie viewing craze for "Silent Land" has not declined but increased, and it has continued to be sought after.
Zhang Chen specially called Ye Ning from Wanda: "Mr. Ye, thank you so much. Wanda's support for us is unparalleled~"
"Haha, Director Zhang, don't be polite, we are also making money. We are a win-win situation. I hope Director Zhang will continue to make good movies~"
The reason why Zhang Chen called specifically to thank him is because Wanda's ratio of screening for "Silent Land" is unprecedented.
Normal, a hall will open at 10 a.m. and 12 p.m., every show will be held every two hours, and 7 movies a day can be scheduled.
Wanda has 7 halls in one cinema, of which six halls are all "Silent Land", and only one hall will hold other movies.
This support strength~
It is probably also a way to look at Miss Jing's face~
Zhang Chen had a illusion of being a soft-hearted person.
The so-called first week is actually five or six days and three days. After these three days, even if it is the second week, the share ratio will be reduced to 43%.
So in the past two days, Xingchen Entertainment has made great efforts to promote it.
Zhang Chen pulled the two leading actors to perform and wrote a blog in detail.
Online publicity is the top priority.
The comments tonight are also very interesting -
Zhang Chen said right, those who snore when they sleep are dead, and the rest are not snoring~
Please raise such a monster in every theater in China~
When watching, no one dares to eat popcorn and talk. He dares to catch him only when the protagonist makes a loud noise~
I just want to know what to do if the person who snores when they sleep~
Can someone come and pull out the nail?
I really want my conversational friends around me to go and see it~
Whoever speaks will die. This setting is quite powerful, and it mainly relies on this setting to advance. The biggest experience is that the audience wants to be with the characters in the film and dare not show off~
This film has created a new style: a family-friendly horror film~
The setting of "Should the Breath" copied~
There are not many horror elements, but the setting is played with a high-end feeling, but the silent atmosphere on the screen and the audience wants to scream is too successful~
The audience in China and the United States pay close attention to it, and they are complaining that no one dares to eat popcorn or talk in the cinema, and that nail~
Zhang Chen doesn't care. It is normal to have praise and criticism. At least the audience will not think that the comments are made.
The setting of the nail is indeed a bit deliberate. Those who have a slight pursuit of the plot will think that this is a flaw.
When shooting, Zhang Chen also thought about whether to modify it, but later decided to keep the original work.
A movie must leave a point of complaint for the audience.
What is the point of the nail?
Everyone will swear, but it will not affect the reputation of the movie.
The promotion effect is very good. The box office on the first day just exceeded 10 million, which is not very amazing. The second day it directly increased by 50%, reaching 16.5 million, and the third day it was 15.9 million, and the box office on the first weekend reached 43.7 million.
This box office ranks fourth in history.
The previous ones are 71 million in "Hurricane Rescue", 55 million in "Ten-Ambushes", and 52.5 million in "Heroes"~
This achievement is just like Zhang Chen predicted. It is no problem to break 100 million, and it is a bit unstoppable to break 200 million.
Often movies can get half or even two-thirds of the box office in the first two weeks.
From the third week, the box office will fall.
The second week, nothing unexpected happened, "Silent Land" was still ahead of the crowd, and the box office of the movie was rising steadily.
Hot events are hard to get tickets, even the morning events can guarantee a 70% attendance rate.
"Silent Land" detonates July~
The most concerned thing about the release of this movie is Star Entertainment, other film companies.
First of all, they want to know how box office can be achieved by films with the theme of "Silent Land".
Secondly, it is the box office share.
They are all in the same circle. Although Zhang Chen did not deliberately promote it, everyone knows that Zhang Chen and Zhang Weiping jointly put pressure on theaters.
I also know that Zhang Chen adopted the new step-by-step accounting division this time.
Everyone wants to see whether the new step-by-step account sharing is higher or lower than before.
…
Huayi Brothers, in the office of the Wang Brothers
"Second, has it started?"
Wang Zhonglei confidently patted his chest: "Don't worry, brother, I had notified the publicity department yesterday to start working. In addition, I also contacted the people from Oriental Film~"
Wang Zhongjun was suspicious: "Who are willing to cooperate with us?"
Wang Zhonglei laughed: "Why don't you? Although we were released at the same time, they think Zhang Chen is more threatening. We have agreed to work together to deal with Zhang Chen. As for "Night Banquet" and "Dragon and Tiger Gate", everyone compete fairly and rely on their abilities~"
"Haha, it's done well~"
It was the first time Wang Zhongjun was so satisfied with his younger brother.
"Night Banquet" was released 10 days later than "Silent Land". It has been three days since then. The other party's most fierce momentum has passed, and Huayi's negative publicity is about to begin.
Soon, a large number of bad reviews appeared on the Internet:
Is stepping on nails the most terrifying thing that screenwriters can think of?
The plot can be finished in three sentences in 90 minutes, trash~
It’s time for humans to be at a loss of life and death. Can we put aside the reproductive desire first?
The tragedy caused by a child~
Do you really think it’s good? Why do I just want to sleep?
Since the mattress can sound insulation, what have you done long ago?
There is nothing but thriller, this movie is simply questioning the intelligence level of human beings~
I really don't understand why the counterfeit shape that can be solved by this shotgun seems to be invincible before it is rendered~
To be honest, the details really cannot stand the scrutiny~
At the same time, the Huang family father and son were also discussing another place.
"Ziheng, what do people in Huayi say?"
Son Huang Ziheng said: "Yes, they said we should always aim our finger at "Silent Place". If "Silent Place" continues to be popular, it will definitely squeeze our film schedule~"
Huang Baiming turned his head and asked his daughter again: "What do you think?"
Huang Yi also said: "I think "Silent Land" is indeed our biggest opponent at this stage. I have verified from theaters that the first week of "Silent Land" is more than 50%, and Wanda is even as high as 80%. If it is not curbed, the theaters may not schedule more films for us when we are released..."
"Where is Shangying?"
Huang Yi shook her head again: "Although "Dragon and Tiger Gate" has investment in Shangying, "Silent Land" also has it. Most of them will not take special care of us~"
Huang Baiming weighs the pros and cons, and finally nods: "Then do what they said."
Although he knew Zhang Chen, favors are favors and business is business.
"They have already taken action~" Huang Ziheng found out the negative comments online for Huang Baiming to show.
The latter nodded: "Then let's keep up~"
...
Huayi, Wang Zhonglei personally took charge of the propaganda department, and his subordinates were organizing slandering.
The publicity director came up to report: "The first phase has been completed. We dare not do it too obviously. We can only find some old accounts to do it, but it is more credible."
Wang Zhonglei nodded: "Has the Oriental Movie started to do it?"
"He started, they were one day later than us, but~"
Seeing his subordinates' desire to say something but stopping, Wang Zhonglei frowned: "If you have something to say~"
The publicity director said: "I think it would be impossible to have a good effect based on our level of smear..."
Wang Zhonglei smiled proudly: "Of course I know, you don't have to worry about this, I have a backup plan..."
(The end of this chapter)