Chapter 433 New Media Copyright
Feng Xiaogang was actually quite nervous when filming "Night Banquet".
He said himself that he knew that one day he would not sell any comedy, so he wanted to try other types while it is still popular now.
Actually, he is quite self-aware~
Wang Zhonglei just took the book "Night Banquet" and told him that the film could invest 120 million yuan, so of course he shot it.
Before this, his position was awkward.
In the beginning, Lao Touzi, Chen Shiren and Xiaogangpao were called the three major domestic leaders, but in fact, Xiaogangpao was one of the biggest players away from Lao Touzi.
Lao Touzi's movies can be sold for $20 million overseas, but the small cannon cannot do it. Not to mention 20 million, $2 million is not necessarily the case.
There are also King Liu in "The World Without Thieves", but they still don't sell well~
Later, the three major directors became four major directors, and it became even more embarrassing to have one more capable Zhang Chen.
Feng Xiaogang has never worked on such a big project. Although he wants to make a blockbuster, he doesn't know if he can do it, so the behind-the-scenes he found is the best.
Yuan Heping's team is 1 million US dollars~
Ye Jintian's team is 2.5 million US dollars~
Tan Dun's team is 400,000 US dollars~
Leave professional things to professionals, which is the easiest way to produce high-quality products~
After the video was completed, I wanted to be previewed, but I was killed suddenly and caught off guard. It was too late.
The review of "Night Banquet" on the Internet is very poor!
Some people say it is more objective:
The plot is full of loopholes, making the whole film lacking persuasion, but the picture and the costumes are great~
There are totally negative:
After watching "Night Banquet", it was completely a clumsy imitation of Lao Taozi, which was disgusting, and the plot dialogue was incredible~
Some people also had a negative attitude towards Chinese blockbusters: "Ten Ambush", "Wuji", "Night Banquet" perfectly completed the three-combo, and was completely disappointed with Chinese blockbusters~
The film has developed to this level, and many viewers have already reminisced about it and no longer believe in so-called blockbusters. It is not a big investment, a big director, and a big star must be a good movie~
"Wuji" fed them once, and "Night Banquet" fed them again~
Some people simply look down on Feng Xiaogang:
It's not that good, it's not that good, it's not that good. Feng Xiaogang is just copying "Hamlet" and not at the same time. There is another point of complaint, which is about laughing~
If it's still the Feng comedy in the past, then laughing is a good thing~
But "Night Banquet" is not, this is a serious drama, and frequent laughing can make the audience lose their drama.
The audience is generally not satisfied with Feng Xiaogang's transformation~
Feng Xiaogang doesn't care whether they are satisfied or not, he only cares about how much box office there will be in the first weekend. "How much is the box office?" "41 million." Inside Huayi, everyone cheered.
According to the practice of the first weekend being about one-third of the total box office, that is, the total box office of "Night Banquet" can exceed 100 million, which is a big victory.
Huayi borrowed 100 million yuan in loans to 100 million yuan, and the pressure was huge~
Feng Xiaogang faced huge pressure to recover money. If "Night Banquet" fails, it not only means that he has failed in his transformation, but also means that he has a high probability that he will not have the chance to make a blockbuster in the future.
The Wang brothers were excited to open champagne. According to their estimates, the total box office of "Night Banquet" is about 130 million to 140 million, so in the end, investors can get about 60 million to 70 million firefighting, plus 15 million DVD copyright, 5 million in movie channel revenue and 15 million in advertising revenue, a total of 95 million.
This means that almost three-quarters of the cost can be recovered domestically.
Overseas, you can make up for the remaining 25 million yuan and you can make up for the capital, and the rest is pure profit.
With overseas copyright, Harvey's bid is $5 million, which means they can have at least 15 million in profits.
Don't think it's not much, it's already very rich.
Feng Xiaogang was a little happy.
"Xiaogang, what are you worried about?"
"I think the reputation of "Night Banquet" is too bad, so I still have to take care of it, otherwise I'm afraid it will affect the box office in the second week~"
After he reminded this, Wang Zhonglei also reacted: "Yes, yes, yes, you have to take care of it. I will contact the water army tomorrow and give us good reviews. Damn it, it must be done by Xingchen Entertainment~"
The murderers will always kill them~
I will come out and get back sooner or later~
They decided to play "Silent Land" and thought that there would be such a day, which was inevitable.
Within Star Entertainment, Dong Jianqiang and Zhang Chen are also discussing the first weekend box office of "Night Banquet".
How can you win a box office of 41 million if you have a bad reputation?
Tong Jianqiang shook his head: "Most of the people who watched the movie in the first week are very clear-minded. For example, they are Feng Xiaogang or a fan of an actor. These people are unlikely to be affected by the comments.
Reputation of reputation will take time, and I guess it will take at least the second week to affect it."
Tong Jianqiang's judgment is similar to Feng Xiaogang.
Sure enough, starting from the second week, the box office was no longer as good as a cliff-like decline.
If this continues, it is still a matter of whether "Night Banquet" can make money.
The mentality of everyone changed immediately, I just hoped not to lose money.
For Huayi, even if you don’t make money, you will actually make money as long as you protect your capital.
Because a director has never filmed a blockbuster, the treatment is completely different.
For example, Feng Xiaogang's previous movies have never sold well in Korea.
The World Without Thieves" has exceeded 100 million in China, and there is also King Liu, but no one in South Korea has bought it.
But if "Night Banquet" is good for food abroad, overseas investors and overseas filmmakers will be willing to invest in Feng's new films, and will also inquire about Feng's previous works, such as "The World Without Thieves" and "Mobile Mobile".
This is the same as readers reading books. They think a book is good, and after reading it, they will choose other books from the author to read.
Faced with the interview, Feng Xiaogang's mouth was very hard: "I seem to have always been a 'problem director'. When filming "Party A and Party B", everyone watched the film and said, "What is this? Is this a movie? This is a TV series, a video sketch! Feng Xiaogang can't make a movie at all.
Today's "Night Banquet", the media and critics continued to "debate" me, but this time it was very good. No one said I couldn't make movies anymore, and no one said I couldn't use movie shots anymore.
To put it bluntly, in fact, I am like Zhang Chen. We are not people in that circle at all. Our appearance touched those people's cakes, so so many people attacked "Night Banquet"..."
Little Gang Cannon is smart. Seeing Zhang Chen just started to tear up with those academics, she decisively pulled the tiger's skin.
Even Zhang Chen was a little impressed after watching it.
This guy was popular for so many years. He thought it clearly and had a thick skin.
…
Hong Kong, Jiahe Small Screening Room
"Congratulations to the boss, "Silent Land" is a big hit. It is said that the total box office has exceeded 150 million..."
The chubby Wang Jing smiled and bowed to congratulate him.
The Silent Land has soared due to that verbal battle, and the box office in the third week actually reached 50 million, surpassing the previous two weeks.
Zhang Chen waved his hand, he came here today to see the sample.
The filming of "Extreme Career" has been completed. Wang Jing is worthy of being a fast gunner. He has finished the late stage for more than a month.
Even Chen Xi was amazed at this speed, but what she was more afraid of was that Wang Jing reduced the quality of the film for the speed of the picture.
But after watching it, I found that there was nothing, so I called Zhang Chen to check it out~
After all, it was the first video after taking over Jiahe~
"Extreme Career" is a purely funny film. It tells the story of a wasteful drug control team who took over a fried chicken shop that was about to go bankrupt in order to complete the hidden mission. Unexpectedly, by chance, the fried chicken shop became a nationally renowned funny story.
The starring Liang Jiahui, Gao Yuanyuan, Wu Zhenyu, Li Cansen, Zhang Mo, and special actors include twins, Wu Junru, Zhang Guoli, Simon Yam, Ge Minhui...
Zhang Chen originally wanted Zhao Bonshan or Chen Daming to play the role of a drug dealer, but unfortunately neither of them agreed.
Really, I like to stay in my comfort zone~
The brand investment is not going well.
There is no problem with other investment promotions in the movie, only the fried chicken shop.
In the first half of the movie, the waste team set up a small shop to sell fried chicken in order to facilitate surveillance of drug dealers.
I didn't expect that the fried chicken they made became an internet celebrity store because it tasted good.
If the movie only ends here, there will definitely be no problem with the brand investment of the fried chicken shop.
But in the second half, drug dealers use fried chicken shops to sell drugs, which affects the brand image too much. Hong Kong local fried chicken brands are worried about being implicated by the movies, and none of them cooperate with each other.
There was no choice, so I simply found a fried chicken restaurant in the mainland and finally chose Yanqingguan, a fried chicken restaurant that Zhang Chen liked very much, with its headquarters in Henan.
The boss of Yanqingguan happens to be Zhang Chen's fan. When he learned that there was a movie looking for a brand advertising party, he immediately agreed.
He has a different view from others. It just so happened that Yanqing View was about to expand nationwide, which was very compatible with the first half of the movie. As for the second half, it was automatically ignored by him.
90 minutes, the movie is finished.
Wang Jing heard Zhang Chen laughing many times in the middle of the journey, and the heart that had been hanging in his heart finally fell back into his stomach.
It seems that there should be no problem~
He has always been worried whether the mainland will not accept his funny style of his style. Now it seems that at least Zhang Chen and Chen Xi can empathize.
The lights light up and Zhang Chen applauded.
"Good work~"
"Thank you for your praise~"
Wang Jing completed it well. "Extreme Career" is not a very stunning script. It is already very good that he can complete it to this level.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Leung Jiahui's performance in it is also good. He can act in comedy. The starring "Red Rose and White Rose" even beat Stephen Chow~
The story background takes place in Hong Kong, and Leung Jiahui and five others are all members of the Drug Investigation Section of the Tsim Sha Tsui Police Department.
When he was writing the script before, he considered putting the story background in the mainland, but then he thought about it and let it go.
This drama takes an absurd route, and the protagonist's five-man team is useless in order to create jokes.
If placed in the mainland, there may be suspicion of insulting the drug police.
In order not to cause trouble, Zhang Chen still placed the story background in Hong Kong.
Anyway, even the black police can take pictures here~
It’s very strange about absurd comedy~
This form of comedy generally has no high box office.
Except for Stephen Chow~
Zhang Chen thinks Wang Jing is a good tool person, capable, and not pretentious. If you hand over the movie project to him, he will not give you a full score, but you can still achieve 70 or 80 points.
"Director Wang, is there any schedule for the next time? Are you still interested in collaborating on another movie?"
Wang Jing was slightly surprised and then was overjoyed. Look, isn’t his statement effective? He just submitted his letter of vote two days ago and received feedback today. "Of course, even if there is no schedule, I have to make free schedules and cooperate with Director Zhang. That is a great opportunity~"
When talking about these compliments, Wang Jing did not have any psychological pressure at all.
The old world is ~
Know the rules of the world.
What you respect most in the world is strength. Only those incompetent people will talk about their seniority every day.
Zhang Chen is now a big shot, so he should not be underestimated~
"But it is not Jiahe, but my company in the mainland - Xingchen Entertainment. There is a costume sitcom under the name of the company, with very good ratings. I am going to make a movie version and want to invite Director Wang to join~"
"I can't ask for it~"
"Okay, let's talk in detail after the script comes out~"
"Okay, let's talk in detail~"
After arguing with Wang Jing about the "Wulin Waiji Movie" and Wang Jing left.
Chen Xi's eyes were envious: "Is "Wu Lin Wai Chuan" going to be released in the movie version?"
"Well, I also made a temporary decision. It should be a series for cooperation with Benshan Media~"
Chen Xi did not continue this topic, but said: "Would you go to the roadshow in the afternoon?"
Zhang Chen shrugged: "I won't go, just let Fan Binbin and Jason go~"
This time they came here not only to watch the movie, but also to promote "Silent Land".
The publicity work of "Silent Land" in Hong Kong is responsible for Jiahe.
The box office is currently available, but Hong Kong recognizes movies of this kind of theme. "Shark Beach" and "Silent Land" sell well in Hong Kong.
"Do you want to hit them on the oriental movie? I heard that when "Silent Land" was released, they were doing little tricks~"
This is not a secret at all. Chen Xi knew it when he spoke to Dong Jianqiang on the phone last time.
"No, they are also doing it for "Dragon and Tiger Gate", and the methods are within a reasonable range. It's good for everyone to rely on their abilities~"
Chen Xi had some opinions about Huang Baiming, and both sides collaborated on "Ip Man". When "Silent Place" was released in the mainland, Oriental Movies actually dared to use methods...
But Zhang Chen felt that it didn't matter.
If there is cooperation between companies, there will definitely be competition.
As long as the means are within a reasonable range.
Oriental Movies did buy some bad reviews, but they were still within acceptable range. When "Dragon and Tiger Gate" was released, Zhang Chen also bought it.
To think about it from another perspective, Oriental Film is cooperating with Hong Kong Jiahe, not the Star Entertainment in the Mainland.
It's just that the two companies happen to be the same boss.
"Well, I have something I want to tell you~"
"What?"
"I want to do streaming~"
"Streaming?"
"To be precise, it's a video website~"
"How come I think about doing this?"
"I see Li Zekai doing it. He made a streaming platform called Viu, which is mainly facing Southeast Asia. It is said that he also needs to set up a streaming TV station. I think the future is the direction in this regard, and we should make a layout earlier~"
Zhang Chen once again looked at her with admiration, and she is worthy of being a strong man who acquired Wanda Cinemas in the future.
"I also think the future is the direction of development, but we can't afford it~"
Chen Xi was shocked: "Why?"
"Screen media must involve film and television copyrights. Acquisition is a sky-high price, and the development process of streaming media in the future is a process of constantly burning money. Unless there is a big capital platform behind it, it will not be played around at all~"
Chen Xi was puzzled: "Where did you hear it? I don't know anything else, but copyright is not cheap, it's okay to even need copyright. I think many people are doing this."
"It's OK now, but it's definitely not possible in the future. The country will formalize this."
"No wonder there was a person named LeTV contacting me two days ago, wanting to buy the new media copyright of all Jiahe videos..."
"Did you sell?"
"How is it possible? I'm just a working person. If you want to sell, you will definitely nod..."
Zhang Chen sighed relieved: "It's good that you didn't sell it. Keep all those, and I'll be useful in the future."
He didn't expect that his fellow villager would start to struggle now, and it seemed that he had to seize the time to do it.
(This chapter ends)