When it comes to the film "Avengers", not only movie fans are looking forward to it, but even advertisers are looking forward to it.
In the investment promotion at the beginning of the film preparation, "Avengers" successfully obtained advertising implants from more than 50 brands, with a cost of up to US$125 million.
There are many companies from China, such as Yiliyou Yogurt, Lenovo Computer, Hisense TV, Gree Air Conditioning and other brands.
This shows a problem. With the development of the economy, more and more Chinese companies are beginning to go overseas. It is not an ordinary company to be able to advertise in Hollywood blockbusters.
In addition, there are sponsorships such as banks, insurance companies, luxury goods, clothing brands, automotive headphones and tablets.
Tony Stark's car is sponsored by BMW, while the small motorcycle that Bruce Banner rides is a company from an island country.
In a modern context like "Avengers", these advertisements are cleverly implanted and will not appear abrupt.
It is normal for some trademarks to appear on the streets of New York. Superheroes also need clothes and equipment. After all, you can't rush on both legs, right?
As long as it is not as excessive as in the follow-up works of "Transformers", the audience generally won't care too much about these.
The revenue in advertising undoubtedly reduced the pressure on "Avengers" and also allowed Marvel to experience the magic of Gilbert Jr. for the first time.
You should know that although advertisers are very enthusiastic about the films Marvel has been filmed before, they are not as fanatical as they are now.
It seems like I'm talking like that: Take my money away quickly, if you don't want me, I'll die for you!
This feeling has never been experienced by Marvel Studios' senior executives, because the director of the film is Gilbert Jr. These advertisers believe in Jibert Jr. and believe that the movie can be a hit under his directing.
Kevin Feige counted the money and had cramps in his hands. He said to his assistant, "I wish I could hand over all the movies to Jibert Jr. so that we don't have to worry about Marvel."
The assistant asked curiously, "How did Director Jibert Jr. think?"
Kevin Feige sighed, "He has his own ideas. He is an author-type director and will not stick to one type of film."
In fact, Jibert Jr. told Kevin Feige a long time ago that superhero movies, especially the Marvel Cinema Universe Project, are the producers.
Producer is the core of Marvel movies, and the director's job is only responsible for shooting.
This can be proved from previous lives that several directors who directed Marvel movies basically have no works except Marvel movies.
When Marvel Movie left Kevin Feige, the core producer, immediately went downhill.
And because Jibert Jr.'s identity and status were placed there, and he also served as the producer of the film, not many people noticed Kevin Feige.
Little did they know that if Kevin Feige did the work behind the scenes, Marvel Studios would have had some twists and turns.
But Marvel's internal situation was not smooth sailing. With the expansion of power in its hands, Kevin Feige will inevitably ask for more power.
Kevin Feige knows Marvel Comics and is also an excellent film producer. He has made great contributions to Marvel Studios's current status.
But Gilbert Jr. could not agree with Kevin Feige's unrestricted power expansion without supervision, which is inconsistent with his purpose of controlling Marvel.
At the beginning of Marvel Studios' establishment, Gilbert Jr. established a department called the Project Management Committee, similar to Disney's editorial department.
All projects to be carried out by Marvel Studios must be reviewed and questioned by the Project Management Committee.
There is no doubt that the project management committee touched on Kevin Feich's power to be CEO, and he went crazy several times to try to reduce the power of the project management committee.
Fortunately, Kevin Feige is not a fool. He knows that he can't fight against Jibert Jr. Otherwise, he will be the one who will be kicked out of the house.
After a few talks, Marvel Studios reached a consensus within the company.
In fact, similar internal struggles emerge one after another, and there are also many internal struggles in Disney. Robert Iger has been trying to expand his influence, and the opposing directors have gathered to fight him. The company structure in the early stages of entrepreneurship is simple and can unite well to start a career around the founder.
But after many years of development, it has complex internal factions and will inevitably collide and fight around the company's power.
If there are strong leaders, such as Disney's two consecutive leaders, Michael Eisner and Robert Eiger, they have enough skills and abilities, so they will naturally not delay the company's development.
But if it is a leader with insufficient ability, the company will inevitably be dragged down by internal strife.
Twentieth Century Fox is a typical representative of this aspect, logically as a giant film company. Even if the parent company News Corp can no longer provide support, at least it can still be maintained.
But a few years after News Corp was split, Twentieth Century Fox fell to the point of being acquired by Disney in just a few years.
In addition to external environmental factors, its internal power struggle has caused the entire company to fail to work together to overcome difficulties. This is also the reason for the defeat of 20th Century Fox.
To be honest, Jibert Jr. had an idea a long time ago.
That is to work with 20th Century Fox, and wait until the turbulent moment, directly take over 20th Century Fox and complete the gorgeous transformation from film director to media giant.
However, with the further expansion of his own capital, his power within Disney has expanded, and Jibert Jr. no longer needs this long way.
Of course, if Twentieth Century Fox still had poor management problems like in previous lives, Gilbert Jr. would still inspire Disney to join this acquisition war.
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Time passed slowly, and all the scenes in the studio were filmed in early December.
Anne Burton then took a film to Mumbai and Berlin, India to shoot outdoor scenes, while Gibert Jr. took the big army to transfer to New York to shoot.
Unlike Joss Whedon who was almost all the scenes in the studio, Gilbert Jr. still shot them in the form of field scenes.
The New York City Government certainly welcomed the arrival of "Avengers" and also gave great support and discounts.
In addition, we also helped block several streets so that the crew could shoot with peace of mind.
On the streets of New York, a scene is being filmed, and Captain America, played by Chris Evans, arrives and directs police to block the streets.
"Send people into these buildings, and there are still people inside. They will run around and hit the gun. You must protect them to hide in the basement or the subway, and do not appear on the street."
The leading policeman was confused. Looking at the man in weird clothes, he thought it was an imitation show.
"Closed here to 39th Street..."
"Why should I obey your command?"
At this moment, several Zita Swiss soldiers attacked, and Captain America solved the soldiers neatly.
The police were stunned after watching it, and immediately arranged defense lines according to Captain America's arrangements.
This is a humorous point, and the film is always full of these humorous scenes, which I believe can make the audience laugh.
That's right. Although it's not a comedy, Gilbert Jr. moved closer to humor when he was producing it.
The Dark Knight is good, but not many viewers are willing to go to the cinema to watch a movie that is too heavy.
After all, the essence of a movie is an entertainment product, and it should make people happy. (This chapter ends)