Chapter 467 Arriving in Beijing
Tiansheng Mansion.
Xu Chen replied with a lot of "congratulations" news and concentrated on dealing with the work accumulated over the past few days.
Although Sun Aimi and Gu Xinxin are promoting their affairs, the important nodes of key projects still need to be monitored by General Xiao Xu.
Xie Bingran Haifeisi's commercial film and Chenfeng Bing Power's commercial film have all produced the first rough cut version.
Xu Chen has seen it but has no big problems, but he still gave his opinions seriously.
Especially, the commercial of Hippodrome, he specifically spoke to Aimi Sun and gave her more detailed opinions, asking her to organize the email and feedback to the production team.
After all, after receiving the large amount of project funds from Party A, you still have to work harder.
The film is just a rough cut version, and has not been done in the post-production and color tuning, and the original material picture is slightly light.
But Xie Bingran in the camera still surprised Xu Chen, who was already very familiar with her and very close to her.
After all, "Haifeisi" is a toiletry product, and the director team used it is mostly advertisements for washing and care and cosmetics. It is obvious that it is still very insightful about how to make people look "good-looking".
At the same time, I have to admit that Bing is a type that looks good in reality and is also good in camera.
And when Xie Bingran faced the camera, she did not face Xu Chen's pitiful little girl appearance, and naturally showed a sense of domineeringness and coldness, which really had an inexplicable charm.
No wonder Brother Bing has so many fans...
There is no big problem with the rough cut of Chenfeng Bing Power's commercial, but Guo Liang is still waiting for the material, so Xu Chen sent a message to director Bao Junsen alone:
[President Paul, our electric car movies are waiting to be released. Thank you for your hard work, the team will help you get it! 】
Bao Junsen: [Received Mr. Xiao Xu! We have been working overtime these days.
Send your rough cut version only involves the sequence of shots, but we are already doing special effects shots synchronously.
If there is no problem with rough cutting, we will combine the special effects and adjust the color, which will be very efficient. 】
【Okay, thanks to Mr. Paul! 】
…
In addition, Baidu's advertising film was filmed on the 13th, and an online PPM meeting was held before the start-up yesterday afternoon.
Xu Chen did not attend the online meeting yesterday at the class reunion.
Today I looked at the meeting minutes carefully and fed back some reminders on execution in the email.
Immediately I received an email reply from the producer, wanting to have a telephone conference with Mr. Xiao Xu to have a brief chat.
The producer is a creative company in Yangcheng that used to do film production. This Baidu film is just like the nature of a "micro-movie", which is very suitable.
This production company is Sun Aimi's previous industry resource. Xu Chen has also carefully read the other party's qualifications and past works, and it is still very reliable...
Xu Chen thought about it and called the other party in advance to meet him, so he asked Sun Aimi to help and quickly set up a conference call.
The other party also mainly wanted to get to know each other with "Mr. Xiao Xu", but it was not really necessary to discuss project details.
The director introduced himself, named Ba Yu, and is a young female director of the Mongolian race.
During the phone call, she expressed great politeness to "Mr. Xiao Xu" and expressed great honor to this project cooperation.
Xu Chen heard a few more words about the other party's "politeness" and then he knew the reason.
Originally, Amy Sun contacted her through her connections in the circle, and the other party had never heard of the "Dongchen Advertising".
But after a little research, the director Ba Yu became serious.
After all, the "Great Wall Award" is real, and there are also domestic front-line customers such as Jeep, Vanke, and Kadobao.
Ba Yu watched the Baidu advertising script creativity that he was about to shoot, and the entire director team also liked it very much.
On the phone, director Ba Yu did not hide his surprise at all:
"Our team was working as a film producer before, and began advertising projects in the past two or three years, and many customers of all sizes followed.
But seeing Mr. Xiao Xu's Baidu creativity was really a surprise and unexpected.
This creative form, at least we have never seen it in the advertising film field, is very innovative!
Our team is also very excited to be able to participate in this project and cooperate with Dongchen Advertising and Mr. Xiao Xu! "
Xu Chen was not surprised.
In this 2007, micro-film and viral advertising films like "Tang Bohu angrily retorted to foreigners" were indeed groundbreaking in the domestic marketing field.
In the next ten years, with the gradual expansion of users of video websites such as Tudou and Youku, this type of advertisement gradually increased.
On the phone, Xu Chen joked and replied:
"We can't say that when we meet customers on the 13th!"
"Ah?"
"We all say that we can participate in Baidu's projects. It is our honor to work with President Zhao Ling..."
Director Ba Yu sounded cheerful and laughed out loud on the phone.
…
After the director team hung up, Gu Xinxin from the company added: "The boss's travel has been booked. He flew to Beijing on the evening of the 12th and flew back to Shanghai on the 13th overnight. I will send the specific travel information to the boss's mobile phone after a while." Xu Chen: "Okay, thank you Teacher Xinxin. On the other 14th, does Bing Ge LV have a shooting schedule?"
Gu Xinxin: "I just arrived and started shooting at 6:30 in the morning. It was in a studio in Pudong." Xu Chen: "At 6:30... Brother Bing also needs to get up very early." Gu Xinxin: "In addition, Director Li Yue will follow you." Xu Chen smiled: "Not surprising, Louis Vuitton is an international big brand customer after all, and for Director Li, he is a big funder.
I heard from Director Cheng that among the businesses that Brother Bing signed, Louis Vuitton also gave the most money.
But in fact, Brother Bing only shoots a set of flat products, and does not require TV advertising and offline other rights..."
Gu Xinxin revealed a little excitement:
"I heard from friends in the circle that many first-line stars will take the initiative to cooperate with big brands like Louis Vuitton, and even do not have business expenses. "
Xu Chen smiled and said:
"Don't say you don't have business fees. Even if you pay Louis Vuitton, people may not be able to look down on the so-called first- and second-tier stars.
There are too many factors to consider when choosing a spokesperson, and it is not simply determined by status and popularity.
Brother Bing will receive invitations from the other party, and it must be evaluated layer by layer.
Value, preference, reputation, appearance, spiritual temperament, and fit with the products he is recommended...
We don't know the decision-making link of the brand, but Bing must be the right time, place, and people."
Gu Xinxin: "Brother Bing is really amazing...
And I feel that our Iceburning Sports and Chenfeng electric vehicles can also increase their brand tone with the endorsement of Louis Vuitton."
Xu Chen: "What Teacher Xinxin said is reasonable!"
...
...
...
At noon on the 12th, Chenfeng Park, Xu Zhiquan's "Chairman's Office".
Xu Chen was wandering in the office, waiting for his father Xu Zhiquan to come back from outside.
Old Xu went out to "have a relationship" again in the morning, but he would come back at noon and said he would take Xu Chen out for dinner.
In the evening, my son was going on a business trip, and Xu Zhiquan was obviously reluctant to leave...
Xu Chen looked around. Lao Xu's office had been redecorated, and it still looked a bit thick "rich" style.
The brown-red boss's desk is wide and long, with three landlines placed, and I don't know where they lead. In short, it's like a "multiple business every day".
The soft and wide black sofa chair is very comfortable to sit on.
In the huge bookcase behind, some photo frames were placed on the photo.
Xu Chen went over and took a closer look. In a bunch of photos with provincial and municipal leaders, the extremely eye-catching photo was a photo of Lao Xu, Xu Chen and Xie Bingran.
This was taken last year in Yangcheng. After watching Bingge's National Games competition, he was having dinner at the "Yangcheng Restaurant"...
There is also a special "client meeting area" in the office.
On the wall behind the reception area, a calligraphy of flying dragons and phoenixes hanging.
Xu Chen has never seen him before, and he obviously has a new one.
The title is: [The east is magnificent, and the morning light is everywhere]…
The meaning of the poem is very good, and it contains the meaning of "Dongchen".
But this poem still exudes a clear "jianghu style" and "old Gan style" aura.
Xu Chen looked at the signature and wrote the words "Mo Geng".
It is obviously not a name, it is more like a "number".
Xu Chen was wondering where this word was obtained, and Lao Xu's hearty laughter came from the corridor outside.
Lao Xu pushed the door open, still holding a cigarette in his mouth.
There is someone following behind him, and it is Zhang Minen, the former "guild chairman" of Guangming Factory.
When Bright Factory was bidding for the acquisition, Zhang Minen was also a member of the jury, and both the old secretary Ji Yusheng, supported the acquisition of Dongchen Co., Ltd.
Now Zhang Min'en is still the chairman of the trade union in "Chenfeng Technology", but he is almost retired and is basically in a state of idle job.
Zhang Min'en was holding a notebook in his hand, obviously discussing things with "Mr. Xu".
The newest ⊥Xiao⊥Speak⊥Send⊥Six⊥9⊥Book⊥⊥⊥⊥Back⊥⊥⊥⊥!
But when he saw Xu Chen in the room, he quickly greeted Xu Chen with a smile, and then said:
"Then Mr. Xu, I won't bother you now. I will discuss it with you when you are empty."
Xu Zhiquan politely handed a cigarette to Zhang Min'en: "Old Zhang, this matter is not that urgent.
I will be free in the afternoon, and we will discuss it when the time comes. ”
Zhang Minen: “Okay! "
He half-beared his body and looked respectful, and then smiled politely with Xu Chen in the room, then turned around and left...
"Dad, what are you talking about with Chairman Zhang? "
Xu Zhiquan: "Work will start after the New Year, and I will ask the trade union and the administration to organize a groundbreaking ceremony together.
Unexpectedly, the union was very concerned and said that it had come up with several plans to discuss with me. "
He smiled: "Old Zhang is about to retire, and he obviously has deep feelings for the factory and these old employees.
I also want to make more use of my spare energy.
Good thing! ”
Xu Zhiquan said as he went to the desk to get his bag.
He saw Xu Chen looking at the calligraphy on the wall and said with a smile:
"This is not bad, right?"
Xu Chen: "Mo Geng, who is it?
Looking at the brushwork and structure, he doesn't look like a serious calligrapher..."
Xu Zhiquan smiled heartily:
"It doesn't matter whether calligraphy is well written or not. The key is to see who wrote it."
As he said that, he had already taken his bag and walked to Xu Chen's side.
Old Xu put one hand on his son's shoulder and looked up at the word:
"Wu Yongming took me to the province to meet a circle of people, which can be regarded as expanding relationships and connections for Chenfeng Technology.
This word was specially requested from the provincial capital."
Lao Xu paused for a moment and said mysteriously: "Let me say that. Some leaders from the city and provinces come to the park to visit, or some business partners who are knowledgeable, will specially invite this office.
The purpose is to let them see this character...
Some things that were originally difficult to talk about will become easier to talk about."
Xu Chen stopped talking more, so he naturally understood the weight behind this character.
Xu Zhiquan: "Let's go, go for dinner!
A new local restaurant has been opened in the north of the city, and the turtles and eels are cooked very authentically!"
Old Xu held his son's shoulder and walked out:
"My son has been back for a few days and has to go on a business trip again."
Xu Chen: "Dad, I'll go out for two or three days and come back."
Xu Zhiquan smiled and said, "I know!
You are not here the day after tomorrow. Dad celebrates your birthday in advance.
When you come back, I'll make up for you..."
…
…
At 8 pm, Xu Chen arrived at the Capital Airport in Beijing.
Arriving at the hall, I looked up and saw a billboard. It turned out to be an advertisement for Vanke Group that had just left the street.
【The warmest light must be on your way home】
[No matter how expensive a tree is, it is not as good as the one you remember]
[Vanke, unlimited life in architecture]
…
This set of manuscripts was originally scheduled to be launched after the New Year, but Vanke founder Wang Shi really liked it so he urged him to start publishing it before the New Year.
A place where truly "high-end customer base" is concentrated, such as Capital Airport, is naturally a must-fight place for media outlets from various real estate groups.
And just next to Vanke Advertising, there are print advertisements from Evergrande and Greenland.
[Every Dream, Great Future - Evergrande Group, Fortune 500 in the World]
[Greenland Group, make life better]...
In comparison, the trick Xu Chen did for Vanke is so clever.
Xu Chen took out his cell phone, took a photo and threw it into the company group, and @Gu Xinxin:
[Vanke’s manuscripts have been released, so you can use them as cases and post them to the official website! 】
【The boss received it! Already doing it! 】
…
When exiting the airport, Xu Chen took a taxi by himself.
Internet companies like Baidu are not as exaggerated as Vanke in reception, so there is no such thing as picking up and dropping off for business vehicles.
Of course, "Mr. Xiao Xu" doesn't mind, as long as the project is rewarded well.
Tomorrow's shooting location is at Huairou Film and Television Base in the northeast of Beijing, which is also the location of the Beijing Film Academy branch campus.
Xu Chen's hotel is also set there, so it is more convenient to go back and forth on the set.
In the taxi, Xu Chen first called Sun Aimi and confirmed the current preparations and specific arrangements for tomorrow.
Amy Sun arrived two days in advance and joined the director team to confirm the costumes and costumes.
This small film involves more than a dozen actors, including a "foreigner", which is quite troublesome in preparation.
Fortunately, the most unabated thing here in Beijing is actors and extras of all levels. Curry can get any actor, who graduated from Beijing Film Academy or Central Academy of Drama.
Competitive sports are cruel, only one of Xie Bingran is out of hundreds of millions of people.
In fact, the same is true in the entertainment industry. In addition to the so-called acting skills and ability, whether you become famous or not depends too much on background and luck...
Miao Xiaoyu, the "little assistant" of Baidu, also contacted Xu Chen separately and confirmed that he had arrived in Beijing.
After a few polite words, he reminded me:
[Our Mr. Zhao also let me know Mr. Xiao Xu, that our boss’s wife Melissa will come to the set tomorrow! 】
【Okay, received. 】
Xu Chen felt helpless. He didn't expect that Baidu's "boss lady" would come to work as a supervisor, so he would have fewer opportunities to be lazy.
In the "gossip" information about Baidu compiled by Gu Xinxin, Li Yanhong's wife Melissa Ma Dongmin is also a "Iron Lady".
It seems that tomorrow we have to "pretend to be serious" when following the film.
(This chapter ends)