Chapter 385 The three major brands work together, Jinli ushered in the "Koi Week"!
The next week seemed to be Jinli's "Jinli Week".
With the popularity brought by "Assassination" and Fangfei Magazine, Rumengling took the lead in promoting new products in autumn and winter.
No advertisements were made, but major stores have changed into photos of Jinli wearing new bags.
As soon as the retro cylinder bag appeared, it was loved by many white-collar elites.
In particular, Ru Mengling also specially purchased photos of Jinli working in front of the cafe. Not only did it use the promotion of offline stores and online stores, but it also specially invested in Xiaoshao and WeChat Moments.
Many people have posted their circle of friends they have seen on WeChat, and they feel very surprised.
[I almost thought I had added Jinli's friend, Rumeng Ling you know how to play, but when I opened it, I found that it was an advertisement_(:з」∠)_]
[Hahaha, I was also cheated! 】
【There are many internet celebrities on Xiaoshui Potato that are promoting this bag, but Jinli still has the most impression of taking photos! 】
[Ru Mengling really doesn’t consider making special promotional short videos? 】
After the promotion of the online all-media matrix, the classic retro cylinder bag was sold for tens of thousands of pieces quickly. The official flagship store showed that it was out of stock, so you have to wait for a while before you can transfer the goods.
The other Starry Sky series velvet box bag has average online sales and no online investment is available, but the sales performance of offline stores is excellent.
It's now October.
From December to January next year, it is the busiest time for many companies. They have to conduct various year-end reviews, book year-end banquets, hold year-end banquets, etc. to thank employees.
At this time, the velvet small box bag was launched, and the unit price was not expensive. It was not over 1,000 yuan, and it became the favorite of many white-collar workers.
You can just buy a bag that can be attended by a banquet and wear your favorite evening dress.
You can rent evening dresses, but you can't rent a bag.
According to the intention of people to buy bags by Rumengling, 70% of people are willing to spend money to buy products that only use once or twice a year. Even if they cannot be used frequently, they are willing to buy them and keep them.
This velvet box bag from the Starry Sky series is a product specially launched by Rumengling based on the big data consumption intention.
Rumengling's best-selling bags made a good start.
Immediately after two days, Tiangong Jewelry also replaced promotional photos in major brand stores.
Photos of Jinli wearing golden pearl necklaces, Kashmir cornflower sapphire rings, and mutton fat jade were not only appeared in Tiangong Jewelry stores, but also appeared on the promotional screens of major supermarkets!
Tiangong specially launched the "Photo on Big Screen Winning Award" campaign on Xiaosweet Potato, encouraging netizens to shoot the big screen of Tiangong Jewelry, and then express their thoughts and participate in the lottery.
Tiangong took out three pieces of Jinli's three items and invested them in the prize pool. There are also 100 8.8 yuan prizes, 50 9.5% off store universal coupons, and 5,000 0.5 yuan consolation prizes!
While finishing the bags endorsed by Jinli, netizens also started brushing the jewelry endorsed by Jinli, lamenting that their Libao is really promising.
[She felt that she hadn't made any noise in her endorsement for a long time. It turned out that they were all running brands they spoke for. To be honest, I want to buy all the products she endorsed! 】
【Large screen photo.jpg! Come and see the beauty of the prosperous times! ! 】
【The large supermarket near my house has also replaced the photos of Tiangong Jewelry. It’s so beautiful. I like the ring and mutton fat jade she wears the most! The ring makes the chrysanthemum look so beautiful, and the mutton fat makes her look so elegant】
Domi had not yet completed the publicity plan, so she originally wanted to wait for it to be released next week.
But seeing that Ru Mengling and Tiangong have launched single items for Jinli photography, although Domi doesn't understand why they have launched them together during this period, what they know best is to follow the example.
So on the third day after Tiangong Jewelry released the photos, Domi also quickly launched the autumn and winter lipstick endorsed by Jinli!
Domi mainly promotes two popular color numbers, namely the gentle and elegant milk tea color, and the maple leaf red with a strong aura of the heroine.
At the same time, the promotional short film specially filmed for them was also launched quickly and was included in the video recommendations for online online store single products.
Domi's online marketing and publicity planning department has only a few people. It is because the online sales of products in recent years are better than offline, so she has deliberately increased a little bit of staff.
These people only hold this position and are not fully responsible. After the product is launched, they don’t know how to carry out online sales planning.
The employee asked the leader for instructions, but after hearing this, the leader was a little at a loss and asked, "What did we do before, and this year!"
The employee was sweating in cold sweat: "Leader, Jinli used to endorse our products, we just need to change the photos and videos, and did not do extra promotions.
But after Rumengling and Tiangong launched single products, they were doing promotions again, so we wanted to ask if we wanted to do it together?"
The leader asked, "What other planning have Tiangong and Rumengling done?"
The employee immediately said it.
After listening, the leader was speechless.
It is very expensive to cooperate with leading internet celebrities. The price of a 15s video alone will cost more than 300,000 yuan.
And Ru Mengling is not just an internet celebrity, Domi can't do it at all.
As for investing in the circle of friends, let alone investing in the circle of friends, Domi doesn't even know how to connect, and it can be expected that this kind of investing in the circle of friends will definitely be very expensive.
They cannot imitate Ru Mengling's gameplay.
As for the gameplay of Tiangong... I'm sorry, Duomi, the large-screen advertisements in large supermarkets are not ready to be launched, and even if they can be launched, they will not be launched.
Because this kind of placement is generally reserved for luxury goods, supermarkets do not accept any large-screen advertisements, and items that do not meet the large-screen delivery will not be accepted.
However, in recent years, the economy has declined, and the amount of luxury goods has been reduced, and many supermarkets have begun to take on catering promotion.
But the unit price of Domiding's lip clay is only 20 or 30 yuan, and there is no need to be used for large-screen displays.
As for the shooting of large-screen activities on Xiao Sweet Potato, they can follow them, for example, after using Duomimi Lip Pure, they will post their thoughts on Xiao Sweet Potato to participate in the event.
However, the problem is coming.
Tiangong can use its own expensive jewelry as an event reward, but what about Domi?
Do you want to give lip clay?
From the user's perspective, they have already bought Domi's items, and the lip clay will not be used up very quickly. In addition, lip supplies have fast-moving consumer goods attributes, and the color number after using it for a month or two will soon become bored. They may not be satisfied with the bonus given by Domi.
But just give money, it is really not suitable for Domi.
Domi never has such a rich and generous style.
The leader thought about it and said reluctantly: "Forget it, I won't do any activities anymore. Let's invest in Taobao's short lip clay introduction videos shot by Jinli!"
Most of Taobao's video sections are used to introduce products.
Although the video is not made by Taobao, many users can watch it, and the unit price of investing tens of thousands of times is not cheap.
Although the unit price of lip clay is low, Ru Mengling and Tiangong have made great contributions in marketing activities and are booming, Domi also decided to follow him. So—
Open WeChat, I saw Ru Mengling’s circle of friends promoting the bags that Jinli carried.
Open the little sweet potato, all the Jinli wears Tiangong jewelry to dominate the screen.
Open Taobao, there is a short video of Jinli’s endorsement of lip clay: silky, smooth, lip lines, and no stuck lines.
Netizen: Why do I feel that this week is full of advertisements related to Jinli?
Didn’t the official account lie to me that Jinli was defeated? ! !
When the products of the three major brands were launched, Jinli all promoted them on the blog.
The hard photos of the product were exposed, and the exposure of Jinli also increased significantly.
It looks like Fangfei and Hua Yun are no longer as strong as the same force, and are not as tense.
But in places where netizens cannot see it, Fangfei and Huayun are also hard to part with each other, competing for online and offline traffic in various aspects.
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Huayun has been crazily distributing traditional platforms this week. Because it specializes in magazines, its channels are all open channels, not only many but also very dense.
Newsletters, bookstores, used bookstores... Huayun's latest issue of magazines are all placed in the most conspicuous places in these stores.
The stores are all run out by Huayun's salesmen.
Fangfei is a luxury brand. It is far inferior to Huayun on traditional magazine-selling platforms, and will not compete with others in open channels. That is to use your own shortcomings to compete with others' strengths.
As luxury brands, their own magazines are essentially brand cultural assets, and they are best at deeply binding with high net worth customer base through closed channels.
The core of luxury brands in establishing magazines is to consolidate the brand's "religious" status rather than to make direct profits.
Even if Fang Fei did not set up her identity on the purchase this time, she still went through the past in terms of publicity.
Fangfei has set up this issue of the magazine for every offline store, and one copy will be given for free if the amount of tens of thousands of yuan is worth.
Fangfei's own APP also brought this issue of the magazine to a large seal, sending magazine advertising text messages to every member who joins the brand on Taobao.
Fangfei has also operated online publicity and planning over the years, and specially contacted Xiaohongshu and Dou Dou's top experts, and came to unboxing Fangfei Magazine!
The two major brands are both making efforts in the channels they are good at, one is that offline channels are selling well, and the other is that online channels are sold out of stock.
At the same time, Fangfei also launched single products on the three major brands of Rumengling, Tiangong and Domi. On the second day of the hot advertising marketing, she launched an in-depth interview with Jinli on Bilibili!
This interview is to deepen the bond between Jinli and the brand, and strive to attract more Jinli fans to focus their attention on Fangfei.
This in-depth interview lasted for an hour. Jinli specifically reviewed her seven or eight years of star career in the video and made a summary for herself.
In the interview, she not only revealed her past life as a pink girl, but also revealed that she had to cultivate if she was not in good health, but also revealed her mentality and thoughts after Fuhong.
Jinli participated in not many interview videos and never accepted too in-depth interviews.
But Fangfei's interview was the first interview to look back on the past and make a self-summary!
As soon as the interview came out, the popularity of Jinli on B station was once again full. The video was among the top five broadcasts on the site on the same day, and the number one in the hot search!
Jinli was also surprised when she knew that the interview had come out.
Because this interview was recorded by Fangfei yesterday, she was moved to the Internet in just one day, and it was so efficient.
It can be seen that Huayun's magazine has put a lot of pressure on Fangfei, which has led to Fangfei's strategy being faster and faster.
Jinli is not a person who likes to recall the past.
The owner of this body has died because of his body being too weak. All she has got is the memory of the original owner's past.
So in the past, many interviews and variety shows wanted to ask her to do in-depth interviews, but they were rejected by her on the grounds that she was busy with work.
But this time Dai Xueling called her in person and invited her to have an in-depth interview.
Jinli thought about it, and sought the opinions of other pink girl members, and wanted to bring the film "Assassination" in the interview, and finally agreed to do the interview.
The circle has always known that Jinli's itinerary is relatively empty. Not only does she have to take time to study, but she also cannot arrange the notice too much for her physical reasons.
So Dai Xueling invited Jinli yesterday, and arranged an interview yesterday, and then the interview was launched today.
After Jinli found out, she didn't pay much attention. She just went to the blog to post a promotion for Fangfei, and continued to start live broadcast learning.
Sui Lingfang did not follow him yesterday. She was very curious about what Jinli said, so she opened the interview and started reading.
She was not worried that Fangfei would edit some bad content.
First of all, their team had already sent Fangfei a bunch of questions that they could not ask before the interview. These questions may affect Jinli's image, so Fangfei would avoid it.
If Fangfei did not avoid it, then Jinli's team could sue Fangfei for breach of contract, and the penalty for liquidated damages would be at least 20 million.
In terms of brokerage value, Chenxi Entertainment hopes that Fangfei can breach the contract.
The interview default will be the interview default, but it will not affect Jinli’s image spokesperson.
In a simple room, Jinli sat face to face with the host, and the host was guided to answer questions.
The host first asked the question netizens wanted to know the most: "Do you want the pink girl group to resurrect?"
Hearing this question, Jinli couldn't help but smile.
"I can answer this question on behalf of all the pink girl members. The people we use are the same ideas. Half hopes for resurrection, but the other half does not."
The host asked with interest: "Why are you half not wanting it? Many people miss the pink girl group very much, and hope you will appear on the screen together."
Jinli: "First of all, the popularity of the pink girl group is not because of how powerful the combination was at that time, but because it was riding on the east wind of the times. At that time, there was not as popular as a girl group.
Although there were many girl group groups at that time, they were all divided and there were no relevant training channels in the industry. The purpose of launching the group was to make a fortune.
Our former company Hao Zhongyi Entertainment also had this idea. For example, the first single we launched was also very wide at that time. The company was unwilling to waste money, so it made the second single, but unexpectedly it became popular.
After becoming popular, I participated in various publicity announcements. Unexpectedly, I became more and more popular, and more and more notices I could receive. Finally, not only domestic announcements, but also foreign announcements, so my popularity gradually became more and more. Then I accidentally became the hottest girl group in Asia. "
She paused for a moment and thought, "The Internet is now more developed than in the past, and there are more channels for accessing information, so it is already difficult to create a magic through a single channel.
I know everyone misses the combination very much, but if it is really resurrected, it is very likely that the combined stage playback volume is not as good as the current second-tier combination. We are still very self-aware.
At the same time, there is also a very regrettable point, our physical fitness can no longer keep up. It's too tiring to be a girl group. At present, only Tongtong, Qinglian and Mengmeng can sing and dance, but my physical fitness and NANA can no longer keep up. ”