In addition to the overwhelming spread of online, Du Sheng's fan club also showed support plans: from 2D holographic advertisements on the streets of Myeongdong, Seoul, to cute kids' boxing clips played in the Bund of Modu.
There is crushing everywhere.
A fan wrote in the Tianya Forum:
"When we talk about the summer vacation, we are actually witnessing the coronation ceremony of the new king of Kung Fu comedy!"
When talking about the hot discussion on the Internet, when the news of the baby's plan to be released, Feng Xiaogang was the most annoying.
This director, who has always been known for his "little cannon", is now pacing back and forth in front of the office floor-to-ceiling window.
The script of "Night Banquet" in his hand was almost wrinkled by him.
In the blueprint carefully constructed by Feng Xiaogang, "Night Banquet" should have been the well-deserved king of this summer.
When he repeatedly observed the edited films, he seemed to see the golden trophy waving to him.
The shots of Ge Zhu and Zhang Ziyi flying in the bamboo forest, each frame looks like a beautiful image coming out of an ancient painting.
The teardrop that was about to fall before the corner of Zhou Xun's eyes could not help but hold his breath behind the monitor.
This masterpiece that brings together top casts such as Wu Yanzu is a perfect interpretation of oriental aesthetics in his opinion.
It’s just that this audience cannot understand Chen Jie’s songs’ "Wuji", and it is probably not possible to understand the profound meaning of it for the time being.
But this can be revealed in person!
The publicity team simply launched a textbook-level combination punch, intentionally or unintentionally leaking stills and scandal photos, allowing Ge Zhu and Zhang Ziyi's "Bamboo Forest Love" to dominate the hot search list for three consecutive days.
As soon as the carefully designed classical aesthetic poster was released, it triggered an interpretation of the building on the movie fan forum.
What made him even more secretly proud was that after "Crazy Stone" emerged in May, several Hollywood blockbusters were released one after another like a tide.
This free golden period is simply a stage tailor-made for "Night Banquet".
Feng Xiaogang fantasized that "Night Banquet" could be promoted as a positive move of two Hollywood disaster films, and cleverly avoided the popular film Zhang Yixi's "The Golden Armor in the City" and won the summer box office championship with a record-breaking attitude.
Then take the opportunity to sit firmly on the throne of Huayi's No. 1 leader.
This plot, if you think about it, it makes people feel seamless!
He seemed to have seen the flashes of the premiere and Wang Zhonglei's eager face.
But who would have thought that "Baby Plan", which was originally planned to premiere in August, suddenly became more than half a month ahead of schedule.
It coincided with "Night Banquet".
Normal, two popular blockbusters have to be separated by a week, so there is no need to beat them to death.
The other party clearly does not play according to common sense.
Is it because of the mentality of revenge on Huayi and attacking competitors?
Although Feng Xiaogang has a high vision and is full of confidence in "Night Banquet", he believes that it can defeat "Baby Plan",
But I have to admit that this collision will definitely affect the box office, and the original perfect plan will be ruined.
After learning the news, Feng Xiaogang called He Guohua, the boss of Oriental Film, to ask the reason.
"Mr. He, didn't we agree to leave room for growth for domestic blockbusters?"
The answer on the other end of the phone was as smooth as a polished pebbles:
"I, an old man, can't make the decisions about Yinghuang + Interstellar Media."
This vague response made Feng Xiaogang instantly lock the driver behind the scenes.
Apart from the new film celebrity Du Sheng, who can make He Guohua so indulge in such a willful manner?
The next day, the interview scene of "Yanjing Entertainment", Feng Xiaogang's artillery fire was even more fierce than the crew's blasting scene:
"The film industry pays attention to the 'two strong and non-confrontation'. Even if the six major Hollywood players come, they must follow the market rules.
Some young directors rely on capital to engage in close combat, which is to drag the entire industry into a black hole of vicious competition!"
He specially stroked the Blu-ray disc envelope of "Night Banquet": "Behind the 120 million investment is more than 700 days and nights of hard work. Some people are light and determined to make a decision. What they may destroy may be the future of domestic movies. I hope they think carefully, don't do anything to kill chickens and get eggs, and change the schedule as soon as possible. This is the best respect for the industry and the public."
The reporter asked straight to the point: "Director Feng, are you worried that "Night Banquet" can't beat "Baby Plan"?"
Feng Xiaogang suppressed his temper and frowned and responded: "How is it possible? "Night Banquet" is a historical masterpiece we have carefully created, and we are not afraid of any opponents at all.
I just hope that the film industry can abide by the default rules, and also reminds some people not to have a good grade and be on the rise..."
In these words, Feng Xiaogang deliberately called Du Sheng "Xiao Du", and his tone was filled with the smell of a senior teaching his juniors.
This tone is just right, but it makes people feel a condescending attitude.
A great director who has been praised on high ground for a long time will inevitably lose himself and forget his true position.
Using the banner of the development of the Oriental film industry, it is indeed ridiculous to ask Du Sheng to change the schedule.
The reporters from Beijing Entertainment were so excited after hearing this interview.
How can you miss such explosive news?
On the afternoon of July 3, this content was posted on the front page of major websites.
However, at this time Du Sheng was busy repairing flowers and plants in the villa in the capital city.
He has always been focused on his work and is not aware of everything outside the world for the time being.
Don't until the morning of July 4, when Zhong Zhen came to discuss the follow-up matters of the car, Du Sheng learned about Feng Xiaogang's interview.
After a little thought, he posted a news on Renren.com:
"Often people know how to use rules and facts when they argue.
When the rules are beneficial to you, put forward the rules; when the facts are beneficial to you, emphasize the facts.
If neither of them has the advantage, then just stick to it.
But what surprised me was that Director Feng didn't know if he had been beaten by the stars for a long time, and he actually created another set of rules.
I just heard today that there is a so-called default rule for the film industry that "the two strong people are not in opposition."
Is this really the default of the public?
I don't think it's a naked declaration:
'Since my Huayi movie is locked in the summer vacation period, it's best for you other movies to adjust the schedule and avoid it actively.
Whoever dares to step on one foot is that he does not understand the rules, does not know the so-called, and may even be labeled as destroying the Oriental film industry. ’
In order to meet Director Feng’s default rules, if he doesn’t adjust here, he will not understand the rules.
So I discussed with the team that "Baby Plan" decided to be released in advance!
Set on July 15th, meeting the audience with "Night Banquet".
By the way, our film was revealed a few months ago to be released during the summer vacation, so we don’t know who is the opponent at all, so don’t be too self-righteous.
In addition, "Baby Project" is a film for global audiences. The overseas distribution will be conducted by Sony's Columbia Pictures, and is expected to be released simultaneously in 18 countries and regions around the world.
Our goal is to go to the world, not just fight in the nest..."
At the end of that mood, Du Sheng specially added a meaningful comic picture.
In the photo, there is a mentally ill person tied to a stool by a doctor. The family members were asking anxiously: "Doctor, what's going on with this dead old man? Is there a risk of recovery?"
I have to say that this is very ironic!
In fact, as early as last year, Huayi's movie "The Great Sage" had quietly taken advantage of Du Sheng's popularity, and even joked that he stopped acting after taking on the role, and finally chose Xie Tingfeng to star in it.
Du Sheng didn't want to add more enthusiasm to the other party, so he planned to calm down and pretended to be invisible.
But this time, Feng Xiaogang was like a crab that jumped into the oil pan on his own initiative, insisting on making a big deal.
Du Sheng then slowly threw out a heavy punch.
The dynamic with the comic was like an arrow with fire, shooting accurately at Feng Xiaogang's vital points.
As soon as this update was released, the entire network seemed to be thrown into a bomb, and it exploded instantly. In less than twenty minutes, the comment area was like boiling boiling water, with tens of thousands of messages appearing.
Netizens say everything, and all kinds of opinions explode in the comment area like fireworks.
"Feng Xiaogang is so inflamed that he is about to go to heaven, right?"
"Since "There is no thief in the world", he has never produced a decent work, and he is still embarrassed to point fingers in the circle.
Du Sheng is a famous person on the list of rich people and is not familiar with him, so he is good, "Little Du" one by one, really treating himself as an elder?"
"It's a mystery whether he was in charge of the filming of "The World Without Thieves", but he just likes to set some inexplicable rules, such as "the two strong are not in opposition", do you really think he is the leader of the martial arts world?
This time I met Du Sheng, I was considered to be a steel plate."
"Feng Xiaogang got what he wanted now!
Du Sheng directly upgraded the "Baby Plan" and released on the same day as "Night Banquet". This is simply not going to die."
"Feng Xiaogang wouldn't think that Hua Yi was still covering up the sky with one hand and let him do whatever he wanted?
Huayi has long been a broken ship now. The Great Qing Dynasty is gone, wake up! "
"The one upstairs, although I don't like Huayi, when did it dominate the whole family? "
The newest ⊥Xiao⊥Speak⊥The first release in the ⊥Xiao⊥9⊥Book⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥⊥ "
"So Du Sheng's vision is long-term, and he is targeting the international market.
This time, "Baby Plan" will be released in 18 countries, which is the first time in domestic entertainment! "
"Du Sheng did have a few tricks. Two days after the trailer of "Baby Plan" was launched, the TVING platform played more than 3 million views, and the comment section was full of anticipation. "
"From the overall perspective, Feng Xiaogang and Du Sheng are not in the same dimension at all.
He and Zhou Xun spread rumors last year that Du Sheng was going to perform in "Night Banquet", but they were slapped in the face. "
"Du Sheng's picture is amazing, and he has brought some of his little thoughts to life. I will save it as an emoticon package. ”
"As a loyal fan of Du Sheng, I firmly believe in his judgment.
He didn't take "Night Banquet" seriously, it must be a bad movie!"
"Thanks Du Sheng for saving me dozens of dollars. My girlfriend originally wanted to watch "Night Banquet" for Ge You, but now she has decisively ordered "Baby Plan" online. It's good to watch comedy action movies."
"..."
"..."
The public opinion storm became more and more fierce. Du Sheng used only one picture and a few sentences to push Feng Xiaogang into the whirlpool of public opinion.
At this time, Feng Xiaogang and Zhou Xun were participating in the brand event in Changsha.
Zhou Xun told the camera that Feng Xiaogang lost 5 kilograms for the play "Night Banquet" in half a month.
Feng Xiaogang laughed and waved his hand: "Don't mention this kind of thing, others would think we are going to be miserable."
The two of them chatted back and forth, making the atmosphere lively.
However, this harmony was broken by a reporter.
He seemed to smell the news, and his tone was a bit provocative: "Director Feng, Du Sheng just posted a message saying that "Baby Plan" was scheduled for summer vacation a few months ago. I don't know if there is a film "Night Banquet".
Moreover, "Baby Plan" will go to the international market and is not willing to compare it with "Night Banquet". What are your responses to this?"
As soon as he finished speaking, the originally lively venue suddenly became quiet, and the air seemed to have solidified.
Feng Xiaogang's face suddenly sank.
Especially when he saw Du Sheng's reply original text and pictures, Xiaogang Cannon's violent temper almost ignited.
If Zhou Xun hadn't stopped him in time, the scene would have been out of control.
In the end, Feng Xiaogang suppressed his anger and responded coldly:
"The Night Banquet is definitely one of the few good movies in Chinese!
We were highly treated at the Cannes Film Festival and also appeared as the opening film of the Film Trade Fair.
As for who is a bad movie, let the box office speak and everyone will shine their eyes!"
In contrast, Ye Weixin, director of "Dragon and Tiger Gate", seemed calm about the news that "Baby Plan" was added to the summer season.
A little ease even appeared.
He has worked with Du Sheng in two dramas and is very clear about the other party's abilities.
Competition is just a matter of course.
And this time, there is no need to be compared, so you can develop in a low-key manner.
And all these disputes were just passing clouds in Du Sheng's eyes.
After he posted that remark, he closed the web page and ignored the noise outside.
Today, he is going to Modu with Zhong Zhen.
After countless days and nights of careful carving, Miracle Auto finally ushered in the highlight of the birth of the prototype.
Although it was an electric motorcycle, a hot flame seemed to ignite in Zhong Zhen's heart, and his excitement was beyond words.
She hopes Du Sheng can witness this important moment together and put forward forward opinions.
Du Sheng felt like a mirror in his heart, and knew that Zhong Zhen attached great importance to the success or failure of new energy vehicles.
Considering the future changes and the ability to avoid detours in Miracle Auto, he naturally agreed.
It’s just that Zhong Zhen was tossed too late last night and only then did she yawn.
She saw Du Sheng packing things, so she sat next to him and said, "I don't think you need to spend too much effort on the trivial matters of the movie.
If that guy dares to come out and make trouble again, I will find someone to show him some tricks.
If you see you in the future, the little cannon will be like a mouse or a cat.
This kind of person is a typical person who relies on his seniority and doesn't know what it means. "
With her current status, there is no need to look at a director's face.
Du Sheng looked at her a few times and explained with a smile: "No need to do this. I responded to him positively, purely to build momentum for the movie.
Swear wars and hype have been the most efficient propaganda weapon since ancient times..."
This is indeed the case.
This "swear war" initiated by Du Sheng and Feng Xiaogang quickly swept the public opinion field and instantly became the focus of attention.
Not only made the summer season soar ahead of schedule, but also made the two movies gain unprecedented attention.
Major media followed up on the reports in a hurry.
Even viewers who are not interested in movies on weekdays have learned that two blockbusters will be released on July 15 this year.
'While talking and building momentum for the movie promotion, it feels so exciting. ’
As for Feng Xiaogang’s feelings?
Du Sheng didn't care about it at all, nor did he care.
…………(This chapter ends)